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ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

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Page 1: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for
Page 2: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

ABOUT US

Port Orange Community Trust is a grass roots community nonprofit, led by a volunteer Board of Directors and just

one employee, our Executive Director.

Our mission is to foster planning, funding and administration for programs and activities that strengthen

family lives, individual values and potential, and community and civic responsibility.

This is accomplished by hosting admission free regional events, and by funding projects, grant requests,

scholarships and special requests throughout the year.

POCT hosts 2 4-day events annually, Spring Food Festival & Carnival, and our signature event, Family Days. We also

host our 4 Movies Under the Stars, all if which are admission free.

To date, POCT has donated over One Million Dollars back to our community.

www.POCTrust.org

Page 3: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

SPRING FOOD FEST & CARNIVAL 2020

4 Day Event

150+ vendors

4 days to interact with guests to

target your client

30,000 guests

200 volunteers

Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes

of the community, this event has something for everyone. Live entertainment, kid’s zone, carnival, crafters

and of course, the best food trucks and restaurants serving their signature dishes, complimented by a beer

and wine area. This event not only brings out the young families of the region, but also college students,

retirees, and empty nesters.

www.POCTrust.org

Page 4: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

FAMILY DAYS 2020

4 Day Event

250+ vendors

4 days to interact with guests

to target your client

50,000 guests

200 volunteers

Family Days is Port Orange Community Trust’s signature event of the year. We host over 50,000 guests over

the four-day period. This regional event includes a Carnival, Jeep Show, Community Parade, a Pet Parade, a

Business Expo, Street Painting, Kid’s Zone, Food Vendors & so much more! 2020 will be even more special

this year, as we celebrate our 25th Family Days!

www.POCTrust.org

Page 5: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

ABOUT OUR AUDIENCE

58% are aged 35-54

24% are under 25-34

61% are female

39% are male

95% have attended Family Days in the past 3 years

33% make between 30-50k/yr30% make between 59-75k/yr25% make over 75k/yr

76% have 2 or more children

living at home

65% own a home

34% drive Chevy, 27% drive Ford,

16% drive Toyota

94 % of our guests are more

likely to consider a product

or service from a POCT sponsor

assuming price and quality are

the same.

www.POCTrust.org

Page 6: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

IN THE NEXT 18 MONTHS…

34% plan a major home renovation

22% will apply for a new credit

card or loan

61% will book a

vacation

26% will buy a new car

23% will switch cell or internet

providers

18% will purchase auto or health

insurance

41% plan to make a major

electronics purchase

35% plan to visit a

sporting goods store

42% plan to buy a

new smart phone

20% plan to purchase a

new home

www.POCTrust.org

Page 7: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

OUR AUDIENCE IS RESPONSIVE…

Our open rate on

emails sent to our

database is typically

31% with a click

through rate of 14%.

When asked if our

attendees would

change a purchase

based on

sponsorship of this

event, 94% of them

said they would.

Not only does our

audience want to hear

from us but they want

to know who we are

working with

(companies just like

yours!)

www.POCTrust.org

Page 8: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

OUR MEDIA PARTNERSHIPS

We have media partnerships with Daytona Beach News Journal, Hometown News, Southern Stone Radio,

ValPack, the Money Pages(cover) and Spectrum! We are also on the morning WESH 2 news broadcast the

morning of opening day, and do a radio interview blitz the week of the event on 5 radio stations reaching 7

counties!

Print

Radio Television

Because of this, we had a combined national media presence of over 3 Million views during the two

months leading up to our events.

www.POCTrust.org

Social Media

Page 9: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

Naming

Opportunities

Brand Recognition

Onsite Activations

VIP Opportunities

Employee

Engagement

Advertising and

Media Presence

Sampling and

Product Placement

Experiential

Marketing

WE CAN CUSTOMIZE FOR YOU!

We start with a proposal. From there we want to create something just for you, designed to help you

achieve your goals.

Some of the ways that we can work together include:

In other words, we want to hear about your goals and then build something just for you and your budget.

www.POCTrust.org

Page 10: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

TYPES OF SPONSORSHIPS WE OFFER…

Annual Sponsorships are the

most popular sponsorship

we offer. With levels to fit

every budget, with benefits,

we strive to help you

achieve your marketing

goals. Our sponsorship

packages are second to

none with substantial ROI’s.

Event Sponsorships are

another great way for your

business to target your

specific audience. We offer

sponsorships for both

Spring Food Festival &

Family Days.

