Accelerate 03/2013

03 / 2013

03/2013 ACCELERATE 303/2013 ACCELERATE 3

Editorial

So far, I t’s been a busy (and very exciting!) 201 3 for us at Prestige Imports. Here is a recapof some of the “behind the scene” things that have been going at the dealership.

- We’ve secured a 25% increase in new Audi al location from the manufacturer, which wil lal low us to sell over 850 new Audi vehicles in 201 3.

- Porsche A.G. is now able to increase production at their German facil ities, which meanswe wil l see a 20% increase in new Porsche inventory this year alone. Also, stay tuned forthe launch of their new mid-sized SUV, the Macan.

- Our 201 3 Winter Ice Driving event was held in early January and was attended by an over-capacity group of both cl ients and employees.

- Both Porsche and Audi service departments have been expanded to allow for greaterservice volume with shorter wait times.

- Our first quarter customer service rankings for both sales and service were the highest inthe state of Colorado.

- We’re busily planning for our 3rd annual Mountain Driving Tour. This year’s date is June 1 ,201 3. Mark your calendars and come out for a drive , fol lowed by a BBQ lunch after you’vereturned. I t’s open to everyone!

- Thanks to your continued support and patronage, our business has grown. This hasallowed us to hire additional people, making our total employee count 1 30. This representsa 1 5% increase in employment opportunity in just 8 months. We’re proud to be able tosupport our own community.

As always, we wish to say Thank You. Without you, we wouldn’t be here. I welcome yourcomments and thoughts any time – simply email me at [email protected]. Pleaselet me know what I can do to make our level of service match your expectations.

Sincerely,

Justin AdisGeneral Manager

Contents

4 | 60 Performance Cars, 1 Frozen Lake, Tons of Fun

6 | A Couple Enjoying Life, Love, and Audi Cars

8 | Dogs Love Cars

1 0 | I get a lot of joy from driving. It's my therapy!

1 4 | Meet the Customer Care Department

1 7 | The Prestigeous Pop Music Quiz

1 8 | Spring and Summer Cycling

4 ACCELERATE 03/2013

60 Performance Cars, 1 Frozen Lake, Tons of Fun

Just a few days into the new year, on January 5th

and 6th, Prestige Imports hosted our second

annual Winter Driving Event. Once again, the

event was held on the sl ippery surface of

Georgetown Lake in Georgetown, CO.

We had a great turn-out for both days of driving.

Saturday was dedicated to getting Prestige

Imports customers out on the ice, and Sunday

was pretty evenly spl it between customers and

Prestige Imports employees. On both days,

breakfast and lunch were served at The Alpine

Restaurant and Bar, and a morning classroom

training session inspired everyone to push their

driving skil ls and learn the low traction handling

l imits of their vehicles.

In addition to driving their own cars, Winter Driving

Event participants had the opportunity to drive a

number of Prestige Imports vehicles including a

Porsche Panamera, Porsche Cayenne, Porsche

Cayenne Diesel, Audi A4, Audi al lroad, and a few

Audi Q5's. These vehicles were very popular and

spent the whole day out on the ice.

Instruction and logistical support for the event

were provided by Qclub North America. Their

personable and highly trained instructors were

available to accompany drivers out on the course,

and monitored everyone's progress, ensuring a

weekend of safe and enjoyable driver training.

Each day's morning session was used to build a

level of comfort and acquaint drivers with the

challenges of driving on the extremely sl ick

surface of the ice. The afternoon sessions allowed

for more complicated courses that enabled drivers

to really improve their ski l ls and push their

vehicles to the l imit. As the day wound down,

drivers were sti l l putting the cars through their

paces unti l darkness started to set in.

Al l in al l , the event was a great success, and we

are really looking forward to putting it on again

next year.

