Achieving Product & Service Leadership with SAP PLM PLM … · 2011-06-24 · Achieving Product & Service Leadership with SAP PLM ... Process Industries Innovations 2010 –SAP PLM

Achieving Product & Service Leadership with SAP PLM

PLM Best Practices ConferenceSouth Korea

Vijendran.S (Vijay)June 21, 2011

© 2011 SAP AG. All rights reserved. 2

1. Introduction to SAP Solutions for Product Development

2. Integrated Product Development

3. Project Portfolio Management

4. Embedded Product Compliance

5. Summary

Agenda


Global Trends and Their Impact on: LoB Product Development

Shorter Innovation Cycles

More visibility to customer’s needs, market opportunities, and technologies

Product portfolio strategy linked with business execution

Need to manage innovation processes

Continuous performance tracking

Development cost pressure

Reduce time to market and increase efficiencies in Design, Manufacturing, and Service

Pressure for continuous product cost management and reduced component costs

Need for flexible and dynamic development collaboration networks

Product Liability

Need for compliance controls, documentation, and visibility

How to introduce a sustainability “culture” and design sustainable and compliant products

How to avoid compliance violations from development, manufacturing, sales, service or recycling

Global Price Pressure

Fact: Roughly 80% of all new products are failing to achieve their expectedresults

Fact: About 70% of product costs are locked down during the design phase

Fact: Companies are increasingly being held accountable for the environmental and safety performance of their products

Consumer-Driven Sustainable Innovation

Increasing Product Complianceand Corporate Regulations


The Need for a Comprehensive Product Development and Innovation Approach

Continuous Product and Service

Innovation:

The entire organization needs to ensure a

continuous stream of profitable innovation

Head of

Procurement

Head of

Engineering/R&D

Head of

Manufacturing

Head of

Marketing

Head of

Service

Recyclin

gRamp-Up to

Production

Embedded Product Compliance

Component &

Task Sourcing

Product

Design

Port

folio

Managem

ent Project Management

Manufa

ctu

ring

Main

tenance

& S

erv

ice

Innovation

Managem

ent

Product Visualization and Collaboration

Product Intelligence

Authoring Tools

Integrated Product

Development:

Connecting Engineering/R&D with

the Business

1

2

3

Embedded Product

Compliance:

Being sustainable starts with

simply being compliant

with existing regulations


Product and Service LeadershipManage All Product Related Processes End-To-End

Product and Service Leadership (PSL)

Enable open innovation and manage execution

Connecting development with manufacturing, sales and service

Drives efficiency through an open and secure collaboration platform

Product related and business analytics for decision support

Integrated Product Development


Continuous Product Change

Continuous Product and Service Innovation

ProcurementEngineering ManufacturingMarketing Service


Product and Service LeadershipSAP PLM Enables Product and Service Leadership

Business

Processes

End-to-End

Scenarios

SAP Business Suite

SAP NetWeaverIntegration

SAP NetWeaver®

Composition

SRM SCM ERPPLMCRMEhP EhP

Enterprise

ApplicationsIntegrated

Services

SAP PLM

enabling

Product

and

Service

Leadership

SAP PLM

Innovation

without

Disruption

Product and Service Leadership

DESIGN SOURCE MAKE SELL MOVE SERVICEINNOVATE

Continuous product and service innovation

Embedded product compliance


Integrated product development


Design Source Make Sell Move ServiceInnovate





What’s New! Synchronize Strategy with Innovation and Execution

Continuous Product and Service

Innovation

Innovations 2010 – The SAP Portfolio and

Project Management 5.0 application enables

truly integrated portfolio and project

management and leverages SAP Product

Lifecycle Management (SAP PLM) and SAP

ERP data and processes. The new idea

management functionality enables open

innovation and is linked with the portfolio

planning and execution.

Managing

Innovation

Program and

Project

Management

Strategy

and

Planning

Portfolio

Management








Component

and Task

Sourcing

Ramp-up to

ManufacturingProduct Design

Integrated Product Development for

Process Industries

Innovations 2010 – SAP PLM 7.01 data

consistency and development efficiency by

new UI for recipe management automated

calculations of labels, ingredient, allergen,

and nutrition and support of compliance

checks








Manufacturing

Compliant

Product

Maintaining

Product

Compliance

Developing

Compliant

Product

Embedded product compliance

Innovations 2010 – SAP PLM 7.01 with

environment, health, and safety (EH&S)

management functionality provides

enhanced support of REACH registration

processes and business analytic for

comprehensive

product analytics, compliance, and

sustainability reporting.









