Academics)using)Twi/er:) Messaging,)notWri7ng)€¦ · Academics)using)Twi/er:) Messaging,)notWri7ng)) “Wri7ng)for)Non;Academics,”)Public)EngagementProgram,)UMass)Amherst,)March)24,)2015))

Academics using Twi/er: Messaging, not Wri7ng

“Wri7ng for Non-‐Academics,” Public Engagement Program, UMass Amherst, March 24, 2015

Jane E. Fountain

Dis7nguished Professor Poli7cal Science and Public Policy

Director, Na7onal Center for Digital Government Director, Science, Technology and Society Ini7a7ve

University of Massachuse/s Amherst March 2015

Why Twi/er? •  Are you an individual or a “program”? •  Twi/er feed on your website? •  Amplify your message; your audience •  Build your community: close in and dispersed •  Learn new informa7on quickly •  Reach readers who would otherwise miss your work

•  Increase geographic reach •  Live tweet at conferences, mee7ngs, events – Use the conference or mee7ng hashtag

Jane E. Fountain, "Academics using Twi/er," UMass Amherst Public Engagement Project, March 24, 2015

Gathering informa7on in real 7me

•  Mumbai massacre •  Tahrir Square -‐ War in Syria •  Passage of the ACA


Katrina Gulliver, “10 commandments of Twi/er for Academics”

Source: Katrina Gulliver, “10 commandments of Twi/er for Academics,” Chronicle of Higher Educa7on, May 9, 2012. h/p://chronicle.com/ar7cle/10-‐Commandments-‐of-‐Twi/er-‐for/131813/


Tweet by Dr. William J. Ward, Feb. 18, 2015 via @Hootsuite. Jane E. Fountain, "Academics using Twi/er," UMass Amherst Public Engagement Project, March 24, 2015

When to tweet •  9 a.m., noon, 3 p.m. •  Send the same tweet mul7ple 7mes over several days

•  Consider 7me zones •  Work “down 7mes” and weekend “catching up” 7mes

•  More advice: “A Scien7fic Guide to Pos7ng Tweets, Facebook Posts …” –  h/p://www.huffingtonpost.com/belle-‐beth-‐cooper/a-‐scien7fic-‐guide-‐to-‐pos_b_4262571.html


When you tweet ma/ers

Wendy Frink, “The Best Times to Tweet, Pin, Tumble and Post (Infographic),”Entrepreneur.com, May 1, 2014. h/p://www.entrepreneur.com/ar7cle/233567


Wendy Frink, “The Best Times to Tweet, Pin, Tumble and Post (Infographic),”Entrepreneur.com, May 1, 2014. h/p://www.entrepreneur.com/ar7cle/233567


Connec7ng social media

•  Develop a strategy that works across various social media. For example:

•  Think about linking Tweets and Facebook posts – Save 7me pos7ng across channels – Differen7ated use and audiences

•  Link “likes” on YouTube with Tweets


Use cool tools to connect your social media 1. Hootsuite 2. zapier h/ps://zapier.com/how-‐it-‐works/ 3. IFTT – if this then that


Hootsuite Media Inc.



h/ps://ip/.com/wq



An integrated use of social media

•  Andrew Maynard, Director of the Risk Science Center, University of Michigan

•  Twi/er -‐-‐ @2020science •  Blog – 2020science.org •  Youtube – science bites videos •  Facebook •  All connected •  h/ps://twi/er.com/2020science


Amplify your message using the strength of weak 7es

Philip H. Mai, presenta7on. h/p://socialmedialab.ca/2015/loose-‐connec7ons-‐the-‐strength-‐of-‐weak-‐7es-‐how-‐to-‐use-‐twi/er-‐blogs-‐to-‐enhance-‐your-‐professional-‐academic-‐profile/


Final 7ps •  Jump in: begin reading tweets, follow, spend a few hours experimen7ng; create an account

•  Follow people and organiza7ons in your research area – reciprocity implies that they will follow you in return

•  Help people find your work; curate informa7on for others

•  Decide on your focus •  Avoid was7ng 7me; use RAs; think: what is the value you are producing for 7me spent?

•  Twi/er: 284 million ac7ve users (12/14)


Documents

Academics)using)Twi/er:) Messaging,)notWri7ng)€¦ · Academics)using)Twi/er:) Messaging,)notWri7ng)) “Wri7ng)for)Non;Academics,”)Public)EngagementProgram,)UMass)Amherst,)March)24,)2015))