ABOUT TOWN MAGAZINESabouttownmagazines.com/wp-content/uploads/2018/12/ATM_Media… · 4330 Niagara Avenue, San Diego, CA 92107 [p] 619.546.7003 [f] 619.222.1448 [e] [email protected]

4330 Niagara Avenue, San Diego, CA 92107 ❘ [p] 619.546.7003 ❘ [f] 619.222.1448 ❘ [e] [email protected]

{ MEDIA KIT 2019 }

We invite you to be part of our regionally focused ABOUT TOWN MAGAZINES group of advertisers. Published quarterly and exclusively for the following upscale coastal communities: La Jolla, Del Mar, Solana Beach, Point Loma and About Town (covers Downtown and N. County). Our complimentary lifestyle magazines offer high-quality features, content and photography with the value you’d expect from a publication of excellence.

To reserve space in ABOUT TOWN MAGAZINES, please contact us.[p] 619.546.7003 | [e] [email protected]

{ WHY ABOUT TOWN MAGAZINES? }


OUR POINT OF DIFFERENCE IS KEY• Your brand is automatically included in EVERY REGIONAL EDITION for the same rate. • The magazines are distributed bi-weekly for the 2-1/2 months of the quarter. • Your brand is seen by both locals and visitors using three channels of distribution. 1. HOMES - Your brand will be included in all our home mailings in La Jolla. 2. HOTELS - Your brand will be in all our “in-room” hotel editions OR at the concierge desk. See our hotel listings. 3. BUSINESSES - We distribute the magazines at retail shops, cafes, salons, banks, etc.

• Your brand is our #1 priority and is the focus of our creative direction.• Our primary goal is to market your brand in an eye-catching and artistic way. • The publication has a clean look and feel, while creating an easy, inviting visual flow.• The edits and features are relevant, interesting, creative, current and fun.

ADDED VALUE! ADDED VALUE! ADDED VALUE!• Besides your ad, each paying advertiser receives a second position in the magazine. **• Each advertiser is listed in our directory section in our printed magazines and on our website. • Each advertiser’s brand is on our website via our digital edition. • Each advertiser’s brand is included in ALL 5 regional magazine editions.

** Must commit by advertising deadline to qualify for the “2nd position” and is subject to Publisher’s discretion.

M A G A Z I N E

COMPLIMENTARY | FALL 2018

Reserve space in ABOUT TOWN MAGAZINES

by contacting us. [p] 619.546.7003

[e] [email protected]

OUR MISSION STATEMENTABOUT TOWN MAGAZINES will provide our viewer-ship and advertisers with an upscale, high-quality and memorable publication. Our goal is to present interest-ing, current and relevant content in a visually pleasing presentation. We are committed to marketing our advertisers’ brands with innovation and creativity.

DISTRIBUTION

MARKETING YOUR BRAND

{ DEMOGRAPHICS | CIRCULATION }


OUR DEMOGRAPHIC | YOUR AUDIENCE• Affluent • Coastal Communities | Locals & Visitors • Female: 58% | Male: 42%• Average Age: 30 —65

OUR CIRCULATION• Quarterly Circulation = 20,000• Quarterly Viewership = 80,000• Circulation Per Year = 80,000• Viewership Per Year = 2.4M

MAGAZINE DISTRIBUTION• 40% mailed to homeowners in La Jolla• 60% distributed to regional businesses (includes hotels)

