Account

Information Pack

2

“Thank you for choosing Pearlys to be your Teeth Whitening

Provider.

I set up Pearlys in 2005 to provide a comprehensive range of

safe, effective and affordable teeth whitening treatments and

home maintenance products.

Since then, like a proud parent, I’ve watched Pearlys grow to

become the biggest supplier of professional teeth whitening

services in the UK – our team of highly-trained specialists now

perform 10,000 treatments per year in over 250 locations

nationwide.

As a great client of ours, Judy Naake – the woman who

brought St. Tropez to the UK – has said, “teeth whitening is

no longer a luxury for the few”. I’d like to thank you for

helping to bring that luxury within the reach of everyone.

Liz Ridley

Liz Ridley Founder and Director of Pearlys Ltd This information pack is intended to help you become competent in

promoting all of our treatments and complementary retail products. Your Teeth Whitening Specialist is always on-hand to support you and answer any further questions you may have.

3

Contents

Who are Pearlys? p. 4

What do Pearlys Offer? p. 5

- In-clinic treatments p. 5

- Homekits p. 5

- Retail products p. 6

Recommended Retail Prices (RRPs) p. 7

To Order Stock p. 8

Treatment Information p. 9

- In-clinic power whitening p. 9

- Homekits p. 13

- Assisting clients with their impressions p. 15

Our Retail Products p. 21

Package Information p. 25

Health & Safety p. 27

Press & Testimonials p. 28

4

Who are Pearlys? Pearlys are the UK’s premier provider of in-clinic and at-home teeth whitening treatments and products. Founded in 2005 and based in London, our range of in-clinic and at-home treatments and products are available nationwide, and are the trusted choice of celebrities including Alexandra Burke, JLS, Mark Wright and Pixie Lott We specialise in offering teeth whitening treatments, products and related training. Our collection of retail products offers a range of goods designed to freshen, whiten and brighten at home, and provides items to suit every pocket and dental care regime. From our best-selling Weekly-Brighten Powder to our Daily Use Whitening Foam, there is something for everyone. Our in-clinic treatments, whether the full ‘power whitening treatment’ or our new Express Brighten treatment, offer instant results along with comprehensive pre- and post-treatment advice. We are proud to be at the forefront of offering businesses like yours safe, effective and affordable teeth whitening products and treatments for retail.. .

5

What do Pearlys offer? Pearlys Express Brighten Treatment - A quick, convenient and effective way to a fresher, brighter smile. Experience all three Pearlys retail products and whiten teeth by up to four shades. In-Clinic Power Whitening Treatment - The fastest and most effective way to whiten your teeth. Most clients can expect their teeth to whiten by between 8-12 shades during the 90 minute appointment, although client results cannot be guaranteed. The treatment includes a full consultation and comprehensive aftercare provision to ensure the best possible results are achieved each and every time. Home Whitening Kit - Bespoke trays for convenient at-home whitening. A Pearlys customised tray homekit contains clear whitening trays that are fabricated from impressions of your client’s teeth. They are expertly hand finished to exactly fit and used with the enclosed Pearlys whitening gel. Clear usage instructions and product details are included in the homekit. A Pearlys Customised Home Kit can be used as a ‘stand-alone’ treatment to gradually lift staining over two to three weeks, dependent on client’s desired shade. Alternatively it may be used as a maintenance product (perhaps on a weekly basis) to maintain results from the Pearlys In-clinic Treatment. Clients can re-order further supplies of gel through you or directly from Pearlys.

6

Retail products

Pearlys offer a range of retail products for home whitening and maintenance. They are suitable for all clients, regardless of whether they have had a whitening treatment or not. The product collection offers a range of goods designed to freshen, whiten and brighten, and provides products to suit every pocket and dental care regime. Our retail range consists of:

- Pearlys Daily Whiten Foam - A daily-use foam that freshens and whitens.

- Pearlys Weekly-Brighten Powder - A gentle polishing

powder for the teeth.

- Pearlys Teeth Whitening Pen - An easy to use whitening pen that gently lifts staining from the teeth.

- Smile Bag - A package containing our three best-selling at-home whitening and maintenance products. Ideal as a gift.