03/2013 ACCELERATE 5


A Couple Enjoying Life, Love, and Audi Cars

Dan and Vaniece Sinawski both share a passionfor each other, Colorado, travel and their Audis.Dan, a Vietnam era Air Force veteran was drawnto Colorado 37 years ago because of his devotionto ski patrol l ing, which he spent 20 years doingboth professionally and as a volunteer. He servedas a Law Enforcement Coordinator, working withColorado’s Chiefs, Sheriffs and District Attorneys.Eventual ly he started his own criminal justiceconsulting company, Dynamic EnterpriseServices. Vaniece, a relative newcomer to thestate, arrived 1 0 years ago after she and Dan gotmarried. Her career as a model evolved intobecoming a professional cosmetologist and amerchandise buyer for a clothing boutique, whichtook her around the world.

Today, they each pursue individual interests. She,gourmet cooking and he, a love of Scuba diving inwhich he received his Masters certification afterbeing involved with the sport for just one year.

The couple has owned more than 1 0 brandnamed vehicles over the years, always searchingfor the "right brand". Four years ago, Dan stoppedinto the Prestige Imports showroom, just to "look."I t was on a snowy day in January and Dan wasjust passing by with “a l ittle time to kil l . ” Heexplained to Adam Moore that he was not in themarket and was truly just looking. According toDan, Adam graciously offered to answer anyquestions and without pressure suggested thatDan go for a quick ride in a 2005 A8L and that's al lit took - today, Dan is enjoying a 201 2 A8L, histhird, and Vaniece just traded her A8L for a 201 3Q5 which she raves about every time she getsbehind the wheel.

The couple loves to travel, enjoying foreigncultures and lands. They also enjoy the relaxationof sea cruises. A favorite annual junket is to theirfavorite resort in Cozumel, Mexico where Vaniecejust kicks back and Dan scuba-dives. Ironical ly,they don't take many road trips but when they dothey claim to experience an almost homey feelingbecause of the comfort and technology thatsurrounds them in their vehicles.

In Dan’s words, “All the many other brands anddealerships are permanently behind us” and theyfeel that they have final ly found the perfect matchwith Audi. They also state that they experience agenuine feeling of friendship with many of theemployees whenever they are at the dealership. Infact, Dan stops in often, just for the coffee anddonuts. He says it's a carryover from his days inlaw enforcement.



DogsLoveCars

Be sure to keep up with al l of

our furry, fuzzy, and fluffy

guests on our Instagram feed

@Prestige_CO

Clockwise from top center:

Gus and Gertie

Chinook

Peggy the Pug

Sophocles

Sugar

Zelda



Here we interview R.J. , a new Audi customer that

purchased his 2013 allroad just this last fall and who

has become something of a fixture at our events and

on our social media pages. . .

What made you choose the Audi allroad as your

next vehicle?

I was the owner of a VW Sportwagen TDI as my daily

driver. My wife drives our VW Touareg. At the time we

only had one child so the Sportwagen worked out for

what we needed. Then our second child arrived and

all of a sudden the backseat of the Sportwagen got

very small and the car seat for the newborn just didn't

fit.

In late 2011 I started reading about Audi possibly

bringing the A4 allroad to the United States and loved

the look of the '1 3 facelift that was done.

In late January 201 2 Prestige Imports got its hands on

a Euro-spec allroad for customer test drives and from

the very first day I walked through the door everyone

treated me like I have been a lifelong customer despite

never having owned an Audi before or purchasing from

Prestige Imports. My friend Rob has been a Prestige

Imports customer for several years and he and I both

test drove the allroadOchanging Stacie Davis’ l ife

forever! ! ! !

Not only did Stacie let us give the Euro-al lroad the

test. . . . she was able to arrange a weekend long test

drive of an allroad once Prestige received its demo car

from Audi. Having the chance to spend the weekend

with the car was really the opportunity to see if this car

would fit into our family and from that point it was a

done deal. Not only did our l ittle girl 's car seat fit with

the front seats in a good spot for driving. . . but having

Quattro, xenon headlights and all of the other features

made the allroad a perfect fit. Room, al l-weather

capabil ity and decent fuel-economy (especial ly coming

from a TDI) made the allroad the vehicle for us.