OUR HOTEL DISTRIBUTIONLa Jolla Estancia Hotel & Spa*Empress Hotel*Grande Colonial*Hotel La Jolla*Inn by the Sea*La Jolla Beach & Tennis Club*La Jolla Cove Hotel & Suites*La Jolla Shores Hotel*La Jolla Village Lodge*La Valencia Hotel*Pantai Inn*Scripps Inn La Jolla*Embassy Suites by Hilton La JollaHilton La Jolla Torrey PinesHyatt Regency La Jolla at AventineLa Jolla InnLa Jolla Riviera InnSheraton La Jolla HotelThe Lodge at Torrey PinesTravelodge La JollaDel Mar Hotel Indigo*Del Mar Motel on the BeachDel Mar InnDoubleTree Del MarHampton InnHilton Garden Inn Del MarMarriott Del MarSolana BeachCourtyard by MarriottSand Pebbles ResortWinners Circle ResortPoint LomaHotel Aqua Mar*Bay Club Hotel & MarinaHomewood Suites by HiltonHumphreys Half Moon InnThe Inn at Sunset CliffsOcean Beach HotelOcean Villa InnSheraton San Diego Hotel & MarinaSan Diego Yacht ClubThe Pearl HotelSan DiegoThe Keating Hotel*Hard Rock HotelHilton GaslampHilton BayfrontHilton Garden InnHorton Grand HotelHotel Republic San DiegoInterContinental San DiegoKimpton Hotel PalomarKimpton Solamar HotelManchester Grand HyattMarriott Marquis San Diego MarinaMarriott Courtyard GaslampOmniPendry San DiegoRenaissance San Diego DowntownThe Sofia HotelThe Westin Gaslamp QuarterThe Westin San DiegoU.S. GrantWestgateWyndham San Diego Bayside

*In-room magazines

WHAT ADVERTISERS ARE SAYING... “As the owner of Solana Beach Art & Frame for many years, I have been beyond pleased with what About Town Magazines has accomplished to help my growth and public awareness. Robin and her team are committed to marketing my brand, my products and service creatively. I believe in providing the best for my customers with high-quality results. About Town Magazines promises and provides visually pleasing marketing that drives consumer awareness with high-quality results. The publication has always surpassed my expectations. About Town Magazines is the ONLY place I advertise, because it’s the only marketing arm I trust with my brand.” —Carol Temple, Solana Beach Art & Frame

“Seeing is believing, and that’s important in my business. Be Seen Optics is a new business in Bird Rock. We just celebrated our one-year anniversary. We provide high-quality, unique and distinctive eyewear. As the owner, it was essential that I have a great marketing plan. Part of that plan was to “Be Seen” in a unique, distinctive and high-quality publication. After significant research, I found About Town Magazines’ point of difference and unique approach to be a perfect fit. The About Town Magazines team is warm, friendly, enthusiastic and totally dedicated to elevating my brand and business. They ask the important questions to ensure they are meeting my marketing needs. It’s not just an ad to them. They not only provide an ad, but edit, create creative, eye-catching imagery and promote my business on social media. They’re the whole package. They have helped put Be Seen Optics on the map. I’m thrilled with their level of service and look forward to our continued partnership in 2019!” —David Dumangas-Klehr, Be Seen Optics

WHEN YOU ADVERTISE WITH US, YOU WILL BE INCLUDED IN ALL 5 EDITIONS!

■ About Town Magazines – Seen in N. County and Downtown X X

■ Del Mar About Town Magazines X X

■ La Jolla About Town Magazines X X X

■ Point Loma About Town Magazines X X

■ Solana Beach About Town Magazines X X

Your ad and brand will be included in the following editions and distributed to the following places:

B2B Hotels(See Hotel

Listings)

Mailed to

Homes


{ RATES }

PREMIUM FULL & ½ PAGE AD RATES (Net cost for a 3-month issue) Page/Position Rate Back Cover (Full Page) $3,800 Inside Front Cover (Full Page - Left Hand Read) $3,600Inside Back Cover (Full Page - Right Hand Read) $3,600Opposite Inside Front Cover (Full Page - RHR) $3,600Opposite Features (Full Page - RHR) $3,300Opposite Departments (Full Page - RHR) $3,300Left of Masthead (1/2 Page Vertical - LHR) $2,200Opposite Masthead Page (1/2 Page Vertical - RHR) $2,200Frequency discounts do not apply on premium pages.

Premium positions are a (1) year/4 quarter commitment.

STANDARD AD RATES & FREQUENCY BUY DISCOUNTS (Net cost for a 3-month issue)

Ad Size 1X Issue Rate 2X Issue Rate 3X Issue Rate 4x Issue Rate

2-Page Spread $6,070 $5,760 $5,460 $5,160Full Page $3,150 $2,900 $2,800 $2,700Half Page Horizontal $1,800 $1,700 $1,600 $1,500Half Page Vertical $1,800 $1,700 $1,600 $1,500Quarter Page $980 $930 $880 $825Good Buys* $100 $100 $100 $100*(Ad purchase required)

AD DESIGN & PHOTOGRAPHY RATES Ads Rate Ad Design (includes 2 rounds of revisions) $200 Photo (1 hour/2 photos) $200

All ads and photos are the property of About Town Magazines; advertiser must get written permission to use for any other purposes.

