2011 COMMUNITY

REPORT

Baseball is a game of unique skill, mental and physical endurance, and exhilarating patience, and yet, it’s more than a game. It’s a powerful force exemplified in the thrill of Major League action and in the quiet joy of a game of catch on a Sunday afternoon. It brings people and communities together.

Blue Jays baseball is no different. As the only Major League team in Canada, the Blue Jays are investing in the game and in the next generation of Canadians; building for the future, and creating unforgettable experiences and opportunities for children, families and fans from coast to coast.

We are proud to wear the maple leaf on our sleeves and proud to bear the pride of a nation In our hearts. We believe in the relentless pursuit of excellence, in the hunt for our next championship and in our commitment to our country.

This is a compilation of the past year’s initiatives, outreach, experiences and opportunities made possible through Blue Jays baseball and with the incredible support of our people, our players, our partners and our fans. With this report, we respect our collective accomplishments and honour their place in our history while fixing our focus on the future, looking forward to more kids playing this great game, more heroes, more victories, more championships and more incredible opportunities to share with our family, friends and fellow Canadians.

1

ConTrIBuTed Through FIeLd oF dreAMS, grAnd SLAM

grAnTS, hoMe run SChoLArS And rookIe LeAgue For

progrAMS, InITIATIveS And reCreATIon FACILITIeS ACroSS

onTArIo And Beyond.

$1.4 MILLION

2

Since 1992, Jays Care Foundation has created opportunities for children and youth in need by providing access to programs that promote regular physical activity, encourage the pursuit of higher education and impart fundamental life skills. The foundation has made possible the building of dedicated, accessible, safe youth spaces for recreational programming, inspiring engagement through the sport of baseball.

As the charitable arm of Canada’s only Major League Baseball team, Jays Care is making a Major League effort to invest in Canadian children and communities from coast to coast. In 2011, Jays Care partnered with the Boys & girls Clubs of Canada to offer the Blue Jays Baseball Academy rookie League program to 10 cities in seven provinces across the country. The clubs received equipment and support to introduce the sport of baseball, physical activity and team-building to thousands of Canadian children who may not otherwise have had the opportunity to participate in organized sport. In addition, through the Field of dreams program, funding was provided to build the first Jays Care Community Clubhouse outside of ontario in the form of a new Boys & girls Club in Langley, B.C.

In 2011, JAyS CAre Served More ThAn 17,000 kIdS ACroSS CAnAdA.17,000

CARING FOR CANADIANS

3

5

CaNaDa'STEaM

Field of DreamsHome Run ScholarsRookie LeagueGrand Slam GrantsBlue Jays Winter TourBlue Jays Honda Super Camps

BLUE JAYS HONDA SUPER CAMPS BLUE JAYS

WINTER TOUR

BLUE JAYS WINTER TOUR

BLUE JAYS WINTER TOUR

ROOKIE LEAGUE

ROOKIE LEAGUE

BLUE JAYS HONDA SUPER CAMPS

BLUE JAYS HONDA SUPER CAMPS

BLUE JAYS HONDA SUPER CAMPS

ROOKIE LEAGUE

ROOKIE LEAGUE

ROOKIE LEAGUE

ROOKIE LEAGUE

ROOKIE LEAGUE

BLUE JAYS HONDA SUPER CAMPS

BLUE JAYS WINTER TOUR

BLUE JAYS HONDA SUPER CAMPS

FIELD OF DREAMS

FIELD OF DREAMS

FIELD OF DREAMS

FIELD OF DREAMS

ROOKIE LEAGUE

HOME RUN SCHOLARS

BLUE JAYS WINTER TOUR

BLUE JAYS HONDA SUPER CAMPS

GRAND SLAM GRANTS

BLUE JAYS HONDA SUPER CAMPS

FIELD OF DREAMS

4

FIELD OF DREAMS

BLUE JAYS WINTER TOUR BLUE JAYS

WINTER TOURBLUE JAYS HONDA SUPER CAMPS

ROOKIE LEAGUE

BLUE JAYS HONDA SUPER CAMPS

ROOKIE LEAGUE

76

Blue Jays players and coaches strive to make a positive impact in our communities by making generous contributions of time and money to Jays Care initiatives every year. Whether it is supporting fundraising initiatives, visiting with schools or community groups, lending their baseball expertise to rookie Leaguers or simply sharing some words of encouragement to a kid visiting the Community Clubhouse, your Toronto Blue Jays players and coaches are always on top of their game. This report is filled with countless examples of your Blue Jays beyond the ballpark.

BLUE JAYS BEYOND THE BALLPARK

8 9

In Canada, Major League Baseball’s Jr. rBI program operates as the Blue Jays Baseball Academy rookie League program. Since its inception, rookie League has provided a safe, fun, active and engaging summer for children living in Toronto Community housing.

In 2011, rookie League expanded its programming to 33 Toronto Community housing neighbourhoods across the city. The program teaches baseball skills and the importance of teamwork, co-operation and partnership to more than 800 children in priority communities, and provides character-building employment to 60 youth each summer.

