Let’s talk about your customerAn Overview on How I Can Help You.

Bonnie Ho, Customer Research Consultante: bonnie@researchforeveryone.com

p. 415-728-3175

2

MY GOAL IS TO TELL YOU SOMETHING YOU DIDN’T KNOW ABOUT YOUR CUSTOMER.

Let’s cut to the chase.

3

THAT SOMETHING WILL ALLOW YOU TO:

What you learn may not be what you expected to learn.

PIVOT YOUR STRATEGY1

2 ALIGN YOUR PRODUCT WITH YOUR CUSTOMER (OR VICE VERSA)

3 CREATE MORE EFFECTIVE MARKETING MESSAGES

4

I WILL PROVIDE THE INSIGHTS THAT ALLOW YOU TO VIEW YOUR COMPANY OR PRODUCT FROM YOUR CUSTOMER’S PERSPECTIVE.

That’s great, but how?

5

WE OFTEN LOSE SIGHT OF OUR CUSTOMERS. IT’S NOT YOUR FAULT.

Don’t forget…

IT’S EASY TO GET LOST IN THE SEA OF DAY-TO-DAY DETAILS1

2 YOU ARE NOT YOUR CUSTOMER.EVEN IF YOU ARE IN THE DEMOGRAPHIC, YOU ARE ONE OF MANY

3 YOU ARE BIASED BY YOUR OWN CREATION

…Not to mention, stakeholders often have different opinions according to their agendas.

6

I AIM TO PROVIDE ACTIONABLE INSIGHTS THAT ALLOWS YOU TO GET BACK ON THE RIGHT PATH TO SUCCESS.

It’s not just about settling board room brawls…

7

HOW I WILL GET YOUR QUESTIONS ANSWERED

Sounds good. What’s next?

I will put myself in your shoes to understand your challenges1

2 We will collaborate on a custom methodology to get at your burning questions within your budget

3 I will put myself in your customers shoes and provide actionable and comprehensive insights that allow you to make vital decisions

8

I AM AN INDEPENDENT CONSULTANT. I WORK FOR WHAT WORKS FOR YOU.

Cool, but what types of research do you do?

1

2Since I am independent, I am not trying to sell you on a proprietary tool or methodology. I recommend what’s right for answering your must-knows.

3 I aim to provide you with what you need within your allocation of resources, budget, and time. This is anything from DIY “How-to” advisement, to getting you set up, to end-to-end execution.

It’s about getting the right approach to get the information you need. This can include a number of methodologies including quantitative, qualitative, user or usability testing.

Take a look at some project scenarios to get a sense on how we can work together in the Scenario Appendix

9

SOME THINGS YOU SHOULD KNOW ABOUT ME

Here’s more about Bonnie Ho.

1

2 I’M A SILICON VALLEY GALWhich means 1) I love live data. They can work together to give you the why behind the data. 2) I “get” A/B / multivariate testing methods. 3) I work fast in “start-up” mode.

3 I BELIEVE COMMUNICATION IS KEY TO EFFECTIVE INSIGHTS. Data is useless unless it’s well comprehended. I aim to convey the results in an easy-to-digest, unambigious way.

I AM OBSESSED WITH THE CUSTOMER. For over a decade, I put myself in the customer’s shoes in the consumer web and casual gaming industries.

10

Want to talk about your customer?Contact me any time.

RING ME UPResearchForEveryone.com

brng

bonnie@researchforeveryone.com

@abovethefoldsf

www.researchforeveryone.com

415-728-3175

e

p

w

t

Bonnie HoCustomer Research Consultant

Scenario AppendixHere are some ways we can work together.

12

Scenario 1: DIY Research ToolkitYOU:• We’re a start-up and we bootstrap everything. We want to do research, but we just don’t know

how. How should we approach it? What’s the best type of research to answer our questions? How do we start a research program? What should our roadmap look like?We’d like to execute the research ourselves, we just need some guidance.

ME:• I’ve been there. Start-ups and even medium-sized companies may not be able to afford a full-

time research person on staff. You just need someone to tell you how to do it. Someone to advise on how to get the best data and avoid the pitfalls. I love showing people how to do research.

In this Scenario, I can help provide the Research Toolkit according to your needs by providing a Research Roadmap & Strategy, sample questions / moderation tips, and/or advisement on research execution.

This way, you have someone to answer your “how-to” questions within a budget.

HOW

13

Scenario 2: Custom Research Toolkit

YOU:• We’d like to execute the research ourselves, but we just need some help getting set-up. We

need some help on how to conduct the research but want something a little more customized to our situation and questions. We basically need someone to create a questionnaire or moderator’s guide and then tell us how to field it.

ME:• Sure thing. Maybe you have a question you really just need answered and you’d like to

conduct or analyze the research yourself, you just need someone to create a questionnaire or moderator’s guide fine-tuned to your needs.

There is a right way and wrong way to ask questions, and you’d like someone to help you keep the research unbiased, unambiguous and get you high quality data.

We can work together on a customized survey, questionnaire, moderator’s guide for focus groups or user test plans with advice on how to field and analyze.

That way you get a template more customized to your needs within your budget.

HOW

14

Scenario 3: Custom Research Project

YOU:• Help! We need to get something figured out but I don’t have the time or headcount. I basically

need someone to just do the research project for me end-to-end.

ME:• Don’t have enough work or budget for a full-time researcher but have a question you need

answered? No problem – let me be your part-time instant researcher. I will work with you to understand your questions, create the necessary methodologies, execute the research and analyze the data.

You end up with a report you can then use to fine-tune your strategies or circulate throughout your organization.

DO