(AC) Web MarketingCliff Notes for 2017

Want More Customers & Clients? Learn How toLeverage Your Website & Online Marketing to GetThem!

Tool #1: Dynamic Web Presence Platform

Our proprietary tool makes it easy to get your practice a cutting edge, modern,

mobile responsive, and optimized website. With our native Conversion

Optimization Tool, and a Content Personalization Engine, your site is always up to

date, always optimized for mobile, social, SEO, and conversion, and dynamically

pulls in new relevant content to display to your site visitors as is appropriate.

Social Media and tracking analytics make sure decisions are made based on facts.

5 Tools To Get Better ResultsFrom Your Website!Check out some of these tools to help drive radical improvement withyour business or firm's website.

Tool #2: FREE Website Diagnostics: Page Speed,Mobile Friendly Checker, & SEO Audits

The following cloud based tools provide fast and accurate reports on whether

you're website is fast enough, mobile friendly & optimized, and SEO friendly &

optimized. Better still, they provide actionable and concise recommendations on

how to make needed improvements. Here they are:

Google Page Speed Insights

Google Mobile Friendly Checker

SEOptimer SEO Audit Tool

Tool #3: Local SEO: Listings, Citations, Reviews

Local SEO includes making sure you're collecting and showcasing good reviews

and testimonials. It also is important to make sure you're getting the most

relevant and authoritative directory listing links or CITATIONS. Doing these things

in conjunction with solid technical, foundational SEO will help to boost your

rankings. Check out a few of these tools to see how they might apply for your

business.

Relevant Local Citation Finder

White Spark Local Citation Finder

Tool #4: Social Media Marketing

Everyone knows now that social media marketing is an important piece of the

SEO puzzle, as well as an important part of ensuring that your brand and

company has total Web Presence Optimization working to drive results almost on

autopilot. Here are some free and low cost tools that can give your business or

firm a definitive advantage with their social media marketing:

Social Media Content CurationSocial Media Content Curation

Buffer App

Twitter Follower Growth & Lead Generation

Tool #5: Inbound Marketing & Blogging

Inbound marketing, blogging, and content marketing play a huge place in

modern WPO websites and marketing packages offerings. The tools run from

high-end marketing automation systems with all the bells and whistles to SaaS

companies like HubSpot. We've listed ones that we feel: offer the best ROI on the

value they provide while being affordable and not requiring a huge learning

curve that acts as a barrier to entry. Here are the tools that made our cut for

inbound marketing/content marketing platforms to try:

UpCity: Local Inbound Marketing Software

Spokal

JumpLead

Inbound Marketing Suite for WP - WPMU Dev

Additional ResourcesHere are some additional resources worth checking out.

HotJar - detailed conversion optimization testing, metrics, and tracking

Manage WP - Platform allowing for the management of multiple Wordpress sites

to update core code bases, theme versions, plugin updates, run backups, scan site

health, scan for malware, backup site, and more

WPMU Dev - Platform with advanced and high quality Wordpress plugins and a

community of engaged, friendly, and highly proficient developers. Also provides

and all in one dashboard for reporting, maintenance, and updates.

Questions? Feel free to call us at 614.467.4902 to schedule your no cost, no

obligation Strategy Session today. You can also schedule directly using the link

below:

Calendly.com/Angelson-Group

Local SEO is a different kind of animal from “normal” SEO. It changes faster

than “normal” SEO and has some very specific nuances and differences you

have to consider to be successful. In this post I will lay out 5 specific tips, that

you can implement on your own, that will help your local business get more

traffic and leads. There’s a lot of information here. If you want to chew on

some of the data I used to research this post head over to this Awesome Post

on local SEO from Moz.com, a definite authority in all things SEO.

5 Tips for Local SEO Successin 2017Here are some ways to think about Local SEO and getting goodtraffic from your website to convert into leads and business.

HERE ARE 5 LOCAL SEO TIPS

1. S1. SEO AUDITEO AUDIT: First things first, you should do a Local SEO Audit. It’s super

important to understand exactly where your business stands in the local online

ecosystem and an in-depth audit is the best way to do that. Neil Patel

recommends some great resources to use to handle this on your own here in

this post: “How To Attract Local Traffic”“How To Attract Local Traffic”.. You can also save yourself the hassle

of auditing your own website by requesting clicking the REQUEST SEO AUDITREQUEST SEO AUDIT

button on our website and filling out the super short form with your request.

