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Reaching your consumers with print and digital advertising solutions.
ABQJOURNAL.COM
Reach = Value
The Albuquerque Journal is read by nearly 500,000 adults a week, with a total income of more than $32 billion a year, who are ready and able to buy your products and services.
Source: Scarborough Report, Release 2 - 2014
Albuquerque Journal Audience
The integrated newspaper audience is defined as the number of adults in the market who have read the printed Albuquerque Journal, eJournal or visited ABQJournal.com, or all, in the past 7 days.
METRO AREA (CBSA) 391,881 adults
57% of the market
ALBUQUERQUE DMA 497,379 adults
34% of the market
Source: Scarborough Report, Release 2 - 2014
Defining the Market
The Albuquerque DMA (designated market area) covers the following areas: northern Apache County in Arizona, Costilla, La Plata and Montezuma counties in Colorado, Bernalillo, Catron, Chaves, Cibola, Colfax, De Baca, Eddy, Grant, Guadalupe, Harding, Hidalgo, Lea, Lincoln, Los Alamos, Luna, McKinley, Mora, Otero, Rio Arriba, Sandoval, San Juan, San Miguel, Santa Fe, Sierra, Socorro, Taos, Torrance, and Valencia counties in New Mexico.
The Albuquerque CBSA (core based statistical area) is the four-county metro area consisting of Bernalillo, Sandoval, Torrance, and Valencia counties.
Audience Growth
The Albuquerque Journal’s integrated newspaper audience (7 day print, eJournal, ABQjournal.com) has increased by 2% since last reporting period and increased by 7% year over year.
Source: Scarborough Report, Release 2 – 2014 Scarborough Report, Release 1 - 2014 Scarborough Report, Release 2 – 2013
486,586 total adults (March 2014)
465,427 total adults (September 2013)
497,379 total adults (September 2014)
Albuquerque Journal Readership (print – adults 18+ - includes eJournal)
Source: Scarborough Report, Release 2 – 2014
207,676 317,915 287,870 376,364
232,081
391,166
330,040
490,732
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Averagedaily
5-daycume
AverageSunday
4-Sundaycume
DMA
CBSA
Source: Scarborough Report, Release 2- 2014
The Albuquerque Journal reaches more adults in the Albuquerque Metro Area (CBSA) than any other media.
57%
46% 42%
30%
15% 6% 5% 5% 4% 3% 3% 2%
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
Reach for print publications is based on average issue readership. Reach for TV is based on average half hour during prime time. Weekly reach for Albuquerque Journal is one weekday issue plus one Sunday issue.
In an average week, the Albuquerque Journal – both print and digital – reaches…
60% of adults with a HHI of
$75K+
60% of adults with a college or advanced degree
56% of adults with professional
occupations
58% of adults who are
homeowners
47% of adults who are parents to
a child under 18
38% of adults who are small
business owners
Source: Scarborough Report, Release 2- 2014
The Journal’s zoned editions feature targeted community news and information.
Saturdays Fridays
The Albuquerque Journal brings local, state, entertainment, sports and lifestyle news to readers with regular weekly features.
MONDAYS – Health, Business Outlook TUESDAYS – Education WEDNESDAYS – Food THURSDAYS – Go FRIDAYS – Fetch, Venue SATURDAYS – Home, Entertainer, Autos SUNDAYS – Living, Travel, Arts, Books, Real Estate, Careers, Dimension, Success
The Albuquerque Journal’s annual special sections reach readers with vast interests and offer advertising a variety of opportunities to choose
from when marketing products and services.
In print – Online – Mobile An array of advertising options allow you to
deliver your message in a variety of ways.
• Retail display
• Section banners
• Classified display
• Classified line ads
• Preprint inserts
• Front page Ad Notes
• White wraps
• Spadeas
• Ads on ABQjournal.com and mobile
• Online videos on ABQjournal.com
• iPad interstitial ads, iPhone app advertising
Front page Ad Notes Use Ad Notes to put your advertising message on
the front page with the day’s headlines.
• A can’t miss position • Bright, bold colors • Die cuts available • Several formats available: -Mini-catalogs or booklets
-Schedule of events -Redemption coupons
Our digital audience continues to grow.
Monthly average – February 2015 Users: 734,428 Page Views: 7,365,845 Sessions: 1,503,165 Avg. Session Duration: 03:59 Pages/Session: 4.9
Facebook fans: 54,000+
Twitter followers: 20,800+
Expanding pencil on www.ABQjournal.com homepage 1160x35 1160x300
ABQjournal.com premium ad positions
Expanding pencil with wallpaper on www.ABQjournal.com homepage
ABQjournal.com premium ad positions
Target – Reach – Local - Beyond
Premium Local Display + Video Promote your brand and products to a local
audience, next to premium local content
Premium Mobile Display + Video
Promote your brand and products to a local audience
accessing local content via mobile device
Search In-house team delivering
transparency and feed-driven, head-to-tail
strategic search
Creative & Optimization Create a cohesive messaging and
executing strategy with your dedicated campaign management team
Advanced Targeting Video + Display Target your customer demographic on a variety of platforms to engage a greater audience
Email Marketing Reaching your target demographic with an engaging message on a top performing platform
Social Media Engage your target audience and communicate with customers to promote your brand and products
Email marketing
Specify a demographic that you would like to reach best and let the email blast take care of the rest. Benefits: • A database of more than 400,000 email addresses • Targeted reach • Customizable email template • URL tracking and blast reports
Targeted Display and Pre-roll Video
We can target by:
Geography Behavior Demographic Content Search Behavior Engagement on Your Site
And optimize based on Price vs Performance
64% People who view online video are 64% more likely
to purchase than other site visitors (bubobox)
52% of consumers say that watching product videos makes
them more confident in online purchase decisions (DigiDay)
Fast Forward- Effective Video is Online Video
Why Targeted Pre-roll? • Targeting Abilities – Pay for The Right
Eyeballs
• Captive & Engaged Audience
• No DVR Waste
• Companion Ads When Available
Mobile Marketing Impact + Reach
1. Captive Audience
2. Immediately Actionable
3. Literally “In their face”
4. Geo & Content Targeting
56% of Americans making $75k + own a tablet (Pew Internet & Life Project)
81% of Smartphone shopping occasions are spur
of the moment (Google)
Social Marketing Own & Engage Your Audience
Custom Management Solutions Available for All Social Platforms
• YouTube
• Foursquare
• And More
1. Keyword Research and Optimization
2. Text Ad Composition and Optimization
3. Landing Page Selection and Optimization
4. Ad Extension Selection and Optimization
12% YOY Increase in desktop searchs from June 2012 – June 2013 (comScore)
26% YOY Increase in Smartphone searchs from June 2012 – June 2013 (comScore)
28% of mobile searches result
in conversions (Neilsen & Google Study)
We offer you a complete paid search solution including expert campaign setup and management that drives more targeted traffic to your site.
Fundamental Elements of PPC
SEO Own Space on Google
Three Fundamentals of our SEO Strategies
• Site Structure & Optimization ─ Review site issues (coding, linking, content, navigation, HTML and XML sitemap, etc.) ─ Optimize a variety of static HTML pages; including creation of keyword-rich titles, meta
descriptions and image alt text • Content Creation & Optimization
─ Re-write and optimize Website marketing copy on targeted pages to attract traffic, convert site visitors and add value for users.
• Link Development & Optimization
─ Directory and Search Engine Submissions
─ Article writing and distribution services
─ Social Bookmarking
Thank you.
ABQJOURNAL.COM