Stacie Davis put up with al l of my insanity during the

ordering process. Delivery was crazy fun.

What do you like to do in your free time and how

does the allroad fit into your lifestyle?

I l ike to drive! ! ! Whether it's just a highway drive

around town to an actual road trip out of town. . . . I get a

lot of joy from driving. I t's my therapy!

I also spend a lot of time with my kids. They won't be

this age forever and one day I may be in a nursing

home. . . so a lot of time invested on the front end wil l

hopeful ly pay off on that back end. After al l . . . these

kids may be deciding which "home" I l ive in! : )

Two weeks after taking delivery of my allroad my

buddy Rob and I decided we would take our boys

(mine was five, his is four) on a Dude's Fall Colors

Road Trip in the Colorado Mountains. We loaded up

and headed out to see the aspens and other trees

turning colors. My son can get a bit car sick if I 'm a

little too aggressive when carving up twisty mountain

I get a lot of joy from driving. It's my therapy!

03/2013 ACCELERATE 1 1

roads. . . so I told him to make sure he warned me if his

stomach was feeling a l ittle iffy during the road trip.

My son and his pal decided on the trip to have a

"water chugging contest" and they both nearly wiped

out 8-ounce bottles within a couple of minutes. A

short time later my son told me his stomach was upset

and wham! about two-seconds later al l hel l broke

loose in the back seat. My first thought was "holy

crap!" We stopped as quickly as we could. My kiddo

was fine, a l ittle upset. Then it was time to frantical ly

get that back seat cleaned up to maintain that "new

car smell . " Thankful ly we were next to a river and that

came in very handy, I ’ l l spare you the nasty detai ls.

At the beginning of November, I decided to surprise

my son with a birthday road trip to Las Vegas. He's

real ly into mil itary jets and so I thought taking him to

Aviation Nation at Nell is Air Force Base in Las Vegas

would be right up his al ley. The drive to Las Vegas

turned out to be a textbook test of the allroad's

abil ities. We hit high winds, approximately 70mph

according to weather reports. We drove into two sand

storms and were hammered by heavy rains a couple

of times that left parts of I -70 in Utah looking l ike a

lake. We then were blanketed by fog near Richfield,

Utah and eventual ly a snow storm to round it al l out.

By the time we got to St. George, Utah the clouds

broke, the sun came out and our “guy's weekend” in

Vegas turned out to be a blast!

The drive home was much calmer.

What kind of work do you do and does the allroad

play any role in your career?

I work for a television news network as a Regional

Assignment Editor. I t's my job to know what's going on

in the western part of the United States and make sure

we have video and information, especial ly in breaking


news situations. My allroad gets me to work when the

weather doesn't want to cooperate. My job requires

me to be there even if Old Man Winter does not so the

allroad gets that job done without me spending my life

at the gas station.

Have you ever attended one of Prestige Imports’

events? What did you enjoy most about it?

Yes. . .Oktoberfest! I f I need to explain. . .you haven't

attended!

I also recently attended ice driving: I can't even begin

to describe how much fun that was! ! ! Not only do you

get to lose control off your vehicle without smashing it

to bits, we learned things to help prevent losing control

al l together. The instructors were really helpful. I got

some great advice on how to drive my allroad and get

around the tractrion control system when it becomes a

bit intrusive --- when you don't want it to be.

I t's quite impressive to have Prestige organize this

event and even bring along other vehicles to "test 'em

out" on the ice. Bottom line: it was an incredibly fun

day. . .and you learned something to boot!


Heather Pridemore - Customer Care Manager

Hello! My name is Heather and I am the Customer Care Manager for PrestigeImports. I started with the dealership about 3 years ago as a Customer CareRepresentative and have grown into my current position.

