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About the presenters
Pierre GrimaldiBusiness Intelligence Manager
Jake DalliBig Data Developer
About
6,000 employees Branches locationBusiness Activity
1100 land-based shops Online offering
About the Data Team
• Central Data Team managing a Central Data Platform• 27 individuals from 7 nations
DATA SCIENCE & AI
DATA GOVERNANCE
SERVICE MANAGEMENT
MARKETING & CRM TECH
BUSINESS INTELLIGENCE
BUSINESS FUNCTIONS
DATA
Retail offering
Online offering
BookmakingCasino
Marketing
Risk Management
Customer Service
A Data-Driven Journey
TACTICAL
PROACTIVE
MANAGED
OPTIMISED
Starting awareness. Formulating Strategy
Departmental projects & cross organisational
program
Data vision is adopted and has an impact of
all aspects of the business
Data is managed and used as a strategic
asset
Ah-hoc Reporting
Scheduled Reporting
Company wide KPIs & Dashboards
Real-Time Dashboarding
& Alerting
DATA AWARE DATA PROFICIENT DATA SAVVY DATA DRIVEN
Operational Reporting
Self-service Reporting
Mobile Reporting & Alerting
VALUE
DISCOVERY
ENGAGEMENT
EXPANSION
EVOLUTION
Increasing business loyalty towards the product
Challenging the product to create an environment for success
Getting users engaged towards
using your product
Product evolution over time to improve and grow
A Domo Journey
Discovery
• Challenging the product• Domo within the BI eco-system• Creating an Environment for Success• Train the trainer
Life Before Domo
Life Before DomoUser’s perspective:
- Loads long and unstable- UI slow and clunky
Life Before DomoDeveloper’s perspective:
- Development needed for adding KPIS
- Development painful and tedious.
What we looked for
Data enablement and embedment
Democratising Data
Exposure of Siloed datasets
Self-service data exploration
Conceptual Data Landscape
Real-time Data Store
D A T A P L AT F O R M
Real-Time Dashboards & Operational Reporting
Scheduled Reporting & Dashboarding
Data Warehouse
Ope
ratio
nal D
ata
Sour
ces
Oth
er
Data
Sou
rces
Data Lake
ETL &Ingestion
Engine
Data fusion & blending
Primary Datasets & KPIsComplementary
Datasets
Self-Service Reporting & Data
Exploration
Mobile Support & Performance Alerting
Road to Domo
Selection Implementation
User Friendly
Developer Friendly
On Premise vs Cloud Ease of
Use
Web or Desktop?
Persist Data
Storage?
Domo
Exploration
What we loved about Domo…
Easy to Build CardsDrag & Drop Builder + Beast Mode
Cloud-Based + ManagedLess time focusing on infrastructure and more time
focusing on creating value
Mobile App + AlertsUpdate the Business on the go
Available Developer ResourcesWe can extend the product to
suit our needs
Self-Service BI
What Challenges we experienced…
Easy to Build CardsSo Better Governance is needed
Cloud-Based + ManagedLoading data to a cloud tool (as opposed to our
internal network) is challenging!
Mobile App + AlertsMore pressure on delivering good
numbers since they are more available.
Available Developer Resources
Training our technical users
Self-Service BI
FAST Data is on time.
ROBUST Data is correct and on time.
ADAPTABLEAll Data is correct and on time.
EXPLAINABLE All Data is correct and on time, and when it’s not, we know why.
What does a successful environment look like?
Engagement
• Domo Day• User Training: Get Started• Hackathon• Gamification of usage• Domo Champion management• Domo Open Hour
• The Game is ingrained in Tipico’sculture
• We gamified the user experience to motivate users to use Domo better
• We used the Domo Stats connector to get User Activity Data
It’s All About the Game
OBJECTIVESSummary
Have Fun & associate Domo as a “Cool” tool
Be free to developyour ideas
User Engagement
Release small environments quickly
Push discovery for the business & developers
Dedicate time away from day to day tasks
Business speaks about Domo
Teams structure
Customer Service
BI DevelopersBusiness Area
Advanced Beginner
Casino
Payment & Fraud
Rules of the Game
Dashboards will be presented to the rest of the department + Stakeholders on the next Show & Tell
1
2
3
4
Use DOMO
Content created during the Hackathon cannot be updated after 6th September 17:00
Dashboard needs to be useful to your respective business area
Hackathon Schedule
Wednesday: 05/09/2018 Thursday : 06/09/2018 Wednesday : 19/09/2018
10:00 Coffee + Presentation #coding
10:30 Meet Stakeholders + Brainstorm11:00 Show & tell :
Presentation of your work
12:00 Lunch: Sandwiches & salads
Lunch: sandwiches & salads
13:00 #coding #coding
17:00 Pizza & Beers
18:00 Pizza & Beers End
Night Domo dreams
How to define the winning team
VisualisationsUse of relevant charts, visualisation techniques and story-telling of the dashboard
Usability & UXHow easy is it for the business to use the dashboard ?