2. NAP2. NAP: Make sure that your “NAP”, that’s name, address, and phone number

are consistent across the web. This includes your website, your social media

profiles, Google My Business page, and directories. If you have any outdated

or incorrect information listed in your NAP anywhere it can hurt your ability to

rank locally. If your NAP information is outdated or wrong, it can confuse

consumers AND search engines, which can lose your potential customers and

rankings. Here is an article from Entrepreneur.com, contributed by Neil PatelEntrepreneur.com, contributed by Neil Patel

that elaborates on the importance of the NAP. ACTION ITEMACTION ITEM: Don’t waste

your time claiming your listing on garbage directories, spend the time to claim

listings with the major ones, like reputable review sites and other high-quality

directory sites. Here are links to a few resources which can help you find great

Citation/Directory sites: Local Citations for Top 100 US CitiesLocal Citations for Top 100 US Cities by Bright Local

ANDAND Top 16 free local business directories for small businessTop 16 free local business directories for small business from Top

Alternatives.

3. Google My Business3. Google My Business: Make sure you have claimed your business on Google

My Business. Once you have done so make sure to completely fill out your

profile information, keeping in mind that the NAP info here has to be correct.

Take the time to write a quality and original summary of your business. Don’t

forget that adding unique images of your business will help with your local

rankings and click through rates. Vertical Response put together a killer guide

to Google My Business which you can find here: The Ultimate Guide toThe Ultimate Guide to

Google My BusinessGoogle My Business

4. Reviews/Testimonials4. Reviews/Testimonials: Be proactive with reviews. NEVER buy themNEVER buy them. It’s

important that your business has a natural and realistic flow of reviews

coming in. There a lots of review sites out there, but you need to focus in on 1

or 2. I recommend using Google (they love it when you ask customers for

reviews) and Yelp. Be careful, though, Yelp’s terms of service state that you

cannot ask your customers for reviews. However, you can place the Yelp

badge on your website, which will show customers that you are participating

in that review site. For some really great information all about User Reviews

check out this article from Search Engine Watch: The Importance Of UserThe Importance Of User

Reviews For Local SEOReviews For Local SEO.

5. Be Social5. Be Social: Social Signals are becoming more and more important to SEO,

local and otherwise. Take the time to think about where your customers and

potential customers are hanging out in the social media ecosystem. Tailor your

presence on the relevant social networks to speak to them directly and then

engage with them as appropriate. Share pictures of your business, reviews,

specials, and other information on your social media profiles. Make sure to

post content that is relevant and useful to your potential customers and

clients. For example, if you have a heating and cooling business, post tips on

how to get the best use from your central air unit. If you’re a DUI lawyer, post

some tips on how to interact with law enforcement when being pulled over

after having a few drinks. Don’t always sell your business. Share valuable andShare valuable and

educational contenteducational content and not only will it land you customers it will help your

local SEO rankings as well. I found a lot of useful info for my business social

media in this article from Socialnomics.net: 4 Ways To Use Social Media To4 Ways To Use Social Media To

improve Local SEOimprove Local SEO.

FINAL THOUGHTS

Of course, there are literally hundreds of additional technical and not so

technical factors that can help to increase your local SEO rankings. A lot of

them can be found simply by Googling your specific questions. However,

there’s a lot of noise out there about local SEO––and online marketing in

general––and it can be hard to know who to listen to.

I’ve distilled 5 areas into actionable information that I hope you can apply in

your business. Don’t forget that this stuff changes fast, so it’s important to stay

up to date. Last it takes some time to get all the pieces in place so don't beat

yourself up if you don't get rankings overnight. Good things come to those

who wait... and do the right hustles.

Still Still Have Questions About Local SEO And How To Get It Right?Have Questions About Local SEO And How To Get It Right?

Feel free to request more information by contacting us at

info@angelsongroup.com and one of our representatives will respond to you

within 24 hours.

