Accelerate Your Digital Business Transformation with IBM ......09:10 –09:40 Accelerate your mobile transformation with hybrid cloud 09:40 –10:25 Deliver your mobile app with speed

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1 Copyright © 2016 IBM Corporation

Accelerate Your Digital Business Transformation with IBM Mobile Cloud

Continuously innovate to add value

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Today’s agenda

Time Title

09:00 – 09:10 Welcome

09:10 – 09:40 Accelerate your mobile transformation with hybrid cloud

09:40 – 10:25 Deliver your mobile app with speed and agility

10:25 – 11:10 Connect your mobile app with enterprise APIs

11:10 – 11:25 Coffee break

11:25 – 11:55 Continuously innovate to add value

11:55 – 12:25 Manage the lifecycle of your mobile app

12:25 – 13:35 Learn more and get started

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Continuously innovate to add value

MobileInnovationPlatform

DeliverRapidly

IntegrateSecurely

InnovateContinuously

ManageEfficiently

API Connect

Secure Gateway Mobile ApplicationContent Manager

Watson

Mobile App Builder

MobileFirst Studio

Bring-your-own

MobileFirst

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KidBrix wants to use customer profiles to deliver customized offers

Authenticate via social media Easily browse product catalog

Use mobile device of choice Request notifications

Earn and spend rewardsPersonalized offers

KidBrix

Increase sales and enhance customer loyalty

• Leverage what we know about our customers

• Provide customized real-time offers that are relevant, contextual and persuasive

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PPush

Notifications

ApAPI

Connect

AdActiveDeploy

McMobile App

Content Mgr

CgCloud

Integration

AhAnalytics for

Hadoop

AsApacheSpark

BhBiginsightsFor Hadoop

OsObjectStorage

CdContentDelivery

AsAuto-

Scaling

DpDeliveryPipeline

MaMobile Client

Access

CpConnect & Compose

AsApp Security

on Cloud

SsSingle

Sign On

PaaPersona

ASM

ClCloudantNoSQL DB

DddashDB

DwDataWorks

EcElasticsearchBy Compose

VpVirtual

Private Net

GpGlobalization

Pipeline

AnAlert

Notification

MfMobile

Foundation

SgSecure

Gateway

BrBusiness

Rules

DcData

Cache

MhMessage

Hub

MqMQ Light

ScSessionCache

WaWebSphereApp Server

GaGeospacialAnalytics

DbIBM DB2on Cloud

GrIBM

Graph

ItInsights for

Twitter

IIoT

Platform

MaMonitoring& Analytics

TpTrack &

Plan

MyMobileQuality

SdService

Discover

WfWorkflow

WsWorkloadScheduler

BxBox

CaCloudAMQP

DfDreamFace

GcGeocoding

IwInsights forWeather

MgMongoDB by

Compose

PsPostgrSQL by

Compose

PaPredictiveAnalytics

IiIoT Real-Time

Insights

BmBlazeMeter

JjKool

KKinetise

SpServiceProxy

McMemcached

Cloud

MoMoni.ai

PnPubNub

RpReappt from

Push Tech

RgReverse

Geocoding

ScSearchly

RcRedis byCompose

SqSQL

Database

SaStreamingAnalytics

TsTime SeriesDatabase

Flflowthings.io

LiLoad

Impact

NrNew Relic

TTwilio

RmRocket

Mainframe

SgSendGrid

SbSimplicite

aPaaS

SStatica

TbTravel

Boundary

UUstream

VaValidateAddress

CdClearDB

MySQL DB

EElephantSQL

NcNamara.io

Catalog

RRedisCloud

IqIQP IoT

Code-Free

ErEmbeddable

Reporting

CuCupenyaInsights

AAlchemy

API

CvConversation

DcDocumentConversion

LtLanguageTranslator

NcLanguageClassifier

PiPersonality

Insights

NcLanguageClassifier

RrRetrieveand Rank

StSpeech to

Text

TsText toSpeech

TaTone

Analyzer

TdTradeoffAnalytics

VrVisual

Recognition

CtCognitiveInsights

CcCognitive

Commerce

CgCognitive

Graph

Mobile

Watson

API &Integration

DevOpsData and Analytics Network

Security

Storage

IoT Business Analytics

With 100+ Bluemix services to choose from,you’re only limited by your imagination

Web and Application

Mobile Application Content Manager • Simplifies content management• Enables business owners to make updates dynamically• An ideal place to manage KidBrix special offers

Watson• Build cognitive features into your app

with a wide array of services

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Personalize special offers

KidBrix

Mobile Application Content Manager

Special Offers

PushSpecialOffer

PullSpecial

Offer

Customer Profile

SelectSpecial Offer

Know the basicsAge, gender, favorites, birthdayProvided directly by customer

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Engage mobile app users with personal and contextual content– Deliver persuasive, targeted and contextual content without IT involvement

• Business users can respond quickly to market needs

– Effective customer engagement with mobile context• Context matters! Leverage mobile context to decide when and how content is

delivered

– Comprehensive and easy to use content management• Business users author, manage and publish content• Workflow supports review, approval and auditability

– Easy to work with new and existing apps with extensible APIs• Use REST APIs or light-weight native SDKs

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Demo: Publish customizable KidBrix content

We know a lot about our customers– Who do they shop for?

