ABS BEVERAGES ABS BEVERAGES PVT. LTD.PVT. LTD.

SUMMER TRAINING SUMMER TRAINING PRESENTATION PRESENTATION TOPICTOPIC

EFFECTIVE DISTRIBUTION EFFECTIVE DISTRIBUTION SYSTEM &CUSTOMER SYSTEM &CUSTOMER SATISFACTIONSATISFACTION

COMPANY PROFILECOMPANY PROFILE

YEAR OF ESTABLISMENT :2002YEAR OF ESTABLISMENT :2002 MANAGING DIRECTOR :DR.SUKESH RAJANMANAGING DIRECTOR :DR.SUKESH RAJAN TURN OVER :10 MILION TURN OVER :10 MILION NO OF EMPLOYEES :102NO OF EMPLOYEES :102 BUSINESS NATURE :MANUFACTURERBUSINESS NATURE :MANUFACTURER BUSINESS AREA :NORTH INDIABUSINESS AREA :NORTH INDIA CORPORATE OFFICE :1CORPORATE OFFICE :1STST FLOOR,PRIME PLAZA MUNSI PULIA INDIRA NAGAR FLOOR,PRIME PLAZA MUNSI PULIA INDIRA NAGAR

LUCKNOW.LUCKNOW.

VISION & MISSIONVISION & MISSION

VISION -: WE WANT TO BECOME A VISION -: WE WANT TO BECOME A BRAND NAME IN 2012 IN BEVERAGES BRAND NAME IN 2012 IN BEVERAGES SECTOR.SECTOR.

MISSION -: OUR COMPANY HAS A MISSION -: OUR COMPANY HAS A MISSION TO PROVIDE A QUALITY MISSION TO PROVIDE A QUALITY PRODUCT TO ALL OVER INDIA & IN PRODUCT TO ALL OVER INDIA & IN ABROAD.ABROAD.

OBJECTIVESOBJECTIVES

TO COVER ALL OVER LUCKNOW TO COVER ALL OVER LUCKNOW ALONG UP AND INDIA.ALONG UP AND INDIA.

GOALGOAL

COMPETE THE ALL LOCAL AND COMPETE THE ALL LOCAL AND BRAND NAMES OF LUCKNOW ALONG BRAND NAMES OF LUCKNOW ALONG WITH ITS SURROUNDINGS MARKET WITH ITS SURROUNDINGS MARKET IN THIS YEAR.IN THIS YEAR.

MARKETING & MARKETING & COMMERCIAL ASPECTSCOMMERCIAL ASPECTS

THE COMPANY HAS WELL ESTABLISH THE COMPANY HAS WELL ESTABLISH CUSTOMER BASE,HIGELY QUALIFIED CUSTOMER BASE,HIGELY QUALIFIED SALES TEAM AND A PROPER SYSTEM OF SALES TEAM AND A PROPER SYSTEM OF ORGANIZATION.ORGANIZATION.

COMPANY WORKS ON DISTRIBUTION COMPANY WORKS ON DISTRIBUTION CHANNEL.PRESENTELY OUR MARKETING CHANNEL.PRESENTELY OUR MARKETING NETWORK IS IN THE MARKET OF ALL U.P. NETWORK IS IN THE MARKET OF ALL U.P. U.K M.P,BIHAR & NCRU.K M.P,BIHAR & NCR

OUR PRODUCT RANGEOUR PRODUCT RANGE BEVERAGES PRODUCTBEVERAGES PRODUCT -: -:

PACKAGED DRINKING WATERPACKAGED DRINKING WATER

SODASODA

NIMBU PANINIMBU PANI

ORANGE JUICEORANGE JUICE

FOOD PRODUCT:FOOD PRODUCT: BASENBASEN

SATTUSATTU

NUTRILLANUTRILLA

TEATEA

ATTAATTA

MAIDAMAIDA

DALIADALIA

SALTSALT

HEENGHEENG

CHIPSCHIPS

NAMKEENNAMKEEN

SNACKSSNACKS

DISTRIBUTION DISTRIBUTION CHANNELS:CHANNELS:

C&FC&F DISTRIBUTOR DISTRIBUTOR DEALERDEALER SUB DEALERSUB DEALER RETAILERSRETAILERS END CUSTOMEREND CUSTOMER

RESEARCH METHODOLOGYRESEARCH METHODOLOGY

FOR THESE RESEARCH PROJECT TWO TYPES OF DATA HAS BEEN USE.FOR THESE RESEARCH PROJECT TWO TYPES OF DATA HAS BEEN USE.

