ACHIEVEMENTS & RECOGNITION - Taylor's University · 2015-02-23 · Wong Lai Sum, CEO of MATRADE ... also adds credibility to our resume, provides an opportunity to enhance our skills

FOLLOW US JUNE 2012 | ISSUE #05

SPOTLIGHT ACHIEVEMENTS &RECOGNITION

Bagging Gold in PutraBrand Awards for thethird year in a row!The Taylor's University brand hasonce again proven that it is afavourite with Malaysians when itcomes to higher learning. For thethird year in a row, Taylor'sbagged the Gold in the“Education & Learning” category,at the Putra Brand Awards 2012held recently. Taylor's Universityis the only Gold Award winner inthe category.

The Putra Brand Awards 2012 isbased on results from a rigorousresearch methodology developedby the Pulse Group.

TBS Team Wins NationalFinals of L'Oreal BrandstormCompetitionTeam BrandSter impressed a panel ofjudges from the industry with theirproduct 'GetPersonal' at the recentL'Oreal Brandstorm 2012 Malaysianfinals on April 25, 2012. Comprising agroup of students from Taylor's BusinessSchool - Koo Yen Woon, Sonia LouiseHiew and Chan Wing Onn.

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Julia Ann George Dr. Francesca The 2nd EMAS awardpresentation was held

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Always look for ways to reachgreater heights by equippingyourself with industry knowledge.

Cauchi I have long

struggled toovercome the majorobstacle of being me,but have learnt thatthere is ultimately noovercoming of self.

in conjunction with theTeachers' Daycelebration at Taylor'sUniversity LakesideCampus on May 16,2012.

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INDUSTRIAL ENGAGEMENT INTERNATIONAL OUTLOOK RESEARCH & COMMERCIALISATION

Career & EmploymentFairThis year, more than a thousandstudents and 67 top employersconverged at Taylor's UniversityLakeside Campus.

StrengtheningTaylor'sUniversity'sPresence inASEAN

Taylor's Universityis regarded as one ofthe most prestigiousprivate universities in

Malaysia.

Fundamental ResearchGrant Scheme (FRGS)

Modeling the network diversity andsocial capital gains of Malaysian internetusers through participation in traditionalsettings


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ContactPhone : 603 5629 5000Fax : 603 5629 5001

For enquiries and further information please send email to: [email protected]

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Taylor’s University achieved a significant milestone by recently garnering theprestigious accreditation for its architecture degree from the Board of ArchitectsMalaysia or Lembaga Arkitek Malaysia (LAM).

LAM’s accreditation marks the official recognition of the Bachelor of Science(Hons) (Architecture) programme offered by the School of Architecture, Buildingand Design (SABD) at Taylor’s University, which has been assessed andaccredited to have attained the approved standard required by the Council ofAccreditation and Architectural Education Malaysia (CAAEM).

Taylor’s University was granted the accreditation after LAM’s judiciousassessment of its syllabus, entry standards, academicians’ teaching approachesand qualifications, students’ works and facilities. The stringent standard adoptedby LAM is aimed at maintaining the high standard of architectural education inMalaysia.


SPOTLIGHT

Taylor's Architecture DegreeAccredited by LAM

Bagging Gold in Putra Brand Awardsfor the Third Year in a Row

ACHIEVEMENTS & RECOGNITION

Special Honour Award for LandscapeDesign & Planning

TBS Team Wins National Finals ofL’Oreal Brandstorm Competition

World Gourmet Series Awards OfExcellence 2012

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Reconnecting with Friends: TLS 1stAlumni Reunion Dinner

Julia Ann George

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Dr. Francesca Cauchi

TEACHING & LEARNING

Innovative Teaching MethodsRecognised





As a consequence of the accreditation, Taylor’sarchitecture students will be exempted from theLAM Part 1 pre-professional examination, whichis the first level of a two-part board examination.All architecture students are required to pass theLAM Part 1 and 2 Examination before they areeligible to register as Graduate Architects withLAM.

Taylor’s University’s Vice Chancellor, Prof. Dato’Dr. Hassan Said, expressed his delight in theachievement of the School of Architecture,Building and Design to be among the fewinstitutions of higher learning in Malaysia toreceive the LAM accreditation. “The demand forregistered architects in Malaysia is very high andwe need about 15,000 architects by the year2020 to match Britain’s architect to populationratio of 1:1,860. In order to do that, the countryneeds approximately 1,325 architects to beregistered every year until the year 2020,” hesaid.

“With the prestigious LAM accreditation, Taylor’sUniversity is honoured to be able to contribute tothe needs of the country by providing qualityaccredited architecture programmes that willresult in a bigger and better pool of architects,”he said.

The Bachelor of Science (Honours) (Architecture)has been granted full accreditation for its 2011, 2012 and 2013 sessions. Thisaccreditation further boosts the School of Architecture, Building and Design(SABD) as a world class architectural school which produces highly sought aftergraduates.

Taylor’s University’s Dean of School of Architecture, Building and Design’s, Mr.Tony Liew, dedicates the achievement to the academics, who are committed togiving their best to their students.

“It means a lot to us to receive this recognition from LAM which is the statutoryauthority governing architectural education, examination, registration, practiceand codes and ethics. I am grateful to LAM for the accreditation and pledge thatwe will continue to improve the standard of our programme and quality of ouracademicians and students.”

