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About C&RL News and C&RL News OnlineCollege & Research Libraries News (C&RL News) is the official news magazine and publication of ACRL. Published 11 times per year, it provides articles on the latest trends and practices affecting academic and research libraries. Columns include Internet Resources, Internet Reviews, C&RL Spotlight, Washington Hotline, Grants and Acquisitions, and People in the News. Other regular features include Scholarly communication, ACRL TechConnect, and The Way I See It.
The Association of College and Research Libraries (ACRL) is the largest division of the American Library Association with 11,000+ members. A professional association of academic librarians and other interested individuals; it is dedicated to enhancing the ability of academic library and information professionals to serve the information needs of the higher education community and to improve learning, teaching, and research.
Profiles of C&RL News readers…Type of Organization
Job Function
crln.acrl.org
INDEPENDENT RESEARCH LIBRARY INFORMATION-RELATED ORGANIZATION GRADUATE SCHOOL OF LIBRARY; INFORMATION SCIENCE
UNIVERSITY (LARGE RESEARCH; DOCTORAL GRANTING)
COMPREHENSIVE (UNDERGRADUATE; GRADUATE)
FOUR-YEAR; BACCALAUREATE
TWO-YEAR; TECHNICAL
ADMINISTRATION
REFERENCE; RESEARCH SERVICES
INFORMATION LITERACY; INSTRUCTION
CATALOGING, COLLECTION DEVELOPMENT, SPECIAL COLLECTIONS
SUBJECT SPECIALIST OTHER LIBRARY SPECIALIZATIONS
C&RL News print publication has a readership of 11,500 members and subscribers who are involved in all facets of academic and research librarianship. A recent survey indicates that 82% of these readers have direct budget responsibility.
C&RL News Online averages 32,000 visitors and 90,000 page views per month, Facebook with 6,200 friends, and Twitter with 11,000 followers.
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Editorial Calendar, September 2014 to July/August 2015
ACRL 2015 Local Arrangements Article (Introduction to Portland)ACRL at ALA Annual Conference Call for ACRL Award Nominations 75th Anniversary articleScholarly Communication75th Anniversary article
ACRL 2015 Local Arrangements Article (Arts, culture, and sports)Scholarly Communication75th Anniversary articleInternet Resources on linked dataACRL Diversity Standards
ACRL 2015 Local Arrangements Article (Neighborhoods)Internet Resources on the history of medicineScholarly Communication75th Anniversary article
ACRL Annual Report 2013–2014 Scholarly Communication75th Anniversary articleALA Midwinter Meeting InformationInternet Resources on labor unionsScholarly CommunicationDistributed at ALA Midwinter MeetingMidwinter meeting cover
ACRL 2015 Local Arrangements Article (Outdoors/ nature)ACRL Candidates for 2015Scholarly Communication75th Anniversary articleInternet Resources on outsider artDistributed at ALA Midwinter MeetingACRL 2015 cover
ACRL 2015 Local Arrangements Article (Dining)Candidates for ACRL Vice-President/President-Elect Scholarly Communication75th Anniversary articleInternet Resources TBD
ACRL at the ALA Midwinter MeetingCandidates for ALA PresidentScholarly Communication75th Anniversary articleInternet Resources TBDDistributed at ACRL 2015ACRL 2015 cover
Academic/Research Librarian of the Year and Other ACRL AwardsScholarly Communication75th Anniversary articleInternet Resources TBDLibrarian of the year cover
ACRL Awards, 2nd installment ALA Annual Conference Information Scholarly Communication75th Anniversary articleInternet Resources TBDDistributed at Annual ConferenceAnnual Conference cover
ACRL Election Results Scholarly Communication75th Anniversary articleInternet Resources TBDDistributed at Annual Conference
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Month Reservation Deadline Artwork Deadline Month Reservation Deadline Artwork Deadline
September 7/21/2014 7/31/2014 March 1/20/2015 1/30/2015
October 8/20/2014 9/2/2014 April 2/20/2015 3/2/2015
November 9/22/2014 9/30/2014 May 3/20/2015 3/31/2015
