ABHISHEK GARG PRESENTATION

8/7/2019 ABHISHEK GARG PRESENTATION

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CONSUMER AWARENESS AMONG

DIFFERENT SOFTDRINK PRODUCTS

OF PEPSICO

ABHISHEK GARG

MBA T1901


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Introduced as Brads Drink in New Bern, North

Carolina in 1898 by Caleb Bradhem.

Later it was named Pepsi Cola due to its ingredient

named Pepsin and Kola Nuts. Barney Oldfield was the first celebrity to endorse

Pepsi-Cola.

In 1931 Pepsi-Cola became bankrupt and thus sold to

Roy C. Megargel and again after 8 years it becamebankrupt and sold to Charles Guth the president of Loft

Inc.


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Primary Objective

` To know the awareness of people towards various softdrink products sold by PepsiCo.

Secondary Objective

` To know if it is PepsiCo whose products are known by

maximum people.` To know which advertisement tool could be most

effective to increase the awareness about different softdrink products of PepsiCo among different class of

people.

` To know the awareness of Nimbooz among theconsumers.


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` THE STUDY

The study method is descriptive in nature with survey

method being used because I want to study the

awareness of consumers in the market.

` SAMPLING DESIGN

POPULATION: Population will be the consumers of

Samastipur region because of time and money

constraint.


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SAMPLING ELEMENTS: Individual respondentswill be my sampling element.

SAMPLING TECHNIQUE: Simple random sampling

will be used because I want to know the awareness of

different class of people towards different products ofPepsiCo.

SAMPLE SIZE: Sample size will be 100 respondents.

TOOLS FORDATACOLLECTION:A self-

designed questionnaire having structured questions will

be used to know the awareness of the people in the

region.


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` The primary data mainly collected from the

questionnaires helps in reaching a consensus about the

case. The questions have been framed with the primary

motive of leading to the case.` Pie- charts has been used to demonstrate the findings.


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44%

21%

35%

Pepsiprite

ThumsUp


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44%

12%

12%

23%

8%

1%

Pepsi

Slice

Mirinda

7up

Mountain Dew

Nimbooz


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1%

99%

Yes

No


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0

5

10

15

20

25

30

35

40

Verygood

Good Average Bad Very bad

PEPSI Price

PEPSI Availability

PEPSI Schemes

PEPSI Taste

PEPSI Packing


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05

10

15

20

25

30

35

40

45

Verygood

Good Average Bad VeryBad

SLICE Price

SLICE Availability

SLICE Schemes

SLICE Taste

SLICE Packing


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05

10

15

20

25

30

35

40

45

Verygood


MIRINDA Price

MIRINDA Availability

MIRINDA Schemes

MIRINDATaste

MIRINDA Packing


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05

10

15

20

25

30

35

40

45

Verygood


7UP Price

7UP Availability

7UP Schemes

7UPTaste

7UP Packing


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0

5

10

15

20

25

0

5

40

45

Very good Good Average Bad Very Bad

MOUNTAIN DEW Price

MOUNT

AIN DEWAvailability

MOUNTAIN DEW Schemes

MOUNTAIN DEW Taste

MOUNTAIN DEW Packing


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72%

16%

12%

NEWSPAPER

BILLBOARD

TELEVISION


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46%

22%

12%

20%

Star Plus

Sony

Zee Tv

DD National


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Most of the consumers are aware of Pepsi and 7up.

Nimbooz which was recently launched is unknown by

almost everyone in the area.

PepsiCo faces stiff competition from its rival companys

brand ThumsUp.


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It was also found that apart from cable channels like StarPlus and Sony a large number of people have accesses toDD National only and thus 20 % of the consumers voted itas their most preferred channel. Thus the company should

focus on airing the advertisement onDD

National in thatregion.

On the basis of price Pepsi is being liked by most of thepeople.

On the basis of availability of the product 7UP is liked bymost of the people.


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` On the basis of schemes Slice is liked by most of the

respondents.

` On the basis of taste Mirinda is liked by most of the

people.

` On the basis of packing Mountain Dew is liked by most of

the people.


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` Company should introduce sales promotion schemes like :

Free weight, Pranky, tattoo, contest, free gifts etc.

` The company should publish advertisements in local

newspaper.

` The company should focus on the other products also

apart from Mountain Dew and 7up.

` Road shows should be organized to increase the awareness


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THANK YOU

Documents

ABHISHEK GARG PRESENTATION