I am a transplant to Denver. I was born and raised near Tampa, Florida and priorto moving to Colorado spent time living in Toronto, Ontario and Rochester, NewYork. A majority of my education focused on Art and Museum work but I putmyself through school working in Customer Service. I consider myself a peopleperson which makes my current position at Prestige Imports a perfect fit. Mymain responsibi l ity is managing and supporting the Customer Care Staff, buteach day brings new and exciting challenges and I am always doing differentthings.

One of my favorite tasks is photographing all the dogs that come to visit thedealership. I am a huge dog lover and have two large fur babies of my own athome. I t’s always a pleasure to meet our four legged customers and theirowners.

Jason Noffsinger - Web Designer | Photographer

I have been working in the photography and design field since I was a junior inhigh school. I went to photography school in the mid-nineties and worked as thestudio manager for a photographer in New York in the late-nineties. Uponreturning to Colorado, I went back to school for web-design and then spent nineyears as the in-house photographer and digital image manager for a largecorporation in Broomfield.

At Prestige Imports, I handle a number of marketing related tasks including printand web design, social media and website content management, andphotography. I t is real ly exciting to be working in a creative field with a diverserange of responsibi l ities and to be engaged with some of the most beautifulautomobiles in the world and the people who are passionate about them.

Meet The Customer Care Department

Here at Prestige Imports we take customer service very seriously.

Our Customer Care Department reports directly to the General

Manager and helps to ensure that every interaction runs smoothly

and efficiently.

Whether you are scheduling a service, enquiring about a new

vehicle, or reading a story on our Facebook page, these are the

friendly faces behind that communication.


Daniel Lantzy - Customer Care Representative (Service)

I went to school in Grand Junction, Colo. for Mass Communication and have nowbeen in a customer service-related field for 5 years. I enjoy working for such aprestigious duo of auto makers and have now started dreaming of owning an Audi,particularly an RS7. Away from work I am big into sports and spend the summerdiscovering new off-road trai ls in my Jeep, hard top removed of course.

Erica Carrasco - Customer Care Representative (Service)

Hi, my name is Erica Carrasco and I am a dedicated Customer CareRepresentative here at Prestige Imports. I am responsible for scheduling serviceappointments and addressing customer's questions, comments, and/or concerns.Additional ly, when customer's purchase a vehicle and are in need of adding a clearmask, detai l , window tinting, etc, I am the person to facil itate these appointments.In my spare time I love participating in company events and festivities, as this givesme an opportunity to meet customers! I am a sports car fanatic and thoroughlyenjoy working with our customer base. I love salsa dancing, trying exotic newfoods, traveling, reading WWII novels, hiking and snowboarding.

Jackie Neal - Customer Care Representative (Sales)

My name is Jackie Neal. I assist customers with their vehicle search and lend ahelping hand to all other departments at Prestige Imports. As the Internet CustomerCare Representative, I wil l be the one to assist you after you've submitted yourinquiry for a new or pre-owned vehicle through one of our online portals. Outside ofPrestige Imports I am a nature girl who takes pride in l iving in the beautiful state ofColorado. One of the great parts about working at Prestige Imports iscommunicating with l ike-minded Audi and Porsche owners who understand that it'snot just about the vehicle you buy but where that vehicle takes you!

Kimberly Landers - Customer Care Representative (Service)

Hi, My name is Kimberly! I have worked at Prestige since early 201 2 and I love ithere! I work in the Customer Care Department setting service appointments forPorsche and Audi. I real ly enjoy taking the time to make sure every customer istaken care of and all of their needs are meet. When I am not here I enjoy watchingal l types of sporting events and spending time with my husband and kids

Cory Spittler - Customer Care Representative (Service)

My name is Cory Spittler and am new to the Customer Care Department atPrestige Imports. I look forward to being able to assist our guests on a daily basis. Iam currently working on my pre-med major studying Pediatric Surgery. Being acountry girl , outside of work I love being outdoors camping, hunting and fishing(during season, of course) and being surrounded by music. I grew up around cars,watching my dad transform his '85 Corvette from a regular white coupe into one ofthe top show sportscars in the nation, "The General. " My friends and I often go outon backroads and tracks to practice car tricks (including drifting, 1 80 fl ips, andreverse sl ides).