Through Boys & girls Clubs of Canada, the Blue Jays Baseball Academy rookie League program went national, as the camp was launched in 10 cities across seven provinces last year!

BELONGING THROUGH

BASEBALL

1110

Several Blue Jays, including starting pitcher Ricky Romero, outfielder Rajai Davis and catcher J.P. Arencibia, volunteered their time as honorary division captains, and coach John Farrell volunteered as honorary head coach for the season. Pitcher Brett Cecil made an appearance on Opening Day to lead participants in game-day stretches and offer encouraging words and pitching advice.

During the memorable Rookie League wrap-up event on Rogers Centre field, campers enjoyed playing in a championship game, taking part in an awards ceremony, meeting third baseman Brett Lawrie and Arencibia, travelling to Toronto Island and watching a Blue Jays game at Rogers Centre that evening. All 800 campers were given backpacks filled with school supplies to start off the school year on the right foot!

It was encouraging to watch Dixon Hall, one of Jays Care’s community organizations, engage more than 70 kids from Regent Park through the Rookie League program. These campers, who were displaced during the community’s revitalization program, were given a renewed sense of belonging over the course of the summer. The Regent Park team even won the CIBC Team Spirit award!

Jays Care works to ensure children and youth have the opportunity to play, learn and grow through the sport of baseball. Visit bluejays.com/rookieleague to purchase equipment or subsidize registration for a child!

A huge thank you to CIBC Children’s Foundation for its generous donation to our Rookie League programming!

Thanks to the contributions of Chiovitti Banana Co. and Aramark, campers enjoyed healthy snacks and lunches each day at Rookie League.

Rawlings helped to provide a glove for each camper and team equipment for each community.

“ I strongly support rookie League’s principles and message; a message that emphasizes the use of sports to assist youth in achieving a healthy lifestyle. As someone who grew up in inner-city housing, I experienced the power that sports have on the lives of at-risk youth.”

— Rookie League Leader & Coach at Glendower

13

BLUE JAYS BASEBALL

ACADEMY

12

The Toronto Blue Jays Baseball Academy is committed to teaching and growing the game of baseball among amateur players and coaches. In 2011, the amateur baseball program ran 10 Blue Jays Honda Super Camps across Canada and 19 Blue Jays Honda Instructional Clinics throughout Ontario.

Blue Jays Honda super Camps

These three-day camps offered children the ultimate Major League experience, with four hours of instruction from Blue Jays Alumni, as well as support instruction from members of Baseball Canada. Last year, the Blue Jays Alumni included: Roberto Alomar, Duane Ward, Devon White, Lloyd Moseby, Rance Mulliniks, Alex Gonzalez, Jesse Barfield and Tom Henke.

The Toronto Blue Jays are partnering with Baseball Canada to bring 2,000 amateur players to the 2012 Blue Jays Honda Super Camps!

Blue Jays Honda InstruCtIonal ClInICs

During these four-hour developmental clinics, qualified Blue Jays instructors focused on teaching young players fundamental baseball skills in a fun and structured atmosphere.

In 2012, the Toronto Blue Jays will be running 30 Instructional Clinics across Ontario.

Blue Jays Honda CoaCHes ClInICs

This year, the Toronto Blue Jays will be hosting Coaches Clinics. These two-hour clinics will teach amateur baseball

coaches fundamental teaching tools that will help with the development of their local baseball associations and teams. Participants will receive instruction from Duane Ward, Bruce Walton, Brian Butterfield and other members of the Toronto Blue Jays coaching staff and alumni.

Working with local Boys & Girls Clubs and Toronto Community Housing, Jays Care Foundation will donate registration fees for players and coaches in each of the Honda Super Camps and Coaches Clinics to help remove any financial barriers to participation.

Visit bluejays.com/baseballacademy for more information and to register for camps and clinics.

over 3,000 ChILdren pArTICIpATed In BLue JAyS hondA Super CAMpS or InSTruCTIonAL CLInICS LAST yeAr!

1514

ooch downtown is a unique programming space dedicated to providing recreational and physical activities, healing, encouragement and hope to children and youth living with cancer. Ooch Downtown was made possible through a Field of Dreams capital grant, making the Club a “Founding Friend” of the charity. Last spring, Farrell, Arencibia and Ace joined Jays Care front-office staff at the grand opening of the facility and represented

the club well, meeting and taking lots of pictures with the campers, playing some ball hockey and hanging out in the Jays Care Community Clubhouse with Ooch campers.

The new ronald Mcdonald house Toronto is the largest in the world and showcases its own Jays Care Community Clubhouse recreation room, where children have a safe, accessible indoor space to be physically active.

Moorelands Sports Field received the necessary upgrades to allow more than 700 children and youth to utilize to the field during its Wilderness Camp.

east Scarborough Boys & girls Club opened its doors to the newly renovated community centre space, which will allow it to serve an additional 100 children and youth each day. The club features a Jays Care Community Clubhouse youth lounge and a Blue Jays weight room.

