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ACER. Vicky Christy Sunny Danica. ACER. History. Put into strategies in USA. Establishing new division. 2002. 2000. 1976. 1987. By Stan Shin. Divided off PC. Established in Taiwan. Changed name to Acer. Incorporated as Wistorn Corporation. ACER. The types of PC. desktop. - PowerPoint PPT Presentation
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1976
Est
ablis
hed
in
Taiw
anB
y S
tan
Shi
n
1987
Cha
nged
nam
e to
Ace
r
Put
into
st
rate
gies
in
US
A
2000
Div
ided
of
f PC
Est
ablis
hing
ne
w d
ivis
ion
2002
Inco
rpor
ated
as
Wis
torn
C
orpo
ratio
n
History
The types of PC
desktop laptop
netbook
TabletPC
Ultra-Mobile PC
Pocket PC
Industry Analysis
AcerGlobal expansion&Challenge
Major target Markets
Multi-Brand strategyBrands of Acer Inc:
Advantages from Implement the multi-brand strategy worldwide•with differentiated multi-brand products to satisfy diverse customer and market segments.•Expand Acer Group’s global PC market share.•Maintain control and minimize operating expenses.
Global expansion
• In 2007,Acer used $710 million to acquire Gateway.
• Get experience from Gateway
• Enjoy the Gateway’s market share
Acer in AmericaAcer in America
Global expansion
AsiaAsia• In china, Acer
ranks No.2 in terms of sales incoming.
• Acer via sponsors series of sports events to improve brand recognition
EuropeEurope
• In 2008, Acer announced it had acquire 75% stakes of Packard Bell.
• At same year, Acer has 38.9% growth for sale, the 15.7% of market share growth
Global expansion
ChallengeChallenge
• Highly competitive , many competitors such as HP, Lenovo, TOSHIBA, Dell, Apple
• Economic crisis & PC market shrink
• The period of computer industry update is becoming shorter and shorter-----quickly as computer obsolete and depreciation
• Keep innovation
SWOT Analysis
• Economic recession
• Mainland China market
Many competitors all over the world
Substitute products
Lenovo
Perfect and efficient service
Good performance in Chinese market
Short-term Recommendation
Long-term Recommendation
Conclusion
Conclusion
Conclusion
Conclusion