• How old are they?• Are they boys or girls?• When are their birthdays?• What are their favorite themes?

– How many points do they have?– Have they earned VIP status?

Now we can leverage that knowledge by tagging specialoffers

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Personalize special offers

KidBrix


Special Offers

PushSpecialOffer

PullSpecial

Offer

Customer Profile

SelectSpecial Offer

Gain deep understandingPersonality characteristics, values,

emotions, desires, likes, dislikesExtracted from other interactions

Cognitive Profile

Know the basicsAge, gender, favorites, birthdayProvided directly by customer

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What is cognitive computing?

Interprets &

Evaluates

Makes

Decisions

Learns &

Adapts

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Watson cognitive mobile services

Personality InsightsDerive insights from transactional

and social media data

Tradeoff AnalyticsMake better choices taking into

account multiple conflicting goals

Tone AnalyzerUses linguistic analysis to

detect three types of tones

from communications

Retrieve and RankAdd machine learning enhanced

search capabilities

EMBED HUMAN INTUITION AND EXPERTISE INTO YOUR APP

Natural Language ClassifierRecognize concepts from natural language

Speech to TextConvert the human voice

into the written word

Text to SpeechProcess text and natural

language to generate

synthesized audio

Language TranslatorDynamically translate content

instantly into multiple languages

ConversationA natural language interface for

your application’s interactions

with your end users

INTERACT WITH USERS AS A HUMAN WOULD – USING NATURAL LANGUAGE

Visual RecognitionAnalyzes the visual content of

images and videos to understand

their content without text

AlchemyLanguage, vision and data services

including Sentiment Analysis

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Speech To Text Service Recognizes words being spoken live or in

recorded form and transcribes into text

Intelligence about the relevant language usage and grammar used, is incorporated to generate a more accurate transcription

Use cases:– Convert customer conversations to text for

further analysis– Voice-control of applications and devices– Transcription of meetings and conference calls– Dictation of emails

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Personality Insights Service Enables deeper understanding of people's

personality characteristics, needs, and values to help engage users on their own terms

Extracts a set of personality and social traits based on the way a person communicates

Guides customer treatment – when a customer calls, should we be friendly, outgoing, or just matter-of-fact

Microsoft and AWS do not have

this capability

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Sentiment Analysis Service Sentiment is the attitude, opinion or feeling toward

something, such as a person, organization or product

Provides easy-to-use mechanisms to identify the positive or negative sentiment within text

Looks for words that carry a positive or negative connotation then figures out which person, place or thing they are referring to

Understands negations (i.e. "this car is good" vs. "this car is not good") and modifiers (i.e. "this car is good" vs. "this car is really good”)

Huge volumes of unstructured data

Feelings - AttitudesEmotions - OpinionsThoughts - Desires

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The next steps for KidBrix will be to add these cognitive services

Speech to Text

CustomerEmail

RecordedCalls

CustomerReviews

Personality Insights

Sentiment Analysis

TextCalls

Watson Developer Cloud Services

Cognitive Customer

Profile

DetermineNext Best Action

CustomerSales Data


Special Offers

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Other solutions don’t stack up to Watson on Bluemix

Speech to Text Converts the human voice into the written word.

PersonalityInsights

Gain deep understanding of customer personality traits to guide further customer interaction.

Sentiment Analysis

Understand sentiment, emotion, keywords, entities, high-level concepts and more.

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Innovative IBM Cloud services allow KidBrix to improve their business results

Increase sales and enhance customer loyalty Provide customized real-time offers to customers at the most relevant time and place Leverage the things that they know about their customers

Gain a deep understanding of their customers to guide customer interactions Understand personality characteristics, needs, wants, values Understand their opinions, emotions, thoughts, desires, dislikes

KidBrix

04 Continuously innovate to add value v1.0

Documents

Accelerate Your Digital Business Transformation with IBM ......09:10 –09:40 Accelerate your mobile transformation with hybrid cloud 09:40 –10:25 Deliver your mobile app with speed