About me

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• Alexander Staun-Rechnitzer• COO of BullGuard, been with the company

since early 2004

Question

FirewallAntivirus Backup Settings Mobile PPT

Kan virksomheder med internationale ambitioner bruge de offentlige tilbud til noget positivt?

BullGuard - the Beginning.

FirewallAntivirus Backup Settings Mobile PPT

Think Global

The Market – Battle of the Giants

FirewallAntivirus Backup Settings Mobile PPT

Symantec(Norton) and McAfee have a combined market share of more than 70%. On most markets Symantec’s market share is larger than 50%.

Viral Marketing

FirewallAntivirus Backup Settings Mobile PPT

FirewallAntivirus Backup Settings Mobile PPT

BullGuard Products

Unique Online Backup- In version 8.0 with e-mail support for both Outlook and Thunderbird

Built-in Customer Support- In version 8.0 with remote assistance

The Product

FirewallAntivirus Backup Settings Mobile PPT

2002 BullGuard is launched2003 ePlanet Draper Fisher & Jurvetson invests $2.5 million in BullGuardRevenue: $700,0002004 Version 5.0 of BullGuard is launched based on BullGuard technologyRevenue: $1,270,0002005 Successful retail launch in UK and ScandinaviaRevenue: $2,900,0002006 First A-brand signed up (Medion)Steel Security launched.BullGuard Backup launched.Revenue: $6,100,0002007 Winston was bornDI Hovedstadens InitiativprisFirst to launch remote access supportRevenue: $12,000,0002008 BullGuard Gamer’s Edition is launchedEst. Revenue: $25,000,000(Q1 $5 million)

The story so far…

Historic Revenue

BullGuard Highlights

• Major European player in consumer computer securityo 27 people in Copenhagen (management & sales)o 5 people in London (sales)o 1 person in Sydney (sales)o 70 people in Bucharest (development, QA & support)

Copenhagen, Denmark- Management- Sales- Marketing

Reading, UK- Sales

Bucharest, Romania-Development-Fulfilment-Support-QA

Europe and Australia- Local Sales

Bucharest, the BullGuard way…

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• Not outsourcing• Scandinavian Management Style• Give responsibility• Plenty of extras, parties, libraries etc.• Treat employees as assets no matter

where they sit in the world

Bureaucracy

• Paperwork overkill• Overcontrolled• No trust • Extensive use of notaries• Some corruption

Question

FirewallAntivirus Backup Settings Mobile PPT

Kan virksomheder med internationale ambitioner bruge de offentlige tilbud til noget positivt?