James P. Burns Online Advertising and Digital Media Sales Professional

ExperienceSearch Engine Marketing at Overture, the

inventors of PPC; and then Yahoo! the largest Internet desination site on the web.

Co-registration and Lead Generation with Traffic Marketplace (now Epic), one of the leading digital marketing solutions providers in the world specializing in online display, registration path, mobile, video and social media campaigns.

Affiliate Marketing with Modern Vision Media, a Performance Based Network offering CPA Affiliate Programs.

Email, Lead Generation, and Performance Marketing with Digital Mind Factory and its parent Ionic Media - a thought-leading, multi-channel media optimization agency that has been honored with an Inc. 500, Ad Age, Media Week, OMMA and Effie awards, PPC and SEO agency awards from TopSEOs, and the Entrepreneur Magazine Hot 100 award.

Case Studies Creating Partnerships

Spotting an opportunity to build a Recruitment Advertising channel for Yahoo! Search Marketing, I started working with Y! Hot Jobs reps to develop PPC recruitment campaigns for their clients.

Among others, some very first time ever search campaigns went live for the United Parcel Service, the NY Police Department, the CIA and Shell Oil company.

“Nescafe Taster's Choice has joined forces with NBC's "The Apprentice" for an array of promotional activities including. . . an online partnership with Yahoo!” - 2005

Working with the McElroy agency and their client Nestle, I developed search terms and bid strategy for the Tasters Choice/Apprentice Search Campaign. This was one of the first search campaigns to literally launch simultaneously with a national television campaign.

www.creativemag.com/rest305.html

Knowing How to Build and Use a NetworkThe Key to Successful Affiliate Marketing

Graphic designed by Jim Burns and Chris Bendana

Case StudyMaking the Process Better

To develop a new landing page for our client Naked Minerals I brought the sales team and the

creative team together.

Sales developed the messaging within the client's parameters and creative made it come alive utilizing the latest in graphic techniques.

The Landing Page utilized the latest design methods to inform and entice the consumer

while providing a clear call to action.

Performance Based Subscription offers and Storewide sales - The Disney Movie Club and the Oprah Store

Agency based Affiliate program management – Lindsay Phillips

Performance Based Lead Generation including Co-registration – Anthem, Huggies, Cheap Trips, Military.com, Carnival Cruises and AT&T

Lead Nurturing and Email Marketing – Crystalens and Kozy Shack Pudding

List Management and Email Marketing - Motor Werks Mercedes, BMW, Porsche dealerships

Performance, Affiliate, Lead Generation & Email Marketing Experience

Case StudySocial Media is all about the “Me”

My About Me http://about.me/jamespburns

My Twitter http://www.twitter.com/jamespburnspro

My Tumblr http://jamespburns.tumblr.com/

My LinkedIn http://www.linkedin.com/in/jamesburns

My Blog http://www.onlineadvertisingtoday.info

My Reputation Manager http://vizibility.com/jamespburns

What They Are Saying:“... highly motivated to not only lead his team to success, but also ensure the

professional success of those who worked under him.”

“...an excellent strategist and executor for growing accounts.”

“...goes the extra mile to get the job done.” “...the kind of guy you know you can count on. “

“... knows the industry inside and out, he's excellent at communication and negotiations and doesn't tip toe around tough situations.”

“... personable, diligent and always willing to discuss ideas.”

“... in tune to what offers would be most successful and generate the most revenue for his clients.

“...consistent in achieving and exceeding his goals.” “...always pushed to make things happen..”

“...the glue that held everything together, a natural leader...”

From my Linkedin Recommendations

Let's Do Some Business

Leaders in Personal Finance Lead Generation

Mortgage, Life and Health insurance, Personal loans and Auto

SmartQuote is the internet's most popular mortgage comparison website! Since 1996, we've connected over 5 million people to the web's largest network of lenders. Our long term relationships with major loan originators allow us to find the best possible solutions for our customers. Complete a quote request in just 3 minutes and let the industry's best lenders compete for your business.

SmartQuote.comJames P. Burns | Online Marketing Managerp 818-239-4568 | f 818-735-8801 |e jim@smartquote.comSmartquote.com | Agoura Hills, California 91301mortgage |credit |debt | insurance