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De eerste workshop van Academy Zuid op 18-06-2013 over Content Marketing door Max Fackeldey van Your Social.
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#academyzuid #contentmarketing
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Academy Zuid- Partners
Waar staat Academy Zuid voor?
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Wie zijn we
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CLIENTS
Max Fackeldey
Stelling 1
Formal Definition
Voor de Non Believers
Stelling 2
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Stelling 3
UK statistieken
• More UK B2B marketers (72 percent) than UK B2C marketers (45 percent) plan to increase their content marketing budget.
• Even the UK marketers that rate their efforts as least effective plan to make significant investments in content marketing, with 71 percent saying they will increase spend.
Uitdagingen UK
Voorbeelden
Stelling 4
Misstap!
Build the Business Case Get buy in from stakeholders
Stappen
Of nog beter, a social content marketing programma
And yourself of course
And yourself of course
Bron: Managing Content Marketing by Robert Rose & Joe Pulizi
Vraag?
To date, “CityOne” has racked up to 18,000 players from more than 130 countries since its launch in 2010, proving simulation gaming may be a powerful new content initiative that can engage, educate and influence.
Nike wants to improve the World to a Better World! So why not start yourself and tell a great story about it?!
Nike wants to improve the World to a Better World, so why not starting with your self and tell a great story about?!
Vraag
Dank ook aan Joe Pulizzi
Framework Social Story
Product Stories
Brand Ideal
The Brand Story
Audience Stories
• P2P
Conversations • Complaints • Reviews • Questions • WoM
Social
Brand
ID
Story
Campaign Stories
Channels
Content
Campaign stories
Stappen naar succes
+31 (0) 6 22 507 005 / +31 (0) 76 888 3050
Twitter.com/max_fackeldey
Facebook.com/yoursocial
www.yoursocial.nl
Slideshare.net/yoursocial
nl.linkedin.com/in/maxfackeldey/
