About Us - playbook.studio€¦ · visual brand identity and verbal narrative summarized as “Firefly will see you now.” This core brand idea was manifested across a brand experience

About Us

We are a group of thinkers, planners, designers and makers.

United by the power of play to inspire, explore and arrive at

strategies that allow companies and brands to become their

best selves. From our experience, there’s not enough clarity and

craft when it comes to creating strategy and action plans. We

believe the best strategies provide the most inspiring and

effective creative direction. We turn strategies into playbooks

where roles, responsibilities and intended impact are clearly

spelled out to inspire, inform and direct. These playbooks and

digitally ready files can be executed with playbook creative

teams or brought in-house for clients to use internally for

maximum value and efficiency. We work on projects and offer

retained services, typically we do a combo of both where we

start executing some of the plays we’ve designed.

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CASE STUDY FIREFLY HEALTH

Capabilities03


We partner with ambitious leaders to

drive significant increases in brand and

shareholder value. We help businesses

crystalize their brand story and execute

the plays required to accelerate growth.

Research & Insights

Archetypal Analysis

Brand Strategy

Narrative Development

Workshops

Playbooks

Brand Books

Content Alignment

CHICAGO (HQ)NEW YORK

NEWBURYPORT

Our Capabilities:

Thought Leadership

Pitches

Product Development

Naming

Brand Identity

Design

Copywriting

Marketing

Our Studio Locations: Established:

2018

WWW.PLAYBOOK.STUDIO

Playbook forFirefly Health

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Services for Firefly

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Archetypal Analysis

Brand Identity

Brand Strategy

Content Creation

Copywriting

Insights

Investor Decks

Narrative Alignment

Partnership Marketing

Playbooks

Research

Website Development

Workshops

A duo of Harvard primary care physicians banded together with leading Boston healthcare thought leaders and investors

to reinvent how primary care is delivered. The core idea was to break from industry conventions centered on office visits

to general practitioners and emergency care to radically expand access to high quality care in an ongoing manner. This

would be achieved through harnessing teams and technology to eliminate episodic visits and long wait times to provide

immediate access and long-term continuity of care to everyday Americans.

The Brief06

Background


The emotional obstacle was that when it comes to healthcare, technology and team based care can feel like it’s creating

more distance from the personal care and attention they crave.

Challenge


Research conducted by the founding team, combined with in-depth stakeholder interviews, a deep dive on the competi-

tive landscape and quantitative research with potential patient members served as preparation for a Playbook Studio

Brand Narrative Workshop. Critical to this exercise was to translate and breath meaningful life into a powerful founder’s

vision centered on using teams and technology to “flip the script” and create a brand experience centered on empathy,

responsiveness, immediacy and ongoing connection.

Solution07

The core ideas of “Always Connected” and “Guiding people on their path to their happiest and healthiest self” served as

the foundational brand narrative around which Playbook Studio architected the Firefly Health brand experience. This

experience was anchored in reflecting and amplifying the relationships the best doctors have with patients, and bringing

that relationship to life as a positive force throughout every step of the journey. These insights were expressed through a

visual brand identity and verbal narrative summarized as “Firefly will see you now.” This core brand idea was manifested

across a brand experience spanning the app, the website, content, partnership marketing, promotional collateral and

clinic experiences.

Outcome

Graceann is a creative force of nature. Playbook Studio

did a wonderful job capturing the essence of what

we're all about and translating this into how we show

up visually and in words. The workshops they led were

both energizing and focusing and the work product

was excellent." — Andy Ellner, Founder & CEO

"

Testimonial

Firefly’s Playbook

This is the playbook for Firefly Health. It helps Firefly to play its strengths and win

their way. A lot of people will speak for Firefly, this playbook will help keep everyone

on the same page, using the same voice.


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Logomark, Logotype, Typography, Color Palette, Gradients, Patterns, Brand Applications


Brand System09


Signage, Web Banners, Meet the Clinicians, Table Tents, Postcards, Website


Brand Activation11




GRACEANN BENNETT

FOUNDER & CHIEF STRATEGIST

917-545-5491

[email protected]

Contact


Thank you

Documents

About Us - playbook.studio€¦ · visual brand identity and verbal narrative summarized as “Firefly will see you now.” This core brand idea was manifested across a brand experience