IndonesiaCountry insights

OUTBOUND DEPARTURES (MN)

2013

2014

2015

2016

2017

2013

2014

2015

2016

2017

OUTBOUND EXPENDITURE (US$ MN)

GENERAL TRAVELLER PROFILE

MOTIVATIONS TO HOLIDAY IN EUROPE

Experience the diversity of cultural & historical attractions

Europe has scenic beauty and natural landscapes

Experience the diversity of holiday experiences & activities

Ease of accessibility (many flights)

Enjoy the weather in Europe

Europe is a value-for-money destination

Europe is a prestigious holiday destination

Shopping for products & brands (high quality luxury)

Feeling of safety and security in Europe

Can visit many countries in Europe on single trip

PURPOSE OF TRAVEL TO EUROPE (IN LAST 5 YEARS)

Leisure trips

Business trips

Visiting friends & relatives

Health/medical trips

Visit of global sporting events, short study trips, etc.

9%

48%

28%

11%

4%

GENDER

AGE GROUP

20% 80%

15% 30% 20% 19% 16%

MOST INDONESIANS TRAVEL TO EUROPE DURING THE SECOND HALF OF THE YEAR (% OF RESPONDENTS)

Janu

ary

Febr

uary

Mar

ch

April

May

June July

Augu

st

Sept

embe

r

Octo

ber

Nov

embe

r

Dece

mbe

r

2% 2%

8%

27%

5%4%

5%5%9%

16%

6%

11%

MOST INDONESIANS TRAVEL WITH FAMILY

75% 7%13% 2%3%

Friends Solo

Family Family & friends

Part of tour group

ACCOMMODATION

AVERAGE NUMBER OF NIGHTS SPENT IN EUROPE:

AVERAGE SPEND PER PERSON ON TRIP TO EUROPE:

AVERAGE SPEND PERPERSON PER NIGHT:

7.1

US$1,330 US$185

TOP 5 ONLINE INFORMATION SOURCES USED

TOP 5 HOLIDAY ACTIVITIES IN EUROPE

PAN-EUROPEAN TRAVEL THEMES

61%60%

34%

Sightseeing/excursion tours

Shopping

Visit to entertainment/ theme parks

44% Visiting historical and cultural attractions

65% Culture & History

53% Tasting local food/gastronomy

60% Tasting local food/gastronomy

TOP 10 EUROPEAN DESTINATIONS MOST LIKELY TO VISIT (NEXT 5 YEARS)

20%

7%

7%

5%

12%

10%

7%

7%

5%

4%

France

United Kingdom

Italy

Germany

Switzerland

The Netherlands

Austria

Greece

Turkey

Spain

• Undertaken during the period March to July 2019, the study focused on primary research in four South-East Asian markets (Malaysia, Indonesia, Thailand and Singapore). The research involved online interviews and focus groups with consumers as well as interviews with the travel trade.

Tourism Passion Communities

ETC MARKET STUDY

• Online consumer interviews (quantitative) were conducted among 1,000 respondents.• Online focus groups (4) were conducted, one in each travel source market.• Travel trade interviews were undertaken with a total of 14 representatives in the four countries.

4* hotel/5* hotel or resort 3* hotel/budget hotel/hostel Hotel apartment/Airbnb

57% 25% 13%

Average number of holiday trips to Europe

in last 5 years

3.8

54% Nature

58% City life

60%50%

Social media

Travel review sites

59% "Slow" adventure

12 11 10

9 8 0

11 10

9 8 7 0

61%

58%

54%

44%

42%

42%

41%

34%

37%

36%

FEMALES

18-24 25-34 35-44 45-54 55+

MALES

37% Travel booking and comparison websites

39% Search engines

40% Travel agent/tour operator websites