“The achievement would nothave been possible without thecontributions of ouracademicians and thestudents. Their activeinvolvement in various LAMevents clearly signifies Taylor’sstrong relationship andcommitment with the industryand related professionalassociations to promote thearchitectural profession. SABDis also indebted to PertubuhanAkitek Malaysia and membersof the architectural professionwho contribute to the teachingforce and also serve asindustry advisors and externalexaminers. They are the pillarsof our success in garnering the

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INTERNATIONAL OUTLOOK

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RESEARCH & COMMERCIALISATION

Research Grants, Accolades & Awards

Updates from Taylor’s Press

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accreditation,” said Mr. Liew.

Taylor’s University SABD alsooffers the Bachelor of QuantitySurveying (Hons) which isaccredited by the RoyalInstitution of Chartered

Surveyors (RICS), the world's leading professional body for qualifications andstandards in land, property and construction; and the Pacific Association ofQuantity Surveyors (PAQS), the international association of nationalorganizations representing Quantity Surveyors in the Asia and Western Pacificregion, that enables Taylor’s Quantity Surveying graduates to gain employmentanywhere in the world.

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Bagging Gold in Putra Brand Awards for the Third Year in a Row






Mr. Pradeep Nair, Deputy Vice Chancellor ofTaylor's University receiving the award from Dr.Wong Lai Sum, CEO of MATRADE

Bagging Gold in Putra Brand Awards for the third year in a row!Taylor’s University is the People’s Choice Yet Again

The Taylor’s University brand has once againproven that it is a favourite with Malaysians whenit comes to higher learning. For the third year in arow, Taylor’s bagged the Gold in the “Education &Learning” category, at the Putra Brand Awards2012 held recently. Taylor’s University is the onlyGold Award winner in the category.

The Putra Brand Awards 2012 is based on resultsfrom a rigorous research methodology developedby the Pulse Group. Approximately 6,000consumers helped determined Malaysia’s

favourite brands in 20 categories, with the most preferred brand for eachcategory being awarded a Gold, Silver and Bronze, making it the largestconsumer research sampling of its kind in the country.

Professor Dato’ Dr. HassanSaid, Vice Chancellor andPresident of Taylor’sUniversity, said, “One of ourbrand’s key success factors isour relentless effort to providewholesome and holisticeducation to our students,ensuring that they leave usequipped to becomesuccessful leaders in theirchosen professions. Winningthis award for the thirdconsecutive years certainlyspeaks volumes of our firmfooting in the hearts of manyMalaysians.

As one of the oldest and mostestablished private educationproviders in Malaysia, Taylor’s

continues to maintain our leadership position through diligently keeping abreastwith the latest global market trends and reinventing our products to suit theneeds of the industry. We are actively exploring and implementing new methodsof teaching and learning to capture the unique learning needs of the presentGeneration-Y and Generation-i,” he said.

The Putra Brand Awards is the only brand awards in the country endorsed byMATRADE, and supported by the Branding Association of Malaysia (BAM), theMalaysian Advertisers Association (MAA) and the Media Specialists Association(MSA).

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Team BrandSter impressed a panel of judges from the industry with their product‘GetPersonal’ at the recent L’Oreal Brandstorm 2012 Malaysian finals on April25, 2012. Comprising a group of students from Taylor’s Business School - KooYen Woon, Sonia Louise Hiew and Chan Wing Onn, Team BrandSter competedagainst 80 teams to emerge as National Champion with a product and amarketing campaign for men’s intimate hygiene. The enterprising trio walkedaway with a trip to Paris for the International Finals, a trip of their choice worthRM5,000 and RM500 worth of L’Oreal products.

“Aside from providing students with real-world experience, the competition wasan opportunity for the company to scout for talent,” said L’Oreal MalaysiaManaging Director, Andrew Stanleick.

Stepping into the shoes of an International Brand Manager, Team BrandSter waschallenged to get creative and to imagine a new iconic and innovative product orproduct range for The Body Shop, which also emphasises upon the brand’svalues. The students were tasked to analyse the market, develop an effectivemarketing strategy, design the packaging for the product and also create acommunication campaign with a real advertising agency.

“This win has certainly helped us apply the fundamentals of what we studied andput to practice the knowledge and skills gained at Taylor’s Business School. Italso adds credibility to our resume, provides an opportunity to enhance our skillsand enhance our knowledge on what the industry wants and look for ingraduates,” shared Sonia Louise Hiew, the team leader who is currently pursuinga Dual Award Bachelor in Business (International Business & Marketing).

As the mentors of TeamBrandSter, both Dr. Brian Imrieand Mr. Ng Thin Yeong


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believe that the competitionhas enhanced the students’learning experience in terms ofimproved communication skills,stronger business acumen andhigher confidence in voicingout their ideas and opinions.

“The key strengths of the teamare that they are committed,excellent communicators,confident, receptive to ideas,open minded, disciplined,punctual and organised. Thesecharacteristics are required inthe real-working world and thisexperience will definitely take

them further in their studies and careers,” enthused Mr. Ng Thin Yeong, SeniorLecturer at Taylor’s Business School.

“I realised that time management is important. I also learned how to balance mystudies with the preparation work involved for the competition. Some of ourwinning factors include our readiness in accepting each other’s views andcriticism as well as our commitment to communicate the right message to our intended audience,” shared Koo Yen Woon, a second year student currentlypursuing Bachelor in Arts (Hons) Accounting and Finance.