BUILDINGA LEGACY

Through the Field of dreams program, Jays Care is committed to funding the development of dedicated youth spaces, where kids have a fun, safe environment to play, learn and develop healthy sport and recreation habits. We are proud to announce that four legacy projects opened their doors in 2011:

1716

$18,450

$25,000

$6,000

$60,000

$11,250

$250,000 (over two years)

A.R. Kaufman Family YMCA

orGanIZatIon proJeCt oVerVIeW dIsBursement loCatIons

Chaplin Family YMCA

Thunder Bay Border Cats

YMCA Greater Toronto

Big Brothers Big Sisters of Clarington

Boys & Girls Club Greater Vancouver

Refurbishment of the Youth Zone, including: purchasing a sports wall, whack-a-mole, indoor games, Wii gaming system and Dance Dance Revolution.

Provided youth-specific fitness equipment, including: Hoist Roc-It and Hoist Circuit Training equipment.

Built two new batting tunnels at the Port Arthur Stadium.

Redevelopment and expansion of the Youth Zone at the Central YMCA, including: modifying the staff desk and reconfiguring the walls, windows and flooring to make them more appealing to youth. In addition to the build out, the new space was equipped with relevant activities and interactive technology that engages and attracts youth.

Restoration of damaged program space, including: completely restoring the foundation of the house, repairing the damage caused by leaking, covering the remaining costs owed on the completed work and overall improvements to the space.

Upgrading the Langley portable to accommodate double the capacity. The new portable will be fully accessible and include two washrooms, a small kitchen, a general program space and two multi-purpose rooms.

Kitchener, Ont.

Cambridge, Ont.

Thunder Bay, Ont.

Yonge and College streets, in downtown Toronto

Bowmanville, Ont., and the Township of Clarington, Ont.

The Douglas Park Neighbourhood in Langley, B.C.

FIELD OF DREAMS2011 FUNDING

TO DATE, JAYS CARE HAS INVESTED IN 29 DEDICATED

YOuTH RECREATION SPACES, INCLuDING 13 BASEBALL

FIELDS ACROSS CANADA.

1918

COMMITMENTTO OUR COMMUN ITI ES

The Academy of Latin Baseball of Toronto Inc. received financial support to assist in launching its first summer camp for kids in Toronto’s Jane and Finch community. At the end of the summer, outfielder Jose Bautista, infielder Edwin Encarnacion and pitcher Luis Perez, attended the camp’s wrap-up event at Amesbury Park. Jays Care also held a baseball skill-development clinic at Rogers Centre for the campers, which was hosted by Bautista, along with

Sandy Alomar Sr., Roberto Alomar, Candy Maldonado, Duane Ward and Pat Tabler.

A new partner, the Toronto Foundation for Student Success (TFSS), offers homework assistance, academic support, life-skill development, physical activity and nutrition programs for middle-school students in the 13 priority neighbourhoods across the GTA. Last year, Jays Care funded the physical

activity portion of this program and looks forward to TFSS’s first-ever baseball tournament in all 13 communities this summer.

For more information on Grand Slam Grants please visit bluejays.com/jayscare. The 2012 deadline is October 31.

grand Slam grants are awarded to organizations offering programs that focus on physical activity, education and life-skill development for children and youth in need.

17 CHARITABLE AND NOT-FOR-PROFIT

ORGANIzATIONS IN ONTARIO AND BRITISH COLumBIA wERE GRANTED CRuCIAL FuNDING

TO SuPPORT THEIR PROGRAmS.

IN 2011

20 21

$25,000

$50,000

$28,000

$30,000

$35,000

Amici Camping Charity

Future Possibilities for Kids

Max & Beatrice Wolfe Children’s Centre

Moorelands Community Services

Variety Village

summer Camp 2011: Provides a summer experience for underprivileged children. This grant provided 25 children aged 7 to 16 the opportunity to attend one of 27 accredited summer camps in Ontario.

ready, set, Goal!: Children ages 8 to 14 are matched with their own adult volunteer, a KidCoach, who supports and guides the child through the process of setting and achieving a goal that benefits his/her community, school or family.

Kids Council: A two-year graduate program designed to develop leadership skills and character in the children who complete the Ready, Set, Goal! program. The Kids Council focuses on spirited teamwork and fosters the accomplishment of collective team goals with the support and guidance of KidCoaches.

Camp erin toronto: A bereavement camp for children ages 6 to 17 who have experienced the death of a parent, sibling, friend or loved one. This is the only overnight bereavement camp available to children in Toronto.

City summer day Camp: This camp focuses on building self-esteem, self-respect and self-confidence, while providing recreational programming for children ages 6 to 12 living in poverty.

Children in motion: This multi-level program is designed to teach and improve the fundamentals of sport, social skills and fine gross-motor skills for participants ages 4 to 12 in an inclusive, supportive environment. In 2011, the program worked with 107 kids, including a mix of special needs and able-bodied participants.