Innovations 2010 – SAP PLM 7.01 with new

change record management functionality,

enabling flexible, fast, and transparent

change management across department

boundaries

Integrated Change

Investigation

Change Audit and Approval

Change

Initiation

Change Implementation






5. Summary

Agenda


Integrated Product DevelopmentKey Stakeholders and Objectives

Integrated Product Development best achieved through aligning several key stakeholders with differing objectives in the planning process

Component

and Task Sourcing

Ramp-up

for ProductionProduct Design

Product Division Head

Head of ManufacturingHead of ProcurementHead of R&D

How do I integrate the

disconnected design,

procurement and

manufacturing silos to

reduce time to profit

How do I enable development

efficiency and collaboration to

avoid wasted time?

How do I overcome last minute

changes that result in lost time

to profit?

How do I synchronize

development with manufacturing

to reduce long set-up times?

Time to Market

Product Profitability

Customer Satisfaction

Time to Market

Manage all Configurations

Total Product Cost

Compliance Requirements

Cost Effective Components

Contract Management

Supply Chain Interruptions

Compliant Sourcing

First Time Right

Production Set-Up Time

Quality

How do we align, synchronize and collaborate to reduce time to profit?


PLM for Discrete IndustriesThe Big Picture

SAP Business Suite

Design Define Calculate

Au

tho

rin

g

To

ols

Tool

Inte

gra

tion

eBOM

PLM

mBOM

Pro

du

ct

Str

uc

ture

Man

ag

em

en

t

Manufacturing

Engineering Change Management

Engineering Desktop

(M-CAD, E-CAD, CAE, EDA, …)

ProductStructure

Synchronization

Execute

CAD BOD

Up

pe

r L

evel

Str

uctu

re

Lo

wer

Le

vel

Str

uctu

re

Assemblies Assemblies & Materials

Embedded Analytics, Enterprise Collaboration & Visualization


Demo Scenario & Steps

Scenario:• This demo is about a scenario where a CAD user integrates directly to a SAP PLM

session to transfer all product information from CAD tool into SAP PLM. In SAP PLM,

the user creates Materials & then a BOM.

• Another user as Manager logs into the SAP PLM & reviews the product information,

including 3-D data, and does preliminary review of geometry information with in SAP

PLM.

CAD User Steps1. Start Pro/E

2. Open an Assembly

3. Connect to SAP PLM E-Desk

4. Login to SAP PLM

5. Save CAD files into SAP PLM

6. Create Materials

7. Create BOM

Engineering Manager Steps1. Login to SAP PLM

2. Navigate to PLM Expert

3. Explore assembly in SAP PLM

4. Open 3-D mockup in SAP PLM

5. Navigate to sub-assembly in SAP

PLM

6. Review design in SAP PLM


CAD User: Step-1 Start Pro/E


CAD User: Step - 2 Open an Assembly


CAD User: Step-3 Connect to SAP PLM


CAD User: Step-4 Login to SAP PLM


CAD User: Step-5 Save CAD files into SAP PLM


CAD User: Step-6 Create Materials in SAP PLM


CAD User: Step-7 Create BOM in SAP PLM


Manager: Step-1 Login to SAP PLM


Manager: Step-2 Navigate to PLM Expert


Manager: Step-3 Explore Assembly in SAP PLM


Manager: Step-4 Open 3-D mockup in SAP PLM


Manager: Step-5 Navigate to sub-assembly in SAP PLM


Manager: Step-6 Review design in SAP PLM






5. Summary

Agenda

© SAP AG 2009 / Page 29

Finance /

HR / Legal

Marketing /

Sales / Support

Supply /

Mfg / Dist

Product /

Service Mgmt

Customers /

Partners

Continuous Product and Service Innovation Is an End-to-End, Cross-Functional Process

Continuous Product and Service Innovation connects processes across departments to drive competitive differentiation and profitable growth.

Managing InnovationProgram and Project

ManagementStrategy and Planning

Portfolio

Management

Marketing OperationsMarketing & Ecosystem Product Management

Initiative

Planning

Product

Intelligence

Strategy

Management

Idea

Management

Concept

Development

Project

Portfolio

Planning

Market Launch

Management

Project

Execution

Initiative

Management

Project

Accounting

Resource

Management

Project

Profitability

Analysis

Product Development

Portfolio

Reviews


SAP Enabling Enterprise Portfolio and Project Management

OthersSAP Project Mgmt

cProjects

PS

Enterprise

Portfolio Management

Portfolio AnalyticsPortfolio Management

Ag

gre

gate

Init

iate

Integrate

“Core enterprise

processes &

activities”

