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PRODUCT OVERVIEW
• Line of bottled, craft cocktails
• Batched with premium spirits and fine, natural ingredients
• Crisp and naturally low-calorie
• Five gold and bronze medals
• With #1 and #2 U.S. distributors
MISSION/VISION
MISSION BE AT VANGUARD OF reinvigorating a tired, value category by introducing style and craftsmanship
VISIONDevelop premium, convenient products that upgrade current experience to expand category reach
UNIQUE + INNOVATIVE
FITTING IN + STAID
VALUE ($7.00/750ML)
PREMIUM ($14.99/750ML)
Skinny Girl (13%)
Austin Cocktails
All Other(26%)
Daily’s(26%)
TGIF(5%)
Bacardi(6%)
Jose Cuervo(23%)
MARKET OVERVIEW
• Started three successful businesses, two sold to publicly traded companies
• One of WSJ’s “Face of a New Generation of Leaders and Entrepreneurs”
• Stanford, BA in Economics
• Harvard, Master of Public Policy
• Ground-floor drink developmentwith company bought by Post
• Founder of successful PR,marketing, events and branding firm
• Santa Clara, BA in Communication
• Women’s golf team member
TEAMKELLY GASINK, CO-FOUNDER
JILL BURNS, CO-FOUNDER
AUSTIN COCKTAILS PRODUCT LINE
BERGAMOT OR ANGE MARGARITATequila + Natural Lime + Natural Bergamot Orange + Austin Cocktails Natural Triple Sec + Organic Agave
CUCUMBER VODK A MOJITOVodka + Natural Cucumber + Natural Mint + Natural Lime + Organic Agave Nectar
FRED’S RUBY RED COCK TAIL Vodka + Natural Ruby Red Grapefruit + Natural Lime + Natural Mint + Organic Agave
PAR ADISE FOUND COCK TAILVodka + Natural Coconut Water + Natural Stone & Citrus Fruits + Natural Basil + Organic Agave Nectar
TE A T WISTER COCK TAIL Vodka + Natural Real Tea + Natural Lemon + Organic Agave Nectar
FRED’SVodka + Natural L
PAR ADVodka + Citrus Fr
ALCOHOL MARKET OVERVIEW
-2%
0%
2%
4%
6%
8%
Value Premium High End Super Premium
17%
33%
30% 20%
2014 VOLUME GROW TH & % MARKE T SHARE BY PRICE SEGMENT
SOURCE: EUROMONITOR, RTDS JULY 20141 IWSR DATABASE 2 DISTILLERS’ SPIRITED ATTACK, BNP PARIBAS, JULY 2015
BE VER AGE ALCOHOL MARKE T DATA & TRENDS
• 2nd largest beverage category after soda
• US spirits market is 3 billion cases and $80 billion in annual sales1
• Growth from cocktail maturity, flavor innovation, deregulation
• Craft is a high momentum category with 2014 volume growth of 58%2
MARKET OVERVIEW
5,200
5,400
5,600
5,800
6,000
6,200
6,400
6,600
2013 2014 2015 2016 2017 2018
2013-2018 FORECAST RTD SALESTOTAL $ VALUE (000)
RTD CATEGORY RIPE FOR INNOVATION
• 2014 RTD category is $5.8 billion in sales forecast to grow 20%
• Craft offering dramatically expands category reach
• Inconvenience a big disadvantage over wine & beer
• Large distillers allocating innovation capital elsewhere
MARKET OPPORTUNITY
PEPSI CENTERBasketball, Hockey,
Concerts and Events
VIRGIN AMERICA200 ml flask
WESTFIELD MALLSpring, Summer & Winter
Fashion Shows,San Jose, CA
SQUARE CORPOR ATEHappy Hour, San Francisco, CA
W HOTELWet Deck Pool Party
PROBLEM SOLVER FOR CONSUMERS & VENUES
• Eliminates every step from procurement to mixing
• Bundles premium spirits, natural ingredients, craft taste, naturally low calorie
• Delivers venues good margins, fast depletions, low staff, no waste, quick turns
TARGET CONSUMER
DEMOGR APHIC
• Men and women ages 25-64
• Above average education and income
• Appreciates natural ingredients
• Enjoys drinking, entertaining or socializing
PRODUCT ANALYSIS
HOW LIKELY ARE YOU TOBUY THESE COCKTAILS?