- Pearlys Teeth Whitening Gels (Sodium Perborate)

7

Our Recommended Retail Prices: In-clinic combination treatment £195

(laser and bespoke homekit)

In-clinic laser treatment only £125

Homekit only £165

Express Brighten Treatment £15-£30

Pearlys Daily Whiten Foam £12.50

Pearlys Weekly-Brighten Powder £12.50

Pearlys Teeth Whitening Pen £25

Pearlys Whitening Gels –

Sodium Perborate (3 x 3g syringes) £45

Selected Wholesale Prices (not inclusive of VAT): Please see full price list for complete wholesale prices

Daily Whiten Foam £6.45 each (10-99 units)

£5.10 each (100+ units) Weekly-Brighten Powder £6.45 each (10-99 units)

£5.10 each (100+ units)

Teeth Whitening Pen £12.35 each (10-99 units) £9.35 each (100+ units)

Smile Box £25.25 each (5-49 units) £19.55 (50+ units)

Pearlys Whitening Gel £18.50 each (1-4 packs)

£15.00 each (5+ packs)

8

To Order Stock Placing further orders couldn’t be easier – either contact the teeth whitening specialist (TWS) or business development manager (BDM) for your area using the details or email your order to our Head Office directly at sales@pearlys.co.uk. Once payment has been received, most orders will be dispatched that same day. Your TWS/BDM: Contact details: ___________________________________ ___________________________________ When ordering put the subject heading of your email as:

- Product Order -

In the body of the email include: - your salon name - delivery address - products you wish to order - Contact details (landline and mobile).

We will prepare your order, then call you for payment details. Your order will usually be dispatched within one day of receipt.

9

Treatment Information

Express Brighten Treatment Appointment duration – c. 20 minutes. Contraindications Clients are not suitable for the Pearlys Express Teeth Brighten treatment if:

- They are pregnant or breastfeeding Caution should be taken if a client is epileptic. Advantages

- Treatment is quick – ideal for a lunch break - Can be combined in salon with other treatments such

as a facial - Instant results – up to four shades brighter - Experience all three Pearlys homecare products

Risks

- If client brushes over vigorously, they may experience some sensitivity

10

In-clinic Power Whitening Treatment Appointment duration – 75 mins, including consultation (with results lasting up to 24 months). Contraindications Clients are not suitable for the Pearlys teeth whitening treatment if:

- They have any unresolved dental issues. - They are pregnant or breastfeeding - They are epileptic - They have cracked, loose or broken teeth - They have severe bleeding gums - They are unable to lie flat for up to an hour

Please note that this is a cosmetic treatment - if any client is in doubt as to their suitability we would always recommend they seek approval from their dentist first. It is also highly recommended that clients have a routine check-up prior to the treatment. PLEASE NOTE: Implants such as caps, veneers, filings and crowns are NOT tooth enamel and will only ‘whiten’ to the shade they were when initially inserted. Clients should be advised of the above information, along with the aftercare information, at the time of booking.

11

Advantages

- Instant results - Durable outcome - Full consultation and aftercare provision

Risk Factors/Side Effects

- Possible sensitivity for up to 48 hours post treatment. Owing to the dehydration of the tooth and some mineral loss clients are more aware of hot and cold sensations.

- Possible ‘patchiness’. This is again caused by de-hydration but is not very common. Should this occur, clients are advised that up to 14 days can elapse before their teeth regain an even colouration.

- Difference in shade between teeth– this can be resolved by use of the customised homecare kit.

- Possibility of blanching to the gums. The gel leaking through to the gum can cause a stinging sensation – this should be rectified during treatment but will disappear within an hour.

Consultation Each client will be given a full consultation at their appointment. This consists of the client completing a consent form, discussing the treatment and having any questions answered. The teeth whitening specialist will also record the client’s initial teeth shade at this stage, and take the client’s homekit impressions.

12

The treatment procedure: The client must lie prone for up to an hour whilst gently holding a cheek retractor between their teeth – this keeps their lips away from their teeth and gums. After applying a ‘gum dam’ to the gum line to reduce the likelihood of blanching, the TWS will then apply a superior desensitizer to the teeth. This reduces the amount of sensitivity the client may experience during and post- treatment. Three separate applications of a whitening gel are then applied to the teeth, and activated using a cool ‘plasma’ lamp. Clients may notice a slight tingle on the teeth during each application as the gel ‘bubbles’ during its oxidisation process - this opens the pores to the enamel on each tooth, allowing air to enter and stains to come out. To finish the treatment a final coat of desensitizer is applied to the teeth. The client’s final shade is then checked and recorded on the consent form. The client sighs their agreement to this and has the opportunity to write down any comments – good or not so good!

13

Aftercare Clients should adhere to a STRICT clear/white diet for 48 hours following treatment. Rule of thumb - if it will stain a white silk shirt don’t put it in your mouth! Even a sip of tea through a straw will restain teeth (as indeed will smoking within 3-5 hours following the treatment!)

14

Homekits A Pearlys customised home kit can be used in two ways:

- Maintenance - client has received the in-clinic treatment and would like to maintain or enhance results. In order to maintain the results we would recommend using the homekit once a week for 2-3 hours. This is a guide and is dependent upon the client’s oral habits i.e. if they are a smoker and/or if they consume a large quantity of coloured foods and drinks.