Another team member, Chan Wing Onn, explained, “What started out as an ideaduring our brainstorm session turned out to be our prized product. Workingtogether with McCann Erickson, the advertising agency appointed for thiscompetition, our idea was conceptualised, embedded with at least one of TheBody Shop product ingredients and effectively incorporated three marketingstrategies – in-store animation, digital integration and the community tradeingredients.”

He further added that the team’s faith in ’GetPersonal’, a men’s intimate hygienewash that is soap-free and mild for the delicate parts of a man’s body, madetheir presentation even more convincing.

Team BrandSter is all geared up for the International Finals in Paris on June 14,2012. With intense preparations, the team is ready to compete with 40 nationswith confidence and strong support from academics, family and friends. As partof the international finals, Team BrandSter is also vying for the People ChoiceAwards. Vote for Team BrandSter by clicking ‘Like’ on their photograph athttp://www.facebook.com/lorealbrandstormofficial from May 28, 2012 onwards.












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http://www.facebook.com/lorealbrandstormofficial





L’Oreal Brandstorm 2012 is a creative and interactive marketing competition forundergraduate students throughout the world. The competition functions as anavenue for students to apply their knowledge and skills in the real working world,testing their capabilities in the field of interest while serving as a recruitment toolfor L’Oreal Malaysia. This year, the contestants were evaluated by a panel ofprofessional judges comprising Media Prima Berhad’s Chief Operating Officer,Ahmad Izham Omar; CLEO Malaysia Editor, Lu Jing Shia; L’Oreal Malaysia’sGeneral Manager, Consumer Product Division, Jennifer Bay; and led by McCannWorldgroup Malaysia Chief Executive Officer, Tony Savarimuthu.

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Special Honour Award for Landscape Design & Planning

World Gourmet Series Awards Of Excellence 2012






Name:Julia Anne George

Graduation Year: 2011

Current Position:Social Media Specialist

1. Please describe briefly to us your career journey after graduation. I am privileged to work for Universal McCann (UM), a multinational media agencythat offers services in media planning, buying and content development. Thanksto Taylor’s World Class Scholarship; it not only offered a 100% tuition fee waiverbut also a guaranteed internship with UM. Upon graduation, I was offered a jobas a ‘Social Media Specialist’ and fitted well with the culture of UM.

2. What were some of your most important career and personalaccomplishments?One of my biggest achievements was winning the ‘AHA Award’, an award giveninternally to employees who have made a significant contribution or possessescertain qualities that the company appreciates.

3. What is the most challenging aspect of your job now? Like most media agencies, the workload can sometimes get too much as I ammanaging multiple accounts and each client have different expectations. Assuch, I am required to invest long hours into work and often get home quite late.

4. What was your childhood ambition? Did you achieve it?I opted for the communication field purely out of passion. Many have said that Ihave a flare for writing, confident and comfortable being around people.Although, my family wanted me to do medicine, my father always said that Ishould do what I love doing.


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5. What are your passions in life? What motivates you to want topursue these passions to excellence?Receiving the National Scholarship and subsequently, the World ClassScholarship from Taylor’s to pursue my passion gave me additional drive toventure into the communications industry. My father has always been thegreatest motivator in encouraging me to pursue my passion to excellence.

6. Do you have any word of advice to other Taylor's graduates? Always look for ways to reach greater heights by equipping yourself with industryknowledge. Have faith in yourself and treat every day as a challenge so that youwon’t become complacent in what you do. Constantly improve your soft skills andapply for job internships during the semester breaks which will help you climb upthe corporate ladder.

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1. Describe some of your most important career and personalaccomplishments.

My career accomplishment is instilling in students liberal humanist values throughthe love and appreciation of literature. On the personal side, it would be winningthe school’s tennis cup at the age of fifteen!

2. Share with us about a time when you had to overcome majorobstacles, be it personal or career related. What were the keylearnings?


Name : Dr. Francesca Cauchi

Position : Associate Professor

School : School of Communication

Period of Service with Taylor's : 19 months

Lecturing in/Specialises in : Romanticism

Past Work Experience :Taught English literature at universities in Lebanon, Turkey,Chile, North Cyprus and China

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I have long struggled to overcome the major obstacle of being me, but havelearnt that there is ultimately no overcoming of self.

3. Why did you decide to enter into the education field? Why did youjoin Taylor's?

At no point in my life did I make a conscious decision to become an educator,but with a PhD in philosophy one’s career options are far from legion. Havingentered academia, however, I discovered how important it is for students todevelop an independent, critical cast of mind so that their future decisions in lifewill proceed from integrity of spirit rather than unthinking social conformity.

I joined Taylor’s with the express intention of designing and launching adepartment of English Literature and Humanities.

4. What are your passions in life? What motivates you to want topursue these passions to excellence?

I have an intense passion for teaching literature, especially poetry, for it isthrough the beauty of poetic form and language that one is drawn into an innerworld of human truth and suffering and thereby becomes a less judgmental,more humane and more empathetic human being.

5. What does the future hold for you – any exciting plans,developments?

Over the next couple of years I plan to write the definitive critical work onFriedrich Nietzsche’s magnum opus Thus Spake Zarathustra.

6. What is the one thing people should know about what you do, butdon't?

Nothing. I am an open book.












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Her innovation in using English lessons to inculminate a multitude of social andbusiness senses among science-based students, while engaging them to delivertheir civic responsibilities via community endeavor won Ms. Mary Vivien Gomez,the prestigious EMAS award. A lecturer in the Foundation in Scienceprogramme, Ms. Gomez has been teaching for the past 37 years, of which 10years were spent at Taylor’s.

