About SOME OF OUR REGULAR ACTIVITIES INCLUDE RMAI is an industry-managed body with membership base of 100 + corporate, Media Agencies , PSU & Govt. Some of its members include Abbott,

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RMAI is an industry-managed body with membership base of 100 +

corporate, Media Agencies , PSU & Govt. Some of its members include Abbott,

Ayurvet,BKT tyres, BIMTECH, Birla Group, Cargill, Capital World Media,

Crompton & Greaves, Dayal Gropup, DDB Mudramax, Dabur, Ericsson,

Department of Posts Govt of India, Geometry Global, Godfrey Phillips, Group

M, Green Light Planet India, Hero Motocorp, HLL Lifecare, Indian Oil, IILM,

Impact Communications, Insight, ITC, JCB, JWT, Linterland, MART, Maruti

Suzuki, MERCK, Novartis, Parle, Percept, PHI Seeds, RC&M, Rural Relations,

Reuters Market lights, Sahaj E Village , Sustainable Agro-commercial Finance

Ltd., Tata Steel, Tata Motors, Ultratech, Usha International, Vritti Media, JWT,

Zeeco Media, HT Mobile Solutions, Advanta Ltd, Muthoot Fincorp Ltd.

RMAI engages with various stakeholders like Corporate, Rural Agencies,

Media, Academicians, and Inuencers etc. continuously through knowledge

sharing Events & Activities.

• KNOWLEDGE EVENTS - Seminars, Conferences and Roundtables on Rural

Distribution, Media in Small Towns, Role of IT in Rural India, Marketing of

Regional Brands in Rural India, and Innovative Sales & Marketing

initiatives in Rural India

• RURAL MARKETING COURSE - RMAI takes up a well-designed RM course

in leading B Schools of India. Faculty is drawn from RMAI membership

base.

• RURAL IMMERSION TRAINING PROGRAMME - RMAI conducts RIPs to

sensitize Corporate Managers on various aspects & nuances of Rural

Marketing.

• ANNUAL RURAL CONCLAVE - to bring industry leaders, technology

players, marketers, innovators under one roof to deliberate on challenges

& opportunities afforded by Rural Markets. (www.ruralconclave.com)

• RESEARCH - RMAI regularly conducts studies in Rural on various topics.

Members can access either free or discounted prices.

• FLAME AWARDS - To encourage and acknowledge the best & innovative

works/initiatives in Rural. (www.ameawards.com)

• AYURVET STUDENT AWARD – Instituted to award Management Students

for their Summer Rural Projects. (www.studentsaward.ameawards.com)

• FLAME LEADERSHIP AWARDS – These awards are given to individuals

who have contributed immensely to the rural marketing industry.

• RMAI CORPORATE EXCELLENCE AWARDS – Recently instituted awards are

given to organizations for sustained & path breaking initiatives in Rural.

SOME OF OUR REGULAR ACTIVITIES INCLUDE

AWARDS

www.ameawards.com www.rmai.in

RMAI is an industry body set up in 2005 with the objective of

promoting, improving, developing and furthering the cause of

Rural Marketing in India.

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RMAI is hosting a day long conference “Digital dot Rural”

preceding to Flame Awards Asia 2016 & Flame Leadership Awards

2016 .

Big data, Digital marketing, Social media & Mobile platforms-

each presents unique opportunities for rural marketers. Expert

practitioners of digital world are on board to share with

delegates, how to leverage these technologies to transform their

businesses.

Digital dot Rural conference will bring together the most-forward

thinking marketers , innovators, entrepreneurs and technology

players to share new solutions and strategies to access these

markets and engage new aspiring rural consumers.

Select sessions will cover Rural in Digital Space, Mobile

Marketing, Social Media & E-commerce. Conference will also focus

the on the future scenario of Digital in Rural and its impact on

Rural Markets. Representatives from GOI will share their vision on

ambitious Digital India initiative & NOFL plans and its impact on

Rural.

Program gamut will enable attendees to take away tactical and

actionable advice that they can apply to their businesses. Over

300 delegates from Corporate, Government, marketing and media

agencies from India & Asia are expected to attend this event.


ruralruralruraldot igitaligitaligital

TH11 OF MARCH 2016TAJ VIVANTA, DWARKANEW DELHI

Ag

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Registration

Welcome address by President Sanjay Kaul

Inaugural Session - Bridging Digital Divide• Ministry of Telecommunications and Information Technology, Govt. of India* • Sandeep Aurora – Director, Marketing and Market Development – Intel South Asia

Networking Tea

Winning in Rural with the power of digital – Marketer’s Lessons:• Pankaj Parihar, Head of Digital Marketing at Godrej Group• Sourav Shah – Head of Digital at Mahindra & Mahindra Financial Services • Sankalp Potbhare– Head – Business Strategy and Sales Development at Reckitt & Benckiser

Marketing Communications - The Digital Way Key Note Presenters• Bansari Vyas – Industry Strategy Leader, Digital Marketing, South Asia at Adobe• Aparna Lal – Head Digital Marketing, Microsoft Corp. India Pvt Ltd• K V Sridhar – Chief Creative Ofcer – Sapient Nitro India

How can Brands engage socially in an already Social Rural Key Note Presenters – Speakers Invited

Lunch

Digital Bharat : Access, Economy, Entrepreneurship and Development -• Madan Padakki – Co-founder, Managing Director & Chief Executive Ofcer – Head Held High Services• Osama Manzar – Founder Digital Empowerment Foundation

Attracting Customers to the New Age Haats – e-commerce• Amarjit Batra*, CEO – OLX India• K.S. Bhatia, Founder PUMPKART.com

