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An Affordable, Attractive and Functional Way to Cover AC Units
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Desc:
IW#
Patent#
CoolCover™
CCAPR-12
7,836,653B1
Cool Cover™
An Affordable,
Attractive and
Functional Way to
Cover AC Units
An AffordAble, AttrActive And functionAl WAy to cover Ac units
By Innovators Warehouse
www.AcCoolCover.com • [email protected]
Contents
Introduction 4
ProductDesign 5
CompetitiveLandscape 6
IndustryOverview 6
TargetMarket 7
PatentDetails 8
FinancialAnalysis 9
ContactandLicensingInformation 11
Cool Cover | Prospectus
Introduction
InnovatorsWarehouse,alongwithinventor,RandyHerrington,introducestheCoolCover,apatentedinventionavailableforlicensingopportunities.Designedtoblendinwithsurroundingbuildingsandenvironment,theCoolCoverprovidesanattractivemeansofcamouflagingandprotectingairconditionerunitsandotherunsightlyutilities,withoutimpedingtheirfunctionality.OtherspecificadvantagesoftheCoolCoverinclude:
• Significantlyreducesunitnoise
• Protectsfromweatherandotherdamage
• Keepsunitrunningefficiently
• Keepskidsandpetssafelyawayfromunits
• ExtendslifeofHVACunits
• Easytoinstall,withoutanytoolsrequired
• Adjustableinsize
• Lockingslatsprovideextrastability
Madewithhighquality,weather-resistantmaterials,theCoolCoverremainsbeautifulforyears.Modularinnature,theCoolCoverisdesignedtofitaroundvirtuallyanysizedACunit,oranyotheroutdooreyesore(suchasgasmeters,poolpumps,propanetanks,trashcans,etc.).Thoughitwasinitiallydesignedwithavinylsidingsurface,theconstructionoftheCoolCovermaybealteredtoreflectthedesignofthehomewhereitwillreside,ensuringacomplementarylook.
Inuse,theslatsoftheCoolCoverarelockedintoplaceandthroughauniqueanchoringsystemtheCoolCoverstaysfirmlyinplace.However;givenitsmodularnature,itiseasilyaccessibleand/ormovedwhenneeded.Furthermore,thereisplentyofspacearoundtheCoolCovertoallowforeaseofgrasstrimming.
Asaprotectivestructure,theCoolCoverwillappealtoahomeowner’spracticalside,asitensurestheefficiencyandlongevityofACunitsandotherutilities.However,itwillalsoappealtohomeowners’desirestomaintainapristinecurbappeal,whichinturnwillmaintainorincreasethevalueoftheirhome.
Atatimewhenhomeownersaredoingeverythingintheirpowertosustainthevalueoftheirhomesthroughthecurrenteconomicdownturn,theCoolCoverarrivesonthemarketwithapracticalfunctionalitythatwillappealtoconsumersnationwide,ensuringatremendousreturnoninvestmentforthosewithownershiprightstoitspatent.
Cool Cover | Prospectus
www.innovatorsWarehouse.com4
ProductDesign
TheCoolCoveriscurrentlyproducedinthreesizes(40inch,48inchand60inch);however,specificdimensionsanddesignparametersmayvarydependingonspecifichomeownerneeds.Regardlessofsize,theCoolCoveriscomprisedgenerallyofthefollowingbasiccomponents,invariouscolorsandsizes:
• U-Shapedslats(ideally,adjustable)orlouvers
• Postswithcaps
• Railings
• Connectors
TheCoolCoverslatsmaybeconstructedofvariouslightweightmaterials,suchasmetal,plastic,fiberglass,siding,vinyl,orothers.Theslatsandpostsmaybeattachedtooneanotherwithvariousmethods,butideallyitwillbedesignedwithgroovesandslots,allowingittobeconstructedwithouttheneedfortools.Regardlessofitsconfiguration,theslatswillbearrangedinawaythatallowsforproperventilation,whilemaintainingtheintegrityofthestructure.
ItisimportanttonotethatvariousmodificationsmaybemadewithoutcompromisingtheintegrityoftheCoolCoverpatent.Forexample:
• ThestyleoftheslatsmaybealteredtoreflectthedesignofthehomeatwhichtheCoolCoverisgoingtobeused.
• Louversattachedtotheframemaybedesignedtoswivelsothatburstsofexhaustedairfromtheairconditionerunitswivelthelouverstoanopenpositionforproperventilation.
Relativelysimpleindesign,theCoolCoveriseasytoproduce,minimizingstart-upcostsandensuringhealthymarginsformanufacturers,distributorsandretailers.
5
CompetitiveLandscape
WhilehidingorminimizingunsightlyACunits(andotherutilitiessuchaspoolpumps,propanetanks,etc.)outsidehomesisacommonproblemforhomeowners,therearealimitednumberofwaystoaddresstheproblem.Amongthemostprevalentistheuseoffoliageorplants,whichareseasonalinmanypartsofthecountry;makingtheiruselessthanideal.
Otheroptionsrangefrominexpensivetemporarycovers,tocostlycustommadestructures.Unfortunately,whilethetemporarycoversaresomewhatfunctionalinminimizingwearandtearfromweather,theydonothingtoimprovethecurbappealofthehome.Andwhilecustomized,handbuiltstructuresarebothfunctionalandaestheticallypleasing,theyarecostprohibitiveformosthomeowners.
Thedrawbacksoftheseother‘camouflaging’methodsareovercomebytheCoolCover,whichisfunctional,whilebeingaffordable,attractive,easytoinstallandvirtuallymaintenancefree.