The 2nd EMAS award presentation was held in conjunction with the Teachers’Day celebration at Taylor’s University Lakeside Campus on May 16, 2012.

The EMAS (Exemplary Meritorious Academic Staff) award is a platform forTaylor’s University to foster and acknowledge excellence in teaching-and-learning approaches by recognising its academic staff. The award aims torecognise academic staff that has successfully implemented innovativetechniques, pedagogies, methods of delivery, and/or technologies in teaching,which have resulted in significant improvement in student learning.


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“It is often a challenge to engage science-based students with activities thatinvolve extensive communication skills, entrepreneurship, presentation skills andmarketing plans. Hence, inspired by the movie ‘Pay It Forward’ and with theintention of tapping into the students’ potential in technical and logical reasoningwhile using their skills for ‘good causes’, this innovation by Ms. Gomez meritsrecognition,” said Mr Pradeep Nair, Deputy Vice Chancellor, Taylor’s University.

The 2012 EMAS Award was presented by Professor Dato’ Dr. Hassan Said,Vice-Chancellor and President, Taylor’s University, during the Teachers’ Daycelebration at The Grand Hall, which was attended by academic staff, studentsand senior management team. With engaging performances by students, clubsand societies, the lecturers at Taylor’s University enjoyed an evening ofcamaraderie and great foods.

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At a time when our country is in demand for top-notch human capital, educationinstitutions play a critical role in producing high quality graduates to meet theneeds and expectations of the global job market. In an article published in anEnglish newspaper recently, it was reported that jobseekers these days no longerneed to scour every conceivable source of information on available employmentto hunt down their desired jobs as employers are now making efforts in seekingout for the best talents available in town.

Taking a step further in bridging the gap between the employers and students,Taylor’s University, with the support of Taylor’s Career Services Centre,organised its Career and Employment Fair on 12 April 2012 at The Grand Hall atits Lakeside Campus. With the theme ‘Your Launchpad to a Successful Career’,this event serves as a great platform for students to meet top industry players toexplore internship and employment opportunities and for employers to pickpotential talents among Taylor’s students.

This year, more than a thousand students and 67 top employers converged atTaylor’s University Lakeside Campus, to take part in this career and employmentfair. Some of the notable companies which rendered their support in this fairinclude Ernst & Young, Procter & Gamble, HSBC, Hilton Worldwide, Nestle,Shell, DHL and Shangri-La Hotel.


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The Career & Employment Fair at Taylor’s University Lakeside Campus.

“This Taylor’s Career and Employment Fair will serve as a pivotal platform toenable Taylor’s students to seize opportunities for internship as well as graduaterecruitment with these well-known names in the industries,” said Professor Dato’Dr. Hassan Said in his speech during the opening ceremony.

Professor Dato’ Dr. Hassan, Vice Chancellor and President of Taylor’sUniversity, expressed his gratitude towards the participating industry partners,who has continuously supported the event, in his welcome address.

“In line with Taylor’s University’s mission of becoming ‘Top Employers’ TopChoice University’, we engage upon strong partnership with these top employersto provide the fresh, good talents to the industries,” said Professor Dato’ Dr.Hassan. He also highlighted that a survey conducted by GTI Media, the world’slargest graduate careers media and research business, showed that one out ofthree students at Taylor’s University found employment through this annual fair.

“The overwhelming response we received from the industries prompted us tomake this annual fair, a bi-annual affair!”

Group photo of the senior management from Taylor’s University, participating employersas well as the organising team of the Career and Employment Fair.

During the two separate alumni mentoring sessions, held in conjunction with theCareer and Employment Fair, Ms. Leann Koh, Executive Director from KPMGMalaysia, and Mr. Yum Siew Wah, General Manager of Mission Hills, China,shared their thoughts and insights on the qualities they look for in today’s












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Ms. Leann Koh, Executive Director of KPMGMalaysia.

The next Career andEmployment Fair in Taylor’sUniversity is scheduled to beheld in the month of October2012 in order to cater to morethan 120 employers, whomhave expressed interest to takepart in this event.

Mr. Yum Siew Wah, General Manager of MissionHills, China.

graduates.

“Graduates should have good leadership qualities, sound in textbook knowledgewith exceptional academic results, well-rounded, outgoing and self-motivatedwho are able to adapt and thrive in an ever-changing global environment,”advised from Leann Koh.

“We took part in this fairbecause we believe thatTaylor’s graduates possess thequalities and capabilities thatwe are looking for as requiredin today’s global workplace,”said Yum Siew Wah.

“Thus, it makes more sense forus to spend some time here toidentify and groom potentialtalents, who could be part ofour organisation in the nearfuture,” he added.

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As a result of the signing of a Memorandum of Understanding (MoU) betweenone of Thailand’s oldest, largest and most cosmopolitan private institution, SiamUniversity and Taylor’s University, students and academic staff from these twoinstitutions now have the opportunity to engage on mobility, internship as well asresearch and development projects. Taylor’s University is the first and onlyprivate university in Malaysia to have a partnership with Siam University,concentrating on postgraduate programmes, enabling both parties to haveeffective knowledge sharing.

The signatories for the MoU were Professor Dato’ Dr. Hassan Said, Vice-Chancellor & President, Taylor’s University and Dr. Pornchai Mongkhonvanit,President, Siam University, witnessed by Professor Dr. Richard Watkins, ProVice Chancellor, Taylor’s University and Dr. Wichian Premchaiswadi, AssistantPresident, Siam University.

