Service Highlights: Diamond Website Pay-Per-Click Advertising Merrill J. Taylor, Partner Clark Rasmussen Taylor, CPAs www.crtcpa.com ACHIEVING ONLINE MARKETING SUCCESS Pay-per-click (PPC) advertising is a cost-effective way to get your firm in front of prospective clients the moment they search for services you offer. Unlike traditional advertising that charges you ahead of time, with PPC you only pay when someone clicks your ad and is subsequently taken to your website. Accountants choose PPC because it provides them with a highly targeted marketing channel, showing ads to only a specific audience based on certain criteria such as age, location, and income bracket. Read on for an example of how our PPC experts helped one firm grow faster than anticipated. Q: What challenges in your business influenced your decision to look for a solution? A: Our firm was looking to bring on additional clients, specifically small businesses. I had heard a lot about the benefits of online advertising and decided to give it a try. Q: What criteria did you have in mind for a solution? A: Before working with your team, we had not ventured into online advertising. To put it simply, our goal was to bring in new clients and achieving that was really our only criteria. Q: Why did you choose CPA Site Solutions over our competitors? A: We already had a business relationship with CPA Site Solutions and were very pleased with our website. So, when I received an email regarding your PPC [pay-per-click] services, it was an obvious choice. Q: What benefits have you experienced from working with CPA Site Solutions? A: Growth. We were getting at least one referral or more each week. Our business expanded, so we hired additional staff to manage the influx of clients. It has continued to expand, so we are once again hiring and trying to figure out the best way to scale our business. It’s definitely a good problem to have. CPA Site Solutions is the largest provider of website design and online marketing solutions for accounting and tax professionals. Our comprehensive suite of online marketing solutions includes website design, search engine optimization, social media management, and pay-per-click advertising. To learn more, call (800) 896-4500 or visit www.CPASiteSolutions.com. “We were getting at least one referral or more each week. Our business expanded, so we hired additional staff to manage the influx of clients.” Q&A WITH MERRILL J. TAYLOR, CPA SITE SOLUTIONS MEMBER

ACHIEVING ONLINE MARKETING SUCCESS€¦ · regarding your PPC [pay-per-click] services, it was an obvious choice. Q: What benefits have you experienced from working with CPA Site

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Page 1: ACHIEVING ONLINE MARKETING SUCCESS€¦ · regarding your PPC [pay-per-click] services, it was an obvious choice. Q: What benefits have you experienced from working with CPA Site

Service Highlights:

Diamond WebsitePay-Per-Click Advertising

Merrill J. Taylor, Partner Clark Rasmussen Taylor, CPAs

www.crtcpa.com

ACHIEVING ONLINE MARKETING SUCCESS

Pay-per-click (PPC) advertising is a cost-effective way to get your firm in front of prospective clients the moment they search for services you offer. Unlike traditional advertising that charges you ahead of time, with PPC you only pay when someone clicks your ad and is subsequently taken to your website.

Accountants choose PPC because it provides them with a highly targeted marketing channel, showing ads to only a specific audience based on certain criteria such as age, location, and income bracket.

Read on for an example of how our PPC experts helped one firm grow faster than anticipated.

Q: What challenges in your business influenced your decision to look for a solution? A: Our firm was looking to bring on additional clients, specifically small businesses. I had heard a lot about the benefits of online advertising and decided to give it a try.

Q: What criteria did you have in mind for a solution? A: Before working with your team, we had not ventured into online advertising. To put it simply, our goal was to bring in new clients and achieving that was really our only criteria.

Q: Why did you choose CPA Site Solutions over our competitors? A: We already had a business relationship with CPA Site Solutions and were very pleased with our website. So, when I received an email regarding your PPC [pay-per-click] services, it was an obvious choice.

Q: What benefits have you experienced from working with CPA Site Solutions? A: Growth. We were getting at least one referral or more each week. Our business expanded, so we hired additional staff to manage the influx of clients. It has continued to expand, so we are once again hiring and trying to figure out the best way to scale our business. It’s definitely a good problem to have.

CPA Site Solutions is the largest provider of website design and online marketing solutions for accounting and tax professionals.

Our comprehensive suite of online marketing solutions includes website design, search engine optimization, social media

management, and pay-per-click advertising.

To learn more, call (800) 896-4500 or visit www.CPASiteSolutions.com.

“We were getting at least one referral or more each

week. Our business expanded, so we hired

additional staff to manage the influx of clients.”

Q&A WITH MERRILL J. TAYLOR, CPA SITE SOLUTIONS MEMBER

http://www.CPASiteSolutions.com