Accenture in Australia

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As one of the largest strategy, consulting, digital, technology and operations companies in Australia, we have the capabilities to help clients design and manage enterprise-scale business and technology transformation.

What truly differentiates Accenture is our people. We help clients in Australia innovate, grow and position their organisation for the future. With access to more than 336,000 people globally and over 3,700 employees in Australia, Accenture is able to provide Australian organisations with globally competitive and locally relevant insights, solutions and services.

We help Australian organisations become market leaders by:

• Bringing our clients’ ideas to life by enabling innovation, with a focus on value creation and business outcomes

• Providing delivery excellence, harnessing deep industry, process and technology experience as well as large-scale, complex change capabilities

• Building long term strategic relationships with our clients

We intimately understand the complexities of the local market, and the unique challenges and opportunities that Australian organisations face. It is this understanding that sets us apart.

For more than 32 years Accenture has worked with Australia’s most successful public and private sector organisations, continually helping them to improve their performance. We have also been a catalyst for change, bringing new ideas, innovations and solutions to our clients.

Accenture in Australia

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Together with our clients, we are changing the way Australians live, work and play

To the Australian public we are an integral—but often hidden—part of their day-to-day lives; helping them lodge tax returns, access internet banking, streaming video, and even helping book their next holiday. To our employees, we are a portal to the nation’s and world’s most innovative projects, insights and knowledge—providing a diverse environment that constantly challenges and rewards our people.

Did you know…• Every month Accenture helps

consumers upload more than 3 billion photos to social networking sites

• Every four hours an Accenture system goes live somewhere around the world

• Every hour Accenture helps clients conduct more than 41 million internet searches and 12 million internet visits

• 20% of the world’s telephone numbers are billed by Accenture technology

• Every second letter or package posted across the world is processed by Accenture systems

• Accenture helps secure more than a quarter of the planet’s internet traffic

• 300 million consumers worldwide use mobile services delivered by Accenture technology

• In Australia, Accenture worked with the Australian Taxation Office to build systems which process more than 12 million tax returns every year

• 8 of the top 10 Australian companies by revenue are Accenture clients

To our clients we are the strategic partners who have helped build and grow their business for more than three decades.

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Accenture StrategyAccenture Strategy operates at the intersection of business and technology. We bring together our capabilities in business, technology, operations and function strategy to help our clients envision and execute industry specific strategies that support enterprise wide transformation. Our focus on issues related to digital disruption, competitiveness, global operating models, talent and leadership help drive both efficiencies and growth. accenture.com.au/strategy

Accenture ConsultingAccenture Consulting brings the very best of Accenture to help our clients transform their businesses to compete in today’s digital world. Working as industry experts, they have the insights and capabilities to truly understand business issues and applicable technologies, and an ability to deliver innovative, tailored solutions.

Accenture DigitalDigital is changing everything. That’s why Accenture Digital helps businesses and governments re-define how they serve connected customers and operate connected enterprises. We offer complete, integrated digital business and technology services—digital marketing, mobility and analytics—to deliver tangible results for the virtual world. accenture.com.au/digital

Accenture TechnologyAccenture Technology offers a full spectrum of technology services. We help clients harness the power of emerging technologies while getting the most out of legacy IT. We combine business and industry insights with technology know-how, unlocking agility and unleashing the potential of your digital business. accenture.com.au/technology

Accenture OperationsAccenture Operations combines technology that digitises and automates business processes, unlocks actionable insights, and delivers everything-as-a-service with our team’s deep industry, functional and technical expertise. This allows organisations to confidently chart their course to consuming core business services on demand, and accelerate innovation and speed to market. Welcome to the ‘as-a-service’ business revolution. accenture.com.au/operations

We combine unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on Australia’s most successful companies.

We bring cross-industry capabilities in strategy, consulting, digital, technology and operations to our clients in Australia

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Bringing our clients’ ideas to life

We help clients achieve business value from emerging and advanced technologies—such as cloud, mobility, analytics, open source, embedded systems and more. We help clients mitigate risks and capitalise on opportunities by aligning the right technologies with their unique environments.

With an unwavering commitment to innovation, we leverage the groundbreaking work of Accenture Technology Labs—the technology R&D organisation of Accenture—to apply advanced technologies that address many of the business challenges

facing our clients today. We invest approximately $400 million annually on R&D, and in Australia we regularly contribute to our global innovation network where key technology trends are explored and tested to benefit our clients all around the world.

