About Me Graduate from UW-Madison Marketing and Logistics
Intern at WSDC Social Media Intern at Monona Terrace IT and Social
Media Consultant at American Family Insurance Social Media
Specialist at HSA Phone: 608-798-6001 ext. 6410 Email:
[email protected] Contact : Facebook Refresher Hi!
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Do you have a new Facebook Email Address? Facebook email is
essentially Facebook Messages [email protected] Facebook
Email
Pages, Profiles and Groups PageGroupProfile Used for
BusinessPersonal or BusinessPersonal Unlimited likesUnlimited
Members5,000 Friends Posts Appear in News Feed (Public) Posts Only
Appear to Members Posts Appear to Friends Anyone Can LikeSet To
Public or PrivateHave to Approve Each Friend Customized With
AppsCan NOT be CustomizedCan add games Found by Search EnginesNOT
found by Search EnginesDepends on Privacy Settings Posts come from
Page (Business) Posts Come from Individual Profiles Posts From
Profile Admins Are Not VisibleAdmins Are VisibleN/A Custom
URL/UsernameNeitherUsername Insights About VisitorsNO InsightsNo
Insights
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Page Categories Brick and Mortar Foot Traffic Open Hours More
Than 1 Location Online Franchise
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Timeline
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Milestone
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Highlighted Post vs 2 X as large Always visible
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Pinned Post Top of Page (7 Days) Only Pin 1 Post
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5 Most Common FB Content Mistakes 1.Agents who only post their
listings 2.Broadcasting one way conversations 3.Inappropriate
content 4.Confusion between FB profiles and pages 5.No
consistency
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Recommendations Frequency 1-2 posts daily Dont overwhelm
Diversity Photos, Status, Video Questions, Fill in the Blank, Polls
Crowd Source
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Utilize Timing Test what times get the most interactions and
schedule posts for then Thursday and Friday are best times to post.
Facebook says Happiness Index spikes by 10% on Friday.
Recommendations Dont Automate Hash tags dont belong on Facebook RSS
Feeds are impersonal Keep it Short Posts less than 80 characters =
27% higher engagement
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Recommendations Encourage Comments Frame posts in the form of a
question when possible Posts that end with a question have a 15%
higher engagement rate. Where, when, would and should drive the
highest engagement rates 4,561 573 431
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Bottom Line Relevant Engaging
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3 Rules of Social Media 1.Social Media is all about enabling
conversations among your audience or market. 2.You cannot control
conversations with social media, but you can influence them.
3.Influence is the cornerstone on which all real estate
relationships are built
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Post on our Facebook Page
(www.facebook.com/hsahomewarranty)www.facebook.com/hsahomewarranty
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