ACE EDUCATIONAL ACADEMY 678

8/7/2019 ACE EDUCATIONAL ACADEMY 678

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A

EFFECTIVE

BUSINESS PLAN OFTUTORING SERVICES

SUDHAKAR PANDEY

DEEP NAGDA

KUSHAL RAJPUROHIT

ZISAN SUNESARA

TYBMS SEM 6

Entrepreneurship Management

ACE ACADEMY


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Institute Name : ACEE CAT AL ACADE

Owner : Sudhakar Pandey, Kushal Rajpurohit, Deep Nagda,

Zisan sunesara

Form of Business : Partnership firm

Location : ......................

Telephone : (022) 0000 0000

Fax : (022) 0000 0000

Mobile : +91 00000 00000

E-mail : Ace.edu.gmail.com

Our Mi io & Vi io :

Our mission is to take a unique and innovative approach to teaching that helps students connect

with the subject matter they need to improve especially analytical and accounts to achieve desired

result with perspective of better career.

Key to Success:

yDeveloping methods of approaching subjects that helps students get their minds aroundchallenging concepts.

yCreating excellent word of mouth promotion of services.yTruly listening to parents as well as students needs and though best teaching methods to

improve students results.

Objectives

yTo sign out as a speciality in Finance and accounts to capture and increase studentsknowledge.

yUsing latest technology and methodology for teaching the students to achieve theexcellence.


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T e Institute

ACE EDUCATIONAL ACADEMY provides tutoring services in Junior college (commerce) and

degree only BMS in BORIVALI, ANDHERI, BANDRA, Focussed primarily on students in the

college of these areas affiliated with Maharashtra Secondary and Higher Secondary Education

Board and Mumbai University.

T e Services

yHelp and guide students in their subjectsyArranging individualized as well as group teaching facilitiesyProviding well-designed study materialsyDelivering sessions by providing good infrastructure and technology based classroom

teaching, using LCD Projector.

ySystematic RevisionManagement

ACE EDUCATIONAL ACADEMY will be lead by Sudhakar Pandey, Zisan Sunesara, Deep

Nagda, Kushal Rajpurohit.

yJunior college section headed by Deep nagda and Zisan sunesara.

yBms section headed by Sudhakar pandey and Kushal rajpurohit.


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The C mpetiti n

There are some otheri stit tes li e JM TOT R RJ TOT R IDEAL TOT RIAL,

NAVIGATORTOT RIAL, B ATIA TOT RIAL,MAHESH TOT RIAL et provi i the

speciali ed and targeted services to the target market Individuali ed service, based on personali ed

evaluation of each student and his or her specific needs and strengths. This willtake intoaccount

the recognition that students learn in various ways. ACE Tutorial first evaluates each student andtheir best way oflearning and tailors the tutoring to most effective serve each student.

Already established

players.With

ultiple Chain

outlets at diffrent locations

across umbai.

Huge arket Both at the

HSC level and at theBachelors level.

Specialisation and

continous improvement.

Currently a new startup .

Lack of Exposure.

A good well versed Facultyhaving gone through the

same stream that tutoring

services provided.

Dedication of all partners as

they are the sole benifiteers

of profits.

No salarys payed to staff

Strength Weakness

ThreatsOpportunities


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Operations

ACE will have well designed subject materials and expert teachers to provide students better

teaching with help of LCD Projector. ACE will have flexible timings so that students can join any

batch and ease of learning for students. ACE will utilize all its resource maximum by lowering thecapital expenses and ensuring the latest equipment at all times.

Financials

The financial strategy of ACE will emphasize on using its income for enhancement and

improvements of institute strengths as well as students performances during successive years of

operation, with the institute reaching profitability by initial years. Annual income projection for the

first year will be


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Institute Summary

ACE provides tutoring services for JUNIOURCOLLEGE (COMMERCE) AND DEGREE

COLLEGE (BMS) in Mumbai. Focussed primarily on students in the college of these areas

affiliated with Maharashtra Secondary and Higher Secondary Education Board and Mumbai

University. Tutoring is available in subjects including: Financial management(FM), operational

research(OR), International finance(IF), Investment analysis and portfolio management(IMTP),Direct and Indirect Tax, QMB, Managerial account, Indian management thought and practices.

