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It is a Keeper www.itisakeeper.com About It is a Keeper From recipes to cooking tips to reviews of products that will make your life easier, It is a Keeper is a trusted cooking authority for today’s busy families. x I share easy recipes that have earned my seal of approval x I teach families how they can cook more despite a busy schedule x I show how you can get your kids more involved in the kitchen x I introduce products and services to make your life easier x I provide tips and resources for your family, home and self If you’re looking to promote your brand to readers that are searching for easy recipes, inspiration for dinner or ways to get their kids more involved in the kitchen, you’ve come to the right place! Meet Christina Hi! I’m Christina Hitchcock, the chief cook and bottle washer at It is a Keeper. I love to cook and am a self proclaimed recipe hoarder who reads cook books cover to cover like most people read a juicy novel. I’m a northeastern Pennsylvania food blogger and cook book author reaching read- ers across the internet by sharing easy recipes, quick dinner ideas, meal planning tips and cooking resources, In 2010, as I was cleaning my home, I realized I had amassed hundreds of recipes. I made a decision right then and there that I was going to try each recipe in the pile, decide if it is a keeper (or not) and blog about my results. Nearly four years later, I’ve grown It is a Keeper to become a trusted authority for busy moms. Currently, I’m a: x Contributor on my local ABC network affiliate, WNEP’s Home & Backyard show x Field editor for Taste of Home magazine x Kitchen expert for www.GoodCook.com I’ve also been: x A guest chef on my local NBC network affiliate, WBRE’s PA Live! program x Featured on numerous blogs and websites, including BlogHer and Yummly x Featured in numerous newspapers and magazines throughout my local area x A presenter at NEPA Blog Con

About It is a Keeper - Blogging, Social Media and Content Tips · Social Media Campaigns Written in It is a Keeper’s trusted editorial voice, these posts can introduce a new product,

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Page 1: About It is a Keeper - Blogging, Social Media and Content Tips · Social Media Campaigns Written in It is a Keeper’s trusted editorial voice, these posts can introduce a new product,

It is a Keeper www.itisakeeper.com

About It is a Keeper From recipes to cooking tips to reviews of products that will make your life easier, It is a Keeper is a trusted cooking authority for today’s busy families.

I share easy recipes that have earned my seal of approval I teach families how they can cook more despite a busy schedule I show how you can get your kids more involved in the kitchen I introduce products and services to make your life easier I provide tips and resources for your family, home and self

If you’re looking to promote your brand to readers that are searching for easy recipes, inspiration for dinner or ways to get their kids more involved in the kitchen, you’ve come to the right place! Meet Christina Hi! I’m Christina Hitchcock, the chief cook and bottle washer at It is a Keeper. I love to cook and am a self proclaimed recipe hoarder who reads cook books cover to cover like most people read a juicy novel.

I’m a northeastern Pennsylvania food blogger and cook book author reaching read-ers across the internet by sharing easy recipes, quick dinner ideas, meal planning tips and cooking resources,

In 2010, as I was cleaning my home, I realized I had amassed hundreds of recipes. I made a decision right then and there that I was going to try each recipe in the pile, decide if it is a keeper (or not) and blog about my results.

Nearly four years later, I’ve grown It is a Keeper to become a trusted authority for busy moms. Currently, I’m a:

Contributor on my local ABC network affiliate, WNEP’s Home & Backyard show Field editor for Taste of Home magazine Kitchen expert for www.GoodCook.com

I’ve also been:

A guest chef on my local NBC network affiliate, WBRE’s PA Live! program Featured on numerous blogs and websites, including BlogHer and Yummly Featured in numerous newspapers and magazines throughout my local area A presenter at NEPA Blog Con

Page 2: About It is a Keeper - Blogging, Social Media and Content Tips · Social Media Campaigns Written in It is a Keeper’s trusted editorial voice, these posts can introduce a new product,