High-priority neighbourhoods around the GTA

Weston Mt. Dennis, Lawrence Heights, Jamestown, Kingston-Galloway, Malvern & Scarborough Village, Regent Park and Jane-Finch, Toronto

Various neighbourhoods around the GTA

Flemingdon Park and Thorncliffe Park, Toronto

GTA

orGanIZatIon proJeCt oVerVIeW dIsBursement loCatIons $15,000

$5,000

$15,000

$30,000

$20,000

$25,000

Big Brothers Big Sisters of Hamilton and Burlington

Big Brothers Big Sisters of St. Catharines, Thorald and District

Boundless Adventures

Covenant House Toronto

Girls Incorporated of York Region

Hospice Toronto

Go Girls! Healthy minds, Healthy Bodies: Targeted at girls ages 12 to 14, this mentoring program encourages balanced eating, active living and the development of a positive self-image.

Game on!: Uses a mentoring approach to provide boys and young men ages 11 to 14 with information and support to make informed choices about a range of healthy lifestyle practices.

Game on!: Uses a mentoring approach to provide boys and young men ages 11 to 14 with information and support to make informed choices about a range of healthy lifestyle practices.

alternative education for youth at risk: Provides youth with skills, training and support to take on positive leadership roles in their communities and reduce the impact of risk factors associated with chronic underachievement in school; pushes the students forward in completing their high-school diploma; and promotes and enhances the youths’ capacity for resilience and autonomy.

rights of passage: A long-term, life skills-based residential program for up to 28 young people, ages 18 to 24, who are working and/or continuing their education. Each resident has a room of his/her own for up to 12 months, as he/she prepares for independent living.

Girls encouragement: Benefits 100 girls, ages 12 to 14, and gives them the opportunity to try non-traditional sports focusing on self-discovery and personal growth, body awareness, and technical and interpersonal skills.

young Carers: Supports children and youth who have assumed a significant care-giving role for a family member coping with a chronic or life-threatening illness, disability, mental health issue, language barrier or addiction.

Hamilton and Burlington, Ont.

St. Catharines, Thorald and District, Ont.

GTA

GTA

York Region, Ont.

GTA

orGanIZatIon proJeCt oVerVIeW dIsBursement loCatIons

GRaND SLaM GRaNTS2011 FUNDING

22 23

$10,000

$40,000

$50,000

$15,000

$20,898

$5,000

Precious Minds Support Services

The Salvation Army

Toronto Foundation for Student Success

Toronto Public Library Foundation

Academy of Latin Baseball

Vancouver Canadians Baseball Foundation

Blaze summer Camp: A summer-camp experience for children and youth with developmental disabilities. The camp runs for eight weeks and is designed with three goals in mind: development of social skills and life skills, personal responsibility for healthy nutrition and fitness, and much-needed respite for the family.

red Cap program: An anger-management program for children ages 8 to 12, which empowers them to resist victimization and teaches them appropriate methods for emotional release and anger management.

Kid-Z-ownEngages children ages 6 to 12 in an after-school program focusing on homework help, crafts, computers, recreation and mentoring.

Beyond 3:30: Provides a safe, stimulating place at no cost for middle-school students. Beyond 3:30 has three main areas of focus: homework and academic support; physical activity and nutrition; the arts and life-skills development. The grant directly impacted the physical activity programs, including: coaching clinics, an investment in safe sports equipment and a baseball tournament between all Beyond 3:30 sites.

leading to reading: Assists children in grades 2 to 6, who are reluctant to develop their reading skills. It offers a one-to-one tutoring program during the school year and a program that involves daytime activities during the summer.

1st latin Canadian Baseball Camp in toronto: Serves children and youth ages 6 to 16 and provides an opportunity to be physically active during the summer. The camp includes: sessions to encourage respect, teamwork and leadership, and will also focus on baseball-skill development.

To remove barriers for children to play baseball.

North Durham (Scugog, Uxbridge, Brock Township), Ont.

East Toronto & Yorkwoods (Jane & Finch), Toronto

12 Priority Neighbourhoods, Toronto

39 library branches across Toronto in targeted, high-needs areas

Jane & Finch, Toronto

Vancouver, BC

orGanIZatIon proJeCt oVerVIeW dIsBursement loCatIons

PRIORITY AREAS1. Jamestown2. Jane-Finch3. Westminster-Branson4. Steeles/L’Amoreaux5. Malvern6. Weston/Mt. Dennis7. Lawrence Heights8. Flemingdon Park/Victoria Village9. Dorset Park10. Crescent Town11. Eglinton East/Kennedy Park12. Scarborough Village13. Kingston/Galloway

Rookie League

Grand Slam Grants

Blue Jays School Visits

Field of Dreams

Home Run Scholars

JAYS CARE PROGRAmS

1 2

3 4

5

9

8

13

12

10

11

67

North Durham

Oakville

Burlington, Hamilton & St. Catharines

BLUE JAYS ON THE MAP

25

For the past four seasons, Jays Care has partnered with pathways to education in an effort to reduce the high-school dropout rate in Toronto’s most at-risk communities.

