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Accelerating change Unilever in Asia Harish Manwani President, Asia Africa Mumbai 14 th November 2007 This presentation may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as 'expects', 'anticipates', 'intends' or the negative of these terms and other similar expressions of future performance or results, including financial objectives to 2010, and their negatives are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including, among others, competitive pricing and activities, consumption levels, costs, the ability to maintain and manage key customer relationships and supply chain sources, currency values, interest rates, the ability to integrate acquisitions and complete planned divestitures, physical risks, environmental risks, the ability to manage regulatory, tax and legal matters and resolve pending matters within current estimates, legislative, fiscal and regulatory developments, political, economic and social conditions in the geographic markets where the Group operates and new or changed priorities of the Boards. Further details of potential risks and uncertainties affecting the Group are described in the Group's filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts on Form 20-F. These forward-looking statements speak only as of the date of this presentation Safe harbour statement

Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

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Page 1: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Accelerating changeUnilever in Asia

Harish Manwani

President, Asia Africa

Mumbai

14th November 2007

This presentation may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words

such as 'expects', 'anticipates', 'intends' or the negative of these terms and other similar expressions of future performance or results, including financial objectives to 2010, and their negatives are intended to identify such forward-looking statements. These forward-looking

statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from

those expressed or implied by these forward-looking statements, including, among others, competitive pricing and activities, consumption levels, costs, the ability to maintain and manage key customer relationships and supply chain sources, currency values, interest rates, the ability to integrate acquisitions and complete planned divestitures, physical risks, environmental risks,

the ability to manage regulatory, tax and legal matters and resolve pending matters within current estimates, legislative, fiscal and regulatory developments, political, economic and social

conditions in the geographic markets where the Group operates and new or changed priorities of the Boards. Further details of potential risks and uncertainties affecting the Group are described

in the Group's filings with the London Stock Exchange, Euronext Amsterdam and the US Securities and Exchange Commission, including the Annual Report & Accounts on Form 20-F.

These forward-looking statements speak only as of the date of this presentation

Safe harbour statement

Page 2: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Unilever’s strategic priorities

PersonalCare

D&E Vitality

Accelerating changeD&E: The opportunity

Page 3: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

GDP of D&E has already eclipsed the developed world

10.8

31.9 33.8

0

10

20

30

Developed D&E

GDP $trillion (at PPP exchange rates)

2.5% 6.8%CAGR

2007-2010e

Consumer spending$trillion (at 2006 PPP exchange rates)

Source: World Bank, OEF

16.511.1

2.6 3.7

2000 2010

2000 2010

2000

9.2

2010

11.18.3

10.6

8.1

2.6 3.7 2.3 3.6

16.5

9.2

2000 2010

10.6

2000 2010

Page 4: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

The D&E pyramid

0.5

2.6

2.6

Have lots

Haves

Have nots

Population in 2007(billions)

1 billion new consumers in the

next ten years

New consumers

Page 5: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

1.4 2.2 1.9

12.1

22.9

IndiaChin

a

IndonesiaBrazil

USA

Annual per capita consumption (US$)

Source: Euromonitor 2006

Detergents Shampoo

Market development opportunity in our categories

0.3 1.0 1.0

6.06.7

India

China

Indon

esia

Brazil

USA

Packaged Food22%

Non packaged Food78%

And a big Foods opportunity

Source: Unilever estimates

% of Foods market in Asia Africa

Page 6: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Unilever in D&E

Western Europe

38%

D&E36%

As % of Unilever total turnover

2004

Otherdeveloped

26%

2007

Western Europe

32%

D&E44%

Otherdeveloped

24%

2007 – based on YTD turnover

Profitable growth

Developed D&E D&E excl.Russia & China

Operating margin before RDIs YTD 2007

Unileveraverage

Page 7: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Accelerating changeUnilever Asia Africa

Asia Africa29%

Europe37%

Americas34%

Unilever Asia Africa

Based on 2007 YTD turnover

Page 8: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Asia Africa growth

2%

9%8%

11%

10%

5%

0%

2%

4%

6%

8%

10%

12%

1997-2000 2001-2003 2004 2005 2006 YTD 2007

Unilever Asia Africa annual Underlying Sales Growth

Unilever Asia Africa

(0.6)%Includes RDIs

0.6%Underlying change*

12.5%Operating margin

3.2%Price

8.0%Volume

11.4%Underlying sales growth

€9.0bnTurnover

2007Jan - Sept

*excl RDIs

Page 9: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Accelerating changeUnilever in Asia

Unilever in Asia

Market leader in most priority categories in key countries

Over 100 years of doing business in the region

16 operating companies

Brands sold in total of 20 countries

Strong local management

Page 10: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Unilever Asia by management group:

Total €7.3bn

South Asia

35%

China Group12%

South East Asia

33%

Australasia10%

Based on 2006 turnover

North East Asia10%

Unilever Asia by Category

24%

16%

12%

48%

% of turnover

PersonalCare

Savoury,Dressings

and Spreads

Ice Cream and

Beverages

HomeCare

Page 11: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Fabric Cleaning

Hair Care

Face Care

Tea

Deos

Savoury

Ice Cream

Skin Cleansing

Market leadership across categories and countries

Vietnam

#1

#1

#1

#1

#1

#1

#2

#2

#1

#1

#1

#1

#1

#2

#1

#1

#1

#1

#1

#2

#2

#1

#2

#1

#1

#1

#1

#1

#1

#1

#1

#1

#2

#1

India Indonesia Thailand Philippines

Accelerating changeWhat we’ve done well

Page 12: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

What we’ve done well

• Portfolio across the consumer pyramid

International competitors

Our business strategy

Local competitors

Bottom of thepyramid

Top of thepyramid

Work thepyramid

Leverage the full potential of the

market

Page 13: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Differentiated brand portfolio