Operations - Level

“Project

management and

execution”

Project- Level

“Managing and

monitoring the

portfolio & programs”

Portfolio Level

Resources

Time

HR

Financial data

FI/CO

Project

System

Logistics

MM

PP

http://images.google.de/imgres?imgurl=http://www.knight-associates.com/images/logo_ms_project.jpg&imgrefurl=http://www.knight-associates.com/ms_project.php&h=55&w=161&sz=5&hl=en&start=1&um=1&tbnid=RlMOOtT3e67kMM:&tbnh=33&tbnw=98&prev=/images?q=microsoft+project+logo&svnum=10&um=1&hl=en


Typical Implementation Scenarios for advanced PPM implementationsC

ap

ital

“Manage and control enterprise wide, project related

investments”

Process, Utilities, Oil & Gas, Mining

Modifications of Assets; “Greenfield projects”, etc.

Alignment of capital / operational

spend and strategic intend

Effective stage gate control for

projects

Auditable planning and budgeting

process

Early identification of

opportunities, bottlenecks and

risks

Improved visibility and

management of the portfolio

Link between business case and

actual spend

Agile process of reviewing and

adapting the portfolio

NP

DI

“Optimize strategic resource & financial management of

the innovation process”

Consumer Products, High Tech, R&D in General

Innovation-Pipe, Resource plg., Budget allocation

IT

“Help IT organizations to align activities & resources with

business strategy”

All industries

Demand- and Resource Mgmt., PMO-Support, etc.

© 2011 SAP AG. All rights reserved. 32© SAP AG 2009. All rights reserved. / Page 32

Consumer Products customers using SAP PPM for R&D, IT and other areas

1000+ Consumer Products companies rely on SAP:

“Enterprise Portfolio Management

that helps to ensure that projects

support the business strategy of a

leading Dairy Company”

Sophisticated RPM & cProjects project

completed in 9 month

Phased approach IT, R&D, others

One fully integrated solution to support

full visibility and

decision support

“Global New Product Development

and Introduction - NPDI - at the

world's most international tobacco

group.”

Optimize the product portfolio with

SAP RPM & cProjects. Global process

& project methodology for portfolio,

projects, documents, reporting; New

Products &

Modifications

of Existing

“Provide one IT project portal for

project information at the world

largest beverage company”

Phased approach to migrate from

multiple tools to one integrated tool

Initially deployed SAP RPM for process

governance and reporting

Continuous enhancement and

improvement

... to mange daily project operations and optimize projects across all areas

http://www.st.dk/sw154.asp

http://www.st.dk/sw154.asp






5. Summary

Agenda


Environmental Regulations Spreading Globally… As Well as for Recovery and Recycling of Their Products

South Korea

Act for Resource Recycling

of Electrical/Electronic

Products and Automobiles

Japan

Japanese Containers and

Packaging Recycling Law

Guidelines on Waste

Processing and Recycling

Australia

Environment Protection Measure on

Used Packaging Materials (NEPM)

National Packaging Covenant

Establishment of special purpose

industry driven organization

E-Waste Australia

Taiwan

Restriction of Dry Battery

Manufacturing, Import and

Distribution

New Zealand

Container Deposit

Legislation (CDL)

Brazil/Argentina

Revised Battery Rule

Battery Ban Law

US - Maine:

Electronic Waste Producer

Responsibility ActEffective January 2005

US - California:

Electronic Waste Recycling

Act

The Cell Phone Recycling

Act

The Rechargeable Battery

Recycling Act Effective July 2004

Canada:

Waste Diversion Act Ontario

Environment Quality Act

QuebecEffective 2002/2007

US – Oregon

Electronics recycling program

(CED – covered electronics

devices) Effective 2007

Mexico

Omnibus “Waste Law”

(End-of-life electric and

electronic products)

Packaging Sustainability

WAL*MART Sustainability

Packaging Scorecard Effective February 2008

“Number of Regulations doubled in the last six years” – Gartner GRC Summit 2008Europe: WEEE, Packaging, Batteries

(2002/96/EC,

94/62/EC,

2006/66/EC,)

Waste Electric and Electronic

Equipment: transitioned into local

legislation of 27 countries

Effective August 2005

Packaging Sustainability

Tesco Packaging Sustainability

DHL

AH (Albert Heijn ..)Effective Est. 2008

Note: See Disclaimer


SAP’s Approach to Product ComplianceOne Solution for Product Compliance

RoHS ELV TSCAJIG REACH OSHA WEEE

One single technical and process solution for all

relevant product and chemical compliance

requirements

One integration infrastructure to embed EH&S

compliance controls into business processes

One uniform collaboration

infrastructure for various

types of compliance

information exchange

One consistent

substance database

used cross-

functionally

IPC

1752

AIAG

IMD

S

IUCL

ID

eSD

S

AS

9535

Manufacturing

Compliant Product

Maintaining

Product Compliance

Developing

Compliant Product

DESIGN SOURCE MAKE SELL MOVE SERVICESupplierCONCEPT TAKE BACK


SAP’s Approach to Product ComplianceAligns Departments Toward Corporate Compliance Objectives

Manufacturing

Compliant Product

Maintaining

Product Compliance

Developing

Compliant Product

How do I introduce safe and

eco-friendly products that are

still profitable?

