7/31/2019 Academy Pitch

1/19

Glenthorne High SchoolFootball Academy Advert

7/31/2019 Academy Pitch

2/19

The Brief

Discuss the research.Glenthorne Football Academy.It will be 25-30 seconds long.Show the academy as fun and educational but demanding.

Audience will be 14-16 year olds.

7/31/2019 Academy Pitch

3/19

About the Academy

5 A-C's including Maths and English.2 years.Train 3 times a week.Qualified Coaches.High standard.

Coaching Badge and Referee Certificate.Aged 16 at start of school4 A-Level.Training and match kit.School facilities.School trips

http://intra/index.phtml?d=1040391 (16th April 2012)

http://intra/index.phtml?d=1040391http://intra/index.phtml?d=1040391

7/31/2019 Academy Pitch

4/19

Audience

Aimed at students.

The advert will be aimed both parents and students.

I will find out who already is in the academy and aim my advert

at those people.

Parents who have kids that enjoy football.

Prepared to work hard on and off the pitch.

Held 2 surveys within Sutton high street.

7/31/2019 Academy Pitch

5/19

Market

Products/academies are similar.

Main competitors.

What they offer.

Assess what their strengths and weaknesses are.

Looked at a number of internet sources.

Stanley Park High School Carshalton Athletic Football

Academy

Lewisham College Charlton Athletic Football Academy

Kingston College Staines Town FC Academy

7/31/2019 Academy Pitch

6/19

Stanley Park - Carshalton AthleticYoung football players2 year period.Half the week studying

6-9 training.Educational facilities at Stanley Park High School.http://www.stanleyparkhigh.org.uk/87/carshalton-athletic-football-academy (6thApril 2012)

Lewisham College Charlton Athleticplay against the best.

Excellent training facilities.Be coached and scouted.Valuable qualifications.Earn up to 150 per week.http://www.lewisham.ac.uk/college-life/clubs-and-associations/college-football (6th

April 2012)

Kingston College Staines TownDevelops young footballers.6 hours training.Gym sessions.Licensed coaches.Academic courses.

http://www.stainesmassive.info/#/academy/4552863924 (6th April 2012)

http://www.stanleyparkhigh.org.uk/87/carshalton-athletic-football-academyhttp://www.lewisham.ac.uk/college-life/clubs-and-associations/college-footballhttp://www.stainesmassive.info/http://www.stainesmassive.info/http://www.stainesmassive.info/http://www.lewisham.ac.uk/college-life/clubs-and-associations/college-footballhttp://www.lewisham.ac.uk/college-life/clubs-and-associations/college-footballhttp://www.lewisham.ac.uk/college-life/clubs-and-associations/college-footballhttp://www.lewisham.ac.uk/college-life/clubs-and-associations/college-footballhttp://www.lewisham.ac.uk/college-life/clubs-and-associations/college-footballhttp://www.lewisham.ac.uk/college-life/clubs-and-associations/college-footballhttp://www.lewisham.ac.uk/college-life/clubs-and-associations/college-footballhttp://www.lewisham.ac.uk/college-life/clubs-and-associations/college-footballhttp://www.lewisham.ac.uk/college-life/clubs-and-associations/college-footballhttp://www.stanleyparkhigh.org.uk/87/carshalton-athletic-football-academyhttp://www.stanleyparkhigh.org.uk/87/carshalton-athletic-football-academyhttp://www.stanleyparkhigh.org.uk/87/carshalton-athletic-football-academyhttp://www.stanleyparkhigh.org.uk/87/carshalton-athletic-football-academyhttp://www.stanleyparkhigh.org.uk/87/carshalton-athletic-football-academyhttp://www.stanleyparkhigh.org.uk/87/carshalton-athletic-football-academyhttp://www.stanleyparkhigh.org.uk/87/carshalton-athletic-football-academy

7/31/2019 Academy Pitch

7/19

Why Is Ours Better?

coaching badgerefereeing certificate

4 A-levelshigh standards

7/31/2019 Academy Pitch

8/19

Key Findings

From Survey:Ages 14-17.26 of the 30 aware of Glenthorne.19 of these knew about the academy.63% aware of 4 A-levels.12 of the 30 said would attend.

19 people use YouTubepopular TV channels; BBC, ITV, Sky 1.Half the number of people watch 2-4 hours of TV a day.

Survey in Sutton high street.

7/31/2019 Academy Pitch

9/19

Results

I found:aiming it at students into first year of sixth form.contact details and relevant information.Placing the advert.Shot types and angles.

Information about the academy.Footage about the coaching badge and refereeingcertificate.

7/31/2019 Academy Pitch

10/19

Idea 1

Panning shot.Cutting shots.Training and Learning.

Slogan will appear.Shots of the coach.Contact details.Logo appearing.

7/31/2019 Academy Pitch

11/19

Idea 1 Animatic Video

7/31/2019 Academy Pitch

12/19

Attract students.Aimed at parents and students.Keep educational values and keep fit and healthy.Key values.

Logos, slogans and contact details.A voice over and a talking head.Fast paced cutting shots.Realist narrative.Camera angles and camera shots.

7/31/2019 Academy Pitch

13/19

Idea 2

Fast paced build up.Quick cutting.Game scenario.

Contact details.Academics.Logo and team.

Sky Sports News

7/31/2019 Academy Pitch

14/19

Idea 2 Animatic Video

7/31/2019 Academy Pitch

15/19

Key values.

Aimed at students from all backgrounds and parents.The logo and the slogan incorporated.Subtitles.A couple of short interviews.Fast cutting.

An over the shoulder shot.Realist narrative as well as slightly dramatic.

7/31/2019 Academy Pitch

16/19

Idea 3

Documentary style.Panning shot.Low angle shot.

Contact details.Slow paced shots.Emotions.Short interview.

Player celebrating.

7/31/2019 Academy Pitch

17/19

Idea 3 Animatic Video

7/31/2019 Academy Pitch

18/19

Documentary and will

follow one player.Dramatic advert.SubtitlesFacial expressions.A shortinterview/voiceover.

Key values.It reaches out to thosewho are passionate aboutfootball.Camera shots and angles.

7/31/2019 Academy Pitch

19/19

Production Research

Content Facts and figures, Internet sources.

Resources Have all the equipment.

Costs: Sony HD Camcorder 78; Libec head tripod 19.20; 9

Sony TV monitor 19.20.

Final Cut Pro 270 for 3 days.

Technician 122 for 4 hours.

Viability Is viable as we have access everything needed.

Placement Putting the ad on the Glenthorne High School

website as well as YouTube.