December 10/20/2014 10/31/2014 June 4/20/2015 4/30/2015
January 11/20/2014 12/2/2014 July/August 5/20/2015 6/2/2015
February 12/22/2014 12/30/2014
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Dimensions Number of Insertions
SPACE Width Depth 1x 6x 11x 17x
Full Page 5" 8 ¼" $1,460 $1,240 $1,130 $970
½ Page 5" 4” $970 $820 $750 $640
¼ Page 5" 2" $640 $540 $490 $420
Center Spread 11" 8 ¼" $3,210 $2,720 $2,480 $2,140
2 Page Spread 11" 8 ¼" $2,840 $2,410 $2,200 $1,890
Inside Front Cover 6" 9 ¼" $1,860 $1,580 $1,440 $1,240
Page Opposite Front Cover 6" 9 ¼" $1,480 $1,250 $1,140 $980
Inside Back Cover 6" 9 ¼" $1,730 $1,470 $1,340 $1,150
Back Cover 6" 9 ¼" $1,940 $1,640 $1,500 $1,290
“In the News” 5" 4" $980 $830 $750 $650
Rates reflect black/white ads. Add $900 for full color. (Rates Effective September 1, 2014)
C&RL News Advertising
Mechanical Specifications• Trim size is 6”x 9 1/4”, two column format: 2 3/8”x 8 1/4”
• Bleed ads must extend to 6 1/8” x 9 3/8.” Copy needs to be 3/16” inside of the trim, therefore contained within the dimensions of 5 13/16”x 9 1/16.”
•On full-page ads, all vital copy (text or images) should be no closer than 3/16” to the trim.
• For all size ads, crop marks need to be at least 3/16” from any live area of the ad.
•All colors in the color palette should be correctly defined as Spot or Process. All Spot, RGB, LAB and Index colors must be converted to CMYK or Grayscale
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•All screened graphics (CMYK or Grayscale) should have an effective resolution of 300 dpi.
•All bitmap graphics (line art) should have an effective resolution of 600 dpi.
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•All color manipulation should be done in a photo pro-gram such as Photoshop. Graphics colorized in a page layout program may not print as expected.
• Please preflight before submitting to avoid delays in production.
• Printing: Offset Binding: Saddle-wire stitched
• Print ISSN: 0099-0086
Electronic SubmissionPDF is the preferred format for all ads. When saving files to PDFs, make sure that all fonts are embedded and the graphics are not down sampled. Files must be Quark, InDesign, or PageMaker documents. Four-color ads: convert all photos from RGB to CMYK.
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Table of Contents (eTOC) Alert — $1,390 per ReleaseA monthly alert sent to the 16,000+ ACRL members and opt-in subscribers indicating a new issue release. This alert includes the Table of Contents with a link to the new issue.
Sponsorship includes…• Top Banner ad space
• Sponsorship headline
• Exclusive advertising
Statistics•Distribution List 16,000+
•Average open rate is 91%. Click-thru rate is 2%
Format:• Submit ads in pixels saved as GIF or JPG only. Maximum 30K file.
• Submit URL for each ad. Animation is not supported for this alert.
ACRL Advertising
TOP: 640 x 60 pixels
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Online ResOuRce
TOP: 640 x 60 pixels
BOX 1:155 X 155
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BOX 2:155 X 155
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ACRL e-Newsletters — $1,450 per Release“ACRL Update…” is a bi-monthly e-mail newsletter designed to keep you informed about ACRL initiatives, professional development opportunities, publications, and other items of interest in the academic and higher education community.
“Keeping Up With…” is an online current awareness publication from the Association of College and Research Libraries (ACRL) featuring concise briefs on trends in academic librarianship and higher education. Each edition focuses on a single issue including an introduction to the topic and summaries of key points, including implications for academic libraries.
Sponsorship includes…• Sponsorship headline
• Exclusive advertising
• Top banner ad
• (2) Box banner ads
Statistics•Distribution List 12,700+
•Average open rate is 30%. Click-thru rate is 2%
Format:• Submit ads in pixels saved as GIF or JPG only. Maximum 30K file.
