Stages of Market Research

• Stage One - Discovering • What people want, need or believe• How they act

• Stage Two – Analysis• How to market a product or service

Business Gain From Market Research

• Market information• Market segmentation • Market trends

Market information

• Understand & Anticipate Industry Changes and Market Dynamics-– Products– Price– Placement– Demand Supply Chain– etc

Market Segmentation

• Understand and categorize market – Motivation– Geographic– Personality – Demographic – Techno-graphic – Utility– Psychographic – Gender differences – etc

Market Trends

• Market movements upward or downward

Top 9 Market Research Companies

Top 9 (2009) ( In Million USD)

1. Nielsen Company 5,000.0 2. WPP Group (Kantar Group, TNS, 2,000 Millward Brown, BMRB, IMRB International & Ziment Group) 3. IMS Health Inc. 1,958.6 4. GfK AG 1,397.3 5. Ipsos 1,077.0 6. Synovate 739.6 7. IRI 665.0 8. Westat 425.89. Arbitron 400.0

Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million i.e. Rs,7500 Crores.

Speak Asia Online Entering India

• Current scenario – Unstructured panels in India and urgent demand of

International online panel companies– Traditional methods of 90’s (Offline methods)– Net penetration very low in rural markets (small towns

& R1,R2 )– Individual mail ID’s change frequently, Permanent Net

Address is not reliable yet.– Indian Net surfers are highly fragmented (26

languages / 8 prime languages )– Clients don’t care , they want a high quality, Pan India

online survey panel, right here , right now.

Advantage

Effective Panels would require a combination of innovative strategies

& local experience

Advantage

The first effective Online Panel in India from Speak Asia has a clear 1st

mover’s advantage

Building An Effective Panel

• Identify the potential Panellist• Introduce Speak Asia• Offer him Opportunity to earn • Recruit and provide first level training

through Franchisees • Train on the job for 8 weeks• Re-address his concerns and worries • Reward his efforts generously • Build his loyalty

Some Speciality Panels for India– Car users with model & make – Car users with future purchase intention & views – Car sales men – Doctors – General – Doctors with specialisation – Patients with specific ailments like heart disease

psychiatric – Pathological labs – Pregnant women & new mothers – Pre Teens & Teenagers with parental consent – IT hardware dealers – IT software & BPO professionals

Our Targets For India

• 1.2 Million Panelists by 31st December 2010.

Eligibility of Panelist

• If you are an existing online panelist with top 10 market research companies with a valid income proof of atleast $1000 in a year. You can join Speak Asia absolutely free.

• Fresh /other panelists are required to go through training and read training material from “Online Surveys Today” which are also sent to them in “E-Bulletin”.

• Subscription for 26/52 issues of “Online Surveys Today” E-Bulletins can be purchased from Franchisees, newspaper agents and select book stores.

Legal Information

• ‘Survey Today’ an E-Bulletin is a online periodical - No import duties, VAT and service tax as per the Government of India regulations

• Subscriptions can be purchased in Indian Rupees from authorized Franchisees, newspaper agents and select book stores.

• Income generated from working as a panelist or for recruiting other panelist can be sent through bank by Speak Asia from Singapore (As per Government of India regulations).

• The responsibility of payment of taxes from this income lies with the panelist.

Marketing Strategy – Online Panels In India

• Based on our existing business from International clients, we require about 100,000 panelists in India by 30th June 2010

• For long term business developments, we have appointed an effective sales organization in India with a large sales team

Career With Us – Have Fun & Earn

• Regular Income - A rewarding and interesting career generating an income of upto $ 800 per month

• Additional income - Support your company in recruitment of panelists and get rewarded as high as $6000 every day

• Learn More - On job training of 8 weeks• Constant Improvement - Continuous feedback

with guidance. • No Loss – Under training period has no penalties

for poorly submitted surveys

Some Rules for Panelists• Please be a part of Speak Asia Online only if career

as a panelist interests you. If you do not fill your surveys properly, you do not get paid.

