think beyond :: planning

ACC I O N I N T E R N AT I O N A L 5 :2

The Brand Identity Manual

E N v I R O N M E N TA L : : AXO N D I AG R A M

COMMERCIAL DEPARTMENT

OPERATIONS + IT

CONFERENCE

Kitchenette/employee area Low-pile 2ft by 2ft short-pile

carpet tiles at conference area (colors can vary amongst the accent colors)

Leave this wall white for use with projection equipment

“Exterior” signage

Waiting/conference seating

Glass “front” door

All “movable partitions” to be neu-tral mold-resistant, fabric-wrapped acoustic panels, complimentary to the ACCION Reflex Blue and accent colors

Accent color #2

Flooring

Signage

Accent color #2 or #3

Task stations and task seating

Accent color #1

Multi-pocket pamphlet rack, mounted to wall to contain bro-chures (clears door swing); rack should be silver-metallic in color and minimal to highlight the color pallette of the brochures

All storage to be neutral accent color to match color of fabric acous-tic panels

ACCiON miCROfiNANCiNG DESiGN GUiDEliNESclient :: communication via design location :: globalrole :: planning

map-lab was hired by Communication via Design to provide architectural design guidelines for their branding manual for Accion, a global micro financing and micro lending agency. We worked to develop guidelines which were adaptable enough to be deployed in the 22 countries where Accion is located.

In our guidelines, we highlighted the importance of using sustainable, and durable materials. A

manage owner’s programmatic needs

sustainmaterialcHoicesdesign

guidelinesglobal adaptation

majority of Accion locations are in the developing world and specific product specifications would not be acceptable because of the likelihood that these products would not be available. Also, mini-mum use of carpet was specified as well as mold resistant fabric because of the tropical locations of a number of these centers.

accent #1

“exterior” signage

waiting/conference seating: should be stack-able 4-legged, sim. leather fabric. - cloth fabric subject to become moldy in humid areas - seat “fabric” color: black or reflex blue

Multi-pocket pamphlet rack, mounted to wall to contain brochures of services (clears door swing) - rack should be silver-metallic in color an minimal to highlight the color pallette of brochures.

WAITING AREA:The idea of having layers of people between the teller area and the front door adds to security (visuals on entrance)

TELLER AREA:The staff of the teller area facing the front door adds to security (visuals on entrance). The tellers can be standing or sitting in this configuration maintaining privacy of the trans-action. Having a diving wall for the staff can keep higher levels of security between the public and the back of house workspace.

CONFERENCE/RECEPTION AREA:The Reception can remain near the front of the space, maintaining visiuals on all facets of the operation while still serv-ing the “greeter” needs for the public.

accent #2 or #3GENERAL REQUIREMENTS:

lighting: overhead should be reused if existing w/ flourescent bulbs for lower energy consumption - standard flourecents (up lit where no acoustic ceiling exists). Up-lighting gives a more even overall ambient light. - use of daylighting where available - fluorescent task lighting at desks where necessary. should be a silver-metallic colored finish - low-voltage spot lighting used on wall images

all paints should be NO-v.o.c. (volitile-organic-compounds are harmful vapors found in many porducts) paints. they should adhere to matching pantone palette shown below

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