ACHIEVING COMPETITIVE DIFFERENTIATION BY USING INTERCONNECTIVITY TO BECOME A PHYSICIAN- AND PATIENT-CENTRIC LAB NICK STERLING, INTERNATIONAL PRODUCT MANAGER

MAY 2018

Consumer Trends Technology Then vs. Technology Now

The Clinician’s Office Today Everything Happens in the EMR

Laboratory Ordering Today Send Orders Directly via EMR: A Customer Preference and Increasing Requirement

No change to their workflow in the office Complete utilization of the office EMR Fully completed without missing information Automatic printing of Roche branded requisitions and labels Results load directly to patient chart for physician review

SAMPLE RECEIPT

SAMPLE REGISTRATION

SAMPLE PREPARATION

EXECUTE METHODS

QUALITY CONTROL

CAPTURE RESULTS

DATA ANALYSIS

REPORT GENERATION

REPORT DISPATCH, COMPLETE ORDER

RESULT ORDER

The CLIA Lab A Highly Automated, Self-contained Eco-system

Connectivity Benefits for the CLIA Lab Electronic Order and Results Processing Streamlines the Operation

Single workflow agnostic to EMR

Requisition form standardization Pre-accessioned labels go

directly onto the analyzer

Optimized billing workflow: Up-to-date demographic and insurance information flows directly from EMR to Roche for billing

Consumer Trends Technology Then vs. Technology Now

The Connected Lab A Competitive Differentiator Now and a Requirement Tomorrow

Office Benefits No change to the office workflow Complete utilization of the office EMR Fully completed without missing information Automatic printing of Roche branded requisitions

and labels Results load directly to patient chart for physician

review Roche Benefits Single workflow agnostic to EMR

Requisition form standardization Pre-accessioned labels go directly onto the

analyzer Optimized billing workflow:

Up-to-date demographic and insurance information flows directly from EMR to Roche for billing

The Results Increased Customer Satisfaction and Operational Efficiency

Return on Investment (ROI) 58% Customer Order processing improvement 52% Roche order management processing

improvement Sales Growth 2% - 16%

Deployment Ease of use Fast implementation Cloud-based