About Advanced Resource Managers

Established in 1996 by Paul Huntingdon

Now one of the UK’s major recruitment and talent management consultancies

We help businesses to save time, money, and hassle

Offer full human capital services (training, Management Consultancy, Recruitment Process Outsourcing)

Many awards: National Online Recruitment Award, RecruitRank awards. Also an Investor In People.

About Advanced Resource Managers

Official Sponsors of Trojans Rugby Club

Social Media @ ARM: why?

Because everyone else is doing it? NO

!

Social Media @ ARM: why?

ARM truly believes in Social Media as a platform that can help the organisation to grow

Recognise that our audience is moving towards social networking websites

Realise the opportunities that social media present

How did we implement change?

Change agent to manage Social Media

Secured top management buy-in (vital)

Set Social Media culture (ARM’s Social Media Month)

Plan, plan, and plan some more

Align strategy with company’s medium-long term goals

Learn & Grow

Measure

Monitor &

ControlExecute

Design

Plan

ARM’s Social Media Framework

Step 1 – Set Objectives

1. Improve ARM’s online exposure

2. Improve access to candidates and clients

3.To support marketing events, support services & partnerships

4.To improve ARM’s internal recruitment process

FourSquare

FaceBookPages

Digg

FlickrPhoto

Gallery

Twitter NewsFeed

LinkedIn

Blog

Central Hub for ARM’s

information

Obj.1 Improve ARM’s online exposure

Obj.1 Improve ARM’s online exposure

How we use blogs Identified blog writers within the

companyPublish market intelligencePublish industry newsPromote business winsSyndicate news across various

platforms (including twitter account, LinkedIn group, facebook page, etc)

Obj.2 Improve access to clients & candidates

Identified where they are LinkedIN – Candidates & ClientsTwitter – Candidates & ClientsFacebook – Graduate Candidates

Obj.2 Improve access to clients & candidates

How we use Twitter Publish jobs to potential candidates

through twitter job feedsTo connect with candidates on a

social level, responding to any queries and questions they may have

ARMWebsite JobFeed

IT Division ENG Division

ARM_ENGjobsCON

ARM_ENGjobsPERM

ARM_ITjobsCON

ARM_ITjobsPERM

Twitter Feed

Obj.2 Improve access to clients & candidates

How we use

Initially train employees on LinkedInSearching for potential clients/candidatesNetworking & Building RelationshipsCreate ARM groups for discussionsJoining in discussions

Obj.2 Improve access to clients & candidates

ARM_Cares (Twitter Account)

Allows instant response to customer feedback (positive or negative)

Positive interaction with stakeholders

Transparent interaction promotes positive publicity

Obj.3 To support ARM’s ‘support services’

Obj.4 To improve ARM’s internal recruitment process

Optimise jobs for sharing on social media websites

Promote our referral bonus scheme

Generate YouTube videos promoting ARM’s culture and our values

Identified employees who can contribute to social media content (for the website blog)

Empowered staff to take responsibility for their contributions

Empower Staff – Create Twitter Champions

ARM Social Media Risk Analysis

Brand Hijacking (Damage to brand reputation)

Lack of control over content (internal & external)

Unrealistic expectations of customer service

Appreciating the Personal/Professional social networking divide

Creating Google Alerts

Searching Online (Google, Also Twitter/LinkedIN Search)

Company Terms & Conditions for using social media (Social Media Policy)

How ARM Monitors & Controls Social Media

Multiple Account Management Tools

- Ping: Post content to various Social Media accounts with ease

- TweetDeck: Monitor what others are saying about our brand in real-time

How ARM Monitors & Controls Social Media

Monitor & Control

How ARM Monitors & Controls Social Media

Guidebook for novices

- How to use social media websites

Hints tips & tricks for improving productivity & effectiveness when using social media

How ARM Measures Social Media

Quantitative Measurements

- Leads, placements, new candidates, website hits, referrals

Qualitative Measurements

- Increased sharing of information, increased loyalty & trust, increased customer satisfaction.

How ARM Measure Social Media

Google Analytics (free service)

1st Month, monitored statistics

2nd Month, set realistic targets

Analyse the results

Social Media is a new concept for marketing

Expert advice is limited, therefore a lot may be trial and error

We expect some things to go wrong!

Think back to the Social Media framework

Learn & Grow

Measure

Monitor & Control Execute

Design

Plan

Continuous Improvement

Learn & Improve

Results so far:Proven Placements (sales) through

Social Media networks generating revenue

Increase average monthly website hits

Increased hits from Social Media platforms

Increased Google rankings (SEO)

Moving Forward:Keeping aware of changes & new

platforms

Continued commitment to Social Media at all levels

Consistently measuring and promoting Social Media successes to employees

Thanks for listening.

Sam HilleMarketing ExecutiveAdvanced Resource Managers02392 415271Langstone Technology Business ParkHavant, PO91SAwww.arm.co.uk