Marketing Update
1. Branded Displays – If you are in New Orleans stop by our
marketing booth to select your layout for the branded displays. We
have three options to choose from with the table toppers and the
banner stand display. If you are not attending conference, please
let us know what option you want to order:
Table Toppers
Option 1Option 2Option 3
Stand-Up Banners
Option 1Option 2Option 3
2. ALF Tag Emails – This week, Chris Roath has been sending out
the first round of activity tag communications to help educate you
on how to properly use the activity tags and the best practices. If
used together, they will help increase conversion rate with NAF
provided leads.
3. 1st Quarter NAF Advertising Co-op Deadline is Due Friday,
March 29 – If you have any receipts and you want to be reimbursed
for the first quarter, please submit those receipts in before March
29th. The reimbursement will be EFT into your account as a credit.
Please click here if you want to see the guidelines for the NAF
advertising co-op.
4. Referral Marketing Package Update – Last week I added a new
tracking sheet for your referral marketing packages. It is called
the action plan or section five at the tail end of this document it
will allow you to download it. Work on this action plan spreadsheet
together with your sales representative or provide this as an
objective for doing the job. In any case it will facilitate how
they tackle community based marketing programs. Please click here
to review it:
5. New Signage Co-op - I have good news for everyone who has
purchased signage using the new Always Best Care logo dating back
to January 2018. This new co-op will cover exterior signage
and marquee interior signage. This co-op allows each franchisee to
receive a 50% reimbursement for old signs to be updated with the
new logo. The maximum the co-op will cover is $500.
Please note, this is only for signage that is connected to a
building or structure and NOT marketing materials. So, if you have
updated your signs in the last year, please forward those receipts
to [email protected] for reimbursement. If you are
uncertain if your sign will be covered, please email me directly
before you spend the money. Remember, if you need help with
retrofitting signs, please reach out to us and we will be happy to
assist.