IndustryOverview
Oneupsidetothehousingbustofrecentyearsistheupswinginhomeimprovementactivity.Ashomeownersacceptthatupgradingtoalargerhomeisnotasviableasitoncewas,theybegintoexplorewaystoimprovetheirexistinghomes,throughdo-it-yourselfhomeimprovementprojects,aswellaslargescaleoverhauls.
AccordingtoresearchprovidedbytheHomeImprovementResearchIndustry,theHomeImprovementProductsMarketgrew2.8%in2011andispredictedtogrowanother4percentin2012.Productsalesfor2011wereforecastedat$267billionbytheendof2011.Thereportgoesontopredictthat“asemploymentgrowthacceleratesandhousingmarketsimprovein2012,weexpectgrowthtoaverage4.8%overtheperiod2012-2016.”
Temporary
NoT aTTracTive
Cool Cover | Prospectus
www.innovatorsWarehouse.com6
ConfirmingthehealthofthehomeimprovementindustryisaJanuary,2011,reportpublishedbyHarvardUniversity,whichstatesthat“overthecomingyears,remodelingexpendituresareexpectedtoincreaseataninflation-adjusted3.5%annualrate,belowthepaceduringthehousingboom,butsharplyrecoveringfromtherecentdownturn.Theindustry,whichsawadouble-digitdeclinesinceitspeakin2007,isbeginningtoreturntoamoretypicalpatternofgrowth.”
Together,theseindustryfactorssuggestthatnowisanopportunetimetointroduceapracticalandaffordablesolutiontoacommonproblemamongAmericanHomeowners.
TargetMarket
BecausetheCoolCoverisappropriateforuseacrossthecountry,thetargetmarketuniverseincludesabroaddemographicofallU.S.singlefamilyhomeowners,ofwhichthereare63.3million,accordingtothe2009AmericanHousingSurvey.
OneparticularsegmentofthislargemarketthatwillbeparticularlydrawntotheCoolCoveraretheDo-it-Yourselfers(DIYers),agrowinggroupofAmericansthatrepresentthe‘newfrugality’thathasemergedintheU.S.Aspreviouslyindicated,homeownersarestayingintheirhomeslonger,requiringmoremaintenanceandimprovement.TrendssuggestthattheDIYmarketisgrowingsteadilyashomeownerstakeonmanyofthesehomeimprovementtasksontheirown.
ConfirmingthegrowthoftheDIYmarketisareportbyMintel,whichindicatesthatthe$10.5billionhomeimprovementmarketwillcontinueitsgrowthtrendthrough2011andbeyond,citing“theneedforon-goingmaintenanceandrepair,consumerinterestinresource-savingproductsandpent-updemand.”
...states that “over
the coming years,
remodeling expenditures
are expected to increase
at an inflation-adjusted
3.5% annual rate...
7
PatentDetails
ThepatentfortheCoolCoverwasappliedforonNovember28,2007andgrantedonNovember23,2010.
Abstract
Thepresentinventiondisclosesanairconditionercoverhavingatleasttwoposts,apluralityofslats,andapluralityofobstructionsusedtoproperlydistancetheslatsfromtheground.Theairconditionercoveralsohasconnectorsdisposedbetweensaidpostsandsaidslatsinsomeembodiments.Theairconditionercoverisdesignedtosurroundanairconditionerunitinordertohideitfromsightandtoprotecttheairconditionerunitfromvarioustypesofdamage.Thepresentinventionisspecificallydesignedtoensureappropriateventilation,astheuniquelyshapedslatshaveinordertoprovideaspacinggapforventilationpurposes,whilestillprovidingabarriertotheairconditionerunit.
Cool Cover | Prospectus
www.innovatorsWarehouse.com8
FinancialAnalysis
assumpTioNs (40 iNch cover): $75 Estimatedproductioncosts 2 Estimatedmanufacturer’smark-up $150 Suggestedwholesaleprice 2 Mark-uptoretail $299 Suggestedretailprice: 63,300,000 TargetMarket:U.S.Homeowners .03,.05,.10% MarketShare(%)(Yr-1,Yr-2,Yr-3):
esTimaTed projecTioNs
year 1 year 2 year 3UnitsSold 18,990 31,650 63,300
WhoLesaLeGrossrevenue $2,848,500 $4,747,500 $9,495,000
Costofsales $1,424,250 $2,373,750 $4,747,500
GrossProfit(50%) $1,424,250 $2,373,750 $4,747,500
reTaiLGrossrevenue $5,678,010 $9,463,350 $18,926,700
Costofsales $2,848,500 $4,747,500 $9,495,000
Grossprofit(49.83%) $2,829,510 $4,715,850 $9,431,700
Decreased production costs based on volume are not reflected in projections.
Aftersubtractingveryconservativecostestimatestomanufacturea40InchCoolCover,theinvestorisstilllookingatareturnof$18million+after3years!
9
Commercial success only occurs when a well thought out plan is executed precisely. I am not saying that speed bumps don’t suddenly appear from time to time on the road to commercial success, they occur a lot. The successful business person finds a way to smooth them out or detours around them without losing too much momentum.
– Kenny Durham, Innovators Warehouse
contact & licensing information
877.509.7642
931 sW leMans ln
lee’s summit Mo 64082
WAREHOUSEALL ACCESS PASS
InnovatorsWarehouse.com
W.ID#iwcrew@
W.ID#
Kenny DurhamPresident / CEO,Warehouse Mgr.ke
nny@
877.509.7642816.875.3256 direct
931 SW LeMans LnLee’s Summit MO 64082
InnovatorsWarehouse.com
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11