©flickr/eflon



The Prestigeous Pop Music Quiz1 ) Barbara Bach, actress and former “Bond Girl ’ is married to which Rock Superstar?

2) Which two female “Divas” got together to record the 2009 single “Telephone”?

3) What is English Music Superstar “Adele’s” last name?

4) What Country is “PSY”, creator of the #1 viral hit of 201 2 - “Gangnam Style”, from?

5) Which British group was Graham Nash in before joining, Crosby, Sti l ls, Nash & Young?

6) Which Brother & Sister duo from the 70s had numerous hits before her untimely death?

7) Which Iconic drummer is credited with coming up with the name “Led Zeppelin”?

8) Which Austrian Singer had a hit about influential composer Wolfgang Amadeus Mozart?

9) Who sang guest vocals on Dire Straits' 1 985 “Money for Nothing” single?

1 0) Which l ive mini album did U2 record at our own Red Rocks?

11 ) Which Pianist, in 1 987, was the first American Rock act to tour the Soviet Union?

1 2) Which Roll ing Stone appears in the some of the “Pirates of the Caribbean Movies”?

1 3) Who did Director James Cameron first chose to play the T-1 000 in “Terminator 2”?

1 4) Which 2nd placed contestant from American Idol, sang with Super Group Queen in 201 2?

1 5) What was Buddy Holly’s band called?

Answers:

1)She’sthe2ndwifeofBeatlesdrummerRichardStarkey,akaRingoStarr.2)LadyGaGa&BeyoncéKnowles,nominatedforBestPopCollaborationwithVocals.3)Adele’slastnameis“Adkins”,she’sthe2009BestNewArtistGrammyAwardwinner.4)SouthKorea,“GangnamStyle”hadover1Billion“hits”in2012.5)TheHollies,whohavehad21hitsintheBillboardtop100,notallwithNashintheband.6)RichardandKarenCarpenter,shediedaged32fromcomplicationsofanorexianervosa.7)TheWho’sKeithMoonsaid“theywouldgodownaswellasaLeadZeppelin(Balloon)”.8)Falco,onlyartistwhosemainlanguagewasGermantohaveanumber-onehitintheUS.9)Sting,it’sfromthe“BrothersinArms”album,whichwastheWorld’sfirstall-digitalCD.10)“UnderaBloodRedSky”,whichisalsothenameofaprettygoodlocalU2coverBand.11)BillyJoel,itisestimatedthathelost$1,000,000doingthetour,butsaiditwasworthit.12)KeithRichards,whogetsJohnnyDeppto“wearin”anynewshoesthathebuys.13)BillyIdol,buthewashurtinabikeaccident,soactorRobertPatrickreceivedthepart.14)AdamLambert,fromseasoneight,sangin6showswithQueen,includinginLondonandKiev.15)BuddyHolly’sbandwascalled“TheCrickets”,hediedinanairplanecrash,aged22.

©flickr/UWMadArchives


Spring and Summer CyclingPrestige Imports is highly involved in the Colorado cycling community. In addition to our own

Prestige Imports - zumXR Cycling Team and sponsoring Team Garmin-Sharp and the Naked

Women's Cycling Team, we are the Official Vehicle Provider to a number of races throughout the

state. . .

Superior Morgul May 1 7, 1 8 & 1 9

Triple Bypass June 1 3 & 1 4

Denver Century Ride June 1 5th

Prestige Imports Triathlon Evergreen June 29th

Bob Cook Memorial Mt. Evans Hill Climb July 20th

Colorado Rocky Mountain Bicycle Tour August 4 - 1 0

Colorado Park to Park Challenge August 1 0th

Prestige Imports Vuelta a Salida August 1 7th

Tour of the Moon October 5th

Documents

Accelerate 03/2013