In his welcome address, Professor Dato’ Dr Hassan said that this collaborationintends to facilitate all initiatives in the areas of student placements, research,and other activities related to cooperative and work-integrated education.Student mobility wise, Taylor’s University students now have a choice ofconducting their research at both institutions, while faculty members can explorejoint research opportunities with Siam University, which is just a stone’s throwaway from Malaysia. This ensures that their graduates are equipped with thenecessary skills in technology and social values.

Dr. Pornchai commented that Thailand and Malaysia are similar in many ways,and he looks forward to the fact that research and academic data can beexchanged via adjunct professors from both institutions. He also added on thatthere are many things which Siam University can learn and adapt from Taylor’sUniversity, including its award winning campus and state-of-the- art facilities.


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Dr Pornchai Mongkhonvanit, President of SiamUniversity

“Taylor’s University is regarded as one of the most prestigious privateuniversities in Malaysia, along with its numerous awards and accolades at bothnational and international levels. This strategic collaboration leverages on bothparties’ expertise and experience with the aim of sharing and developingresearch and teaching for the future leaders of the ASEAN region” said Dr.Pornchai.

Located in South-WestBangkok, Siam University’s 20-building campus features first-class academic and socialfacilities designed to cater forthe specific needs of studentlife. The university comprises of10 schools and colleges whichoffer a broad variety ofundergraduate, graduate andlifelong education programs.The student body consists ofaround 15,000 students,including some 300 internationalstudents coming from over 15countries and regions.

Group Picture of staff from both universities.

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Fundamental Research Grant Scheme (FRGS)

Project Title

Modeling the network diversity and social capital gains of Malaysian internetusers through participation in traditional settings

Principal Researcher/Grant Holder

Dr. Benedict Paraonda AgultoTaylor’s University School of Communication

Fund Approved - RM50, 000Award Date - April 2012

Project Title

Evaluating the effect of microencapsulation on the therapeutic efficacy ofprobiotic bacteria

Principal Researcher/Grant Holder

Professor Dr. Kailasapathy KasipathyTaylor’s University School of Biosciences

Fund Approved - RM131, 800Award Date - April 2012

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SPOTLIGHT ACHIEVEMENTS &RECOGNITION

Bagging Gold in PutraBrand Awards for thethird year in a row!The Taylor's University brand hasonce again proven that it is afavourite with Malaysians when itcomes to higher learning. For thethird year in a row, Taylor'sbagged the Gold in the“Education & Learning” category,at the Putra Brand Awards 2012held recently. Taylor's Universityis the only Gold Award winner inthe category.

The Putra Brand Awards 2012 isbased on results from a rigorousresearch methodology developedby the Pulse Group.

TBS Team Wins NationalFinals of L'Oreal BrandstormCompetitionTeam BrandSter impressed a panel ofjudges from the industry with theirproduct 'GetPersonal' at the recentL'Oreal Brandstorm 2012 Malaysianfinals on April 25, 2012. Comprising agroup of students from Taylor's BusinessSchool - Koo Yen Woon, Sonia LouiseHiew and Chan Wing Onn.

READ MORE READ MORE

ALUMNI FEATURES TAYLORIAN TALENTS TEACHING & LEARNING

Julia Ann George Dr. Francesca The 2nd EMAS awardpresentation was held

http://taylorstimes.com/





Always look for ways to reachgreater heights by equippingyourself with industry knowledge.

Cauchi I have long

struggled toovercome the majorobstacle of being me,but have learnt thatthere is ultimately noovercoming of self.

in conjunction with theTeachers' Daycelebration at Taylor'sUniversity LakesideCampus on May 16,2012.


INDUSTRIAL ENGAGEMENT INTERNATIONAL OUTLOOK RESEARCH & COMMERCIALISATION

Career & EmploymentFairThis year, more than a thousandstudents and 67 top employersconverged at Taylor's UniversityLakeside Campus.

StrengtheningTaylor'sUniversity'sPresence inASEAN

Taylor's Universityis regarded as one ofthe most prestigiousprivate universities in

Malaysia.

Fundamental ResearchGrant Scheme (FRGS)

Modeling the network diversity andsocial capital gains of Malaysian internetusers through participation in traditionalsettings


Previous Issues: Issue #01 Issue #02 Issue #03 Issue #04










The MLAA Award presented to the landscapearchitects of Taylor’s University Lakeside Campus

Taylor's University LakesideCampus encompasses amodern, functional design withstate-of-the-art facilitiestogether with lush greeneryand its trademark 5.5 acrelake; striking a balancebetween form and function toembody Taylor’s University’smodern approach andperspective in premiumeducation with an approach toholistic growth outside theclassroom.

Surrounding the serene lakeare building that house theacademic wings and thecommercial annexe thatcomprise of wide and spacious

corridors, pleasing and rich landscapes and all in all, a sustainable andconducive environment for education. Besides, being visually comforting andnaturally soothing, the overall design also enhances the air quality, both indoorand outdoor.


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The landscape features, which were designed to demonstrate the success of asustainable campus, has caught the eye of Institute of Landscape ArchitectsMalaysia (ILAM) and awarded the Special Honour Award under Category 3:Professional Awards in Landscape Design and Planning at the MalaysiaLandscape Architecture Awards (MLAA) 2012. The awards honour the best inlandscape architecture from various aspects of the industry. The landscapearchitect responsible for Taylor's University Lakeside Campus is Praxcis DesignSdn. Bhd.

