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Page 1:  ·  Accelerate Your Business by Optimized Data Integration Speaker Name Speaker Title Month, Day, Year Venue City . 3

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Page 2:  ·  Accelerate Your Business by Optimized Data Integration Speaker Name Speaker Title Month, Day, Year Venue City . 3

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Accelerate Your Business by Optimized Data Integration

Speaker Name

Speaker Title

Month, Day, Year

Venue

City

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3

<Insert Picture Here>

Agenda

• Your Business and Data Integration

• Oracle’s Data Integration Solutions

• Why Oracle

• Product Overview

• Q&A

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Today’s Business Landscape

Accelerate Your Business

Continual Cost Pressure

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Business Drivers For a Modern Data Integration Platform

Do More with Less

Compete Globally 24X7

Use Data for Competitive

Advantage

Automate and Adapt Business

Processes

Extend the use and lifetime of systems

Design metadata-driven integration

Ensure continuous uptime

Access data in real time

Ensure the quality of your data

Actively govern most valuable asset

Expose data services for reuse

Orchestrate processes using SOA

Accelerate Your Business

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Enterprise Data Integration Essential Ingredient for Information Agility

6

BI/DW

Database

Consolidation

Modernization

Data Integration

SOA &

MDM

• Consistency for major enterprise initiatives like BI, DW, & MDM

• Common technical foundation platform across data silos

• Central point for data governance, availability and controls

Strategic Value of Data Integration:

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<Insert Picture Here>

Agenda

• Your Business and Data Integration

• Oracle’s Data Integration Solutions

• Why Oracle

• Product Overview

• Q&A

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Key Data Integration Solutions

Growing data volumes and

shrinking batch windows?

Need fresh data 24X7 to optimize

operations?

Mission-critical OLTP with

performance impact?

Business Intelligence

Want to get onto more efficient and

effective standard infrastructure?

Can’t afford downtime?

Why not fix data assets during an

infrastructure move?

Consolidation / Migration Data-based Application Integration

Integrating today via manual code?

Looking ahead to SOA but concerned

about the data?

Need to handle large files and batch

processes?

Support global operations with real-

time data?

High Availability/Disaster Recovery

Strict SLAs for high availability and

performance?

Need single technology for

heterogeneous systems?

Leverage standby systems for

transaction processing?

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Business Intelligence Real Time Data Warehouse

• Solution – Log-based capture of database transactions

from source systems

– Load to target with sub-second latency

– Transformation performed on the database

using E-LT in continuous mini-batches

• Benefits – No resource / performance impact to OLTP

– Fresh data available for better decision

making

– Get double-duty from database investment by

using it for transformations

– No batch windows necessary – key for global

businesses

Ministry of Finance,

Financial Data Center

EMP

Low Impact Real-Time

CDC

Continuous ELT

EMP DEPT

DIM

FACT

DIM

DIM DIM

ODS Schema

DW Schema

On-Disk Logs

Source 1

On-Disk Logs

Source 2

EMP DEPT

DEPT

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Business Challenges

Demanding business community of partners, manufacturers,

and distributers put heavy demands on data loads for BI/DW

Fickle consumers with unpredictable buying patterns set new

requirements for instant access of pricing and merchandising

information

Oracle Solution

Oracle provided a complete solution

for integrating data in real-time for

the BI/DW

Allowed for thin middle tier with E-LT

Transformations ran directly on the

database platform

Small mini-batches throughout the

day

Return on Investment

Batch windows nearly eliminated

Low-latency data provides new

opportunities for real-time campaigns

Marketing and merchandising

improvements with scoring,

personalization, ranking

Improved Customer Service - now

ranked #2 in the nation for online

retailers

Upgraded Oracle Database without

business interruption

Improved Profitability with Real-time BI/DW Overstock.com

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Consolidation / Migration Zero Downtime Migration & Data Move and Improve

• Solution

– Move data onto new system; replace error-

prone, expensive hand coding

– Migrate HW, OS, DB with zero downtime

– Discover data inaccuracies, inconsistencies,

duplicates for the new environment

• Benefits – Minimize application downtime while

migrating to new system

– Mitigate risk during migration or consolidation

by enabling fallback

– Reduce costs and risk by automating and

removing human error

– Improve data during consolidation or

migration; avoid garbage in / garbage out

Real-Time

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Oracle Solution • Zero downtime hardware and

database migration for ATSE

• Offloading “looker” queries to a set of

replicas

• Real-time data feeds to an enterprise

data warehouse

Return on Investment

Decreased TCO by 80% with

offloading “looker” activity to lower

cost replicas

Reduced complexity and achieved

single view of traveler

Lowered IT costs by migrating to

Oracle database from legacy systems

Business Challenges • Handle growth and scale, while reducing TCO via platform

changes

• Improve responsiveness to business opportunities

• Ensure continuous availability of Air Travel Shopping Engine

(ATSE) throughout upgrades and migrations

Standardize Infrastructure to Reduce Costs Sabre

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High Availability Data Availability to Avoid Unplanned and Planned Downtime

