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Maharishi Arvind International Institute of

Technology, Ranpur Kota

Case- StudyOne company ABC opens outlets from different model of

their dream car in the year 2000. The consumer response

was overwhelming. The bookings were mainly for the Ac

model X and Y. The X model accounted for more than 80%

of the booking.

ABC has planned to commence delivery of thevehicle by early 2001. Meanwhile delivery schedules of

their Ac model were upset due to some problems on the

role of front. As per report in times in 2000 ABC official told

about delay that is non - availability of (Ac) accessories.

The Z limited supply (Ac) accessories for the X

model and K is the vendor Y for version. Incidentally Z

limited also supplies the Ac to NISSAN.

The ABC official alleged that Z limited is

creating pressure through the competitors to delay the

supply of (Ac) accessories. Now if suppose this continues,

we will be forced to ask K to supply Ac accessories for the

X version as well, our top official said.

Ques.1-Analyse the ethical issues involved in this case.

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Ques.2- If you think that the eligation about the supplier is

right, justify it.

Date-14-dec-2008 Munawar Ali

(08/MBA/33)

Summary:-

ABC Company is a automatic company and it is planning its

dream car. X and Y is the Ac model of the car and the car

response was very effective. ABC Company announced to

launch the vehicle in early 2001. But due to the supplying

of the Ac accessories by Z ltd to ABC is not proper so the

launching of the car is being delayed. As the Z is also a

vendor of NISSAN the competitor of ABC car and delay in

supply of the accessories is due to forcing of its competitor.

Finally the ABC officials decided to have accessories from Klimited.

Ques.1- The ethical issues presented in the case as follows,

1)The business ethic of ABC Company that delaying of Ac

accessories from Z limited is because of competitor

ship from Nissan as Nissan is forcing Z limited to delay

the delivery of Ac accessories. So the dis- honest

competitor ship is presented in this case.

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2) ABC Company announced the launching of their

car in early 2001 but because of delay in accessories

they are unable to perform their commitment.

Ques.2- As per the case says the eligation about the

supplier is right because Z limited is the vendor of

accessories to ABC and NISSAN so they have to treat them

both equally limited is delaying the delivery to ABC under

the force of the NISSAN cause of the competitor ship and

ABC unable to perform their commitment to people.