Laundry, India Hair, Indonesia

Differentiated portfolio within brands

Page 14: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

What we’ve done well

• Portfolio across the consumer pyramid

• Capability to build markets

Building markets – driving penetration

Shampoo sachets Re-closable multi-usesachets

Deo ministicks Mini cubes

Page 15: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Cost + Margin = Price

Reverse Engineering

Affordable Unit Price – Margin = Target Cost

Conventional

Driving penetration profitably

Building markets – uptrading

Shampoo only Conditioning and Styling

Packet tea Tea bags

Page 16: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

What we’ve done well

• Portfolio across the consumer pyramid

• Capability to build markets

• Reach and availability

5,600 core distributors

9.5 million retail outlets

Our reach in Asia

Page 17: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

What we’ve done well

• Portfolio across the consumer pyramid

• Capability to build markets

• Reach and availability

• Local roots

Local talent meeting local needs

Page 18: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Accelerating changeWhat’s changed?

What’s changed

• Increased global leverage

Page 19: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Global innovation:Clear

Pond’s Age Miracle

Page 20: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Knorr thick soup

New from Knorr in China –

A broth for soups in a convenient format to give a “long boiled”taste in a short preparation

time

Global brands, local activation

Page 21: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Asia R&D network

Mumbai

Bangalore Bangkok

Utsunomiya

Shanghai

Manila

Asia research network

Shanghai

Bangalore

Page 22: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Leading technology developed in Asia

Age MiracleNext generation anti-ageing,

developed in Mumbai

Natural careImmunity-boosting tea with ayuverdic herbs, developed

in Bangalore

Leveraging scale

Driving growth and margin

• One Unilever• Shared services and outsourcing • Simplification and country clustering • Global and regional buying• Supply chain efficiency

Page 23: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

What’s changed

• Increased global leverage

• Sharper strategic clarity

Strategic choices:Investing to win in China

• €170m additional A&P investment since 2004

• One of the first countries to implement the Winning With Customers programme

• Building innovation capability in Shanghai

• Priority allocation of talent

Page 24: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

We have built a c. €800m business

Unilever China Underlying Sales Growth

CAGR 2000-2004 8%

2000 2001 2002 2003 2004 2005 2006 2007est

CAGR 2005-200724%

Deos5%

Deos21%

Global priorities –DeodorantsUnilever global Personal Care

salesUnilever Asia Personal Care

sales

Page 25: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Launching Axe in Japan

2000 2001 2002 2003 2004 2005 2006 2007

Turn

over

Strategic choices - Deodorants in Asia

CAGR 2000 – 2006 +10%

annualised

2007 YTD USG +30%

Page 26: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

What’s changed

• Increased global leverage

• Sharper strategic clarity

• Enhanced operational excellence

Micro-marketing:The opposite of “one approach fits all”

Page 27: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Brilliant activation

Winning with customers

We are ranked

#1

in 10 out of 12

countries#1

#2

#1

#1

#1

#1#1

#1#1

#2

#1

Source:AC Nielsen

Page 28: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

What’s changed

• Increased global leverage

• Sharper strategic clarity

• Enhanced operational excellence

Hygiene

Women’s empowerment

Nutrition

Doing well by doing good

Sustainability

Page 29: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Energy

CO2 from Energy

Water

Hazardous Waste

From 1995 to 2006, Unilever worldwide

Improved eco-efficiency

Down 38% More than halved

Down one-third75% reduced

Source: Unilever Sustainability report

Unilever Indonesia amongst Asia’s 200 Most Admired Companies award” 2006

- The Asian Wall Street Journal

Hindustan Unilever rated among the top four companies for Leaders in the World - Fortune magazine

Unilever Indonesia achieves No 1 position in the ranking of top Asian companies - Businessweek

Hindustan Unilever rated India’s Most Respected Company for the last 25 years -

Business World

Unilever Vietnam wins Golden Dragon Award for “The most favourite Brand”- Vietnam Economic Times

Unilever Ghana wins Continuous Environmental Improvement Award for 2006–from the Environmental Protection Agency”Unilever Kenya winner of

2006 National Cleaner Production Award from Kenyan Govt.

Unilever Australia scores SILVER in Australian Corporate Responsibility Index

Unrivalled corporate reputation

Page 30: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Accelerating changeD&E: The prize…. and the challenges

The prize

1 billion new consumers in the

next ten years

Page 31: Accelerating change Unilever in Asia...Detergents Shampoo Market development opportunity in our categories 0.3 1.0 1.0 6.0 6.7 In d ia a In d ... Accelerating changeUnilever in Asia

Vision

Serve 75% of the world’s population

Grow markets and shares

Deliver exceptional contribution to Unilever

Accelerating changeUnilever in Asia

Harish Manwani

President, Asia Africa

Mumbai

14th November 2007