- Stand-alone treatment - client has not received or

was not suitable for the in-clinic treatment and wants to whiten their teeth at home. The Pearlys customised homekit will gradually lift staining over two to three weeks’ use, dependent on the client’s initial and desired shade.

15

Advantages

- Cost-effective - the client is in control of their results and will only need to re-order whitening gel as desired

- Convenient for people who have little ‘me’ time - Suitable for clients who may be uncomfortable lying

prone for any length of time. - Customisable - client may have different grades of

yellow/white teeth so can ‘design’ their own smile - Suitable for some clients unsuited to in-clinic

treatment i.e. epileptics - Minimal risks/side effects

Risks Factors/Side Effects

- Possible ‘slight’ sensitivity – use of sensitive toothpaste applied topically to teeth prior to treatment can help.

16

Helping clients to take their own impressions This should take up to 30 minutes, allowing time to complete the client consent form and give usage instructions. Should your client have highly sensitive teeth we would recommend use of the sodium perborate whitening gel. However, most clients are suitable for use of the 16% Carbomide Peroxide. Ensure you tick the box to indicate the desired gel and have your client sign as appropriate on the paperwork. What is needed:

- signed consent form - dental putty (and scoops) - impression trays - disposable gloves - re-sealable food bag (labelled is better) - tissue

Impression Process: Prepare the dental putty, scoops and trays, and put on a fresh pair of gloves. Lay the impressions trays on tissues. Scoop out a flat scoop of both the base putty and the catalyst putty. Do not begin to mix the two colours of putty together until you are ready, as they will begin to set. (Putty can set within 2-5 minutes – the setting time will be on the tub).

17

Flatten each piece of putty into a small disc shape in each hand. When you are ready begin to mix them together between your fingers and thumbs. You have about 60 seconds to ensure that the putty is mixed well, forming a solid colour with no white bits.

When the putty is a solid colour roll it between the flats of your hands into a ‘sausage’ shape spanning the width of your palm.

18

Put the ‘sausage shape’ putty into the upper tray and flatten down slightly.

Hand the tray to your client. Once you hand the tray to your client please do not touch the tray again. You are NOT allowed to assist, place or take trays out of the client’s mouth as this would then be deemed a ‘dental’ treatment. Instruct them to place the tray into their mouth. When their teeth are positioned in the middle of the dental putty instruct them to push up, using both thumbs, until they feel the putty touch their gums. Ask your client to gently keep the tray in place until you tell them to take it out. (Hand them some tissues in case they dribble!) Allow up to a minute and a half for the putty to harden sufficiently then ask them to gently lower the tray out and check for a clear and deep impression across the entire arch - scallop like shapes along the top of the putty give a clear indication that the impression is adequate.

19

Repeat the whole process again for the lower trays. Leave the impressions for around 10 minutes to allow the putty time to fully set and dry. Place the impressions in a zip-lock bag, along with the client’s consent form and ensure the client’s name, your business name, and the date of the treatment is written clearly on the bag, ready for posting to the Pearlys Laboratory. Provided that you return the impressions to the lab promptly, the client should receive their completed homekit within 7-10 days.

A good impression will be even with little to no tearing, capturing the whole of the tooth and its arch.

20

Advice for clients regarding homekits Full usage instructions are included in the homekit. However, you may wish to give clients the following guidance at the time of their treatment.

- The whitening gel is to be kept in the fridge to maintain its shelf life. With proper care the gel should retain its efficacy for up to two years.

- A small amount of gel (no bigger than a match-head) should be dispensed into each tooth compartment within the tray – each syringe of whitening gel should be enough for about 8 applications.

- The tray should never be overfilled with whitening gel, as this may lead to overspill.

- Any gel touching the gums should be wiped away with a tissue or cotton bud to avoid gum irritation.

- Foods or drinks that would stain a white shirt should be avoided for the 12 hours following the use of the homekit. The best time to use the homekit is after dinner or before bed.

- If using the homekit for maintenance (ie no more than once a week) best results are achieved if the Pearlys Brighten Powder is used prior to using the homekit.

21

Clients are directed to use the whitening gel in the following fashion: - Brush teeth. Remove the syringe cap and insert an

application tip by twisting it securely onto the

syringe.

- Place a small drop of gel into every compartment of

the tray for the teeth undergoing treatment.

- Seat the tray around the teeth.

- Wipe away excess gel in mouth with a tissue or dry

soft brush.

- Leave trays in place for 2-3 hours

- After treatment, remove tray. Rinse tray and mouth

with lukewarm water.

- Brush teeth.

