EXPLORE MN TOURISMMEDIA BUY RECAP

FY21 WINTER

ACHIEVE ACTIONCREATE CONNECTIONSIGNITE INNOVATION

CAMPAIGN OVERVIEWS

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MEDIA BREAKDOWN

53 MM Total Estimated Impressions

Campaign + Optimization

Strategy

Drive Awareness with Reach

Increase Consideration

(Website Traffic)

Encourage Conversion

(Travel Guide Interactions)

General 3% 88% 9%

Winter Rec 47% 48% 4%

Diversity 100% -- --

Bridge 100% -- --

Due to COVID-19, we diverted General Awareness dollars to support our out-of-state Bridge Campaign approach

WINTER REC CAMPAIGN

COEGI | STANDARD DISPLAY 8.1 MMEstimated Impressions

COEGI | VIDEO 3 MMEstimated Impressions

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COEGI | FACEBOOK 4 MMEstimated Impressions

COEGI | INSTAGRAM 4 MMEstimated Impressions

s

TEADS | INTERACTIVE DISPLAY 1.9 MMEstimated Impressions

NATIVO | NATIVE DISPLAY 2 MMEstimated Impressions

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TRIP ADVISOR | ENDEMIC DISPLAY 3.3 MMEstimated Impressions

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GENERAL CAMPAIGN

COEGI | FACEBOOK + INSTAGRAM 4 MMEstimated Impressions

COEGI | PINTEREST 800 K Estimated Impressions

TEADS | INTERACTIVE DISPLAY 2.2 MM Estimated Impressions

NATIVO | NATIVE ARTICLE 2 MM Estimated Impressions

BRIDGE CAMPAIGN

COEGI | STANDARD DISPLAY 3 MM Estimated Impressions

COEGI | YOUTUBE + PROGRAMMATIC VIDEO 3.7 MM Estimated Impressions

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COEGI | CONNECTED TV (CTV) 1.4 MM Estimated Impressions

VDX | HIGH IMPACT VIDEO 1 MM Estimated Impressions

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COEGI | FACEBOOK + INSTAGRAM 4 MM Estimated Impressions

DIVERSITY CAMPAIGN

LAVENDER MAGAZINE | PRINT 262 K Estimated Impressions

Lavender Magazine

● Full Page Ad in the Winter What To Do Issue

● Targets LGBTQ+ Audiences in Minnesota

MN SPOKESMAN RECORDER | DIRECT PARTNERSHIP 187 K Estimated Impressions

LA PRENSA DE MINNESOTA | DIRECT PARTNERSHIP 60 K Estimated Impressions

BROADCAST

BROADCAST | LINEAR TV, OTT, + CTV 5.3 MMEstimated Impressions

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PARTNERSHIPS

PARTNERSHIPS | MBA + MPR

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MPR | RADIO + DIGITAL BANNERS 333 KEstimated Impressions

APPENDIX

SOCIAL TARGETING AUDIENCES | GENERAL CAMPAIGN

SOCIAL TARGETING AUDIENCES | WINTER REC

SOCIAL TARGETING AUDIENCES | BRIDGE

Please reach out with any questions.kquinn@truemediaservices.com

THANK YOU!