• Submit URL for each ad.
• Animation is not supported for these newsletters.
5crln.acrl.org • Rates Effective September 1, 2014
ACRL e-Blast — $1,320 per releaseExclusively your content — your message! Send your own customized HTML to the 8,000 opt-in members and paid subscribers.
Statistics•Distribution List 8,000
•Average Open Rate 24%. Average Click-thru Rate 12%
Format:•A single HTML file
• All fonts, images and links must be embedded. No external files accepted.
• Submit preferred subject line
C&RL News Site Ads•Directly under C&RL News Site Ads...
• Top Banner: $430
• Box Banner: $380
•Vertical Banner: $360
• Rates reflect one-month run on all pages of the site crln.acrl.org
Ad Statistics• Impressions per month: 7,800
• Click-thrus per month: 140
Format:•SubmitadsinpixelssavedasGIForJPGonly.Maximum30Kfile.
•SubmitURLforeachadfile.Adsmaybestaticoranimated. Limitations include…
* 1 rotation per 15 seconds, maximum 3 rotations
* Rotation must stop after the last rotation in the sequence
* Rotation must restart when user changes a page
ACRL Advertising (continued)
Online ResOuRce
TOP: 728 x 90 pixels
BOX:125 x 125
pixels
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C&RL News Online Advertising
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TOP: 640 x 60 pixels
BOX 1: 155 x 155 pixels
BOX 2: 155 x 155 pixels
TOP: 640 x 60 pixels
Ad SpecificationsTABLE OF CONTENTS
(E-TOC) ALERTUPDATE AND
K.U.W. NEWSLETTERS
TOP BANNER: 728 x 90 pixels
BOX BANNER: 125 x 125 pixels
VERTICAL BANNER: 160 x 600 pixels
C&RL NEWS SITE ADS
crln.acrl.org • Rates Effective September 1, 2014
Online ResOuRce
Format:• Submit ads in pixels saved as GIF or JPG only. Maximum 30K file.
• Submit URL for each ad. Animation is not supported for these ads.
Format:•SubmitadsinpixelssavedasGIForJPGonly.Maximum30Kfile.
•SubmitURLforeachadfile.Adsmaybestaticoranimated.
•Limitationsinclude…
* 1 rotation per 15 seconds, maximum 3 rotations
* Rotation must stop after the last rotation in the sequence
* Rotation must restart when user changes a page
Artwork submissions should be directed to:Colleen Barile at [email protected].
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For inquires, please contact:Pam Marino, Advertising Sales Manager
Ph: 860-347-6933 x128 | F: [email protected]
Advertising PlacementAds are placed according to the mechanical production requirements for each issue. All advertising is subject to publisher’s approval. The publisher reserves the right to reject advertising for any reason. Advertisers and their agencies assume liability for all content (including text representation and illustration) of advertisements printed and assume responsibility for any resulting claims against the publisher. The publisher assumes no responsibility if, for any reason, it becomes necessary to omit an advertisement.
Cancellations will not be accepted after the reservation deadline.
The Association of College & Research Libraries (ACRL) is the higher education association for librarians. Representing more than 11,500 academic and research librarians and interested individuals, ACRL (a division of the American Library Association) is the only individual membership organization in North America that develops programs, products and services to help academic and research librarians learn, innovate and lead within the academic community. Founded in 1940, ACRL is committed to advancing learning and transforming scholarship. ACRL is on the Web at www.acrl.org/, Facebook atwww.facebook.com/ala.acrl and Twitter at @ala_acrl.
Agency Commission Payment TermsFor the print edition of C&RL News, commission of 10% is paid to recognized agencies on space, color, and position. No agency discount is paid on digital advertising.
Contracts and DiscountsTo qualify for frequency discounts a contract must be submitted.
Payment Terms First time advertisers and advertisers outside of the United States are required to provide payment in full at the time reservations are made.
Advertisers and their agencies have dual liability to ALA in the event of non-payment for advertising space.