Relevancy to the businessRelevant content, analytics and insight at the right order
Creativityfeel that you have by looking at the dashboard
Moment of Breakthrough - Hackathon
Customer Service
BI DevelopersBusiness Area
Advanced Beginner
Casino
Payment & Fraud
Moment of Breakthrough - Hackathon
Casino
Domo Stats
Gamification – Prioritizing Activity
Building Cards
Replicating Cards
Exporting Data
Viewing Cards
Gamification – Prioritizing Activity
Building Cards
Replicating Cards
Exporting Data
Viewing Cards
5 points
1 point
1 point
0.5 points
Gamification - Points in Beast Mode
Gamification - Scoreboard
Gamification – Heat Map
Some other applications:
• How are different departments using Domo?
• At what time of Day is Domo being used?
• Do some departments have inactive users?
Domo Stats: Other Applications
Monitoring User Activity
• Users who export a lot of data to use in Excel• Action: Check if user needs more training!
• Good idea to check in with users creating new cards to see that they are adhering to KPI definitions.
• Action: Drop a Message via Buzz to ask about their business process!
• Users only use data late in the day• Action: Check that their data is loading in a timely manner.
Domo Stats: Actionable Insights
Domo Champions
Answering All questions
Business Intelligence
Domo users
Domo Champions
Answering All questions
Business Intelligence
Domo users
CHAMPIONS
-Creating environments -New features -Complex issues
-How to use set up - Easy changes
Domo Open Hour
Domo Open Hour
EXPANSION
• Like our shops, we want users to get into Data as fast and easy as possible
• We used Domo Development functionality to bridge any gaps.
• One example is our Campaign Evaluation Environment inside Domo
An Awesome Self-Service Experience with Domo
Campaign Marketing at Tipico
Call to Action
Select Product
Select TargetMarket
SelectTarget
Measure
SelectIncentive
• Product• Bayern Munich vs Werder Bremen
• Target Market• Previously Bet on Munich or Bremen• Have not Deposited in 30 Days
• Select Target Measure• # Deposits
• Incentive• €10 Free Bet upon Deposit
• Call To Action• Deposit Today!
Campaign Evaluation Steps
Design a new Campaign
Choose Customers to Target
POWERED BY DOMO
Download List to Excel to send to
Marketing
Evaluate a CampaignPOWERED BY DOMO
Use Campaign Evaluation Page to Analyse Standard
KPIs
Present to Management
POWERED BY DOMO
Before Domo4 Weeks
After Domo2 Days
#1 – Extracting Data
Design a new Campaign
Choose Customers to Target
POWERED BY DOMO
Download List to Excel to send to
Marketing
Evaluate a CampaignPOWERED BY DOMO
Use Campaign Evaluation Page to Analyse Standard
KPIs
Present to Management
POWERED BY DOMO
Before Domo4 Weeks
After Domo2 Days
Choosing Customers to Target• We want users to roam freely across
datasets
• But Picking a dataset required multiple clicks
• So we set out to create a nicer dataset picker
Modifying URLsTo Guide Users
Domo Quick Tip
Quick Tip: URL To Analyzer
Quick Tip: URL To Analyzer
Page ID from Page Dataset Id from DOMO Data Centre
Quick Tip: URL To Analyzer
Page ID
Overview -1000
Bookmaking Department Page
612954389
… …
Dataset ID
Bookmaking Datset 07fb7240-c9c5-4484-87da-52a1f4ae2315
Product Datset edd997ac-135f-42e7-a264-57b4b1c3e975
… …
We set about building our own URLs to add to browser bookmarks.But what if these links can be embedded directly inside Domo?
Option 1:Embedding Links Inside Notebooks
(the easy way)
Links Inside Notebooks
Or in a Table using Beast Mode
1 2
Option 2:Embedding Links
Custom Apps(our solution)
Choosing Datasets
• Links take you directly to the analyser:
Building Custom Apps in Domo
• A little HTML/CSS/JavaScript knowledge.
https://developer.domo.com/docs/dev-studio/dev-studio-overview
Building Custom Apps in Domo
• Decide on an application name
• Run ‘domo init’
• Decide what datasets to use within the app.
• Build Web App
• Deploy using ‘domo publish’
Building Custom Apps in Domo
Embed in an Application
Campaign Evaluation Dashboard
Design a new Campaign
Choose Customers to Target
POWERED BY DOMO
Download List to Excel to send to
Marketing
Evaluate a CampaignPOWERED BY DOMO
Use Campaign Evaluation Page to Analyse Standard
KPIs
Present to Management
POWERED BY DOMO
Before Domo4 Weeks
After Domo2 Days
Campaign Evaluation
Given a list of users, we would like to extract a select group of KPIs
We perform an ‘Inner Join’ between a customer uploaded CSV
Campaign Evaluation
Implemented Solution: Campaign Evaluation
Uploading Customers
Creating Cards
Campaign EvaluationKey metrics and custom analysis is then automatically filtered.
Alternative Solution: Notebook + Cards
Summary: Help Users Ease into Domo!
• Use Domo URL structure to guide users to exactly where they want to go.
• Use Domo Custom Apps to tailor experience and add eye-candy
• Otherwise, use Domo Notebooks to embed links easily
EVOLUTION
Going Forward
FINANCE DATA INTEGRATION
CUSTOMER 360
REAL-TIME DATAReal-time data integration to look at customer’s current activity
Central location for a single customer allowing for
better understanding of customer
Moving away from traditional BI systems,
towards a dynamic drag & drop environment
THANK YOU
QUESTIONS?