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Connect ■ Collaborate ■ Contribute
2013 Annual ABP
Conference
25th to 27th April 2013 ■ Wokefield Park, Reading
Sponsorship opportunities
Doing more with less
ABP Annual Conference 2013 “Doing more with less”
Page | 1
About the ABP
“Championing the use of psychology to achieve effective & sustainable
performance for organisations & people at work”
The Association of Business Psychology (ABP) is a professional body representing a
community of practitioners and researchers who apply the principles of psychology to the
world of work. We define the term “Business Psychologist” broadly and as an inclusive title for
any individual with a demonstrable track record of applying psychology in an organisational
setting. Our members include Occupational and Organisational Psychologists as well as
professionals from other Psychology disciplines, HR, coaches, trainers and many more.
The ABP exists to: ■ Raise awareness of business psychology in industry
■ Engage with key individuals, entities and legislation that may affect work and
organisations
■ Provide thought leadership
■ Provide a forum for sharing knowledge and networking
■ Support the professional development of Business Psychologists
■ Ensure professional and ethical standards from our members
ABP Annual Conference 2013 “Doing more with less”
Page | 2
The Conference
“Doing more with less: Thinking on the Edge”
This annual event is the only one of its kind,
as it is the only conference that provides
practitioners the opportunity to connect
and collaborate with like-minded people,
and contribute to the field of business
psychology.
The theme for the 2013 Annual
Conference is “doing more with less”. The
event will explore what business
psychology can offer in a post-recession
era of efficiency drives and rationalisation.
We showcase the latest thinking from both
research and case studies. Our high-
profile Speakers come from the worlds of
both industry and psychology to share
their experiences and explore ideas. Last
year we welcomed Keynotes such as
Baroness Susan Greenfield, and sessions
covering the latest work in talent
management, including a case study from
John Lewis Partnership.
Why people
attend
“Always mentally stimulating.
Great range of presentations, food
for thought, inspiration to
challenge my thinking, or where to
take my career next”
“Finding out what's new in Business
Psychology”
“The chance to meet other
psychologists who practise - in
whatever capacity (independent,
in-house). It's just good to get their
views on the market, 'keep my
finger on the pulse”
ABP Annual Conference 2013 “Doing more with less”
Page | 3
Who attends
Profile A large majority of our delegates run their
own consulting businesses or operate as
independent Business Psychologists. A
further 20% of attendees work in-house for
large UK organisations or in some of the
world’s leading consultancies. Represent-
atives from Academia and HR complete
the picture.
Experience Our delegates are highly experienced
practitioners with a wealth of knowledge
in their chosen fields. With most having
over 15 year’s experience, they are expert
customers who know what they want.
They are also driven to understand the
latest developments in tools and services
from the industry’s leading suppliers.
Work Our experienced delegates typically work
with leaders and Senior Managers. They
primarily work in the areas of leadership
development, coaching, selection and
assessment and organisational develop-
ment and change. Many are also experts
in fields such as employee engagement,
psychometrics, training and talent
management.
63%
13%
7%
6%
4% 8% Independent
Consultant
In-house
Academic
HR professional
Other
17%
12%
14%
55%
2%
0-5
6-10
10-15
Over 15
N/A
56%
41%
38%
34%
21%
14%
14%
13%
12%
11%
4%
3%
Leadership development
Coaching
Selection & assessment
OD & change
Psychometrics
Employee engagement
Training
Talent management
Research
Team effectiveness
Creativity & innovation
HR consultancy
ABP Annual Conference 2013 “Doing more with less”
Page | 4
Why sponsor?
“The ABP conference was one of the best events I have been to both in
terms of atmosphere & productivity. I made some great connections at
the conference & continue to do business as a direct result”
Steve Johnson, Oxygen Insurance
The benefits
Exposure
Raise your company’s profile within the
industry. Show potential clients what you
can offer.
Network
Connect with the delegates and build
relationships with existing and potential
customers.
Promote
Showcase your products and services. Use
the Conference to launch your latest
offerings and let delegates know what’s
new.
Engage
Discuss and engage with delegates about
their needs and how your services can
meet them.
What’s new
Having leading edge exhibitors and
sponsors is an integral part of the Annual
ABP Conference, and much work has
been done to enhance the offering to
those attending the 2013 event. This
includes:
■ New and larger venue with dedicated
exhibition area
■ Comprehensive exhibition facilities,
with an on-site venue team
■ Larger exhibition stand spaces at the
heart of the Conference thoroughfare
■ An expert Marketing and PR team
dedicated to promoting the Annual
Conference and those involved across
all platforms
■ Complimentary delegate passes that
can be given to your clients and/or
prospects
Our sponsors provide a variety services that support our work. If you think your
services would be of use to our members then we want to hear from you
ABP Annual Conference 2013 “Doing more with less”
Page | 5
The packages
There are four levels of sponsorship available at the 2013 Annual ABP
Conference. A summary of these packages is outlined below.
Pla
tin
um
£1
,950
Go
ld
£1
,350
Silv
er
£8
50
Bro
nze
£5
50
Exhibition space
Complimentary delegate passes (x2)
Email the delegate list (after the Conference)
Full page advert in the Conference programme
Company logo on the delegate badge lanyards
Branded banner/flag displayed in exhibition areas*
Inclusion of promotional flyer in the delegate bag*
Sponsor key Conference activities or materials
Display promotional material on publications table
Promotion of logo throughout on flat screens TVs
Insert own promotional material into delegate bag
Company logo on ABP website, newsletter, etc
* Variations according to level of sponsorship
ABP Annual Conference 2013 “Doing more with less”
Page | 6
The details
Platinum £1,950 (x2)
This is the premium level of sponsorship,
which provides maximum visibility both
during and after the event. It includes:
■ Pick of exhibition space, including:
o 2 x exhibitor passes (non-residential)
o 2 x complimentary Friday delegate
passes
o Cost price accommodation
including evening meals &
entertainment (£50pp per night)
■ Sponsor either:
o The delegate bags or
o The Conference Programme
■ Email the delegate list following the
Conference
■ A full page advert in the programme
■ A4 flyer in the delegate bags
■ Complementary promotional flag in
‘The Street’ (worth £250) with an option
to display a large hanging banner (first
refusal)
■ Insert your own branded promotional
item in the delegate bags (i.e. pens,
mugs, etc.)