Accenture extends our technology and business capabilities through a powerful alliance network of more than 150 market leaders and innovators, to provide our clients with specialised skills and tailored solutions.

Using the latest technologies and best practices, we help Australian organisations improve their operations, discover new revenue streams and engage with their employees and customers in a more relevant way.

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We help build, run and manage critical projects with the largest public and private sector organisations in Australia such as Telstra, Department of Defence, National Australia Bank, ANZ Bank, Australian Taxation Office, United Energy & Multinet Gas, nbn, BHP Billiton and Rio Tinto.

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Australian Rugby Union: Tackling the competition with a digital engagement strategy

As a sport, rugby competes in one of the most challenging markets in the world, striving with other major sports for the hearts and minds of stakeholders and supporters, as well as fighting for marketplace visibility, greater revenue share and new ways of interacting with fans.

With more than 600,000 national participants in Australia, the Australian Rugby Union (ARU) saw the potential to engage supporters by harnessing the power of customer relationship management (CRM) to bring them closer to the action.

The Accenture team was able to efficiently profile capabilities and prioritise strategic imperatives needed for customer lifecycle management. They also developed highly customised frameworks to help the ARU drive audience communications which revolved around a fan contact approach and segmenting user intents and interactions.

Alongside the development of a two-year fan acquisition, engagement and retention plan, Accenture also identified revenue opportunities.

Through increases in CRM and marketing productivity, ARU has experienced considerable successes in achieving its vision to connect more closely with fans and to develop its market share in the Australian sporting sector.

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Australian Youth Orchestra: Connecting through digital

The Australian Youth Orchestra (AYO) is one of the world’s most celebrated training grounds for gifted young musicians.

Traditionally, AYO applicants from regional areas have encountered the burden of having to travel to auditions. Working with Accenture Digital, the AYO has been able to find new ways of using technology to ensure all young musicians have the same opportunities, regardless of location, and that successful applicants in geographically isolated areas have access to high quality educational resources.

Working closely with the AYO, Accenture Digital has helped deliver the Digital Connection Initiative aimed providing specialist training to isolated music students, increasing young musicians’ participation in quality ensembles, and increasing the standard of individual performance through audition training.

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Cricket Australia: Live streaming serviceThanks to a digital service launched by Cricket Australia, and powered and managed by Accenture, fans can now watch live streaming of domestic and international games played in Australia via their mobile, tablet and digitally-enabled devices.

Recognising the influence of its always-connected fans, Cricket Australia knew they needed to harness the power of digital to improve the customer experience and further monetise their digital offerings.

Cricket Australia made the bold decision to build a multi-platform subscription service. But they knew they couldn’t do it alone. Cricket Australia awarded Accenture a five-year contract to create their live streaming and subscriber management services. In only eight weeks, design, build and launch were complete – in time for the 2013-14 Commonwealth Bank Ashes Series.

The subscriber management service enabled a seamless workflow for registration and payment, as well as other user authentication that included social integration. Accenture Video Operations leveraged their specialised managed services to provide a multi-platform digital broadcast service at scale, including acquiring the footage from the TV broadcaster, encoding and publishing the live match footage.

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Sydney Water: Developing an efficient, customer-centric operating model

Sydney Water is Australia’s largest water utility. It provides water, wastewater, recycled water, and storm water services to more than 4.6 million people in the Sydney region.

Accenture Strategy worked closely with Sydney Water to translate its strategic goals into day-to-day operations. The result was a new organisation-wide operating model that positioned the company to begin a significant transformational journey.

Sydney Water has developed a ‘Lifestream Strategy’ of becoming a highly-efficient and high-performing utility that can deliver a world-class customer experience.

However, executives recognised that implementing that strategy would require a significant transformation, and the creation of new and stronger capabilities along with a substantial uplift in core foundational IT capabilities.

The company engaged Accenture Strategy to help plan the transformation, and determine an optimal operating model and enabling programs of work. Accenture Strategy and Sydney Water then began a second initiative—the creation of an operating model functional blueprint that would help transform the business.

Through these efforts, Sydney Water now has a clear vision for future operations and an organisation operating blueprint that will help guide its transformation. Overall, this initiative has helped place Sydney Water on track to becoming a more highly efficient, customer-centric company by 2020.