Making the most of the most viewed screen – Mobile Key Note Presenters :• Leveraging Mobile Platform – Milind Pathak – Chief Operating Ofcer at Madhouse• Engaging Rural Consumers – Girish Chaturvedi – Vice President, Mobility at Netcore Solution• How Brands can Embrace Content –Surya Narayan – Head of Business at Hungama Digital

Tea Break

Rural Marketing Planners – Need to think digital integration (Panel Discussion)

8.30 – 9.30 AM

9.30 – 9.35 AM

9.35 – 10.35 AM

10.35-11.00 AM

11.00 – 11.45 AM

11.45 – 12.30 PM

12.30 -1.10 PM

01.10 to 2.00 PM

02.00 – 02.30 PM

02.20 -03.00 PM

3.00 TO 4.00 PM

4.00 to 4.30 PM

4.30 to 5.15 PM



Sp

eake

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Aparna LalHead Digital Marketing, Microsoft Corporation

India Pvt Ltd

Bansari Vyas Industry Strategy Leader,

Digital Marketing, South Asia at Adobe

K V SridharChief Creative OfcerSapient Nitro India

K.S. BhatiaFounder

PUMPKART.com

Milind PathakChief Operating Ofcer

at Madhouse

Madan PadakkiCo-founder, MD &

Chief Executive OfcerHead Held High Services

Osama ManzarFounder

Digital EmpowermentFoundation

Pankaj PariharHead of Digital Marketing

at Godrej Group

Sourav ShahHead of Digital at

Mahindra & MahindraFinancial Services

Sandeep AuroraDirector, Marketing andMarket Development

Intel South Asia

Sankalp PotbhareHead - Business Strategy

and Sales Development at Reckitt & Benckiser

Surya NarayanHead of Business at

Hungama Digital



Rural Marketing Association of India (RMAI) instituted Flame

Awards in 2006 to recognize excellence in marketing,

promotion and initiatives across rural markets of India.

Flame Awards is the most prestigious award program that

celebrates the best of the best in rural marketing &

communication.

These awards are now christened as Flame Awards Asia 2016

For the rst time these awards will also honor the best

practices and exemplary work from our immediate sub

continent.

Winners will be awardedat a packed evening gala on 11th

March, 2016 at Taj Vivanta, Dwarka at New Delhi.

Get inspired. Get ideas. Join us to celebrate the best work in

the industry.

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AWARDS ASIA 2016

S SivakumarChief Executive Ofcer

ITC Ltd (ABD)

Jury Chair

Panel - 1

Govindraj EthirajFounder of Boom Live

Harish BijoorBrand - Strategy Specialist & CEO,

Harish Bijoor Consults Inc.

K V SridharChief Creative Ofcer,

SapientNitro, India

Mohan SaxenaManaging Director,

Ayurvet Limited

Sam BalsaraChairman &

Managing Director MADISON WORLD

Santosh DesaiManaging Director & CEO

Future Brands Ltd

Sudarshan JainManaging Director

Healthcare SolutionsAbbott Healthcare Pvt. Ltd

Panel - 2

Dr. M J KhanEditor Agriculture Today

& ChairmanRural Outreach (P) Ltd

George PaulDirector, Marketing

Ericsson India Pvt Ltd

Kaushik DharHead Rural Marketing

Tata Motors

Osama ManzarFounder & Director

Digital Empowerment Foundation

Pravin KulkarniGM - Marketing,

PARLE PRODUCTS PVT LTD

Sanjeev ShuklaGeneral Manager &

Head National MarketingHero MotoCorp Ltd.

Shri Arvind SonmaleManaging Director &

CEO of SAFL

Surya NarayanHead of Business at

Hungama Digital Services

Jury


AWARDS ASIA 2016

Jury

Panel - 3

Amit GuptaNational Manager

(Customer Marketing)Cargill India Pvt Ltd

Biswa ChakrabortyGeneral Manager Brand & Channel Management

Crompton Greaves Limited

Krishnendu SanyalChief - Marketing & Sales at Tata Steel

Puneet VidyarthiHead Rural Business & Digital Innovations

JCB India Ltd

Santosh DashChief Executive OfcerSahaj e-Village Limited

Siddhartha ChoudharyHeadGlobal Marketing

Water Health International

Suvodeep DasGlobal Marketing Director

Greenlight Planet Inc

Panel - 4

Nassir Uddin AhmedHead of Capitalisation

Communications & External Relations, SwisscontactKatalyst

Bangladesh

Samir GupteManaging DirectorGeometry Global

Indonesia

Sandya SalgadoSocially Responsible Business

Strategist CommunicationsProfessional

Shariful IslamFounder & CEO

Bangladesh Brand Forum

Ujaya ShakyaVice-president of

Advertising Association of Nepal

Venkat Ram VasantavadaPresident -Agribusiness

Deepak Fertilisers &Petrochemical corporation Ltd.


AWARDS ASIA 2016

Reg

istratio

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& P

ricing

For Non RMAI Members

For RMAI Members` 6000/-

7500/-`

AWARDS ASIA 2016

Overseas EntryUS$ 50

EARLY BIRD OFFER - (End on 31st Jan’16)


For RMAI Members` 6000/-8000/-`

thREGULAR PRICE - (End on 11 Mar’16)


For RMAI Members` 8000/-10000/-`



*Taxes Extra

Documents

About SOME OF OUR REGULAR ACTIVITIES INCLUDE RMAI is an industry-managed body with membership base of 100 + corporate, Media Agencies , PSU & Govt. Some of its members include Abbott,