PRIMARY DATAPRIMARY DATA

PRIMARY DATA ARE THOSE ,WHICH ARE COLLECTED FOR THE FIRST TIME AND PRIMARY DATA ARE THOSE ,WHICH ARE COLLECTED FOR THE FIRST TIME AND THOSE ORIGINAL IN CHARACTER.THOSE ORIGINAL IN CHARACTER.

PRIMARY DATA ARE BEEN COLLECTED IN MARKET BY TWO BASIC METHODS:PRIMARY DATA ARE BEEN COLLECTED IN MARKET BY TWO BASIC METHODS:

QUESTIONNIARQUESTIONNIAR

OBSERVATIONOBSERVATION

SECONDARY DATA SECONDARY DATA

SECONDARY DATA ARE THOSE WHICH HAVE ALREADY COLLECTED BY SOME SECONDARY DATA ARE THOSE WHICH HAVE ALREADY COLLECTED BY SOME OTHER PERSON AND WHICH HAVE BEEN PASSED THROUGH THE STATISTICAL OTHER PERSON AND WHICH HAVE BEEN PASSED THROUGH THE STATISTICAL MACHINE AT LEAST ONCE.MACHINE AT LEAST ONCE.

FINDINGSFINDINGS

THE ABS BEVERAGES MAY INCREASE THEIR POSOTION BY THE ABS BEVERAGES MAY INCREASE THEIR POSOTION BY PROVIDING GOOD QUALITY OF PRODUCTS IN U.P.PROVIDING GOOD QUALITY OF PRODUCTS IN U.P.

THE NO. OF OUTLETS ARE MORE THEN OTHER COMPANY’S WHO THE NO. OF OUTLETS ARE MORE THEN OTHER COMPANY’S WHO DEALS IN PACKAGED DRINKING WATER.DEALS IN PACKAGED DRINKING WATER.

THE DISRIBUTION IS NOT PROPER.THE DISRIBUTION IS NOT PROPER.

IN SOME AREA A.B.S. ENJOYING MONOPOLY AND SOME WHERE IN SOME AREA A.B.S. ENJOYING MONOPOLY AND SOME WHERE MEET WITH LARGE NO. OF COMPETITORS.MEET WITH LARGE NO. OF COMPETITORS.

COMPANY DOES NOT PROVIDE SCHEMES PROPERLYCOMPANY DOES NOT PROVIDE SCHEMES PROPERLY .. TOTAL SALE OF A.B.S. IS MORE THEN OTHER LOCAL PRODUCTS . TOTAL SALE OF A.B.S. IS MORE THEN OTHER LOCAL PRODUCTS .

SUGGESTION REGARDING SUGGESTION REGARDING IMPROVEMENTIMPROVEMENT

B.D.M. NEEDS TO PERSONALLY CONTACT WITH B.D.M. NEEDS TO PERSONALLY CONTACT WITH RETAILERS WHO HELP IN KNOWING THE RETAILERS WHO HELP IN KNOWING THE ACTIVITIES OF DISTRIBUTORS AS WELL AS HELP ACTIVITIES OF DISTRIBUTORS AS WELL AS HELP IN PROMOTING THE BUSINESS.IN PROMOTING THE BUSINESS.

IT SHOULD FOCUS ITS ATTENTION TO THE IT SHOULD FOCUS ITS ATTENTION TO THE UNTAPPED MARKET WHERE IT CAN UNTAPPED MARKET WHERE IT CAN COSIDERABLE INCREASE ITS MARKET SHARE.COSIDERABLE INCREASE ITS MARKET SHARE.

MODEL HOUSE,LUCKNOW DITRIBUTOR NEEDS TO MODEL HOUSE,LUCKNOW DITRIBUTOR NEEDS TO CHACKED AND HIS ACTIVITIES SHOULD BE CHACKED AND HIS ACTIVITIES SHOULD BE FOLLOWED.FOLLOWED.

Conclusion Conclusion

Abs is superior brand than other local Abs is superior brand than other local packeged drinking water in lucknow.packeged drinking water in lucknow.

Conjumption of abs is much more than Conjumption of abs is much more than other local brand.other local brand.

The figure shows that abs market share The figure shows that abs market share is increasing.is increasing.

THANK’STHANK’S