It is a Keeper www.itisakeeper.com

I deliver an engaged and I deliver an engaged and I deliver an engaged and influential audienceinfluential audienceinfluential audience

xxxxx Monthly Pageviews

xxxxx Monthly Unique Visitors

14,500+ Facebook Fans

2,350+ Twitter Followers

6,500+ Pinterest Followers

130+ YouTube Subscribers

730+ Google + Followers

1,200+ Instagram Followers

xxxxxx Email Subscribers

My readers are your customersMy readers are your customersMy readers are your customers

Gender

Female89%

Male11%

Other Demographic Factors

Based on internet averages, itisakeeper.com is visited more frequently by females who are in the age range 35-54, have children, re-ceived some college education and browse my site from home.

25-3415%

35-4427%

45-5425%

Other33%

Reader Concentrations Pennsylvania Texas California New York Florida

Illinois Ohio Michigan North Carolina Virginia

Age

Page 3: About It is a Keeper - Blogging, Social Media and Content Tips · Social Media Campaigns Written in It is a Keeper’s trusted editorial voice, these posts can introduce a new product,

It is a Keeper www.itisakeeper.com

Let’s Work Together! Let’s Work Together! Let’s Work Together!

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Advertising Options It is a Keeper’s advertising options deliver both direct response and branding opportunities. By working with me, you can share your message with my readers to introduce a new product, make an announcement, launch a video and/or stimulate direct reader engagement. Web banner media

Leaderboard Sidebar ads (multiple sizes) Post footer

E-newsletter banner media My e-newsletter features a note about what’s new on the blog. The e-newsletter sponsorship includes a 300x250 or 300x600 banner. I have a strong open rate at over 30%.

Sponsored posts Sponsored posts offer a powerful opportunity to share your message with my readers. All posts are written in It is a Keeper’s trusted editorial voice and remain on my site for at least 6 months and include 4 social media shout outs (2 Face-book and 2 Twitter). Sponsored Giveaways A typical sponsored giveaway is seen by ~20,000 viewers and receives an average of 70 entries, and sometimes as many as 200. Each giveaway receives 3 complimentary ‘reminder’ posts on Twitter and Facebook. Video Reviews/Demos Video reviews/demos are produced by me and offer a video review/demo of your product/service. Social Media Campaigns Written in It is a Keeper’s trusted editorial voice, these posts can introduce a new product, make an announcement, launch a video and stimulate direct reader engagement across various social platforms.

Brand Ambassadorship As your brand ambassador I will share experiences and feedback on a variety of relevant topics . I will also write a certain number of blog posts per month which can be hosted on It is a Keeper or your own website and share my feedback about your company across my social media platforms. Blog Conference Sponsorship This can include (but is not limited to) providing a detailed written report on the conference includ-ing how the brands and the bloggers interacted, passing out coupons, products and promotional goodies, tweeting about the sponsorship, the company/brand, and any activities I’m doing on your behalf, posting updates on Facebook and It is a Keeper before, during and/or after the confer-ence, conducting giveaways before, during and/or after the conference and taking video and photos for your company website of your product “in action” at the conference. Have something else in mind? Contact me! I’m open to creative and unique ways to work with companies.

Page 4: About It is a Keeper - Blogging, Social Media and Content Tips · Social Media Campaigns Written in It is a Keeper’s trusted editorial voice, these posts can introduce a new product,

It is a Keeper www.itisakeeper.com

Some of the Brands Some of the Brands Some of the Brands I’ve Worked WithI’ve Worked WithI’ve Worked With

Page 5: About It is a Keeper - Blogging, Social Media and Content Tips · Social Media Campaigns Written in It is a Keeper’s trusted editorial voice, these posts can introduce a new product,

It is a Keeper www.itisakeeper.com

Let’s Talk!Let’s Talk!Let’s Talk!

Contact Me! Christina Hitchcock blogger | brand ambassador | social media influencer www.itisakeeper.com