22

Our Retail Products- At A Glance

Pearlys Teeth Whitening Pen Advantages

- Quick and easy to use - Gently lifts staining to give a sparkling smile - Affordable - Contains 35 – 45 applications - Ideal a as gift

Disadvantages

- Not to be confused with the customised home kit in terms of results

When to use?

- After dinner, on the go, whenever you feel your teeth need a little lift.

Active Ingredients - Carbamide Peroxide

Contraindications:

- Pregnancy - Breastfeeding - Untreated dental issues - under-18s.

Storage Instructions - Store in a cool dark place (ideally fridge). Keep out of

direct sunlight.

23

Pearlys Teeth Whitening Gels What:

- A whitening gel suitable for use with Pearlys home whitening trays

When to use: - Dependent on whether using for ‘maintenance’ or as

a ‘stand-alone’ treatment.

Active Ingredients: - Carbamide Peroxide OR Sodium Perborate

Contraindications:

- Pregnancy - Breastfeeding - Untreated dental issues - Not to be used by under-18s. -

Storage Instructions: - Refrigerated to maintain their efficacy for up to two

years.

24

Pearlys Daily-Use Whitening Foam What:

- Daily-use foam that freshens and whitens. When to use:

- Twice daily, instead of a normal toothpaste. Active Ingredients:

- Sodium Perborate

Contraindications: - None

Storage Instructions:

- Keep out of direct sunlight.

25

Pearlys Weekly Brighten Powder Advantages:

- A gentle exfoliator for the teeth. After use your teeth will feel as smooth and clean as if you’d just visited your hygienist!

When to use:

- Once week in place of your normal brushing regime. Active Ingredients:

- Sodium dodecyl sulphate - Pentasodium triphosphate - Calcium carbonate

Contraindications:

- None

Storage Instructions - Store in a cool, dry place

26

Our Product Packages - At A Glance Mobile start-up package £245 An affordable option for anyone working within the beauty/hair/leisure industry wanting to offer clients something new and exciting.

10 x Weekly Brighten Powder 10 x Daily Whitening Foam 10 x Whitening Pens With 5 x impression kit £495 Small salon start-up package £295 Ideal for a small salon or busy mobile therapist. Offer your clients a new treatment and complementary retail products without having to invest in expensive equipment or staff training costs.

12 x Weekly Brighten Powder 12 x Daily Whitening Foam 12 x Whitening Pens With 5 x impression kit £545

27

Medium salon start-up package £595 As with the smaller salon package but with an added return on more retail products and impression kits! 24 x Weekly Brighten Powder 24 x Daily Whitening Foam 24 x Whitening Pens With 10 x impression kits £1095

Large salon start-up package £1250 The perfect package for larger salons or spas. 40 x Weekly Brighten Powder 40 x Daily Whitening Foam 40 x Whitening Pens 10 x Smile Boxes With 15 x impression kits £2000

Pearlys licence £4950 Perfect for salons and spas that would like to offer the Pearlys treatment anytime within their own establishment using their own trained therapists.

12 x Weekly Brighten Powder 12 x Daily Whitening Foam 12 x Whitening Pens 10 x impression kit 10 x treatment kit Marketing materials Includes: comprehensive training, insurance and equipment to

provide licensed Pearlys treatments.

28

Health & Safety

Safety is a key component of professionalism. Following the tips below will ensure you and your clients are safe at all times:

- Remember to use a fresh pair of gloves when dealing with

each client

- Make sure to find out if your client has a latex allergy – if

so, use non-latex gloves

- Ensure your work area is clear at all times, and that wires

do not remain loose. Top tip: Loose wires can be taped

down with gaffer tape.

- Keep floors clean and dry to avoid slips. Clean up any spills

straight away

- Identify the hazards in your work area and make them safe

at the start of each shift

- Never put your hands in a client’s mouth – with or without

gloves!

- Ensure you have adequate lighting to carry out the

treatment

- Ensure the room is of adequate temperature (bear in mind

your client will be lying down for an hour and will feel the

cold quicker than you)

- Be aware of the fire exits

- Be considerate to your client and consider wearing a face

mask

- Hands should be washed or cleaned using a de-sanitizer

solution

- Long hair should be tied back

- If you are a smoker be considerate of your client

- Do not wear scent that is too overpowering

29

In The Press & Celebrity Testimonials

- ‘Pearlys Tried & Tested’ – Express and Star, 11/05/12

- ‘Single mum’s teeth whitening business praised by Cameron’ – London Evening Standard, 21/03/12

- ‘Beauty In The Mirror’ reviews Pearlys Customised

Homekit – 12/08/2011

http://beautyinthemirrorblog.blogspot.co.uk/2011/0

8/pearlys-pearly-whites.html

30

31