Quoted as being “a new benchmark for modern and urban campus buildings inMalaysia”, the MLAA award signifies Taylor's University Lakeside Campus asbeing the first and only property development and certainly the only educationinstitution in Malaysia to be awarded in all three categories i.e. Landscape(MLAA: Special Honour Award), Architecture (Pertubuhan Arkitek Malaysia: GoldAward in Category 5 – Education) and Interior Design (2011 Global InteriorDesign Award).

MLAA is an annual award presented by the Institute of Landscape ArchitectsMalaysia (ILAM) to outstanding Malaysian landscape architecture consultancyfirms, developers and government agencies to honour the best in landscapearchitecture from various aspects of the industry, for projects completed inMalaysia and abroad.

“We are very honoured to receive this award from ILAM in recognition for thelandscape design of our campus. This award reaffirms our beliefs and efforts tocreate a dynamic and yet conducive environment for our students. Creating suchan environment also enhances the teaching and learning interactions andabilities of our students and academic team. We are also very proud to be thefirst and only education institution thus far in this country to bag all 3 industryawards for Interior Design, Architecture and Landscape,” said Professor Dato’Dr. Hassan Said, Vice Chancellor and President of Taylor's University.

The selection process for awards was made by the MLAA 2011 Panel of Jurychaired by Associate Professor LAr. Zainul Hakim Mohd Zain together with otherrespected members of the industry.

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The dedications and excellence of its academics, quality education, top-notchfacilities and ability to produce outstanding graduates is once again, beingrecognised internationally as Taylor’s University School of Hospitality, Tourism &Culinary Arts (TCHT) was named as the Electrolux Culinary Institution of theYear (Regional) at the recently-concluded World Gourmet Series Awards ofExcellence 2012.

Established in 2001, the World Gourmet Series Awards of Excellence, formerlyknown as Asian Gastronomic Awards of Excellence, is an industry recognitionprogramme that acknowledges individuals and organisations, which makesignificant contributions to the development of the food and beverage (F&B)industry. Moving into its twelfth year, the accolades have developed into 28awards and seven experiential scholarships locally and regionally.

Mr. Neethiahnanthan AriRagavan, Dean of TCHT,expressed his pride at theschool’s achievement inwinning the award. “The WorldGourmet Series Awards ofExcellence is a renownedaward given to top performersin the industry. Winning theaward has proven that in spiteof the competitions in thehospitality education industryin the region, we are stillregarded as the top and mosttrusted institution in hospitality,


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tourism and culinary artseducation.”

“This is surely a timely boostfor the school as we aim tobecome the best hospitalitymanagement and tourismschool in Asia by the year2015,” said Mr.Neethiahnanthan.

TCHT competed against otherculinary and hospitalityinstitutions in the regionincluding Le Cordon Bleu DusitCulinary School in Thailand

and Berjaya University College of Hospitality to win the award.

This award adds another feather to its cap as it is the second major recognitionreceived by the school this year. Taylor’s University School of Hospitality,Tourism and Culinary Arts was also awarded Best Brand in the corporatebranding category of Education – Hospitality, Tourism and Culinary Arts at TheBrandLaureate SMEs Chapter Awards 2011 in January 2012.

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It was truly a privilege for Taylor’s Law School (TLS) and Taylor’s AlumniRelations Office (TARO) to host and co-organise this dinner for the first time in20 years!

Established in 1992, Taylor’s Law School has continuously provided quality legaleducation and produced law graduates who not only meet the standards of theBar, but who are also grounded in values, such as ethics and social commitment.The successful partnership for the past two decades with University of Readingand University of Sheffield, United Kingdom, has enabled TLS to become one ofthe premier law schools in Malaysia.

30 law school alumni returned to Taylor’s University Lakeside Campus on 22April 2012, where they caught up with their fellow course mates and facultymembers in Thyme and Tarragon Restaurants.The first reunion marked theestablishment of a platform for TLS alumni to meet and network in future. It wascertainly a dinner and mingling session to remember, with much reconnecting,reminiscing and making of new friends.


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Taylor’s University School of Hospitality, Tourism and Culinary Arts (TCHT),together with Kuala Lumpur Convention Centre (the Centre), presented thefindings of its recent study on the impact and benefits of business tourism inMalaysia to the media recently.

The research project entitled Micro Impacts and Benefits of Business TourismMalaysia: A Case Study of Kuala Lumpur Convention Centre was conducted byTCHT’s research arm, Centre for Research Innovation in Tourism, Hospitalityand Food Studies (CRiT), over a seven-month period. Over 900 (Meetings,Incentives, Conferencing and Exhibitions (MICE)) delegates were surveyed withmore than 70 per cent of whom were of foreign nationalities from over 70countries.

Mr. Pradeep Nair, Deputy Vice-Chancellor of Taylor's University, said during apress conference to reveal the findings, “This research project marks thecontinuation of an important partnership between Taylor’s University and KualaLumpur Convention Centre. Collaborating with industry partners such as theCentre has enabled CRiT to develop industry practices through consultancy andapplied research. By engaging strategic partnerships, we are collectivelycontributing towards enhancing the industry, and Malaysia remains on the mapas a convergence point for borderless businesses. In a globally mobileenvironment, tourism has become an industry that affects a full spectrum ofbusinesses.”