Web Presence Optimization- Modern Digital Marketing

Web Presence Optimization is Here (And HasBeen For A While)

It’s 2017. Everyone with a business knows you need a website. And not just a

run of the mill, template, cookie cutter site either. You want a custom website

solution for your business. Especially in competitive industries. The Internet

has continued to expand and evolve and become more and more ingrained in

the way we live, connect, and do business. So, we have to evolve our online

strategies and image to stay relevant and stay competitive. It’s no longer an

option to “wing it” with your website and online marketing strategy.

Additionally, the line between SEM, SEO, Social Media Marketing, Content

Marketing, and Inbound Marketing continues to blur. They are all part of the

larger whole: Web Presence OptimizationWeb Presence Optimization.

Websites & Blogs, Mobile First Design Mandatory

Before the information age, many people attributed success in business to

“being in the right place at the right time,” or “it’s not what you know, it’s

who you know.” These things can still help but by no means are they the

driving factor of a business succeeding online. In this new Information Age,

you have to be in ALL places at ALL times where your potential clients might

be. This starts with a good website, well branded, well thought out, and built

from the ground up with marketing in mind. Additionally, you need to have a

blog on your site that you publish fresh content too on a regular basis. This

will help to drive your search engine rankings up and get you found more

often. Last, and perhaps most important of all, it is CRITICAL to have a mobile

responsive and mobile optimized website. The mobile revolution isn’t coming.

It's not even here. It's actually ongoing and happening faster every day.

Today, more than half of all Internet access takes place from mobile devices.

What that means for you is that the majority of your customers and potential

customers are looking at your websites and doing searches on your products

and services on their mobile phones and tablets, rather than on their desktops

and laptops. So, when they come to your website what will they see?

Something they have to scan, pinch, zoom, and scroll to MAYBE find what

they’re looking for? Or a beautiful mobile-optimized version of your website

with large, easy to use and read navigation buttons, click to call, click to email,

or Order Online links, simple vertical scrolling, and easily accessible contact

information? It is vitally important not to miss the boat on mobile as you have

less than 6 seconds to capture a visitors attention on a mobile device. What do

your visitors experience when they hit your site on their iPhone or iPad? Punch

your website URL in Google's Mobile Friendly Test, the result might surprise

you.

Social Media, Content, SEO, SEM, Influencer Marketing

Today’s SEO landscape is dramatically different for pretty much every business

vertical out there. SEO is driven simply by this: Create and curate high quality,

original, and relevant content and share on all of your online properties,

including your website, all social media profiles, and your blog. Make sure this

content is high quality and of interest to your target audience. Don’t create

content that would appeal to you. Create and share content that would be

useful, and appeal to your target audience. Today you also have to make sure

to consider timing, location, and context that your audience might be in.

Again the equation is simple, but not easy to execute well: Great Content +

Social Sharing + Contextual Targeting + Great Website & Other Digital

Properties = Good results for SEO, getting your message heard, being found

online, and significantly increasing inbound calls/emails for you to convert to

sales and revenue.

Branding & Corporate Identity

With all of the topics in this article, one thing that really bears mentioning in

your online marketing is when building out your web presence––consistency is

key. You want to have ONE brand, ONE message, ONE Logo. You get the point.

You can’t confuse people by having your posting on Facebook look totally

different than the ones on LinkedIn. You have to make sure that on all

websites, blogs, and social channels you present a unified brand image and

voice. It’s great to have different facets and elements of your brand but make

sure as a whole it’s consistent.

Web Presence Optimization

The term I like to use is Web Presence Optimization. It is the sum of all the

parts of your company’s online identity. Everything from your blog postings,

websites, social media pages and profiles, press releases, articles, paid ads,

directory listings, everything.

Ultimately, we want all the different web properties and elements that

comprise your brand and company to work together towards achieving

common goals: Building your brand; increasing your exposure; deepening and

improving the quality of your relationships with customers and potential

customers; and getting more clients. To really stand out and succeed online,

you have to address all the parts of the whole. You need your web presence to

be top-notch. You need to stand out. Your signal needs to be heard above the

noise. To do this, you must implement a sophisticated Web Presence

Optimization strategy.

Questions?Schedule a

FreeConsultation

Today.Take advantage of a free

consultation with one of our Sr.Web Marketing Specialists today

and find out how we can help youtake your business or firm to the

next level.

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