About Otto

7/27/2019 About Otto

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About Otto-Tees

At Otto-Tees, we make tees that support youin making a statement. Explore our tees tosee the one that fits your need for self-expression. We plan to add tees regularly, socome back often to check the latestexpressions! All Otto-Tees are printed ongenuine American Apparel brand tees formaximum quality and fashion fit.

Otto-Tees was founded by Otto Lafontaine, whosought to fill a gap in the marketplace fortees by providing quality expression tees,seeking to rise above the sub-par standardsprevalent in the category. Each tee showcasesthe work of young aspiring designers. Check

back in to see more tees as they becomeavailable!

Our values in brief

The Otto Group mission is embraced in the motto The Power

of Responsibility. It represents the values to which the Groupand all its companies are firmly committed: Profitability,

Innovation, Diversity and Sustainability. They apply for every

one of our employees, or over 53,000 people in more than 20


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countries. Four colleagues talk about responsibility in action in

their workaday lives.

Growth areasGlobalisation is focusing attention on new emerging markets

especially the BRIC nations (Brazil, Russia, India, China). At

the same time, technological innovations are opening up

entirely new ways to offer retail partners custom-tailored

services. Whether growing its markets or services the Otto

Groups speed, reliability and transparency are the basis of successful growth across all areas.

One-stop serviceRetail partners want one thing above all: to be able to concentrate on their core

business. So its a good thing the Otto Group offers all retail -related services

from a single source.

more
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Expansion abroad Already the market-leading distance seller in Russia, well positioned in central

and eastern Europe, and with an eye firmly on the emerging markets of China

and Brazil - the Otto Group.

Spotlight on E-CommerceThe Otto Group's e-commerce strategy

E-commerce is the Otto Group's strongest sales channel and one of its keyfuture drivers. The catalyst behind this has been innovation: new

communications tools and business ideas have been the powerhousebehind the rapid change in communication and shopping behaviour. TheOtto Group is the world's largest online retailer of fashion and lifestyleproducts, and, today, significantly more than 50 per cent of all revenues inthe Multichannel Retail segment is achieved online.

The Group has based its e-commerce strategy on three major pillars.

The first of these pillars comprises the Group's multichannel brands - theseinclude OTTO, Bonprix, SportScheck, Witt, and Crate and Barrel. Here, theOtto Group particularly highlights its some 60 independent online shops -supported as they are by additional catalogue and over-the-counter saleschannels. This has led to the development of the Group's concept of everywhere-commerce, i.e. Group companies intensely follow technical


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developments in mobile shopping, providing pages optimised for smartphones and webpads. This allows them to respond quickly andflexibly to customers' changing shopping behaviour with services, productsand information coordinated for different end devices. But that's not all.Issues such as augmented reality applications and location-based servicesare playing an ever-increasing role. The ultimate goal is to be therewherever and whenever customers call and to offer them a trulyexceptional shopping experience.

The second pillar of the Group's e-commerce strategy lies in establishingand developing pure plays - companies that solely operate online;companies such as smatch.com, Mirapodo or Limango. Online pure playsenable the Otto Group not only to constantly enhance its prowess in corecompetencies of e-commerce, but also to exploit these to boost thestanding of existing multichannel brands. The case of myToys.de is a fineexample of how expertise can be transferred in both directions. Originallyfounded as an online pure play, in the meantime the company alsooperates a successful over-the-counter retail business.

Finally, the Otto Group has been highly successful in the fields of venturecapital business and incubation. The Otto Group investment companye.ventures scans the globe for astute entrepreneurs on the e-commercemarket, investing in up-and-coming start-ups in Europe, Asia, North andSouth America. Project A Ventures, a start-up incubator in which the OttoGroup is major stakeholder, is also on the look-out for talented companyfounders with prospects. Pursuing these lines, the Group is hoping to gainearly access to ideas, highly-promising online business models and

qualified entrepreneurial talent in the fields of business and technology.What's more, ongoing activities within the Otto Group also make headwayas part of this exchange.


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Committed - across the core

businessSustainable business practice has been an element of the

Otto Group's corporate strategy for over 25 years. It

embraces environmental and climate protection and social

responsibility. Efforts begin with the core business, with global

buying and the sustainable approach to the assortment of goods - for it is here that responsibility has its greatest impact.

CR Strategy 2020 As a globally-operating company, the Otto Group takes its responsibility seriously

and is committed to adopting a sustainable approach to all business processes.

more
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EmployeesThe Otto Group offers its employees an ideal environment for ideas and

involvement, flexible working time models and individual health management.

more

Climate & environmentResolute - the Otto Group is targeting a fifty per cent cut in CO2 emissions by

2020. This goal is systematically integrated in its business processes.

more

Product range and customersDemand-driven - Otto Group companies offer a comprehensive range of socially

responsible and environmentally friendly produced products.

more
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Social mattersFair - whether in Germany, India or Africa, the Otto Group champions the

environment and fair educational opportunities for young people worldwide.

more

SuppliersUncompromising - the Otto Group requires all suppliers to comply with socially

responsible standards of production.

more

Corporate Responsibility ReportTransparent - every two years the Otto Group publishes its CR Report covering

the progress of its environmental and social goals.

Executive BoardExecutive Board
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Chairman of the Executive Board and Chief Executive Officer Otto Group (CEO)

Hans-Otto Schrader

Vice Chairman of the Executive Board Otto Group, Member of the ExecutiveBoard, Corporate Strategy, E-Commerce and Business Intelligence Otto Group

Dr. Rainer Hillebrand

Member of the Executive Board, Multichannel Distance Selling Otto Group,Spokesman OTTO

Alexander Birken


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Member of the Executice Board, Multichannel Retail Otto Group

Dr. Timm Homann

Member of the Executive Board, Services Otto Group

Hanjo Schneider

Member of the Executive Board, Chief Financial Officer (CFO)

Jrgen Schulte-Laggenbeck


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Member of the Executive Board, Human Resources, Controlling, Transformation& IT

Dr. Winfried Zimmermann

Supervisory Board Dr. Michael Otto

Uwe Rost

Annette Adam

Thomas Armbrust

Olaf Brendel

Dr. Michael Crsemann

Dr. Thomas Finne

Verena Frank

Diethard Gagelmann

Dr. Richard Gottwald

Hans Jrg Hammer
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Wilhelm Harnoth

Herta Heuberger

Dr. Wolfgang Linder

Alexander Otto

Arno Peukes

Lars-Uwe Rieck

Dr. Winfried Steeger

Monika Vietheer-Grupe

Professor Dr. Peer Witten

The three pillars of the OttoGroup

The Otto Groups activities are structured into threebusiness segments - Multichannel Retail, Financial

Services, and Services.

The Groups core business is retail via the channels of e -

commerce, catalogues and stores. Providers of retail-

related financial and logistics services are grouped

around the multichannel retail business.
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Multichannel Retail The Multichannel Retail segment comprises Otto Group companies

that sell their goods through the three sales channels of e-commerce,

catalogues and stores. more

Financial Services The financial services pool Otto Groups financial services business,

cater for the needs of customers, focusing on consumer loans and

receivables management. more

Services The services segment comprises the Otto Groups logistics and travel

service providers as well as Otto Groups purchasing companies.
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Documents

About Otto