In addition to committing $400,000 to this initiative, Jays Care hosts a graduation party for home run Scholars students every year at rogers Centre. The class of 2011 was rewarded for their efforts with a graduation celebration in the IBM executive Lounge during a Blue Jays game and was recognized with a special in-game greeting.

FOCUSED ON THEIR

FUTURE

24

43PERCENT

THROuGH mENTORING, TuTORING AND FINANCIAL SuPPORT TO PuRSuE POST-SECONDARY EDuCATION, THIS

PARTNERSHIP REALIzED A 43% REDuCTION IN ABSENTEEISm AmONG

GRADE 9 STuDENTS IN THE LAwRENCE HEIGHTS

COmmuNITY IN 2011.

2726

Jays In tHe Classroom

Through the 2011 Jays in the Classroom program, Blue Jays players, including: J.P. Arencibia, Ricky Romero, Kyle Drabek, Carlos Villanueva and Rajai Davis, visited five elementary schools across the GTA to teach students about the importance of regular exercise and proper nutrition. During these visits, students interacted with the players, learned about their fitness routines and favourite breakfast foods and snacks, and even played some of the Blue Jays’ own memorable childhood games.

play

Once again, the Blue Jays teamed up with Juvenile Diabetes Research Foundation to host PLAY — Promoting a Life of Activity for Youth — at Rogers

Centre. PLAY is the Professional Baseball Athletic Trainers Society’s public awareness campaign, which promotes healthy living and decision- making among children. More than 100 children with type 1 diabetes came down to the ballpark and participated in an exercise-based clinic with Blue Jays trainers and pitcher Brandon Morrow, a type 1 diabetic.

sWInG Into summer safety

The Blue Jays and Ontario Fire Marshall’s Office continue to work together to protect and educate children and youth on the importance of fire safety. Swing into Summer Safety equips local fire associations across Ontario with PSAs from Blue Jays players outlining safety tips endorsed by the Ontario Fire Marshall.

Buses for BaseBall

Last year, the Blue Jays were pleased to host children and youth from the Salvation Army at Rogers Centre as part of Buses for Baseball, a program that affords children and youth from various charitable organizations the opportunity to attend Major League Baseball games as personal guests of the players. The Players Trust partnered with local transit authorities to safely transport the kids to and from the ball game and the players welcomed the children, signed autographs and posed for photographs. The guests were given complimentary food and soft drinks and a memorable video-board greeting during the Blue Jays game.

KEEPING KI DS

SAFE, HEALTHY & FIT

I N KIND

DONATIONS

6,600 Blue Jays tickets

650 tickets for various sports and entertainment events

More than 1,000 Blue Jays hats

More than 2,000 pieces of autographed Blue Jays memorabilia

More than 200 backpacks filled with school supplies

Last year, the Blue Jays didn’t just host signature events or fund community programs and projects; we also made several in-kind donations to our partners, including:

2928

Last season marked the first full year of operation for the Jays Care Community Clubhouse. This luxury suite was fully renovated to accommodate up to 35 special guests for a fun, unforgettable experience at every Blue Jays home game.

This interactive space for kids of all ages is equipped with Blue Jays memorabilia donated by team members, a Wii system for interactive games, a laptop computer featuring educational websites and an amazing view from third base! Guests are treated to ballpark fare, healthy snacks, a meet-and-greet with Ace, a special video-board welcome and, occasionally, even a special visit from one of the Blue Jays players.

Last season, pitcher Brandon Morrow, who has type 1 diabetes, hosted a group of children from the Juvenile Diabetes Research Foundation. Morrow visited the suite prior to the game, where he spoke with his guests about his daily routine as a diabetic athlete and encouraged them to not let diabetes stop them from achieving their goals and dreams.

Several fans and friends of Jays Care also contributed to the Jays Care Community Clubhouse by providing this memorable opportunity to select community groups.

This space was made possible thanks to the work of Shikatani Lacroix and Urbacon, and with the ongoing support of Aramark.

You can give children, youth and families in your community an unforgettable experience by sponsoring an evening out and inviting a charity or community group to the Jays Care Community Clubhouse. Visit bluejays.com/communityclubhouse to find out more.

JAYS CARE

COMMUNITYCLUBHOUSE

ThIS BrIghT, WeLCoMIng LuXury SuITe hoSTed More ThAn 50 dIFFerenT CoMMunITy And ChArITABLe orgAnIZATIonS WITh More ThAn 2,800 ChILdren And FAMILIeS CheerIng on TheIr ToronTo BLue JAyS In 2011

“ I just finished chemo and coming to a Blue Jays game was a great way to end it. It’s a celebration! I’m thankful for the tickets and I had a great time with my best friends.”

— Jays Care Community Clubhouse guest from SickKids Hospital, August 14, 2011

3130

On June 13, 2011, 850 glamorous guests, decked out in denim and diamonds, took to the field at Rogers Centre for The Curve Ball presented by Rogers, Ericsson, UBS Bank & Cisco. Sportsnet’s Jamie Campbell and Evanka Osmak emceed the evening, featuring a gourmet Aramark dinner, live and silent auctions, performances by Sean Jones and The Canadian Tenors and the chance to mix and mingle with the entire 2011 Toronto Blue Jays team, coaches and notable alumni.

