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Across

judgments of the decision maker,surveys of knowledgeable groups; andstatistical methods are techniques usedto develop this

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relevant information12.a statistical generalization13.ideas that may need to be tested prior tomoving forward

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a small well-defined segment of themarket

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this happens when an organizationintroduces a new product that takessales from its existing products

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Down

quantity consumed or number of storevisits during a specific period areexamples of this type of behavioralsegmentation variable

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modern flexible manufacturing andmarketing processes has made thispossible

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a two dimensional representation of thelocation of competing brands in theminds of consumers

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using different marketing mix activitiesto help consumers perceive a product asbetter than competing products

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results from an experiment are5.

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examples of this type of datathis type of data is collected by watchinghow people behave

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a product's image in the minds ofcustomers

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in research, a group chosen from thepopulation (perhaps randomly)

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When solving marketing problems,limitation on time and money arecommon examples of these

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U.S. Census information is an example ofthis type of data

11.

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