• Solution

– Low-impact, logical, heterogeneous replication

• Only solution for real-time replication from

Teradata

• Best for regular maintenance in heterogeneous

environment

– Active-Active bi-directional or multi-master

replication

• Best for custom and specialized applications

• Benefits – Ensure business continuity in any situation

– Reduce planned downtime for maintenance

– Use standby database so it is not sitting idle

– Synchronize data across data centers without

distance limitations

Real-Time

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Solution

• Multi-master data replication with Oracle GoldenGate across 5 data centers in 3 continents for data distribution and availability

• Zero downtime migration from single to a 2-node RAC with ASM across OS

• Consolidated real-time reporting on Oracle Exadata to remove performance impact on source systems

Return on Investment

Support 24/7/365 global manufacturing operations and meet customer SLAs

Upgraded its systems for enhanced scalability without impacting business

Improved system performance by offloading real-time reporting to Exadata

Business Challenges

• Need 24x7 uptime to support global operations and strict SLAs

• Very small monthly window to take downtime for upgrades, migrations, and planned maintenance

• Each plant’s data center needs to have up-to-date data on each device for multi-step production process

24/7 Availability for Global Manufacturing Operations Research In Motion- BlackBerry

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Application Integration Data Integration for SOA

• Solution

– Integrate applications that require:

• Direct database connections

• High volume transformation requirements

• Batch processes

– Complement standards-based integration at

the application layer

– Use consistent process orchestration and

management across styles of integration

– Expose data integration tasks as reusable

services

• Benefits – Meet stringent SLAs with high performance

transformation

– Lower integration costs by automating

metadata-driven, template-based, reusable

integration

– High availability for data integration processes

ELT

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Oracle Solution

SOA Suite and Oracle’s Data

Integration products provided a

shared data services framework

New integration solution allows the

operations team to process large

data batch loads automatically

Return on Investment

Improved data quality and consistency

with data correction, monitoring, &

audit capabilities

Saved several millions of dollars by IT

consolidation of applications

50% performance enhancement on

batch processing

Business Challenges

Needed a single integration infrastructure to glue all disparate

systems to create a consolidated view of client records

Manual integrations led to high TCO, required a shared data

services approach

Shared Data Services Verizon

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Agenda

• Your Business and Data Integration

• Oracle’s Data Integration Solutions

• Why Oracle

• Product Overview

• Q&A

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Oracle’s Data Integration Strategy Unique Advantage: Pervasive Data Integration

• Complete Data Integration Technology Platform Complete

• Heterogeneous and Optimized for Standalone Sale Open

• Integrated with Oracle Technology Stack Integrated

• Strong Technical Differentiation Best of Breed

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Pervasive Data Integration Heterogeneous Solutions for the Enterprise

• Embedded

• Data Integration technology

included with applications or

infrastructure

• Pre-built

• Out-of-box data integration

content based on embedded

technologies

• Integrated

• Certified and tested with pre-

defined configurations

Infrastructure & Management

Database

Middleware

Applications

Pervasive Data Integration

Not only for Oracle. For the Enterprise

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<Insert Picture Here>

Agenda

• Your Business and Data Integration

• Oracle’s Data Integration Solutions

• Why Oracle

• Product Overview

• Q&A

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Oracle Enterprise Data Quality

MDM Applications

SOA Platforms

Business Intelligence

Activity Monitoring

Custom Applications

Oracle GoldenGate

SOA Abstraction Service Bus Process Manager Data Services

Oracle Data Integrator

E-LT/ETL

OLTP System

Flat Files Data Warehouse/ Data Mart

OLAP Cube Web 2.0 Web and Event Services, SOA

Storage

Data Federation

Comprehensive Data Integration Solution

Oracle

Applications

Real-Time Data Integration

Profiling Cleansing Parsing

Oracle Data Integration Solutions Continuous Access to Timely, Accurate Data Across the Enterprise

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Oracle Data Integrator 11g Fastest ETL/E-LT, Simpler Time-to-Value, Lowest TCO

Best in class performance, scalability

Lowered TCO, lightweight deployment

Improved usability and manageability

Heterogeneous

Open, standards-based

Any Data Warehouse

Any Planning System OLTP DB

Sources

Application Sources

Legacy Sources Oracle Data Integrator Enterprise Edition

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Oracle Enterprise Data Quality

DQ-based Solutions • Pre-configured business solutions,

included domain knowledge

• Extended by customers and partners

• Oracle Watchlist Screening is a

product example of a DQ-based

solution

Enterprise Data Quality • End-to-end enterprise data quality

solution spanning both customer

and product data quality

• Highly configurable to match

specific business needs

• Case management tools for tracking

and web-based KPI reporting for

increased productivity

Enterprise Data Quality

Profiling Analysis

Parsing Standardization

Match/Merge Reporting

Case Management

DQ-Based Solutions

Domain Knowledge

Business Solutions • Customer-delivered

• Partner-delivered

• Oracle-delivered

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Database

Legacy

New Application/ OS/ Database/Hardware

Distributed Systems

Replica/ Standby

Log-based, changed data

Zero Downtime Upgrade & Migration

Query Offloading, Disaster Recovery

Data Synchronization across the Enterprise

Real-time BI, Operational Reporting

ODS/Data Warehouse

Message Bus

Message Bus

Event Driven Architecture,

SOA

Oracle GoldenGate 11g Low-Impact Real-Time Data Integration & Transactional Replication

