About the Speaker

Belmond VictorSenior Digital Marketing Strategist

Belmond.victor@wisoftsolutions.com

https://www.linkedin.com/in/belmond

Contents

• Challenges faced by University/Colleges

• Understanding the Student/Parent psyche

• Influencing Decision Making

• Tackling the communication problem

• Getting more leads

Challenges faced by Universities

• Increase Student Retention

• Get More Applicants

• Lower Cost of Admission

• Get more referrals

• More profitable Students

What hinders these?

• Glut of college seats vs students

• Highly price sensitive market

• Student preference to study outside of UAE

• Constant mid year poaching by rivals

How does a Student decide?

Take Control of the Student Journey

How does a Parent decide?

Poll: Does your website cater to parents needs?

Targeting both decision makers

What does your website need?

• Checklists• Course Details• How to's• Calculators• Resource Kits• Webinars• Worksheets• Quizzes• Course Navigators• Meet the Faculty

Inbound Strategies

Inbound Strategies

Inbound Strategies

Outbound Strategies

Outbound Strategies

• Have a Omni-channel strategy

• Look at a multi-touch attribution

• Unified Messaging across channels

• Retargeted Search Intent Audiences on Facebook• (99% of UAE is on FB)

Outbound Strategies

• Create customer cohorts based on messaging• Scholarships

• Girl Student Images

• Lookalike Audience • New Student Targeting

Resources left Untapped

• Alumni

• Business Partners

• Current Students

• Recruiters

• Research Students

The Role of Technology inConverting Inquiries to Enrollments

By Ashish GuptaManager Customer Success

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Website Inbound phone calls Social Media

145 leads

119 leads

262 leads

86 leads

134 leads

Newspaper Ads

Key Lead MetricsLead Sources

Leads added today

145

Leads added this week

567

Total leads

6567

Best lead source

Newspaper Ads

Google Ads

Salesperson # of leads # of activities

Shibani Roy 182 35

Ashish Sharma 50 10

Lakshmi Joshi 120 24

Meenu Nambiar 145 32

Lead name Phone Activity note Date

Rohit Suri 7888767554 Follow-up due 17/5/2016

Heena Syed 9877876547 Filled application 12/5/2016

Yogesh Apte 9887654545 Spoke on the

phone. Seems

interested

3/5/2016

Ashish Sharma

3 calls today

14 tasks completed

50 Prospects

30 Follow ups

9 Customers

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Location Grade Stage

Kolkata 12th Opportunity

Location Device

Bangalore B.Com Mobile

Qualification

v v

Land More Leads, Close More Deals