Able Corporation

Rudimentary Mission Statement

"To become a global giant in the field of lawn equipment and accessories, power tools and microwaves by redefining the standards and benchmarks established in the industry and establish a brand name which will be considered synonymous with the products manufactured by the company worldwide."

Key Operating Principles

Implement Total Quality Management and achieve highest level of Customer Satisfaction by becoming more customer and quality focused business entity.

Transform from a traditional, family owned organization to a professionally owned, modern business entity by implementing such change among the employees in the organization.

Implement best practices and modern operating mechanisms prevailing in the industry to improve efficiency, reduce wastages and achieve better operating margins and bottom line results.

Focus on Global expansion by developing tailor made strategies for each international market and for each product line.

Hire experienced international managers who have previous experience of operating in multicultural business environment and have proven track record of establishing international businesses.

Key Elements of Market Analysis

External Environment Analysis including: Competitor’s analysis Complimentary and Substitute Products Market attractiveness and growth rates Entry barriers Impact of government actions and changes in political

environment Changes in consumer taste, preferences, demographic

characteristics, socio-cultural, economic environment

• Internal Environment Analysis including: Internal Strengths, Weaknesses, Opportunities and Threats Evaluation of current corporate strategy, product positioning,

product mix, marketing techniques and effectiveness of marketing research, human resource strategy

SWOT Analysis: Able Corporation

Strengths Wide range of products catering to the

consumer as well as professional segments

Widespread brand image and recognition in the marketplace

Good market share in the circular saws segment

Weaknesses Traditionally a family owned

organization with outdated business practices and lack of professional management

Obsolete manufacturing plants and absence of modern operating practices resulting in high manufacturing costs and poor product quality

Lack of focus on total quality management and customer satisfaction

Lack of market research practices and market intelligence information

SWOT Analysis: Able Corporation

Opportunities Tremendous growth in consumer and

cordless market segments Opportunities to explore global markets Opportunities to reduce cost and

enhance quality via modern quality practices

Capitalize on the existing brand image and recognition in the marketplace as well as utilize existing distribution channels and shelf space to push new product range.

Threats Threat from existing competitors as

well as new entrants with improved product quality and lower costs of production

Extreme price pressure from big box retailers like Walmart.

Threat of losing key employees due to pessimism and fear in the company due to takeover by Walden

Superior marketing practices of competitors may erode competitive advantage and market share