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Property Exchange Australia: Hosting a digital e-conveyancing platform in a private cloud

Property Exchange Australia (PEXA) is transforming the property industry by assisting banks, legal firms and conveyancers to digitise property exchange. By bringing property settlements online, PEXA is reforming the $5.7 trillion Australian residential property industry. This innovation is long overdue as the error-prone, paper-based system of settling properties has remained largely unchanged since the 1850s. PEXA evolved from a 2010 Council of Australian Governments initiative in collaboration with the

four major banks to deliver a national e-conveyancing solution. PEXA will achieve for the property industry what the ASX did for paperless share trading in the 1980s. Accenture was appointed as PEXA’s delivery partner, assisting to develop a secure, electronic platform hosted in a private cloud—allowing participants to share data and documentation for property transactions. The implementation enabled PEXA to achieve its 2013 service launch.

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B20 Summit: Custom-built mobile application

The B20 Summit is one of the premier forums for business leaders worldwide. Executives participate in high-level policy forums on the global economy and formulate recommendations for the subsequent annual meeting of the Group of 20 (‘G20’) nations.

In July 2014, the B20 Summit convened in Sydney. Accenture were involved on several levels. As knowledge partner of the B20’s Human Capital Taskforce, Accenture provided high-quality research. In just over six

weeks, we developed a custom-built mobile application, hosted on the Accenture Cloud Platform via Amazon Web Services, for use by B20 Summit delegates. Also, Accenture leadership participated in the B20 Summit which offered a platform to make recommendations for G20 consideration.

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Our people bring efficiency and a relentless focus on quality and performance. Our world-class delivery capabilities pull together our global reach, industry insights, innovative solutions, industrialised assets and deeply skilled professionals—all focused on generating measurable business value for our clients through reliable, cost-effective and consistently high-quality services.

Our Australian clients can leverage the expertise of our local employees as well as access our industrialised model of global service delivery for IT development, application management and business process management through our global network of delivery centres. With 194,000 professionals in more than 50 centres, Accenture offices and client locations, the Accenture Global Delivery Network

is the largest and most diversified group of technology, business process and outsourcing professionals in the world. The benefits for our clients include increased flexibility, accelerated implementations and access to unmatched economies of scale at a competitive cost.

Our environment of continuous improvement matches the culture of our clients, and helps us attain higher levels of productivity, precision and predictability. Supported by deep industry, technology and business acumen, and by an unmatched breadth of industrialised capabilities—including methods, tools, architectures, analytics and metrics—we help our clients drive next-generation innovations that can help them achieve high performance.

For example, our Accenture Delivery Suite distils the collective experience of our professionals working around the world into a set of established methods, tools, metrics and architectures, which together provide common assets to enable our global teams to deliver high performance for our clients through consistent solutions.

Throughout the world, you get the best of Accenture. We mobilise the right people, alliances and technologies to deliver results. We have built a workforce with borderless expertise that is deployable to our clients at any time. This is what differentiates Accenture, and our people, from our competitors.

Delivering high performance to Australian organisationsAt Accenture we use the strength of our industry knowledge and best people to ensure delivery excellence for our clients in Australia.

Nestlé Oceania: using social media monitoring to capture opportunities

Accenture is helping Nestlé Oceania use social media monitoring to better understand share of voice, run more effective campaigns, support the creation of a new social media centre of excellence and proactively resolve emerging issues.

Accenture’s comprehensive social media listening service provided deep, locally relevant analytics-driven insights in relation to 16 of Nestle Oceania’s most iconic brands - including Kit Kat, Nescafé and Uncle Tobys.

Our Australian specialists also undertook corporate and brand reputation analysis, examining elements such as consumer sentiment, topics being discussed (and by whom), influencer engagement and the demographic breakdown of consumers discussing the brands on social media.

Significant business benefits have been delivered. Nestlé Oceania has used direct customer insights to deepen relationships with key commercial partners, improved its ability to verify

the most accurate information is being communicated through social media, and rectify any incorrect information that might be circulating. In addition, the company can better follow key influencers on social media and interact with them in more timely and meaningful ways.

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Our partnershipsAccenture’s partnership portfolio encompasses sport and the arts - the Australian Rugby Union (ARU), Cricket Australia, Australian Youth Orchestra (AYO) and Australian Brandenburg Orchestra (ABO).

We believe in long term commitments to our partners and in adding value to their organisations through the provision of our digital, strategy and technology business services.

The Australian Rugby Union and the Qantas WallabiesAccenture is the Digital Technology Consulting Partner to the ARU, the Qantas Wallabies and the Australian Rugby Sevens. We help them achieve greater off-field performance and fan interaction by delivering innovative technology and consulting services such as customer relationship management, analytics, wearables, mobility and online application development and online streaming solutions.