Speaking on CRiT’s role and objectives, Pradeep said, “The role of academicsand research within the business environment plays a vital role in analysing andidentifying the boundless opportunities that flow from the tourism sector. To aptlycapture the potential of the tourism sector, CRiT was established to assistTaylor’s University in fulfilling this need.”


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Dr. Ruben Nayve Jr. (left) and Associate Prof. Dr.Kashif Hussain presenting their research finding atthe press conference held at KLCC.

Based on a Memorandum of Understanding that was signed with Kuala LumpurConvention Centre in September 2011 that covers collaboration on a StudentEmployment Programme (STEP), a programme that offers selected students atTCHT a unique opportunity to train and secure jobs with the Centre, both partieswould also continue to collaborate on other research work on a long-termventure.

Datuk Peter Brokenshire,General Manager of KualaLumpur Convention Centresaid, “We are pleased topartner with Taylor’sUniversity’s School ofHospitality, Tourism andCulinary Arts in this study. Webelieve the results obtained willgo some ways towards furtherenhancing Kuala Lumpur’s andMalaysia’s facilities andservices to better cater to theneeds of the business tourists.”

“For the Centre, as a convention facility competing with regional and internationalplayers, we are cognisant of the need to stay ahead of the pack. This first-handinformation will provide us a good snapshot of what we do well and where weneed to do better to give us that competitive edge,” added Datuk Brokenshire.

The research findings include some important points such as preferred airlines,average stay, average spending, satisfaction on facilities and transportationssystem, etc.

Backed by a team of distinguished academic and researchers, CRiT remainsactive in the field of applied research and innovation for Malaysia’s tourismsector with several projects in the pipeline for 2012. CRiT’s notable projectsinclude its on-going collaboration with the Ministry of Tourism on Taylor’s TouristSatisfaction Index and the Ministry of Higher Education on Tourism HumanResource Capacity Development Programme for Langkawi Community College.

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ICAEW, a world leader of the accountancy and finance profession, signed aMemorandum of Understanding (MoU) with Taylor’s Business School of Taylor’sUniversity to offer students the opportunity to obtain ICAEW’s renownedCertificate in Finance, Business and Accounting (CFAB). Eligible Taylor’sstudents will be the first in Malaysia to graduate with both a degree and a CFAB.

The signing ceremony took place at Taylor’s University Lakeside Campus, withthe MoU being signed by Mark Protherough, Executive Director of ICAEW, andProfessor Dato’ Dr. Hassan Said, Vice-Chancellor & President of Taylor’sUniversity. The event was attended by a number of prominent Malaysian ICAEWChartered Accountants as well as partners and representatives from BDO,Deloitte, Ernst & Young, and KPMG.

In his speech, Mark Protherough said, “People with finance, accounting andbusiness skills are in high demand in Malaysia. ICAEW’s CFAB certificateprovides students with a broad and general knowledge of key concepts that willbe useful regardless of whether their future career takes them to a job inbusiness, finance or accounting.”

“Taylor’s is one of Malaysia’soldest and most successfulprivate education institutionsand we strongly believe thatthey are the perfect partner tohelp bring this innovativeprogramme to Malaysians,”Protherough added.

Professor Dato’ Dr. HassanSaid, in his welcome address,


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said that in line with Taylor’sUniversity’s mission of being‘Top Employers Top ChoiceUniversity’, it actively seek tocollaborate with professionalbodies to enhance the teachingand learning experience thatpromotes real worldapplications, to hone and

improve the skills of Taylor’s graduates.

“ICAEW’s CFAB programme offers our Business School students a greatopportunity to obtain a certificate from a renowned, international professionalbody, while also opening up opportunities for further training to becomeprofessionally qualified accountants,” he said.

“CFAB is an end in itself but it also provides a potential stepping stone forsuccessful candidates who want to continue studying for ICAEW’sinternationally-recognised professional accountancy qualification, the ACA. Inother words, it is a great career door opener.”

ICAEW’s CFAB consists of six modules and six computer-based assessments,with modules including Business and Finance, Management Information,Accounting, Law, Assurance and Principles of Taxation. Accountancy andfinance degree students as well as business degree students at Taylor’sBusiness School will receive credit for prior learning towards ICAEW’s CFABcertificate but all will be required to sit the accounting module. Students that havesucceeded in achieving the CFAB certification have the opportunity to continuetraining towards ICAEW’s Chartered Accountancy qualification, the ACA(Associate Chartered Accountant), which is held by over 138,000 professionals inover 165 countries around the world.

An examination centre will be set up at Taylor’s for students to sit the e-assessment required for the certificate.

ICAEW is a founder member of the Global Accounting Alliance, which representsaround 775,000 of the world's leading professional accountants in over 165countries around the globe, to promote quality services, share information andcollaborate on important international issues. More information about ICAEW’sCFAB programme can be found at www.icaew.com/cfab.












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Strengthening its industrial linkage and opening up a new horizon ofcollaboration, Taylor’s University School of Hospitality, Tourism and Culinary Arts(TCHT) signed a Memorandum of Understanding (MoU) with Washington StateUniversity (WSU) of the United States of America.

The MoU with the American university means the academics and students ofTCHT will have a taste of the American education as the two universitiesexchange expertise and experience, as well as to work together in researchprojects.

Pro Vice-Chancellor of Taylor’s University, Prof. Dr. Perry Hobson, said thepartnership shows how education can bring people from all over the worldtogether. “Education is such a great tool to globalised the world citizens. Today’sMOU opens up many new opportunities for our staff and students to learn fromyou at WSU.”