How do I develop safe and

eco-friendly products without

increasing cost or

time-to-market?

How do I ensure manufactured

product meets the safety and

environmental requirements?

How do I ensure and report

regulatory compliance

throughout the full life cycle of

our products?

Product marketability

Product profitability

Regulatory and industry

standards compliance

Design for safety and

environment

Documentation, registration,

and labeling

Material cost

Supply chain conformance

Safe material management

Manufacturing process

compliance

Substance restrictions and

disclosure

Reuse and recycling targets

Compliance incidents

CSR reporting

Embedded Product

Compliance

Embedded product compliance helps high-tech companies ensure the safety and environmental performance of their products, leading to optimized marketability and minimized non-compliance risk

RegulatoryManufacturingProduct DevelopmentProduct Division Head






5. Summary

Agenda


The new economic environment is

substantially more volatile, much more

uncertain, increasingly more complex

and structurally different then ever

before.

SAP helps the Head of Product

Innovation & Development to reduce

time-to-profit, and increase revenue

contribution through new and enhanced

products, while decreasing costs of

R&D, noncompliance, and non quality.

SAP provides a comprehensive

approach and solutions to support

engineers and R&D departments AS

WELL AS the entire enterprise to achieve

this goal!

Summary


Continuous product and

service innovation

Integrated product

development

Embedded product

compliance

Companies Today are Driving Value through“Product and Service Leadership”

http://images.google.com/imgres?imgurl=http://www.sager.com/scripts/suppliers/images/molex_logo_lg.gif&imgrefurl=http://www.sager.com/scripts/suppliers/ETCMOLEX.ASP&usg=__UyYcTrCw8SGsCx_G_cjI15CnchM=&h=160&w=210&sz=4&hl=en&start=3&um=1&tbnid=17Ir1_evlJaeXM:&tbnh=81&tbnw=106&prev=/images?q=molex+logo&hl=en&sa=X&um=1

http://www.zeiss.de/

http://www.honeywell.com/

http://www.corning.com/index.aspx

http://images.google.com/imgres?imgurl=http://upload.wikimedia.org/wikipedia/commons/thumb/8/8e/Panasonic_logo_(Blue).svg/800px-Panasonic_logo_(Blue).svg.png&imgrefurl=http://commons.wikimedia.org/wiki/File:Panasonic_logo_(Blue).svg&usg=__VoUA1jgGohYkNDw7w8d7q3_2Kgk=&h=189&w=800&sz=14&hl=en&start=6&um=1&tbnid=sbR9MMIOhoGJCM:&tbnh=34&tbnw=143&prev=/images?q=panasonic+logo&hl=en&sa=X&um=1

http://images.google.com/imgres?imgurl=http://www.repsa.org.au/Portals/0/contentImages/BASF Logo.jpg&imgrefurl=http://www.repsa.org.au/Default.aspx?tabid=82&usg=__w4tGAZ1_7nllls9kc1kGF4F-xQU=&h=472&w=945&sz=22&hl=en&start=1&tbnid=TG7L6AMV_xh6iM:&tbnh=74&tbnw=148&prev=/images?q=basf+logo&gbv=2&hl=en&sa=G

http://www.ashland.com/

http://www.abb.com/global/abbzh/abbzh251.nsf!OpenDatabase&mt=&l=us

http://www.rolls-royce.com/

http://www.scapackaging.com/html/000_sca.html

http://www2.kelloggs.com/

http://www.chocolatfrey.ch/

http://www.bat.com/

http://www.mahle.com/mi/home.nsf

http://www.premierfoods.co.uk/


Thank you!

Vijendran (Vijay)

Industry Principal IMC & PLM

Asia-Pacific Japan

[email protected]

mailto:[email protected]


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Achieving Product & Service Leadership with SAP PLM PLM … · 2011-06-24 · Achieving Product & Service Leadership with SAP PLM ... Process Industries Innovations 2010 –SAP PLM