Guests’ overwhelming response to Roberto Alomar’s generous live-auction donation of an exclusive suite night at a Blue Jays home game made the 2011 auction the most successful to date.

In addition, New Era’s custom-made 2011 team hats were given to guests who entered the Home Run contest for a chance to win a trip to Rome, courtesy of Air Canada Foundation, making it the most popular event fundraiser ever!

The 2012 Curve Ball will take place, once again, on the field at Rogers Centre on April 12, 2012.

The 16th Annual Charity Golf Classic, presented by Rogers, Ericsson, UBS Bank and Cisco, was held at Rattlesnake Point in Milton, Ont., on August 8, 2011. The entire Blue Jays team, along with alumni, George Bell, and Sportsnet’s Buck Martinez, rounded out 75 foursomes for a fantastic day of golf and amazing gifting! Each participant

received his or her very own BlackBerry PlayBook, courtesy of RIM and Rogers, and enjoyed a barbeque on the course, games, prizes, a silent auction and the chance to win a trip to the 2011 World Series. Guests were also given the chance to enter the Big League Contest, with a grand prize trip to Honolulu, courtesy of Air Canada Foundation & The Waikiki EDITION.

The 17th Annual Charity Golf Classic will take place on June 4, 2012, at the Club at Bond Head.

THE CURVE BALL &

CHARITY GOLF CLASSIC

FundrAISed Through The 2011 JAyS CAre evenTS SerIeS WITh The generouS

SupporT oF our SponSorS:

$775,000MORE THAN

3332

SPORTSNET CHARITY BROADCAST AUCTION

ThAnkS To our generouS SupporTerS, We rAISed More ThAn $89,000 – our MoST SuCCeSSFuL BroAdCAST AuCTIon To dATe!

$89,000

• Practice with a Pro: a hitting lesson for two with Jose Bautista

• Meat & Greet Player Experience: a private lunch for two with J.P. Arencibia at Morton’s Steakhouse

• Blue Jays Spring Training Trip

• Beantown Bash: a trip for two to Boston to watch the Blue Jays take on the Red Sox

• Behind the Ballgame: an inside look at everything Blue Jays

• Let’s Play Ball: a batting practice for six on Rogers Centre field

• TD Comfort Combo: four TD Canada Trust Comfort Zone tickets to any Blue Jays game

• Canada Day: two tickets for each game of the Blue Jays vs. Phillies Canada Day series

• Major League Memorabilia: a collection of one-of-a-kind Blue Jays memorabilia

• 250 Fan Gift Packs

The fourth-annual Sportsnet Charity Broadcast Auction will be held during the Blue Jays versus the Rangers game on April 30, 2012, at 7:07p.m. Tune in to the Blue Jays broadcast on Sportsnet to check out the player auction prizes for this season!

May 9, 2011 marked the third-annual Sportsnet Charity Broadcast Auction, presented by Td. during the national broadcast of the Blue Jays game, fans from across Canada bid on exclusive Blue Jays experiences and collections of memorabilia, with proceeds supporting Jays Care programs and outreach initiatives. A few of the noteworthy auction items included:

3534

Participants received advice from 2011 Blue Jays Jose Bautista, Rajai Davis and J.P. Arencibia, and Blue Jays alumni Kelly Gruber and Duane Ward, to help give them an edge. In the end, Team Rogers took home the coveted Home Run Derby Trophy. Congratulations to Mike Zavershnik, the 2011 champion!

This summer, in partnership with the Vancouver Canadians, Jays Care’s fundraising efforts will extend to the West Coast, with our Vancouver Home Run Derby at Nat Bailey Stadium on September 13, 2012.

The third-annual Charity Home Run Derby will take place on may 17, 2012, at Rogers Centre.

CHARITY

HOME RUN DERBY

Teams of four swung for the fences, as they competed for the championship title of the second-annual Charity home run derby at rogers Centre on May 19, 2011. While making their baseball dreams come true, nine teams raised $165,000 in support of Jays Care!

37

LADY JAYS

FOOD DRIVE

Food Banks Canada strives to reduce hunger in Canada by enabling a vibrant community of food banks to address short-term food needs while creating longer-term solutions. At the Food Drive, fans showed their support by bringing non-perishable food items, giving monetary donations or purchasing mystery bags containing a piece of autographed Blue Jays memorabilia for $25.

Overall, the Food Drive was a huge success, raising almost $20,000 for Food Banks Canada, and the non-perishable food collected during the weekend was donated to the Daily Bread Food Bank.

Fans can show their support during the Lady Jays’ 28th Annual Food Drive hosted the weekend of June 16 and 17, 2012 by bringing non-perishable food items, giving monetary donations and purchasing mystery memorabilia bags from the Lady Jays at Rogers Centre.

on July 16 and 17, 2011, the Lady Jays hosted their 27th Annual Food drive in support of Food Banks Canada. This organization is composed of 10 provincial associations and supports 450 food banks across the country.