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Oracle’s Architectural Approach

Metadata

Repository

UI in JDeveloper APIs

Powerful Unified Design Time

Data Flow Generator

Out of Box Knowledge Modules

Reliable Agent-Based Run Time

Source DB Target DB Mappings

Capture

Deliver &

Transform

Route

Manager

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EMP

Oracle GoldenGate

Oracle Data Integrator

EMP DEPT

DIM

FACT

DIM

DIM DIM

ODS Schema DW Schema

On-Disk Logs

Source 1

On-Disk Logs

Source 2

EMP DEPT

DEPT

• New Knowledge Module Integrates ODI & GoldenGate

• Generates GoldenGate configuration from ODI UI

• Delivers out of box pattern for Real-Time Data Integration

Designed for Real-Time Data Integration

Faster decision making with fresher data in historical context

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Data Integration for Exadata Pervasive Data Integration Infrastructure

27

EMP DEPT

DIM

FACT

DIM

DIM DIM

ODS Schema DW Schema

Active Data Guard

Batch Feeds and in-DB transformations via ELT

Disaster Protection

Oracle Data Integrator

Real-time Data Integration

EMP DEPT

Oracle GoldenGate Heterogeneous

source OLTP systems

trans4 trans2 trans1 trans3

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1.8 TB /hr

1 Exadata X2-8

7.5 TB /hr

• Run ODI Directly on Exadata

• Complex Data Transformations

• Linear ETL Scalability

• Fully Leverages

DBFS/Infiniband, Smart

Storage, and Advanced

Compression

4:1 advantage*

* TPC-H data sets with transformations

** Production hardware savings

(not including Dev + Test environments,

management costs or software savings)

ODI

Other ETL

7tb/hr

1.8 tb/hr

HP Superdome 64 + XP24000 w/ Flash

$5m ETL H/W

$0 ETL H/W

$5m 3yr savings**

E

E T L

T L

ODI Outperforms “Other ETL” for Less 4x Performance on Exadata at a Fraction of the Ownership

Cost

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SOA Suite

BPEL &

OSB

ODI Integrated

Oracle Fusion ERP Applications

Other Apps … (+more) Business Intelligence

Enterprise Performance Management and Financials

Reduce TCO with Pre-Built Solutions Lower-Cost Adoption of Data Integration Within Oracle Products

Fusion MDM

ODI

Embedded

Pre-built

Content

BAM & CEP

ODI

Embedded

BIEE Suite

ODI Integrated

BI Apps

ODI

Embedded

Pre-built

Content

Agile PLM

ODI

Embedded

Pre-built

Content

Retek

ODI

Embedded

Pre-built

Content

HFM

ODI

Embedded

Planning

ODI

Embedded

Spend

Analyzer

ODI

Embedded

MDM/DRM

ODI Integrated

Essbase

ODI Integrated

Governance

& Risk

ODI

Embedded

Siebel CRM

GoldenGate

Integrated

Fusion Pillar

Replication

OGG

Embedded

Pre-built

Content

Fusion HCM

ODI

Embedded

Pre-built

Content

Fusion AIA

ODI

Embedded

Pre-built

Content

Fusion CRM

ODI

Embedded

Pre-built

Content

Fusion

Financials

ODI

Embedded

Pre-built

Content

Fusion

Migration

ODI

Embedded

Pre-built

Content

Pre-built

Content

Pre-built

Content

Pre-built

Content

ID Mgmt

Identity

Analytics

ODI

Embedded

Pre-built

Content Pre-built

Content

ODI Integrated

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• Lower TCO and reduce hardware

• Shorten implementation, and lower development costs

Cut Costs and Shorten Time to Value

• Improve your IT infrastructure without interrupting business operations

• Eliminate risk associated with stale or bad quality data

Reduce Risk

• Make better decisions based on accurate, timely information

• Provide better service to customers with continuous operations

Achieve Operational Excellence

Benefits of Oracle Data Integration Cut Costs, Reduce Risk, and Achieve Operational Excellence

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• Follow us on:

Join the Data Integration Community Discuss, Share, Learn

• Oracle Data Integration: www.oracle.com/goto/odi

• Oracle GoldenGate: www.oracle.com/goto/goldengate

• Technical information and downloads: www.oracle.com/technetwork/middleware/data-integration/

• www.twitter.com/ORCLGoldenGate

• http://blogs.oracle.com/dataintegration

• www.linkedin.com “Oracle Data Integration”

• Visit to learn more:

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