GOOD BUYS for an additional $100

(Limited to 10 offers – first come basis)

• Drives customers into your business

• Helps measure your ROI (return on investment)

• Included on our website at no additional cost

PUBLICATION SCHEDULEIssue Issue Close Material Close Distribution DateWinter 2019 November 9, 2018 November 16, 2018 December 30, 2018Spring 2019 February 8, 2019 February 15, 2019 March 29, 2019Summer 2019 May 10, 2019 May 17, 2019 June 28, 2019Fall 2019 August 9, 2019 August 16, 2019 September 27, 2019Winter 2020 November 8, 2019 November 15, 2019 December 27, 2019

To reserve space in ABOUT TOWN MAGAZINES, please contact us by phone or email. [p] 619.546.7003 | [e] [email protected]

{ AD SPECS & DIMENSIONS }

Trim size of publication is 9" x 10.875". Binding method: perfect bound.

Bleeds: Please add .125" to all sides of ad, example: full page becomes 9.25” x 11.125”

To avoid critical information from trimming off, text must not extend beyond .5" from all trims.


Bleed: This area is trimmed off during the printing process to ensure the ad meets the edge of the publication, extending beyond the trim edge and leav-ing no white margin. When a document has a bleed, it will be printed on a larger sheet of paper and then trimmed down.

Trim: This is the final edge of the publication after the printer trims off the bleed.

Live Area: No text or important objects should be located out-side the live area, for breathing room and visibility. Our live area is .5” away from the trim.

IF ABOUT TOWN IS CREATING YOUR ADPlease supply the following materials to ensure that your ad can be created in a timely manner and returned for approval.

• All text to be included in the ad. Please submit both the Ad Text and any Design Requests.

• The logo as an EPS file. If you do not have this file, we also accept high resolution PDF, JPEG or TIFF files.

• The high resolution image(s) that you would like to include as a JPG, TIFF or PDF file(s).

• If you have a sample ad you would like us to refer to while creating your ad, please supply that as well.

IF YOU ARE PROVIDING YOUR ADDigital materials are preferred. Please supply native InDesign, PDF/X-1 or Press Ready PDF documents. Email [email protected] to request the link to upload final documents to our dropbox.

Files need to be the correct page size including bleed and be oriented head up. All fonts must be embedded, and all images must be high-resolution (300 dpi or higher) and be in CMYK color space. Ads are recommended to be supplied with a 100% of size contract-quality proof (Iris, Kodak Approval, Rainbow, DryJet, FirstProof, or equivalent). Ads will be accepted on CD or DVD as well and can be sent to: About Town Magazines, 4330 Niagara Ave., San Diego, CA 92107, Attention: Robin De Ryckere

Full Page*9.25” x 11.125”Bleed: .125” on all sidesTrim: 9” x 10.875”Live Area: 8“ x 9.875”

½ Page Vertical, non-bleed3.825” x 9.95”

½ Page Horizontal, non-bleed8” x 5”

¼ Page. non-bleed3.825” x 4.875”

CUT OFF CUT OFF

KEEP ALL IMPORTANT

IMAGES AND TEXT

WITHIN THE LIVE AREA

Spread*18.25” x 11.125”Bleed: .125” on all sidesTrim: 18” x 10.875”Live Area: 17” x 9.8627”

Disclaimer: About Town Magazines is not responsible for errors the advertiser fails to correct. The color of your on-screen ad proof and the printed ad may not be exact, and can vary upon publication. Images saved directly from the web are most likely low resolution and rarely convertible to the required resolution for print.

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ABOUT TOWN MAGAZINESabouttownmagazines.com/wp-content/uploads/2018/12/ATM_Media… · 4330 Niagara Avenue, San Diego, CA 92107 [p] 619.546.7003 [f] 619.222.1448 [e] [email protected]