36

3938

After a successful 2011 Winter Tour across Canada’s west coast, general Manager Alex Anthopoulos, Farrell, Arencibia, Cecil, Lawrie, romero, pitcher Casey Janssen, outfielder eric Thames and hall of Famer roberto Alomar embarked on the 2012 Winter Tour across Canada’s east coast in January.

The tour officially began at rogers Centre with an amateur baseball camp for 200 children. That day, the Blue Jays continued their partnership with the Toronto Baseball Association by making a $4,000 donation to the organization. The tour continued in Montreal, where the players met with families at the Montreal Children’s hospital and Jays Care made a $10,000 donation to purchase a neurophysiological monitor. The Blue Jays went on to halifax, visited Canadian troops at CFB halifax and stopped in at St. Stephen’s elementary School to speak to students on the importance of physical activity and nutrition, and left behind brand-new rawlings baseball equipment for the physical education program. The Winter Tour wrapped up in St. John’s, with a donation of rawlings equipment to Ches penney Family yMCA.

BLUE JAYS

WINTER TOUR PRESENTED BY NEW ERA

2011KITCHENER-wATERLOO, LONDON,

CALGARY, VANCOuVER

2012OTTAwA, mONTREAL, HALIFAx,

ST. JOHNS

WINTER TOUR STOPS

40 41

A significant amount of support takes place right in the stands at Rogers Centre. There are several ways ever-loyal Blue Jays fans make a personal contribution to Jays Care all season long:

sIlent auCtIon

Unique memorabilia from current and former Blue Jays, as well as a variety of other professional athletes and celebrities, are up for bid through the Jays Care Silent Auction program in the concourse. Last year, more than $40,000 was raised for Jays Care!

VIdeo-Board GreetInGs

Fans celebrating special occasions at Rogers Centre, such as birthdays and anniversaries, can support Jays Care by reserving a spot on the video board

for $100. Last season, $36,900 was raised from video-board greetings.

To book a video-board greeting for the 2012 season, call 416.341.1020.

$1 add-on CampaIGn

When purchasing tickets at the Box Office or items in the Jays Shop, fans can add a donation to their purchase, with proceeds going to Jays Care. In 2011, more than $45,000 was raised from the Jays Care $1 Add-On Campaign.

50/50 draWs

Our popular 50/50 Draws, presented by Ericsson, are held at every Blue Jays home game, offering fans the chance to win cash prizes, with jackpots as big as $10,000, depending on the game.

In 2011, more than $290,000 was awarded to 50/50 ticket winners and almost $240,000 was raised for Jays Care!

A big thank you to the organizations that teamed up with Jays Care to sell 50/50 tickets. They raised more than $50,000 for their causes!

AT THE

BALLPARK

Youth Assisting YouthRonald McDonald HouseAmici Camping CharitySuccess Beyond Limits

Heart & Stroke FoundationBrandon Street

“ The 50/50 progrAM provIded A unIque opporTunITy For our voLunTeerS To ConneCT WITh one AnoTher, rAISe MuCh-needed FundS For our ChArITy And hAve A greAT TIMe AT The BALLpArk. CAn’T WAIT For neXT SeASon!”

— kristy daley, ronald Mcdonald house Toronto

50I 50

40

42 43

PROGRAmS & DONATION DISBuRSEmENTS

Field of Dreams 484,794 Grand Slam Grants & Other Disbursements 449,138 Home Run Scholars 120,000 Rookie League 194,398 Other Program Expenses 178,581

1,426,911

Excess of Revenue Over Expenses 412,047

*Financials audited by KPMG

FuNDRAISING (NET):Curve Ball 409,030 Charity Golf Classic 398,352 Charity Home Run Derby 152,468 Broadcast Auction 78,704 50/50 In-Stadium 247,358 Other Fundraising Activities 26,309 Fundraising Cost (216,462)

1,095,759

OTHER REVENuE (NET):Donations 1,057,726 Interest & Other 22,462 General & Administrative cost (336,989)

743,199

Net Revenue Before Programs & Disbursements 1,838,958

2011 FUNDRAISING AND NET INCOME OVERVIEW

2011 PROGRaMS AND DONATIONS OVERVIEW

$409,030

$398,352$152,468

$78,704

$247,358

$22,462

$1,057,726$26,309

DONATIONS

INTEREST & OTHER

OTHER FUNDRAISING ACTIVITIES $484,794

$120,000

$178,581

$449,138

FIELD OF DREAMS

HOME RUN SCHOLARS

GRAND SLAM GRANTS & OTHER DISBURSEMENTS

CURVE BALL

CHARITY GOLF CLASSICCHARITY HOME RUN DERBY

BROADCAST AUCTION

50/50 IN-STADIUM

$194,398ROOKIE LEAGUE

OTHER PROGRAM EXPENSES

$1,838,958 $1,426,911

Jays Care Foundation is the charitable community investment arm of the Toronto Blue Jays Baseball Club. As a registered charity, Jays Care Foundation is governed by an independent, volunteer Board of directors, with a vision to use the sport of baseball, the reach of the Toronto Blue Jays and the resources committed to the foundation to serve children in need in the greater Toronto Area and beyond.

