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About Ace
Ace Experiences has brought to India a unique form of
entertainment in the form of a dining and
exhibition experience.
ACE, an acronym for Art, Culture, and Entertainment is a new
& most contemporary social idea of
creating Unique & First time experiences for its audience.
ACE is creating a niche space for itself in the
Knowledge entertainment segment riding on the need for
Experiential Education that uses
entertainment as a front ended tool to convey socially relevant
themes of the current times in the most
impactful way thus ensuring a long lasting experience &
educational value to the visitors & guests.
ACE is creating a niche space for itself by bringing about newer
& innovative facets in the learning &
human development segment. ACE plans to introduce experiential
education by bringing to India Unique
exhibitions & transformatory experiences like the Human body
walk exhibitions, Fantasy exhibitions of
extinct species, Dialogue in the Dark, Educational &
impactful tours in the area of Environment &
education like the Natural disaster exhibitions just to name a
few that seeks to leave a lasting impression
on every visitor for a lifetime thereby truly fulfilling the
mission of lifetime education and instilling
Individual Social Responsibility.(ISR)
ACE, as a part of its endeavor to bring Unique and first of its
kind experiences to India, has partnered
with Dialogue Social Enterprise (DSE) to bring the Dialogue In
the Dark ( DiD) to India starting at
Hyderabad. Dialogue in the Dark openined in Hyderabad in
November 2010.
Target Audience:
Ace should look to attract the younger crowd who are more
receptive to new ideas and experiences.
y Age Group: 18-35 yrsy Family Status: Single or Young Couplesy
Education & Career: Executives , Graduates , Businessmen.y
Geographies: Metropolitan or Urban Cities.
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Communication Objectives:
Ace has to make the masses more aware of the unique product they
have in hand. Since the product
Ace has is completely new to Indian markets its important for
people to be aware of the product more
than anything else. Hence to develop a liking, preference and
conviction about Dialogue in the Dark
its important to design a message which can be communicated in
an effective way.
Communication Strategies:
Public Relations:
Ace Experiences could really work on their PR to expand their
business to many parts of India and also
abroad by introducing more experiences like Dialogue in the
Dark.
Ace have their Mission as:
As Ace is a Social Entrepreneurship venture PR could play a
vital role in getting people to know about
the experiences.
y Ace should look for associations with EBAI (Eye Bank
Association of India) and create awarenessabout eye donation.
y Ace should include more disabled or differently abled people
in their initiatives.y Ace could get people into their restaurants
by launching the Dialogue in the Dark ads in public
places like theatres and airports .
y Ace should try to educate people about how they could help the
differently abled to serve usand thus empowering them to lead
normal lives.
y Ace could tie-up with various educational institutions to help
with differently abled people.