Institute Ownership

Ace is a partnership firm. The institute is owned and operated by Sudhakar pandey, Zisan Sunesara,

Deep Nagda and Kushal Rajpurohit. As the institute continues to grow, it is foreseen that it will be

transitioned into the cooperation of family members as well as assistant teachers.

Institute History

ACE idea came into being by inspiration from tutoring fellow classmates for free. We are the group

of BMS graduate in education. During our personal tuition, our peers groups and family members

motivated us to start a structured educational institute to show our teaching talent capability in the

subjects of BMS.


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Fee Structure and Prof

Junior Level Commerce

HSC Professor In charge Fees

Economics Zisan Sunesara 2500

Accounts Zisan Sunesara 2500

IT Deep Nagda 1500

Secretarial Practice Deep Nagda 1500

English Zisan Sunesara 1500

Organisation Ofcommerce Deep Nagda 1500

Hindi Deep Nagda 1000

Total 12000

BMS

BMS SUB ECT/SEMESTE SUB ECT/SEMESTE Fees

FB MS Finance And Cost Accounting/1 Business Mathematics/2 3000/3000+

---------- -------------------------------------------

Introduction to Cost

Accounting/2

3000

SYBMS Managerial Accounting/3 Direct & Indirect Taxes/3 4000/4000 = Rs8000

TYBMS Financial Management/5 International Finance/6 3000+3000

SSF/5 Operation Research/6 3000+3000

Logistics/5 IAPM/6 3000+3000 =Rs 18000

Subjects Professor Incharge

Finance And Cost Accounting/1 Kushal Rajpurohit

Business Mathematics/2 Sudhakar Pandey

Introduction to Cost Accounting/2 Kushal Rajpurohit

Managerial Accounting/3 Kushal Rajpurohit

Direct & Indirect Taxes/3 Kushal Rajpurohit

Financial Management/5 Kushal Rajpurohit

International Finance/ Zisan Sunesara

SSF/5 Sudhakar Pandey

Operation Research/ Sudhakar Pandey

Logistics/5 Sudhakar Pandey

IMTP/ Sudhakar Pandey


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Market Analysis Summary

The institute is founded tutoring students in the junior and senior level subjects. This remains the

core segment. Students can be divided into two groups:

1.Higher Secondary Level Students

2.BMS degree level Students

ACE will offer tutoring in the subjects offered at Higher Secondary Level Students and BMS

degree level. Please review the following section which provides additional detail regarding the

different target segments.

Higher Secondary Level Students:

This is a new and exciting area that is bound to become the main revenue generating segment for

the institute. As secondary level students attended tutoring sessions, they will speak with some of

their friends and acquaintances

Students Analysis:

There are some reputed colleges in Borivali, Andheri, and Bandra area. The target students will

come from these colleges. The data of number of students collected from school staff is as under:

College Name12

th

approx

FY

BMS

SY

BMS

TY

BMS

Lords Universal 400 120 120 120

Thakur 1200 180 180 180

Nirmala 800 120 120 120

NL 900 120 120 120

Patakar 1400 180 180 180

NM 500 180 180 180

Mithibai 600 180 180 180

Tolani 450 60 60 60

Dalmiya 1200 120 120 120

Andrews 700 120 120 120Nationals 700 120 120 120

Rutumbra 850 120 120 120

Saraf 1000 120 120 120

Royal 1000 180 180 180

OTHERS 14000 1600 1600 1600

Total 26000 3520 3520 3520


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There are many tuition classes exist in these areas from which many students of above mentioned

schools are come for tuition and study help. We have collected some data from reliable resources

and from some students of these classes to estimate the number of students to target the future

market.

Target Market Segment Strategy

While the secondary level students segment will remain the core focus of the company, much time

will be dedicated to developing the BMS level students segment.