• Conducted by Tragon, a global beverage testing leader
• Need >5.0 in Overall Opinion and >50% in Purchase Intent for commercial viability
• Most products on shelves score between 5.1 – 6.7 in OO and 50%-60% in PI
OVERALL OPINION ANDPURCHASE INTEREST
5.1 B
6.7 A
6.9 A
7.2 A
7.4 A
34%
63% 54%
68% 73%
0%
20%
40%
60%
80%
100%
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
Overall Opinion Definitely/Probably Would Purchase
OVER
ALL
ACCE
PTAN
CE -
9-PO
INT
SCAL
E
PURCH
ASE INTEN
T
Skinny Girl
Vodkarita Paradise Found
TwistedTea
CucumberMojito
79%
52% 45% 50%
18%
25% 27%
36%
4%
23% 29% 14%
0%
20%
40%
60%
80%
100%
Definitely/Probably Would Purchase Might or Might Not Purchase Probably/Definitely Would Not Purchase
PERC
ETN
T O
F CO
NSU
MER
S
AustinCocktails
SkinnyGirl
Jose CuervoCocktails
BacardiClassic Light
Cocktails
MARKETPLACE SUCCESSESCORPOR ATE
• Five award winning drinks on shelves
• 750mL and 200ml sizes
• 5,000 cases sold in 3 cities during proof of concept
• 50%+ starting gross margins
• Family ownership and craft soul
• Glowing articles and blogger reviews
ON AND OFF PREMISE
• With #1 and #2 US distributors
• In top five chains in TX and high-end grocery in Northern CA
• Expanded to Colorado and New York
• In Madison Square Garden, Pepsi Center, University of Texas, Virgin America
• Used at VIP events and at fine hotels
• Organic A-List celebrity use and interest
GROWTH OPPORTUNITIES
CHANNELS & MARKE TS
• Licensed retailers
• Large venues for sports, concerts, events, corporate parties etc.
• Hotels, golf courses and pool/beach side
• Private label and International
LINE E X TENSIONS
• Other spirit bases
• Other packaging sizes and substrates
• Cocktails on tap systems
SOURCES AND USES OF FUNDS
PHASE IPRE-LAUNCH AND COMMERCIALIZATION
$2 millionFounder funding since 2012
• Product development (14%)
• Brand development & marketing (25%)
• Payroll (15%); Overhead (20%)
• Three production runs (26%)
SOURCES
USES
PHASE IIMARKET EXPANSION OFFERING AT $3.8 MM VALUATION
$500,000-$1.5 million Angel funding
• Advertising and marketing
• Sales team
• Research and development
• Operations and working capital
APPENDIX: ON PREMISE EXAMPLES
Westfield Mall, San JoseSpring, Summer & Winter Fashion Shows
CBS Alice’s Radio Summerthing, San FranciscoConcert in Golden Gate Park
Virgin America200ml flask
Four SeasonsResidences
Square Corporate, San FranciscoHappy Hour
Pepsi CenterBasketball, Hockey, Concerts & Events Fairmont Hotel,
San FranciscoW HotelWet Deck Pool Party
APPENDIX: ORGANIC CELEBRITY INTEREST
Hunter Parrish
Camilla Alves Faith HillTwitter Founder Jack Dorsey
Kelly Clarkson
t ParrishHunter Parri
Camilla Alves
Kelly C
Faith Hill
Jimmy Kimmel
Tim McGraw