www.POCTrust.org

Page 11: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

ANNUAL ONGOING SPONSORSHIP BENEFITS

www.POCTrust.org

BENEFITS PRESEGNTINGSPONSOR $10,000

COMMUNITY LEADER $6000

GOOD CORPORATE

$3500

FAMILY FRIENDLY

SPONSOR $2000

HONORABLE SPONSOR

$1000

TOP BILLING LOGO ON WEB W/LINK

X

LOGO ON ALL EVENT MKTING & LETTERHEAD

X

LOGO ON ANNUAL VOLUNTEER EVENT T’S

X

MENTIONS IN PRESS RELEASES

X

BENCH ADS AT EVENTS X

MENTION ON PHONE MESSAGES

X

LOGO ON POCT XMAS PARADE BANNER

X

LOGO IN QUARTERLY NEWSLETTER

X

4 TEXTS PER YEAR W/WEBSITE LINK

X

SOCIAL MEDIA RECOGNITION REGULARLY

X X X X X

Page 12: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

www.POCTrust.org

BENEFITS PRESEGNTINGSPONSOR

COMMUNITY LEADER

GOOD CORPORATE

FAMILY FRIENDLYSPONSOR

HONORABLE SPONSOR

NAMED SPONSOR ALL RADIO SPOTS

X

LOGO ON CARNIVAL MEGA PASSES

X

LOGO ON DIGITAL BILLBOARD DUNLAWTON

X

LOGO ON VOLUNTEER T’S X

LOGO ON ALL PRINT & SOCIAL MEDIA ADS

X

LOGO ON TV ADS & BENCH AD

X

LOGO ON FD FLOOR GRAPHICS

X X

BOXED LUCHES ON SATURDAY OF EVENT

X X X X X

LOGO IN EVENT MAP DBNJ X X X X X

SPONOSR ID ON TENTS X X X X X

LOGO ON EVENT MAP X & LOCATION X X X X

BEER & WINE TICKETS 8 6 4 2

CARNIVAL PASSES 20 VIP PASSES 10 VIP PASSES 8, DAY PASSES 6, DAY PASSES

EXHIBIT SPACE(S) W/ POWER & TENT PKG

2 2 1 1

LOGO ON ALL EVENT SIGNAGE & BANNERS

X-TOP BILLING X X X X

ANNUAL SPONSORSHIP BENEFITS FOR

EVENTS

www.POCTrust.org

Page 13: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

Annual Sponsorship Benefits

Movie & Food Truck Nights

www.POCTrust.org

BENEFITS PRESEGNTINGSPONSOR

COMMUNITY LEADER

GOOD CORPORATE

FAMILY FRIENDLYSPONSOR

HONORABLE SPONSOR

MENTIONED AS SPONSOR ON RADIO ADS

X

LOGO ON PRINT & SOCIAL MEDIA FLYERS

X

TABLETOP OPPORTUNITY X X X

AUDIENCE ACCESS X X X

YOUR MASCOT WELCOME X X X

GIVEAWAY OPPORTUNITIES X X X

LOGO ON SIGNAGE X X X X X

LOGO ON MOVIE SCREEN DURING ACTIVITIES

X X X X X

Page 14: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

IMPRESSIONS INCLUDES ALL EVENTS. YOUR TOTAL COMPANY REACH

IS DETERMINED BY YOUR SPONSORSHIP LEVEL

www.POCTrust.org

PRINT/DIGITAL RADIO SOCIAL MEDIA SPECTRUM OFF SITE ADS ON SITE

DBNJ PRINT 1,400,000ONLINE 165,007

COAST COUNTRY FACEBOOK 109.9K

SPRING FOOD FEST DIGITAL BILLBOARD, DUNLAWTON BRIDGE

78K

BANNERS; 5000

VAL PACK DIRECT MAIL 60K HOUSELHOLDS

HOT INSTAGRAM 33K

FAMILY DAYS DIGITAL DBNJ RACKS 7,272,000

MEGA PASSES; 1600

HOMETOWN NEWS 30,000

THE HOG WEBSITE 60K

ROAD SIGNAGE, DIGITAL 315K

WAY FINDERS; 70K

COMMUNITY NEWS, 2000 HOMES

LOV FM TEXT 4000

A-FRAMES; 150K

SCHOOL FLYERS 12K STUDENTS

WNDB NEWSLETTER 8000

EXHIBIT SPACE; 70K

THE MONEY PAGES 120K HOMES

THE VIBE BENCH ADS; 45K

TOTAL IMPRESSIONS: 1,789,007

TOTAL REACH 3 MILLION

IMPRESSIONS: 214.9K

TOTAL IMPRESSIONS 299K

TOTAL IMPRESSIONS: TOTAL IMPRESSIONS: 341,600

www.POCTrust.org

Page 15: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

2020 EVENT DATES

www.POCTrust.org

MARCH 26TH – 29TH

SEPTEMBER 24TH – 27TH

JULY 10TH

AUGUST 14THMARCH 13TH

JUNE 12TH

JUNE 20TH

Page 16: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

HELPING THE COMMUNITY

www.POCTrust.org

PARKS AND REC8%

FOOD DONATIONS16%

SENIORS4%

SCHOLARSHIPS9%

SCHOOLS22%

VETERANS4%

SKATE CONTEST4%

MOVIES4%

CAMPS5%

SCHS TEAMS10%

CITY EVENTS2%

YMCA5%

IN KIND 1%

PO HISTORICAL TRUST1%

SCHOOLS, ADD'L

5%

2019 DONATIONS$49,700

DONATED IN 2019 ALONE!

OVER 1 MILLION DONATED

SINCE 1995

Page 17: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

A WORD FROM OUR SPONSORS…

www.POCTrust.org

“We at Vintage Paper Co. are very proud to be sponsors and affiliated with an organization such as POCT. The generosity and positivity they share with our community is something we stand behind 100%. We do our best to help with whatever is needed hoping to provide support in any way with the immense efforts POCT puts forth in helping our community. Not only does it feel great to support POCT, but we have also received a great response and notoriety from our community in being a sponsor. Events like the Spring Fair & Food

Festival and Family Days have helped immensely in the growth of our presence as the premier Apparel & Print shop in Port Orange. We look forward to many more years as a sponsor, supporter and friend of Port

Orange Community Trust.” - Marc Larabel • Vintage Paper Co.

“We serve our community every day and enjoy supporting Port Orange Community Trust because they too have a “Servants Heart”. Thank you for

letting our team be involved throughout the many years, it is truly our pleasure.”

-The BROs at One Hour Air and Ben Franklin Plumbing.

Page 18: ABOUT US · 200 volunteers Our Spring Food Fest and Carnival is our newest event. Having our finger on the pulse on the event wishes of the community, this event has something for

Let’s Connect!We’re excited to hear about your goals and

how we can help you achieve them.

Get in touch and let’s talk about ways we can work together:

Jennifer Marano

Executive Director

[email protected]

(386) 451-3392