The higher secondary school level consists of one stream, namely, Commerce.The degree level

consist of FY SY TY (BMS).

STUDENTS

B S

S


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Buying Patterns

Buying patterns of students

yMany of the students have their own choice of selection of tutors parents dont guide themthey learn through the word of mouth from their senior fellow classmates.

yThey can be even influenced by digital media that is through internet and social sites.yThey learn from ads in local papers or cable tv channels.

One challenge that the tutoring institute faces is the cyclical nature of demand. Students tend to seek

tutoring more when an exam is looming.

yFor this we will arrange crash courses once we are done with normal batches.


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Strategy and Implementation Summary

Our Tutoring will be focused for getting excellence and best results against competitors. Students

will be benefited by best methodology and technology. These advantages will offer students

significant value including: individualized and group tutoring, specialized material, tutoring specificto subjects and expert teachers, the ability for the service to explain difficult concepts using easy-to-

understand ideas and examples.

The Systematic Revision Framework will provide students with a problem solving approach that is

useful to the current question as well as better grasping of concepts.

Marketing Strategy

yDuring the first year we will start marketing way ahead before admission for 12 th HSCcommerce kicks in.

yDistribution of pamphlets to college students outside their college campus.yWell-designed material and teaching on LCD Projector will attract student by increasing

their interests.

yAds on local cable tv operator channel.yPosts on social websites like facebook and orkut.yMeetings and communication with parents will increase the trust of people for the institute.

Sales Strategy

yThe bulk of sales come from word of mouth. When new students come into the college, theupperclassmen tell them about their experiences with the tutorial.

yOffering free sessions periodically to the students at the beginning of the college.yThis sales event will be able to convert many possible customers into paying customersyAdvertising, banners, and special discounts will help institute to increase number of students

and its profit.

Sales Forecast

yThe sales forecast for the institute is estimated as under. Please review the following tableand chart which details yearly sales. We have the trend of year wise fees structure for the

students.


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Sources ofFinance

Partners contribution (owners fund) 2000000 (00000*4)Loan Taken 100000 (14% pa)

INCOME AND EXPENSES

Income Generation In Rs

Particulars HSC F.Y.BMS S.Y.BMS T.Y.BMSTotal student at allbranch

540 360 360 720

Subject offered 7 3 2 6

Fees per student

for all subject

12000 9000 Rs. 8000 18000

Total income Rs.6480000 Rs. 288000 Rs. 3240000 Rs12960000

GRAND TOTAL 22968000

Expenses Occurrence in Rs

Particulars Rs

RENT 900000 (25000*3*12)FURNITURE

(1)Air conditioners 108000 (18000*6)

(2)Benches 1000000 (400*2500)

(3) Smart Class boards 600000 (3*200000)

(4)Interest Payable to Bank 140000 (14%) (1000000)

(5)Loan repayable 1000000

(6)Electricity 180000

(7)Study Material 540000

(8)Marketing Expenses 300000Total Expenses 4768000

Profits = 22968000-4768000 = Rs 18200000


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VERTICAL P&L A/C

(In Rs.)

PARTICULARS AMOUNT AMOUNT

Cost ofgoods:- Air conditioners

(18000*6)

1,08,000

Benches

(400*2500)

10,00,000

Smart Class boards

(3*200000)

6,00,000

Total Cost of Goods 17,08,000

Add: Operating Income:-

Fees 2,29,68,000

Total Operating Income 2,29,68,000

Less: Operating Expenses:-

Electricity 1,80,000

Study Material 5,40,000

Rent

(25000*3*12)

9,00,000

Total Operating Expenses 16,20,000

Add: Non-Operating Income:- NIL

Total Non-Operating Income NIL

Less: Non-Operating Expenses:-

Interest Payable to Bank

(14%*10,00,000)

1,40,000

Marketing Expenses 3,00,000

Total Non-Operating Expenses 4,40,000

Net Profit 2,26,16,000


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Documents

ACE EDUCATIONAL ACADEMY 678