Cricket Australia Accenture is the Official Digital Technology Partner of Cricket Australia.We provide Cricket Australia with digital transformation capabilities in support of their drive to provide enhanced digital experiences directly to cricket fans. Cricket Australia now

offers fans a high-quality, feature-rich live streaming service that enables fans to watch domestic and international games played in Australia on the go, via their mobile, tablet and digital enabled devices.

The Australian Youth Orchestra Accenture is the Australian Youth Orchestra’s (AYO) Principal Sponsor and Digital Partner, supporting their efforts in revolutionising classical music education for young people in Australia using cutting edge technology. Through the “Digital Connection Initiative” supported by Accenture, the AYO has created a virtual community reaching students in remote locations for auditions and master classes, and connecting supporters and audiences from around the world via live streaming of concerts to mobile devices.

Australian Brandenburg Orchestra Accenture is the Digital Partner of the Australian Brandenburg Orchestra (ABO), a chamber orchestra specialising in the performance of baroque and classical music on original or restored period instruments. Together with ‘Reactive’, an Accenture Interactive company, Accenture is working with the ABO to enhance their digital presence, including developing strategies for increasing audience development through digital means, and transforming the ABO’s website.

16Photo © Toby Burrows.

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With our core values at its heart, corporate citizenship is an ongoing journey for Accenture. We take thoughtful actions to bring positive change, for today and for the future.

We believe that having the right skills to open doors to meaningful, lasting employment or business ownership is critical. We launched Skills to Succeed in 2009 to address this need and to advance employment and entrepreneurship opportunities in markets around the world. Globally, by the end of fiscal 2020, Accenture aims to equip more than three million people with the skills to get a job or build a business; increase our focus on the successful transition from skill-building programs to sustainable employment; and bring together more organisations across sectors to create large scale, lasting solutions aimed at closing global unemployment gaps.

In Australia and New Zealand, we partner with non-profit organisations that align to our Skills to Succeed initiative, including Dress for Success, AIME, The Smith Family, Many Rivers, The Beacon Foundation, World Education Australia (Good Return) and Mission Australia. We have raised the aspirations and confidence of thousands of people from disadvantaged backgrounds by giving them skills to successfully transition into employment or start a small business.

In addition, fostering sustainable economic growth for our company and our stakeholders is at the heart of Accenture’s environmental strategy, and it is central to our vision to improve the way the world works and lives. By the end of fiscal 2020, Accenture aims to reduce its per-employee carbon emissions by more than 50 percent against its fiscal 2007 baseline, and begin to measure and report the

impact of our sustainability initiatives with clients and suppliers. Accenture’s environmental strategy comprises four areas—running efficient operations; working sustainably; enabling client sustainability; and providing insights to advance sustainability—and serves as a compass as we raise our ambition toward 2020 and beyond.

Our commitment extends to the Accenture Development Partnerships program, which collaborates with organisations working in the international development sector to help deliver innovative solutions that truly change the way people work and live. Its award-winning business model enables Accenture’s core capabilities – its best people and strategic business, technology and project management expertise – to be made available to clients in the international development sector on a not-for-profit basis.

Our Communities, Our CommitmentsWith our core values at its heart, corporate citizenship is an ongoing journey for Accenture. We take thoughtful actions to bring positive change, for today and for the future.

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Yet, there are some commonalities in how we serve our clients, regardless of their industry, market, or objective. For example, we strive to help all our clients stand out in their crowded and increasingly competitive markets. We aim to help them move from issue to outcome, with pace and certainty. We develop solutions that produce lasting results. And we do our utmost to build fulfilling relationships that are based on trust and long-term value creation.

Our people work to develop strong relationships and become strategic advisors to Australia’s leading organisations.

• We help our clients with their most complex, mission-critical issues, from tactical performance improvement to true business transformation.

• We map our approach to a client’s individual needs. We can help navigate, or we can drive.

• We are results-driven. Our clients’ success is our success.

• We have a track record of delivering on our commitments to our clients.

• We are relevant to the strategic agenda of our clients.

Building strategic relationships— and building successOur clients choose Accenture for many reasons: our ability to deliver results, our reputation, our global presence and our extensive local industry knowledge and differentiation, to name just a few. The reasons behind our clients’ decisions to work with Accenture are as varied as the challenges they face.

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Accenture, its logo, and High Performance Delivered are trademarks of Accenture. 16-3698

Contact UsFor further information please email info.australia@accenture.com

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About AccentureAccenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions—underpinned by the world’s largest delivery network—Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With approximately 384,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.