• Merely registration on Speak Asia Online site or going through the E-Bulletin and training programs does not entitle you to any income whatsoever.

• Surveys can be rejected on the following grounds :-– If you deliberately fill the survey with null value,

0 or (–)– If you have given the answers mindlessly

Some Rules for Panelists• The first question may be – Are you are married ? and

Second question could be – When are you planning to get married ? If you answer both the questions as married and planning to get married in 30 days. This means you have answered without reading.

• If identical answers are given for the same survey from the same IP address, it could mean that a single person has given the same answers for different people without they actually filling up the survey.

• Our system has a process to check if the survey was filled too fast or by pasting from somewhere or random keys were pressed like “123” or “xyz” such surveys would get rejected.

Online – Future

• Starting as offline physical marketing research organization in 2006, initiated Online panels in Feb 2010.

• Preoperative phase in India up to 30th April 2010. Formal launch in India on 1st May 2010.

• Preoperative Phase starts in Malaysia on 15th May 2010. Expansion during 2010 to cover Indonesia, Thailand, Phillipines and Vietnam by December.

• Each territory will have company owned training centres, outsourced call centre and a team of country Coordinators headed by a Country Manager.

• In India the call centre is operational w.e.f 20th April 2010. Call centre number 011-42531829 Timing : 10.00 a.m. – 6.00 p.m.(Monday – Friday)

• Company owned training centre will be operational in New Delhi in July 2010. This is for training Franchisees and key leaders.

Online – Future

• National Franchisees, Franchisee and sub-Franchisee for selling subscriptions and providing 1st level training operational at five locations in India.

• Another 45 locations will be opened nationally by 30th September 2010.

• Tulsiyat Tek Pvt. Ltd. Appointed as sole distributor by “Online Surveys Today” for E-bulletin for India.

Online – Future

A brand New high technology frame based site launched on 15th May 2010.

Online – Future

Questionnaire

• Series of questions asked to individuals to obtain statistically useful information about a given topic

• Reflects the views and opinions of the participants

• A good questionnaire is critical to the success of a survey

How to fill Survey

• Questions marked * are compulsory

• Respondents cannot skip * questions which may have multiple number of options

• Round radio buttons signifies only one option can be selected

• Square radio buttons signifies respondents can select multiple answers

ExampleDirect - to - Home (DTH)

Survey

Introduction

• Introduction of product / service

• Brief detail

• Purpose of survey

• Duration of survey

Demographic Details

Have DTH?

• Yes

• No

No DTH

• Respondent taken to section with questions on Brand awareness

• Questions related to various brands in the market

• Respondents are to select brands they know about

Opinion

• Respondents asked for opinion on statements

• Respondents are to express their opinion

Survey Completed

• Thanks page displayed

• Respondents to press done button on completion

• Respondents redirected to personal account on Speak Asia

Have DTH

Respondents taken to page with questions on DTH usage

Customer Behaviour

• Customer taste

• Customer preferences

• Purchase behaviour

• Opinion on DTH

Brand Awareness

• Questions related to various brands in the market

• Respondents are to select brands they know about

• Source of awareness

Opinion

• Respondents asked for opinion on statements

• Respondents are to express their view on statements

Survey Completed

• Thanks page displayed

• Respondents to press done button on completion

• Respondents redirected to personal account on Speak Asia

Thank You for your attention

Top 9 Market Research Companies

Top 9 (2009) ( In Million USD)

1. Nielsen Company 5,000.0 2. WPP Group (Kantar Group, TNS, 2,000 Millward Brown, BMRB, IMRB International & Ziment Group) 3. IMS Health Inc. 1,958.6 4. GfK AG 1,397.3 5. Ipsos 1,077.0 6. Synovate 739.6 7. IRI 665.0 8. Westat 425.89. Arbitron 400.0

Total market size for Online Market Research in India for 2010 is estimated at USD 1500 Million i.e. Rs,7500 Crores.

Advantage

The first effective Online Panel in India from Speak Asia has a clear 1st

mover’s advantage