Vice Provost & Associate Vice President, International Programmes andProfessor of Parasitology at WSU Prof. Dr. Prema Arasu, also expressed herconfidence in Taylor’s University and the partnership. “Taylor’s is such aprominent name and I’ve heard of the name since I was very young. It is ourgreat pleasure to form this wonderful partnership with Taylor’s University.”

“We see this as an opportunity as we are trying to champion global partnershipand I am looking forward to a very fruitful partnership,” said Prof. Dr. Prema, whowas born and grew up in Ipoh before moving to the U.S.

Some of the main highlights of the MoU includes -- both TCHT and the School ofHospitality and Business Management, College of Business, WSU are to work onstudents and academics exchange programme through student exchangeprogrammes or summer study abroad programme. Both parties will also work on


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original and applied research in the areas of Hospitality and Tourism, as well asestablishing articulations for certain programmes offers in both universities.

The MoU was signed between Prof. Dr. Perry Hobson and Prof. Dr. Prema Arasuand was witnessed by Dean of TCHT Mr. Neethiananthan Ari Ragavan andAssociate Professor, School of Hospitality and Business Management, College ofBusiness, WSU Dr. Dogan Gursoy at a simple ceremony held at Taylor’sUniversity Lakeside Campus.

Also present to witness the ceremony was the Assistant Professor, Departmentof Management, Information Systems, and Entrepreneurship, College ofBusiness at WSU Dr. Mauricio Featherman and 30 WSU students who spent aweek in Taylor’s University through student mobility programme.

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Approximately 300 academics and students from around Malaysia, Macau andthe Philippines attended the Pacific Asia Travel Association (PATA) YouthTourism Forum 2012, held at Taylor’s University Lakeside Campus, on 18 April2012.

With a theme of “Building the Business beyond Profits, Creating Social andEnvironmental Value”, the forum saw five keynote speakers, including Chairmanof PATA, Mr. Hiran Cooray; Chair of PATA’s Education and Training Committee,Mr. Peter Semone; Secretary and Treasurer of PATA, Mr. Anthony Wong; Headof Sarawak Convention Bureau, Mr. Mike Cannon; and Regional Director –Pacific of PATA, Mr. Chris Flynn; discussed on the importance of sustainabletourism and bringing true values to the community and society.

Pro Vice-Chancellor of Division of Hospitality, Tourism and Culinary Arts,Taylor’s University, Professor Dr. Perry Hobson, emphasised on the demand forfresh talents by the tourism industry in his welcome address.


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The line of experts discussed about the importance of sustainable tourism during thePATA Youth Tourism Forum 2012.

“It is such a joy to see all the young participants here because the future oftourism is in your hands. What will happen to the industry, to the society, thecommunity and the environment depends on you all.”

“The challenge for you all now is how to envision the future and how to make thetourism industry something that everybody will appreciate,” said Prof. Dr.Hobson.

The one-day forum was organised by students from Taylor’s University School ofHospitality, Tourism and Culinary Arts (TCHT), which was held in conjunctionwith PATA Annual Conference 2012 in Malaysia.

PATA is a not-for-profit membership association that acts as a catalyst for theresponsible development of travel and tourism within the Asia Pacific region. Thisyear, PATA is proud to celebrate 60 dynamic years of developing responsibletourism.

In partnership with private and public sector members, PATA enhances thesustainable growth, value and quality of travel and tourism to, from and within,the region.

The Association provides leadership and counsel on an individual and collectivebasis to over 80 government, state and city tourism bodies; nearly 50international airlines, airports and cruise lines and many hundreds of travelindustry companies across the Asia Pacific region and beyond.

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E-banking in a KnowledgeEconomy

This book provides detailed insightsinto e-banking and the importance ofadapting to the new technology inthe knowledge economy. The book isintended for beginners and studentsto comprehensively understand thehistory of banking, transformation inthe bank industry, the innerarchitecture of e-banking and itsimpact on the community.

Mahadevan Supramaniam andBalachandran Shanmugan (Taylor’sUniversity, Malaysia)

January 2011 / 128 pages / ISBN:978-967-0173-02-3

Taylor’s Business Review: A SEARCH: The Journal of the South

JOURNALS

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Contemporary Business JournalIssue: Vol. 1, No. 1

This journal aims to be aninternational research journal in thearea of Business and itsencompassing fields. The objectiveof this academic journal is todisseminate good research studies inthe key functional areas of business,namely Accounting, CorporateGovernance, Economics, Finance,Islamic Finance, Marketing andManagement.

Editor in Chief: Professor Dr. OngFon Sim (Taylor’s University,Malaysia)

2011 / 122 pages / ISSN: 2232-0172

East Asia Research Centre forCommunication and HumanitiesVolume 4, Issue 1, March 2012

This peer reviewed journal publishesoriginal works in all areas ofcommunication and humanities. Theaim of this publication is to provideauthors and readers a venue forrapid dissemination of informationpertaining to developments in thefield of communication andhumanities while preserving thestandards of the highest quality.

Editor-in-Chief: AssociateProfessor Dr. Lokasundari Vijaya(Taylor’s University, Malaysia)

March 2012 / 81 pages / ISSN:2229-872X

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ACHIEVEMENTS & RECOGNITION - Taylor's University · 2015-02-23 · Wong Lai Sum, CEO of MATRADE ... also adds credibility to our resume, provides an opportunity to enhance our skills