Reaching your consumers with print and digital advertising solutions.

ABQJOURNAL.COM

Reach = Value

The Albuquerque Journal is read by nearly 500,000 adults a week, with a total income of more than $32 billion a year, who are ready and able to buy your products and services.

Source: Scarborough Report, Release 2 - 2014

Albuquerque Journal Audience

The integrated newspaper audience is defined as the number of adults in the market who have read the printed Albuquerque Journal, eJournal or visited ABQJournal.com, or all, in the past 7 days.

METRO AREA (CBSA) 391,881 adults

57% of the market

ALBUQUERQUE DMA 497,379 adults

34% of the market

Source: Scarborough Report, Release 2 - 2014

Defining the Market

The Albuquerque DMA (designated market area) covers the following areas: northern Apache County in Arizona, Costilla, La Plata and Montezuma counties in Colorado, Bernalillo, Catron, Chaves, Cibola, Colfax, De Baca, Eddy, Grant, Guadalupe, Harding, Hidalgo, Lea, Lincoln, Los Alamos, Luna, McKinley, Mora, Otero, Rio Arriba, Sandoval, San Juan, San Miguel, Santa Fe, Sierra, Socorro, Taos, Torrance, and Valencia counties in New Mexico.

The Albuquerque CBSA (core based statistical area) is the four-county metro area consisting of Bernalillo, Sandoval, Torrance, and Valencia counties.

Audience Growth

The Albuquerque Journal’s integrated newspaper audience (7 day print, eJournal, ABQjournal.com) has increased by 2% since last reporting period and increased by 7% year over year.

Source: Scarborough Report, Release 2 – 2014 Scarborough Report, Release 1 - 2014 Scarborough Report, Release 2 – 2013

486,586 total adults (March 2014)

465,427 total adults (September 2013)

497,379 total adults (September 2014)

Albuquerque Journal Readership (print – adults 18+ - includes eJournal)

Source: Scarborough Report, Release 2 – 2014

207,676 317,915 287,870 376,364

232,081

391,166

330,040

490,732

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

Averagedaily

5-daycume

AverageSunday

4-Sundaycume

DMA

CBSA

Source: Scarborough Report, Release 2- 2014

The Albuquerque Journal reaches more adults in the Albuquerque Metro Area (CBSA) than any other media.

57%

46% 42%

30%

15% 6% 5% 5% 4% 3% 3% 2%

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

Reach for print publications is based on average issue readership. Reach for TV is based on average half hour during prime time. Weekly reach for Albuquerque Journal is one weekday issue plus one Sunday issue.

In an average week, the Albuquerque Journal – both print and digital – reaches…

60% of adults with a HHI of

$75K+

60% of adults with a college or advanced degree

56% of adults with professional

occupations

58% of adults who are

homeowners

47% of adults who are parents to

a child under 18

38% of adults who are small

business owners

Source: Scarborough Report, Release 2- 2014

The Journal’s zoned editions feature targeted community news and information.

Saturdays Fridays

The Albuquerque Journal brings local, state, entertainment, sports and lifestyle news to readers with regular weekly features.

MONDAYS – Health, Business Outlook TUESDAYS – Education WEDNESDAYS – Food THURSDAYS – Go FRIDAYS – Fetch, Venue SATURDAYS – Home, Entertainer, Autos SUNDAYS – Living, Travel, Arts, Books, Real Estate, Careers, Dimension, Success

The Albuquerque Journal’s annual special sections reach readers with vast interests and offer advertising a variety of opportunities to choose

from when marketing products and services.

In print – Online – Mobile An array of advertising options allow you to

deliver your message in a variety of ways.

• Retail display

• Section banners

• Classified display

• Classified line ads

• Preprint inserts

• Front page Ad Notes

• White wraps

• Spadeas

• Ads on ABQjournal.com and mobile

• Online videos on ABQjournal.com

• iPad interstitial ads, iPhone app advertising

Front page Ad Notes Use Ad Notes to put your advertising message on

the front page with the day’s headlines.

• A can’t miss position • Bright, bold colors • Die cuts available • Several formats available: -Mini-catalogs or booklets

-Schedule of events -Redemption coupons

Our digital audience continues to grow.

Monthly average – February 2015 Users: 734,428 Page Views: 7,365,845 Sessions: 1,503,165 Avg. Session Duration: 03:59 Pages/Session: 4.9

Facebook fans: 54,000+

Twitter followers: 20,800+

Expanding pencil on www.ABQjournal.com homepage 1160x35 1160x300

ABQjournal.com premium ad positions

Expanding pencil with wallpaper on www.ABQjournal.com homepage

ABQjournal.com premium ad positions

Target – Reach – Local - Beyond

Premium Local Display + Video Promote your brand and products to a local

audience, next to premium local content

Premium Mobile Display + Video

Promote your brand and products to a local audience

accessing local content via mobile device

Search In-house team delivering

transparency and feed-driven, head-to-tail

strategic search

Creative & Optimization Create a cohesive messaging and

executing strategy with your dedicated campaign management team

Advanced Targeting Video + Display Target your customer demographic on a variety of platforms to engage a greater audience

Email Marketing Reaching your target demographic with an engaging message on a top performing platform

Social Media Engage your target audience and communicate with customers to promote your brand and products

Email marketing

Specify a demographic that you would like to reach best and let the email blast take care of the rest. Benefits: • A database of more than 400,000 email addresses • Targeted reach • Customizable email template • URL tracking and blast reports

Targeted Display and Pre-roll Video

We can target by:

Geography Behavior Demographic Content Search Behavior Engagement on Your Site

And optimize based on Price vs Performance

64% People who view online video are 64% more likely

to purchase than other site visitors (bubobox)

52% of consumers say that watching product videos makes

them more confident in online purchase decisions (DigiDay)

Fast Forward- Effective Video is Online Video

Why Targeted Pre-roll? • Targeting Abilities – Pay for The Right

Eyeballs

• Captive & Engaged Audience

• No DVR Waste

• Companion Ads When Available

Mobile Marketing Impact + Reach

1. Captive Audience

2. Immediately Actionable

3. Literally “In their face”

4. Geo & Content Targeting

56% of Americans making $75k + own a tablet (Pew Internet & Life Project)

81% of Smartphone shopping occasions are spur

of the moment (Google)

Social Marketing Own & Engage Your Audience

Custom Management Solutions Available for All Social Platforms

• Facebook

• Twitter

• Pinterest

• LinkedIn

• YouTube

• Foursquare

• And More

1. Keyword Research and Optimization

2. Text Ad Composition and Optimization

3. Landing Page Selection and Optimization

4. Ad Extension Selection and Optimization

12% YOY Increase in desktop searchs from June 2012 – June 2013 (comScore)

26% YOY Increase in Smartphone searchs from June 2012 – June 2013 (comScore)

28% of mobile searches result

in conversions (Neilsen & Google Study)

We offer you a complete paid search solution including expert campaign setup and management that drives more targeted traffic to your site.

Fundamental Elements of PPC

SEO Own Space on Google

Three Fundamentals of our SEO Strategies

• Site Structure & Optimization ─ Review site issues (coding, linking, content, navigation, HTML and XML sitemap, etc.) ─ Optimize a variety of static HTML pages; including creation of keyword-rich titles, meta

descriptions and image alt text • Content Creation & Optimization

─ Re-write and optimize Website marketing copy on targeted pages to attract traffic, convert site visitors and add value for users.

• Link Development & Optimization

─ Directory and Search Engine Submissions

─ Article writing and distribution services

─ Social Bookmarking

Thank you.

ABQJOURNAL.COM