Accenture CASCIOs at High Performing Companies Embrace Mobility

objectives that can boost performance. Mobility solutions can help employees make better decisions, increase customer and partner collaboration, differentiate products and services, and improve customer service by putting the right information at users’ fingertips.

The fully scalable Accenture CAS platform has been developed to offer exceptional mobility—equipping employees with real-time visibility, off- and online capabilities with advanced synchronization, as well as Global Positioning System (GPS) and map support for integrated route planning. The Accenture CAS solution is an end-to-end software platform that supports all routes to market, all sales and delivery models, in all geographies, and on all mobile platforms. Its superior usability, process-guided navigation, easy data entry, and native look and feel mean that it requires little training.

At Accenture CAS, we offer an enterprise app store to host solutions in a private cloud, or we can work within your infrastructure. To verify client needs, Accenture conducts scalable performance benchmarking and scenario testing in the cloud to help minimize cost, effort and project timeframes.

Ultimately, mobile users need mobile applications. As mobile becomes more pervasive and customer expectations grow, mobile capabilities will be a key differentiator, allowing CPG companies to quickly respond to the market and increase competitive advantage.

For more information on Accenture’s High Performance IT research, see: http://www.accenture.com/Microsites/high-performance-it/Pages/home.aspx.

The world has become more mobile, and CIOs at high-performing companies are preparing their businesses for this change. In fact, CIOs at high-performing companies rank getting the right information to the right person—whether customer, partner or employee—at the right time as one of their top three business priorities according to Accenture’s recent High Performance IT research.

The research results are clear: the majority of CIOs at high-performing companies have embraced mobility. Approximately 69 percent of high performers (versus 42 percent of others) have already committed to mobile transactions and technology. About 54 percent of the exemplars have also deployed a mobile-enterprise app store (versus only 22 percent of other organizations), providing high-quality functionality to their mobile users.

Consumer packaged goods (CPG) companies, in particular, have scores of employees in the field. And field force roles now include a broader range of customer-focused tasks. Mobile employees need intuitive mobile solutions across a range of devices to improve the effectiveness of their customer interactions and services. Employees at high performing companies are empowered with the right tools and data to handle day-to-day needs on the job.

Mobility platforms, like the Accenture CAS Mobility solutions (for Retail Execution, Direct Store Delivery and Digital Merchandising) are key to achieving customer-related strategic

Designed to scale globally, Accenture CAS can be used for ten users or tens of thousands, depending on customer requirements, and is applicable to both emerging and modern markets. Accenture CAS, with the addition of NewsPage, acquired in 2012, is a leading integrated sales platform for the consumer goods industry with a suite of retail execution software, including distributor management, direct store delivery, digital merchandising and field service as well as trade promotion management and trade promotion optimization, and is part of the Accenture Software portfolio of products.

Accenture CAS is also a key component within Accenture Commercial Services for Consumer Goods, a business service that helps companies increase sales and margins through an end-to- end offering of management consulting, technology, and business process outsourcing that improves interactions with customers, channels, and consumers through innovative analytical, multi-channel and operational capabilities.

Kerry Farrell Vice President, North American Sales - Accenture CAS, Accenture Software for Consumer Goods

[1] Accenture, “High Performers in IT: Defined by Digital,” 2013. Accenture has conducted its High Performance IT research since 2005. In 2013, assessments were conducted with the most senior IT executives in 202 of the world’s largest private and public sector organizations. The respondents represent a wide range of industries, including consumer packaged goods, and geographies: 45 percent were from Europe, 19 percent from North America, 20 percent from Asia Pacific, and 15 percent from Latin America. The companies have combined annual revenues of over $2.4 trillion and include both Accenture clients and non-clients.

Building trust between the marketing and IT departments is crucial in achieving long-lasting collaboration. And selecting a robust trade promotion management and trade promotion optimization solution that satisfies the inherent concerns of both diverse roles will go a long way to establishing a collaborative relationship that enhances profitability and growth.

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About AccentureAccenture is a global management consulting, technology services and outsourcing company, with approximately 289,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$28.6 billion for the fiscal year ended Aug. 31, 2013. Its home page is www.accenture.com

Accenture Software combines deep technology acumen with industry knowledge to develop differentiated software products. It offers innovative software-based solutions to enable organizations to meet their business goals and achieve high performance. Its home page is www.accenture.com/software.

Accenture CAS is a leading end-to-end software platform for the consumer goods industry with a suite of trade promotion management, distributor management and retail execution software, including direct store delivery, field service and trade promotion optimization. Along with Accenture NewsPage, we are part of the Accenture Software portfolio of products and Accenture Commercial Services for Consumer Goods. Accenture Commercial Services for Consumer Goods is a business service that helps companies increase sales and margins through management consulting, technology, and business process outsourcing. It improves interactions with customers, channels, and consumers through innovative analytical, multi-channel and operational capabilities.

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