■ A rolling advert on the flat screen TVs in
‘The Street’ and logo on the session
interval slides
■ Logo on the ABP Conference
homepage, marketing literature, the
newsletters and other promotional
material
Gold £1,350 (x8)
This level of sponsorship is ideal for those
wishing to take advantage of having
exhibition space at the event. It includes:
■ Exhibition space, including:
o 2 x exhibitor passes (non-residential)
o Cost price accommodation
including evening meals and
entertainment (£50pp, per night)
■ Sponsor one of the following:
o Speaker gifts
o Delegate bedroom gifts
o Mini Conference timetable
o Thursday night entertainment
o Friday night cocktail reception
o Friday night entertainment
■ Logo on the delegate badge lanyard
■ A5 flyer in the delegate bags
■ Option to provide your own promotional
flag to hang in ‘The Street’ (2 spaces
available) or display a large hanging
banner (first come first served)
■ Insert your own branded promotional
item in the delegate bags (i.e. pens,
mugs, etc.)
■ A rolling advert on the flat screen TVs in
‘The Street’ and logo on the session
interval slides
■ Logo on the ABP Conference
homepage, marketing literature, the
newsletters and other promotional
material
ABP Annual Conference 2013 “Doing more with less”
Page | 7
Silver £850
This sponsorship level is perfect for those
wishing to have a good level of visibility at
the event, which includes the opportunity
to sponsor key elements of the Conference.
It includes:
■ A pop up banner stand on the
mezzanine level of ‘The Street’
■ Display of your materials on the official
publications table
■ Sponsor one of the following:
o White wine (Friday)
o Red wine (Friday)
o White wine (Saturday)
o Red wine (Saturday)
o Pens
o Pads
■ A postcard flyer in the delegate bags
■ Insert your own branded promotional
item in the delegate bags (i.e. pens,
mugs, etc.)
■ A rolling advert on the flat screen TVs in
‘The Street’ and logo on the session
interval slides
■ Logo on the ABP Conference
homepage, marketing literature, the
newsletters and other promotional
material
Bronze £550 This level of sponsorship provides a great
opportunity to raise awareness of your
brand and promote products and services
to ABP members during the Conference. It
includes:
■ Display of your material on the official
publications table
■ Sponsor either:
o The gala dinner gift bag
o ABP stick of rock
■ Insert your own branded promotional
item in the delegate bags (i.e. pens,
mugs, etc.)
■ A rolling advert on the flat screen TVs in
‘The Street’ and logo on the session
interval slides
■ Logo on the ABP Conference
homepage, marketing literature, the
newsletters and other promotional
material
Please note that exhibitor passes are not
included at the Silver or Bronze sponsorship
levels
ABP Annual Conference 2013 “Doing more with less”
Page | 8
Floor plan
The Street is a beautiful open plan exhibition area with double height
ceilings, mezzanine level and atrium.
This area is the central hub of all activity, where delegate mingle at the coffee stations, relax
in the comfy seating, as well as access the main hall, syndicate rooms, bar, dining hall and
accommodation. . .
This means a constant follow of people and easy interaction with delegates.
ABP Annual Conference 2013 “Doing more with less”
Page | 9
Our venue
DeVere Venues Wokefield Park blends the traditional with the modern to
offer a choice of accommodation, superb leisure facilities and 250 acres
of beautiful landscaped grounds.
The main Conference activities will take place within the spacious, ultra-modern Executive
Centre, which includes The Street exhibition area. The Friday night gala dinner will be held
at the Mansion House, a magnificent stately home, also within the grounds of the venue.
Facilities ■ 54 flexible meeting and training rooms for up to 500 delegates
■ 376 bedrooms with the latest mod cons
■ Free Wi-Fi and wired internet access throughout
■ LCD, plasma and audio visual equipment available with trained
experts to hand
■ Energy stations with free flowing tea, coffee, cappuccinos,
lattes, mineral water, biscuits, fresh fruit, porridge and popcorn
■ Award winning Steam, Bake and Grill restaurant, bar and Verve
Deli room service
■ Plenty of space and fresh air
■ Indoor pool, mini gym, spa, fishing, Nintendo lounge, ropes
course and 18 hole championship golf course with driving
range
■ Free easy parking – 350 spaces
■ Dedicated Events Team looking after our every need
ABP Annual Conference 2013 “Doing more with less”
Page | 10
Previous sponsors
“Sponsoring the ABP has resulted in an increased brand awareness & a
five times return on our investment. The sponsorship model is refreshing
as funds are used to create a great conference experience for the
delegates. That’s why we were sponsors three years running”
Steve Apps, Persona Partnership
2012 sponsors
■ TalentQ
■ Appraisal 360
■ Oxygen
■ Blue Edge
■ DeVere Venues
■ Saville Consulting
■ PCL
■ Talent Lens
■ YSC
■ Personal Partnership
■ OPP
■ Evosis
■ Sixth Sense
■ Connection Scan
For more information or to discuss your
sponsorship requirements:
Email: [email protected]
Website: ABP Conference /I want to sponsor
The Association of Business Psychologists
180 Piccadilly, London, W1J 9ER
General Enquiries: 0207 917 1733