Academy zuid workshop - Content Marketing

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    17-Oct-2014

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De eerste workshop van Academy Zuid op 18-06-2013 over Content Marketing door Max Fackeldey van Your Social.

Transcript

<p>PowerPoint-presentatie</p> <p>#academyzuid #contentmarketing </p> <p>Academy Zuid- Partners </p> <p>Waar staat Academy Zuid voor? </p> <p>Wie zijn we </p> <p>CLIENTS </p> <p>Max Fackeldey </p> <p>Stelling 1 </p> <p>Elevator Pitch </p> <p>Formal Definition </p> <p>Elevator Pitch </p> <p>Voor de Non Believers </p> <p>Stelling 2 </p> <p>Stelling 3 </p> <p>UK statistieken </p> <p> More UK B2B marketers (72 percent) than UK B2C marketers (45 percent) plan to increase their content marketing budget. </p> <p> Even the UK marketers that rate their efforts as least effective plan to make significant investments in content marketing, with 71 percent saying they will increase spend. </p> <p>Uitdagingen UK </p> <p>Voorbeelden </p> <p>Stelling 4 </p> <p>Misstap! </p> <p>Build the Business Case Get buy in from stakeholders </p> <p>Stappen </p> <p>Of nog beter, a social content marketing programma </p> <p>And yourself of course </p> <p>And yourself of course </p> <p>Bron: Managing Content Marketing by Robert Rose &amp; Joe Pulizi </p> <p>Vraag? </p> <p>To date, CityOne has racked up to 18,000 players from more than 130 countries since its launch in 2010, proving simulation gaming may be a powerful new content initiative that can engage, educate and influence. </p> <p>Nike wants to improve the World to a Better World! So why not start yourself and tell a great story about it?! </p> <p>Nike wants to improve the World to a Better World, so why not starting with your self and tell a great story about?! </p> <p>Vraag </p> <p>Dank ook aan Joe Pulizzi </p> <p>Framework Social Story </p> <p>Product Stories </p> <p>Brand Ideal </p> <p>The Brand Story </p> <p>Audience Stories </p> <p> P2P </p> <p>Conversations Complaints Reviews Questions WoM </p> <p>Social </p> <p>Brand </p> <p>ID </p> <p>Story </p> <p>Campaign Stories </p> <p>Channels </p> <p>Content </p> <p>Campaign stories </p> <p>Stappen naar succes </p> <p>+31 (0) 6 22 507 005 / +31 (0) 76 888 3050 </p> <p>max@yoursocial.nl </p> <p>Twitter.com/max_fackeldey </p> <p>Facebook.com/yoursocial </p> <p>www.yoursocial.nl </p> <p>Slideshare.net/yoursocial </p> <p>nl.linkedin.com/in/maxfackeldey/ </p>