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StarbucksCompanyProfile
July2011
TheStarbucksStoryOurstorybeganin1971.Backthenwewerearoasterandretailerofwholebeanandgroundcoffee,teaandspices
withasinglestoreinSeattlesPikePlaceMarket.
Today,weareprivilegedtoconnectwithmillionsofcustomerseverydaywithexceptionalproductsandmorethan
17,000retailstoresinover50countries.
FolkloreStarbucksisnamedafterthefirstmateinHermanMelvillesMobyDick.OurlogoisalsoinspiredbytheseafeaturingatwintailedsirenfromGreekmythology.
StarbucksMissionOurmission:toinspireandnurturethehumanspiritoneperson,onecupandoneneighborhoodatatime.
OurCoffeeWevealwaysbelievedinservingthebestcoffeepossible.It'sourgoalforallofourcoffeetobegrownunderthe
higheststandardsofquality,usingethicalsourcingpractices.Ourcoffeebuyerspersonallytraveltocoffeefarmsin
LatinAmerica,AfricaandAsiatoselectthehighestqualityarabicabeans.Oncethesequalitybeansarriveatourroastingplants,StarbucksexpertsbringoutthebalanceandrichflavorofthebeansthroughthesignatureStarbucks
Roast.
OurStoresOurstoresareaneighborhoodgatheringplaceformeetingfriendsandfamily.Ourcustomersenjoyqualityservice,
aninvitingatmosphereandanexceptionalcupofcoffee.
Totalstores:17,018*(asofJuly3,2011)
Argentina,Aruba,Australia,Austria,Bahamas,Bahrain,Belgium,Brazil,Bulgaria,Canada,Chile,China,
Cyprus,CzechRepublic,Denmark,Egypt,ElSalvador,England,France,Germany,Greece,Guatemala,Hong
Kong/Macau,Hungary,Indonesia,Ireland,Japan,Jordan,Kuwait,Lebanon,Malaysia,Mexico,NewZealand,
Netherlands,NorthernIreland,Oman,Peru,Philippines,Poland,Portugal,Qatar,Romania,Russia,Saudi
Arabia,Scotland,Singapore,SouthKorea,Spain,Sweden,Switzerland,Taiwan,Thailand,Turkey,United
ArabEmirates,UnitedStatesandWales.
OurPartnersWeofferthefinestcoffeesintheworld,grown,preparedandservedbythefinestpeople.Ouremployees,whowe
callpartners,areattheheartoftheStarbucksExperience.Webelieveintreatingourpartnerswithrespectanddignity.Weareproudtooffertwolandmarkprogramsforour
partners:comprehensivehealthcoverageforeligiblefull
andparttimepartnersandequityinthecompany
throughBeanStock.
*IncludesStarbucksCoffeeandSeattlesBestCoffeelocations.
http://www.starbucks.com/missionhttp://www.starbucks.com/mission
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StarbucksCompanyProfile
2011STARBUCKSCOFFEECOMPANY.ALLRIGHTSRESERVED.
OurProductsCoffee:Morethan30blendsandsingleoriginpremiumarabicacoffees.HandcraftedBeverages:Freshbrewedcoffee,hotandicedespressobeverages,coffeeandnoncoffeeblended
beverages,VivannosmoothiesandTazoteas.
Merchandise:Coffee
andteabrewingequipment,mugsandaccessories,packagedgoods,music,booksandgift
items.
FreshFood:Bakedpastries,sandwiches,salads,oatmeal,yogurtparfaitsandfruitcups.
ConsumerProducts:OfferedinCanada,China,Denmark,Finland,Germany,Ireland,Japan,Korea,Mexico,
Norway,UKandU.S.Productsinclude:
CoffeeandTea:Wholebeanandground(StarbucksandSeattlesBestCoffeebrands),StarbucksVIAReadyBrew,Tazoteafilterbagsandtealatteconcentrates.
ReadytoDrink(RTD):StarbucksbottledFrappuccinocoffeedrinks,StarbucksDiscoverieschilledcupcoffees,StarbucksDoubleshotespressodrinks,StarbucksDoubleshotEnergy+Coffeedrinks;SeattlesBest
CoffeeIcedLattes,Tazobottledicedandjuicedteas.
StarbucksIceCream:Superpremiumcoffeeandcoffeefreeflavors.BrandPortfolio
StarbucksCoffee,SeattlesBestCoffee,TazoTeaandTorrefazioneItaliaCoffee.
InvestorInformation
StarbuckswentpubliconJune26,1992atapriceof$17pershare(or$0.53pershare,adjustedforsubsequent
stocksplits)andclosedtradingthatfirstdayat$21.50pershare.
StarbuckswasincorporatedunderthelawsoftheStateofWashington,inOlympia,Washington,onNov.4,1985.
StarbucksCorporation'scommonstockislistedonNASDAQ,underthetradingsymbolSBUX.BeingaResponsibleCompanyWearecommittedtodoingbusinessresponsiblyandconductingourselvesinwaysthatearnthetrustandrespectof
ourcustomers,partnersandneighbors.
EthicalSourcing:Wevedevelopedstrong,longtermrelationshipswithfarmersallovertheworldthathelpensure
weareabletobuythehighqualitycoffeeourcustomersexpectfromus.It'sourgoalthatby2015,allofourcoffee
willbegrownusingethicaltradingandresponsiblegrowingpractices.
EnvironmentalStewardship:Weshareourcustomers'commitmenttotheenvironment.Andwebelieveinthe
importanceofcaringforourplanetandencouragingotherstodothesame.Itisourgoalthatby2015,100%ofour
cupswillbereusableorrecyclable.Wewillalsoworktosignificantlyreduceourenvironmentalfootprintthroughenergyandwaterconservation,recyclingandgreenconstruction.
CommunityInvolvement:Fromtheneighborhoodswhereourstoresarelocatedtotheoneswhereourcoffeeis
grownwebelieveinbeinginvolvedinthecommunitieswereapartof.Bringingpeopletogether,inspiringchange
andmakingadifferenceinpeopleslivesitsallpartofbeingagoodneighbor.By2015,wehopetocontributeone
millionvolunteerhourseachyeartoourcommunities.
Websitewww.starbucks.com
http://www.starbucks.com/aboutus/timeline.asphttp://www.starbucks.com/aboutus/timeline.asphttp://www.starbucks.com/aboutus/timeline.asphttp://www.starbucks.com/aboutus/timeline.asphttp://www.starbucks.com/aboutus/timeline.asphttp://www.starbucks.com/aboutus/timeline.asphttp://www.starbucks.com/aboutus/timeline.asp
