Slide 2 Absolute Radio 00s Adam, Mark, Oliver and Niall. Slide 3
Absolute Radio 00s Digital radio station! Covers hits from 2000
current year One of six sister stations of Absolute Radio Designed
to provide the best of the 00s Varying artists such as Calvin
Harris, The Script and Mary J. Blige. Slide 4 Songs played on
Absolute Radio 00s Owl City Fireflies (Synth-pop) 2009 Scissor
Sisters Laura (Pop) 2003 Calvin Harris Ready for the Weekend
(Dance) 2009 Adele Rumor Has It (Soul) 2011 Red Hot Chili Peppers
The Zephyr Song (Rock) 2002. Slide 5 Demographic for Absolute Radio
Absolute Radios general target audience varies from ages 24 to 45.
Reach: 4,000,000 + Most popular gender: Male. Slide 6 Demographic
for Absolute Radio 00s Age: 18 - 30 years; People this age grew up
with music of the 00s Mainly up beat music Fast pace Modern music
Chart music/general popular music. Slide 7 Our audio brand for
Absolute Radio 00s Slide 8 Key features of our audio branding piece
We wanted to stick to more of a dance vibe, so we made it using a
drum machine and synths Strong drum beat, carries throughout the
piece, giving a sense of the quality which goes into the station
Bright sound, coming from the synths, which compliment each other
It gives the listener a positive feel because of the up-beat, fast
paced nature. Slide 9 How can our audio brand be extended? The drum
break could be used on an app - upon opening; a similar technique
to the pattern recognition used with the logo(sound recognition)
Absolute Radio YouTube Channel Use for brand introduction scene on
uploaded videos Background audio for Stings/jingles. Slide 10 Rival
stations for Absolute Radio 00s Biggest rivalry to Absolute 00s:
Radio 1 (Analogue and Digital) Capital FM + Extra (Analogue and
Digital) The Hits (Digital) Radio 1XTRA (Digital) Why is this?
Slide 11 Radio 1 - Uses a fast beat, digital sound - representing
the digital age we live in now. http://vimeo.com/71019318)
http://vimeo.com/71019318 Capital FM use a range of current pop
stars to advertise them as a brand, as shown in this advert for the
You Tube channel https://www.youtube.com/watch?v=0aYeSO8 Vpds
https://www.youtube.com/watch?v=0aYeSO8 Vpds Rival stations - how
do they brand themselves? Slide 12 The Hits Radio puts their own
spin on current trends at the time e.g. The john Lewis advert for
their Christmas ad or their #Selfie
https://www.youtube.com/watch?v=-
K00OfzJxGQ&list=UUTQoFwsYcbeXoDad9qCIm 7g
https://www.youtube.com/watch?v=-
K00OfzJxGQ&list=UUTQoFwsYcbeXoDad9qCIm 7g 1XTRA - Uses a really
grimy beat, stating the different genres that are represented, and
who the audience is.
(http://vimeo.com/65214680)http://vimeo.com/65214680 Rival stations
- how do they brand themselves? Slide 13 Key brand features of
Absolute Radio Station name; never shortened to Absolute, proud to
be a radio brand Discovery Logo (far right); found on apps/ listen
live links (pattern recognition), persistent use to create icon/
brand association Colour; they use black,white and purple. Slide 14
Texture; varies across different channels E.g. Absolute Radio 00s
theme texture uses both Absolute purples for a two toned sound wave
Representative of live music, and digitalisation, relating to this
era of music and radio in which we live in. Key brand features of
Absolute Radio 00s Slide 15 Via their app or their web page, the
station provides photographic images of music artists and icons of
the era Lets listeners see what has been played/ what is playing
next. Key brand features of Absolute Radio 00s App Web Page Slide
16 Station Loyalty Diversity to other stations High Quality but
informal Comedic, lighthearted feeling to the shows. Brand values
of Absolute Radio 00s Slide 17 References Absolute Radio, 2014.
Absolute Radio. [Online] Available at:
https://www.youtube.com/user/ABSOLUTERADIO [Accessed 10 12 2014].
Absolute Radio, 2014. Absolute Radio 00s. [Online] Available at:
http://absoluteradio.co.uk/00s/ [Accessed 7 12 2014]. Absolute
Radio, 2014. The Style Guide. [Online] Available at:
http://i.absoluteradio.co.uk/about/brandbook/AbsoluteRadio-BrandGuidelines.pdf
[Accessed 9 12 2014]. Bauer Media, 2014. Absolute Radio. [Online]
Available at:
http://radio.bauermediaadvertising.com/stations/detail/absolute-radio/
[Accessed 7 12 2014].
