Embed Size (px)
Citation preview
About the Speaker
Belmond VictorSenior Digital Marketing Strategist
https://www.linkedin.com/in/belmond
Contents
• Challenges faced by University/Colleges
• Understanding the Student/Parent psyche
• Influencing Decision Making
• Tackling the communication problem
• Getting more leads
Challenges faced by Universities
• Increase Student Retention
• Get More Applicants
• Lower Cost of Admission
• Get more referrals
• More profitable Students
What hinders these?
• Glut of college seats vs students
• Highly price sensitive market
• Student preference to study outside of UAE
• Constant mid year poaching by rivals
How does a Student decide?
Take Control of the Student Journey
How does a Parent decide?
Poll: Does your website cater to parents needs?
Targeting both decision makers
What does your website need?
• Checklists• Course Details• How to's• Calculators• Resource Kits• Webinars• Worksheets• Quizzes• Course Navigators• Meet the Faculty
Inbound Strategies
Inbound Strategies
Inbound Strategies
Outbound Strategies
Outbound Strategies
• Have a Omni-channel strategy
• Look at a multi-touch attribution
• Unified Messaging across channels
• Retargeted Search Intent Audiences on Facebook• (99% of UAE is on FB)
Outbound Strategies
• Create customer cohorts based on messaging• Scholarships
• Girl Student Images
• Lookalike Audience • New Student Targeting
Resources left Untapped
• Alumni
• Business Partners
• Current Students
• Recruiters
• Research Students
The Role of Technology inConverting Inquiries to Enrollments
By Ashish GuptaManager Customer Success
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
✓
Website Inbound phone calls Social Media
145 leads
119 leads
262 leads
86 leads
134 leads
Newspaper Ads
Key Lead MetricsLead Sources
Leads added today
145
Leads added this week
567
Total leads
6567
Best lead source
Newspaper Ads
Google Ads
Salesperson # of leads # of activities
Shibani Roy 182 35
Ashish Sharma 50 10
Lakshmi Joshi 120 24
Meenu Nambiar 145 32
Lead name Phone Activity note Date
Rohit Suri 7888767554 Follow-up due 17/5/2016
Heena Syed 9877876547 Filled application 12/5/2016
Yogesh Apte 9887654545 Spoke on the
phone. Seems
interested
3/5/2016
Ashish Sharma
3 calls today
14 tasks completed
50 Prospects
30 Follow ups
9 Customers
•
••
Location Grade Stage
Kolkata 12th Opportunity
Location Device
Bangalore B.Com Mobile
Qualification
v v
![Tex Services Limited (Appellant) v Shibani Knitting Co Ltd ... · Ltd (In Receivership) (Respondent) (Mauritius) ... between Shibani Knitting Co Ltd in receivership ... Ltd [2011]](https://img.pdfslide.us/doc/110x75/5ae55d897f8b9a9e5d8c56d6/tex-services-limited-appellant-v-shibani-knitting-co-ltd-in-receivership.jpg)
