Access

S u p p l e m e n t t o

A C C E S S I B L E L U X U R Y

The Big Deal I live in New York City and recently took advantage of

something called “Broadway Week,” a one-week span

where most tickets are two for the price of one. As

someone who’s no stranger to coupons and bargain

shopping, I find a sense of pride in snatching up a deal,

the best of both worlds, quality and sensibility. Nothing

feels better than finding exactly what I’ve been waiting for but in a moderation

that allows for a guilt-free experience.

On the evening of the show, I sat in the theater with my friend, bathing in the

glow of the brilliantly gilded ceilings, breathing in the aged red velvet seats. I’ve

been to a few other Broadway shows, and once again I felt like Cinderella; my

time was short but I’d seep up every cent of luxury while it lasted. After an

admired small screen star gave her New York Times-heralded performance, we

gathered our things and emerged, still smiling, just two girls walking from

anywhere to anywhere, on a city sidewalk.

Everyone wants a taste of luxury now and then, whether it’s an exciting evening

out, or an accessory we’ve been eyeing in our favorite shop. Accessible Luxury

eyewear is a doorway to that oasis, where we’re not guilted by skyscraping price

tags, yet invited to join in on the excitement and gratification of a luxurious treat.

Luxury eyewear leads in this quest to satiate with satisfaction. Here in ACCESS,

you are invited to high style, high quality and high excitement. Returning for its

third year, ACCESS is a joint initiative presented by 20/20 and Vision Monday,

and is our latest take on the best offers out there, graced by luxury, quality and

wonderfully justified accessibility.

— Breanna Benz

Marketing Coordinator

CONTeNTS

4 ZIG EYEWEAR

6 WESCAN OptICAL

8 VIVA INtERNAtIONAL GROup

10 VIVA INtERNAtIONAL GROup

14 pRODESIGN DENMARk

16 OGI EYEWEAR 18 MOREL 20 MAtCH EYEWEAR

22 LAFONt

MARKETING CooRdINAToR Breanna Benz

ART dIRECToR LaUren GIanSanTe

VP MARKETINGnanCY neSS

20/20 EdIToR-IN-CHIEF JameS J. SpIna

PRodUCTIoN MANAGER eDwarD SmITH

PHoToGRAPHY bY maTT LamBroSBLaCK BoX STUDIoS

2 | March 2012 | aCCeSS


EyE Robot It’s all in the architectural movement of these temples.

ZIGGY BY CENDRINE O. 1061 from Zig Eyewear



KEEp A ShARp EyEBlade-like temple details slice through clutter and give

you instant access to cutting-edge opti-class.EVATIK 1008 from Wescan Optical



Flight hotThis aviator takes off with a white-hot secret for any

pilot smart enough to take a peek inside the temple pieces.GUESS BY MARCIANO GM 626 from Viva International Group



FlAg DAyGant’s triple-layer patriotism makes it stateside

with this cross-Atlantic love letter of modern zyl style.GANT BY MICHAEL BASTIAN Brady from Viva International Group



It’s all about attitude… yours… your customers…

and… the eyewear at hand… or… more importantly

in your store and on your customers’ faces. You are

playing with a valuable niche. play nice.

—James J. Spina, 20/20 Editor-in-Chief


A big DEAlEyEwEARMAKing

2Everyone can AFFoRD to feel good

about themselves so leave assumptions

about cost out of your dispensing agenda.

Never sell a customer cheap.

3Eyewear that fulfills a

function at a special function

or event is eyewear with a

full-access pass. Offer the

ability to wARDRobE looks to

your customer. Double their

satisfaction AND yours. 4Access Eyewear

is special, distinct

and very personal.

Make sure that you

DiSplAy it as such.

5No one wants or cares

about a pass or access to the

bottom of the barrel on anything.

Start at the TOP in terms of

product and try never looking

back or… down.

1Make the experience an

EVEnt. The eyewear is

going to be on face and

nothing says more

about a person than their

eyes and their face.

Eyewear needs to

partner in that party of

high profile emotions.


aCCeSS | March 2011 | 13

9Every designer and

eyewear brand

has a certain range

of qualities that

define the bRAnD.

Build up your

knowledge so you

become the brand’s

best spokesperson.

7 lEnS make a deal. Never forget the

deluxe or luxe aspect of great lenses and

bountiful lens packages.

6 Be a MiX master with a range of both

designer and eyewear brands.

8Do your homework.

You are the eyewear EXpERt. Embrace that role.

No one else should be able

to offer your

level of expertise.

You made the ultimate

Access eyewear

connection with a

customer. Your job is

just the beginning…

follow through with

a degree of SERViCE unmatchable by anyone

else in optical.


ChARMing ARMSSleek split-metal stems melt together

for a decadent sweet-tooth temple tip treat.AXIOM 6129 from ProDesign Denmark



CRown RoyAlOgi hails a hue to the fairer sex with this royal blue P3.

SERAPHIN Quincy from Ogi Eyewear



FoRMiDAblE FunCtionThe bold orange plastic temple statement is

balanced by a streamlined metal front.OGA 69720 from Morel



MAtCh MAKingDelicate filigree meets its Match with a solid tortoise front statement.

ADRIENNE VITTADINI 1086 from Match Eyewear



puRplE REignOnly Lafont can find the purple reign in Havana.

HARBOR from Lafont



For information on participation in future Jobson Optical Group

Special Initiatives please contact:

VP SalesDennis Murphy

212.274.7101

Publisher/CeOMarc Ferrara

212.274.7062

President, eCP Business ServicesWilliam D. Scott

646.831.8873

President, Jobson internet SolutionsJoe Savarese

203.557.0840

VP, Practice advancement associatesal greco

212.274.7118

S u p p l e m e n t t o

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