4544

2012

GAME PLaN

IMPORTANT

2012 DATES

In 2012, Jays Care will celebrate the grand opening of six Field of Dreams legacy projects that provide safe spaces for children and youth in Ontario, including: Stan Wadlow Park, Metro Central YMCA, A.R. Kaufman YMCA, Chaplin Family YMCA, Thunder Bay Border Cats and Cabbagetown Youth Centre.

New this season, during every Sunday home game, the Blue Jays will be hosting Sunday Salute to Canadian Forces. At these games, the team will be honouring

a member of the Canadian Forces for her/his efforts in protecting and serving our country.

In keeping with Jays Care’s national focus, we look forward to adding six new Boys & Girls Clubs from across Canada to our Rookie League roster this summer.

Jays Care’s annual Charity Home Run Derby has been such a success at Rogers Centre that, this fall, it is also being hosted on the other side of the country at Nat Bailey Stadium in Vancouver.

We are excited to see baseball fans eager to step up to the plate and fundraise for kids across Canada!

New online opportunities make it easy for you to be a part of the Blue Jays team efforts by donating time or fundraising for Jays Care.

Be sure to visit bluejays.com/jayscare to download our fan-friendly fundraising tool kit, complete with advice, event ideas, a game-plan guide and a planning checklist.

This is a milestone year for the Toronto Blue Jays. not only does this year mark the 20th anniversary for the Blue Jays first World Series Championship victory, it is also the 20th year that Jays Care has empowered children and youth in need throughout our community.

April 12The Curve Ball

April 15Jackie Robinson Day

April 18Grand Slam Grants Night

April 30Sportsnet Charity Broadcast Auction

may 17Charity Home Run Derby | TORONTO

may 19Rookie League Equipment Drive

June 417th Annual Charity Golf Classic

June 11Home Run Scholars Graduation Night with Pathways to Education

June 13Swing into Summer Safety

June 16 & 17Lady Jays Food Drive

July 1Canada Day

July 4 – August 16Rookie League Opening Day(program continues for seven weeks)

July 5 – 10 Jr. RBI Classic

August 16Rookie League Wrap-Up

September 13Charity Home Run Derby | VANCOUVER

September 30Garage Sale

4746

JAYS CARE FOUNDATION STAFFDanielle Bedasse Executive Director

Lauren Abesdris Manager, Fundraising & Development

Brendan mohammed Manager, Programs & Outreach

Shari Ralph-Topolie Manager, Finance and Administration

Troy Beharry Co-ordinator, Grants and In-Stadium Programs

Sarah Boyes Co-ordinator, Fundraising & Development

Todd Erskine Co-ordinator, Rookie League & Baseball Programs

Rachel mcKee Co-ordinator, Communications

COMMUNITY MARKETING Anthony Partipilo Vice-President, Marketing & Merchandising

Rob Jack Manager, Social Marketing

Holly Gentemann Manager, Community Marketing/ Player Relations

TJ Burton Co-ordinator, Amateur Baseball

megan Evans Intern, Community Marketing

Jake Paddle Intern, Amateur Baseball

CONTACT INFORMATION For more information on Jays Care Foundation programs, events and fundraising initiatives:

www.bluejays.com/jayscare

Twitter: @bluejays and @jayscarePhone: 416.341.1456Fax: 416.341.1146Email: jayscarefoundation@bluejays.com Charitable Registration Number: 890847189RR0001

For more information on the Blue Jays Baseball Academy:

www.bluejays.com/baseballacademy

Phone: 416.341.2500Email: baseball.academy@bluejays.com

JAYS CARE FOUNDATION

BOARD OFDIRECTORS

melinda Rogers CHAIRMAN

Paul Beeston DIRECTOR

Ron Carinci DIRECTOR

Ian Charlton DIRECTOR

Peter Dawe DIRECTOR

James Dodds DIRECTOR

Amoryn Engel DIRECTOR

Stu Hutcheson VICE-CHAIR, SECRETARY

& TREASURER

Jamie Haggarty DIRECTOR

Jeffrey Latimer DIRECTOR

John macintyre DIRECTOR

Dan Nowlan DIRECTOR

Keith Pelley DIRECTOR

Peter Sisam DIRECTOR

4948

on behalf of the entire Blue Jays staff, Jays Care Foundation, Board of directors and the children, youth and families we have impacted across Canada, we want to thank you for your unceasing generosity. you’ve inspired, motivated and empowered children in our community, exposed them to positive role models and mentors, and given them unforgettable experiences and safe places to make a lifetime of memories; you’ve given them a chance to be kids. THANK YOU.

50

A portion of the printing was generously donated by Advertek.

2011 COmmuNITY REPORT Design and Art Direction by Northink.

Printed in Canada.